Garuda - Garba Rujukan Digital

Pengaruh Nama Merek Pada Nilai Pelanggan Serta Implikasinya Terhadap Citra Daerah Dan Niat Beli Kristi, Chikita Y.; Kurniawati, Masmira
Arthavidya Jurnal Ilmiah Ekonomi Vol 21, No 1 (2019)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (143.776 KB)

This paper intends to analyze the effect of brand name on customer perceived values and implications for regional images and purchase intention. Simple linear regression is applied as a technique for its data analytical. This research observed 223 respondents. The results of a positive significant relationship between customer perceived value to regional images, and customer perceived value and regional images to purchase intention. Keyword: Brand name, customer perceived values,regional images and purchase intention.

Pengaruh Nama Merek Pada Nilai Pelanggan Serta Implikasinya Terhadap Citra Daerah Dan Niat Beli Kristi, Chikita Y.; Kurniawati, Masmira
Arthavidya Jurnal Ilmiah Ekonomi Vol 21 No 1 (2019)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

This paper intends to analyze the effect of brand name on customer perceived values and implications for regional images and purchase intention. Simple linear regression is applied as a technique for its data analytical. This research observed 223 respondents. The results of a positive significant relationship between customer perceived value to regional images, and customer perceived value and regional images to purchase intention. Keyword: Brand name, customer perceived values,regional images and purchase intention.

Anticipated Regret in the Purchase of Secondhand and Counterfeit Product Kurniawati, Masmira
JDM (Jurnal Dinamika Manajemen) Vol 10, No 2 (2019): September 2019 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v10i2.18537

The purpose of this study is how consumers can minimizing negative emotion they will probably experience. One of negative emotion that consumers could experience is regret. When consumers develop a mechanism to anticipate future regret after buying decision, it is called anticipated regret. This research identifies how anticipated regret affects consumer choice between two risky buying decisions, which are counterfeit product and secondhand product. This research also investigates whether perceived risk mediates the effect of anticipated regret on consumersÃ¢â‚¬â„¢ choice. Experimental design is used with 120 participants. The result of the analysis shows that anticipated regret significantly affects perceived risk, anticipated regret has negative significant effect toward purchase intention, and perceived risk also negatively affect purchase intention. The bootstrap results indicate that perceived risk mediates the effect of anticipated regret on consumersÃ¢â‚¬â„¢ choice. Managerial implications and suggestions for future research then will be delivered.

PENGARUH DESTINATION IMAGE DAN SUBJECTIVE NORM TERHADAP BIAT BERKUNJUNG WISATA SUNAN AMPEL SURABAYA Ramadhani, Sintesa Aulia; Kurniawati, Masmira
Jurnal Komunikasi Profesional Vol 3, No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

One of the attractions in East Java that is visited by many tourists is the religious tourism area of the Sunan Ampel Mosque. The enchantment of culture, art and history contained in the Sunan Ampel Mosque has a special attraction for tourists. The 2014 data states that the tomb of Sunan Ampel in Surabaya became the most visited location of pilgrims, namely more than 1.9 million visits. Therefore, this study aims to determine the effect of destination and subjective norms on the intention to visit Sunan Ampel Religious tourism by using 100 samples where the sample criteria are at least 17 years old and have never visited Sunan Ampel religious tourism. This study uses SPSS 22. The results of the study concluded that destination image and subjective norm have a significant effect on the intention of visiting Sunan Ampel Religious tourism.Keywords: Image destination; Subjective norm; intention to visit

Pengaruh Attitude Homophily, Social Attractiveness, Self-Disclosure, Endorser Credibility, dan Parasocial Interaction terhadap Purchase Intention Kharisma, Fresha; Kurniawati, Masmira
Jurnal Ilmu Manajemen Vol 9, No 1 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

The increase in internet users encourages endorsers to market a product to shift to online media such as Youtube. The use of the online media Youtube by endorsers creates a unique attraction and can encourage consumers to make purchases. The purpose of this study is to determine the factors that need to be considered by marketers in marketing their products so that they can achieve a high level of consumer purchase intention. This research uses a quantitative survey method by distributing 210 questionnaires to Youtube viewers who have seen Atta Halilintar and know AHHA fashion products. Testing using structural equation models (SEM) shows the factors influencing consumer purchase intentions. The results show attitude homophily has a significant effect on endorser credibility. Attitude homophily, social attractiveness, and self-disclosure significantly affect parasocial interaction. Relationship with endorser credibility also has a significant impact on purchase intention. Social relationships have a significant effect on parasocial interactions. Interaction has a significant effect on Atta Halilintar's audience's purchase intention. This study implies that the endorsers who have the personality, credibility, and parasocial interactions that the audience likes will influence their purchase intention.

Pengaruh destination image dan subjective norm terhadap biat berkunjung wisata sunan ampel surabaya Ramadhani, Sintesa Aulia; Kurniawati, Masmira
Jurnal Komunikasi Profesional Vol 3 No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

One of the attractions in East Java that is visited by many tourists is the religious tourism area of the Sunan Ampel Mosque. The enchantment of culture, art and history contained in the Sunan Ampel Mosque has a special attraction for tourists. The 2014 data states that the tomb of Sunan Ampel in Surabaya became the most visited location of pilgrims, namely more than 1.9 million visits. Therefore, this study aims to determine the effect of destination and subjective norms on the intention to visit Sunan Ampel Religious tourism by using 100 samples where the sample criteria are at least 17 years old and have never visited Sunan Ampel religious tourism. This study uses SPSS 22. The results of the study concluded that destination image and subjective norm have a significant effect on the intention of visiting Sunan Ampel Religious tourism.Keywords:Â Image destination; Subjective norm; intention to visit

Pengaruh destination image dan subjective norm terhadap biat berkunjung wisata sunan ampel surabaya Ramadhani, Sintesa Aulia; Kurniawati, Masmira
Jurnal Komunikasi Profesional Vol. 3 No. 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

One of the attractions in East Java that is visited by many tourists is the religious tourism area of the Sunan Ampel Mosque. The enchantment of culture, art and history contained in the Sunan Ampel Mosque has a special attraction for tourists. The 2014 data states that the tomb of Sunan Ampel in Surabaya became the most visited location of pilgrims, namely more than 1.9 million visits. Therefore, this study aims to determine the effect of destination and subjective norms on the intention to visit Sunan Ampel Religious tourism by using 100 samples where the sample criteria are at least 17 years old and have never visited Sunan Ampel religious tourism. This study uses SPSS 22. The results of the study concluded that destination image and subjective norm have a significant effect on the intention of visiting Sunan Ampel Religious tourism.Keywords:Â Image destination; Subjective norm; intention to visit

An ANTESEDEN PRIVACY CONCERNS SERTA DAMPAKNYA TERHADAP LOYALTY Rizaldi, Iqbal Rizky; Kurniawati, Masmira

Publisher :

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v5i3.1595

WhatsApp adalah salah satu media soaial yang banyak sekali penggunanya di Indonesia. Adanya perubahan kebijakan tentang privacy WhatsApp menjadikan pelanggan mulai menggunakan aplikasi lain. Terkait dengan hal tersebut penelitian ini meneliti anteseden privacy concerns terhadap loyalitas. Anteseden tersebut adalah risk beliefs dan perceived benefits. Penelitian ini menggunakan metode kuantitatif dengan survey. Variabel yang diteliti, yaitu Risk Beliefs, Perceived Benefits, Privacy Concerns dan Loyalty. Sampel dari penelitian ini adalah pengguna WhatsApp Personal di Indonesia yang mengetahui tentang kebijakan privasi baru WhatsApp Personal dengan umur di atas 17 tahun. Penelitian ini dalam pengumpulan datanya memakai teknik purposive sampling sebanyak 200 orang sebagai respondennya. Structural Equation Modelling (SEM) sebagai teknik analisis dan hipotesis yang menghasilkan diterima semuanya. Risk beliefs memengaruhi privacy concerns secara positif. Perceived benefits memengaruhi privacy concerns secara negatif. Privacy concerns berpengaruh negatif terhadap loyalty. Hasil dari penelitian ini penting bagi pengelola WhatsApp untuk menjaga privasi dari pelanggan agar pelanggan tetap menggunakan aplikasinya dan tidak berpindah ke aplikasi lain.

GREEN HUMAN RESOURCE MANAGEMENT PRACTICES TOWARDS ORGANIZATIONAL COMMITMENT AT PT BAHTERA UTAMA MAGNARINDO SURABAYA Kurniawati, Masmira; Oktarina, Chentia Aisya
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i2.3010

Development impact pollution causes significant health problems and environmental pollution. Each country has different problem impacts depending on the massive position of the industry being run. This article observes that environmental pollution occurs a lot in the development of the latest industry and this is a bad issue for the sustainability of the global economy. This research is a qualitative research that uses in-depth interviews with several key research informants. Data interpretation was obtained from interviews that discussed the relationship between research themes, namely green human resource management. This research approach is descriptive-qualitative so that researchers collect data from interviews, observations and documentation which are then analyzed to form a natural conclusion of the study. The location of this research is PT Bahtera Utama Magnarindo (BUMI) in Surabaya City. The results of this study show that the marketing field of PT Bahtera Utama Magnarindo carries out directions from superiors directly based online, considering that the company's main field is the service sector so that it prioritizes online marketing. This online marketing concept is indirectly an application of green human resource management principles in the marketing field of an organization. Environmental integrity is maintained when the company's performance process takes place and maintains the ecological conditions of the environment around the company.

The Influence of Motivation and Workload on Job Satisfaction as Customer Service at PT Telkom Witel North Surabaya Kharisma, Annas; Kurniawati, Masmira
Jurnal Maksipreneur Vol 13 No 2 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i2.1619

PT Telekomunikasi Indonesia (PT Telkom) will carry out an organizational transformation known as the Five Bold Moves. The purpose of this research is to analyze the relationship between employee motivation and workload on customer service satisfaction at PT Telkom Witel North Surabaya. This study employs a quantitative strategy of the explanatory kind. Multiple linear regression analysis is used here. According to the findings, intrinsic motivation significantly affects occupational fulfillment. In other words, employee happiness rises in tandem with the quality of the company's incentives. Workload also affects morale in the workplace. So, the more responsibility an employee is given, the happier they will be in their employment. Then, both intrinsic motivation and a heavy workload boost happiness on the job. That is to say, job satisfaction increases with both intrinsic desire and a reasonable amount of effort. Given the significance of the study's independent variables in explaining workers' levels of contentment on the job, it is hoped that the findings presented here will serve as a springboard for further investigation into these and related issues by researchers in the future.

Title

Found 14 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 14 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 14 Documents
Search