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All Journal Jurnal Ilmu Manajemen (JIM) JDM (Jurnal Dinamika Manajemen) JURNAL EKONOMI DAN BISNIS AIRLANGGA Syntax Literate: Jurnal Ilmiah Indonesia SEIKO : Journal of Management & Business Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Komunikasi Profesional Arthavidya Jurnal Ilmiah Ekonomi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JER
Masmira Kurniawati, Masmira
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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THE INFLUENCE OF STORE IMAGE, TRUST, RISK PERCEPTION, AND BENEFIT PERCEPTION ON ONLINE MOBILE PHONE PURCHASE INTENTION Hudawidayanti, Iis Mei; Kurniawati, Masmira
Jurnal Ekonomi dan Bisnis Airlangga Vol. 33 No. 1 (2023): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V33I12023.1-20

Abstract

Introduction: The study intends to affect the shop image, trust, risk perception, and benefit perception of online mobile phone purchases. Methods: The Smart PLS program was used in conjunction with data acquired via a questionnaire. Because Sentra Mobile's online store is in Bibli, the population of this study includes the whole Blibli user base. In this study, non-probability sampling is used, which means that a population element has no chance of being chosen as a sample subject. Sampling is a purposeful sampling approach in which the sample is determined using multiple criteria so that it may be utilized as a sample. Results: The findings indicated that each of the variables had an impact on the purchase intention. There is a positive effect on the store's image intended for purchasing mobile phones online. Through trust mediation, store image has a higher favorable impact on the desire to buy mobile phones online. The inclination to acquire a mobile phone online is influenced positively by trust. The perception of risk has a negative effect on the inclination to acquire a mobile phone online. Conclusion and suggestion: This research can be a reference for further research related to the influence of store image, trust, perceived risk, and perceived benefits on the purchase intention of mobile phones online.
Pengaruh social system dan technical system terhadap purchase intention: peran engagement, desire to postpone closure dan product relevance pada short format video di TikTok Carolin, Fela; Kurniawati, Masmira
Jurnal Ilmu Manajemen Vol. 13 No. 1 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n1.p208-227

Abstract

This study analyses the influence of social and technical systems on purchase intention by examining the role of engagement, desire to postpone closure, and product relevance on purchase intention on the TikTok social commerce platform. TikTok is one of the leading platforms with more than 1 billion users. It combines social media and e-commerce, allowing users to search for and buy products through short video formats. The research method used is a quantitative approach with an explanatory research design involving 167 respondents selected using purposive sampling. The results of this study indicate that entertainment and social interaction have a positive and significant effect on engagement, product visibility and recommendation have a positive and significant effect on desire to postpone closure, and recommendation also has a positive and significant effect on product relevance. While entertainment and social interaction do not significantly affect desire to postpone closure. however, engagement and desire to postpone closure as mediating variables significantly affect purchase intention. While product relevance as a mediating variable does not significantly affect purchase intention, product relevance can mediate the influence of the recommendation algorithm on desire to postpone closure. This study provides valuable insights for marketers and advertisers in designing effective marketing strategies on the TikTok platform.
Analisis Kelayakan Rencana Bisnis Pendirian Usaha Penggilingan Padi Di Dukuhtunggal, Glagah, Lamongan Ghozi, Saiful; Kurniawati, Masmira
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5452

Abstract

Penulis melakukan penelitian ini agar kelayakan bisnis dari usaha penggilingan padi yang terleda di Jl Raya Dukuhtunggal, Glagah Lamongan dapat diketahui yakni dari segi aspek Pasar, pemasaram, keuangan, manejemen dan di semprnakam oleh analisa SWOT. Hasil penelitian menunjukkan bahwa usaha penggilingan padi dengan penempatan lokasi yang lebih spesifik yaitu di kabupaten Lamongan dapat dinyatakan layak baik untuk dikembangkan atau didirikan. Aspek pasar menyatakan lokasi yang strategis karena dekat dengan bahan baku yaitu padi serta mudah dijangkau oleh calon konsumen. Aspek pemasaran yang layak karena memilih diferensiasi dari segi kualitas dan pelayan terbaik karena SDM dari generasi milenial dan cekatan. Promosi mouth to Mouth di kalangan warga kabupaten Lamongan dapat memberikan dampak baik untuk pemasaran. Terakhir dari hasil analisis segi keuangan juga layak dengan umur proyek 5 tahun pada tingkat discount rate 10%. Serta analisis kriteria kelayakan meghasilkan payback period (PP) 1 tahun 6 bulan 1 minggu, nilai Net Present Value (NPV) senilai 531.597.000, nilai Profitability Index (PI) sebesar 1,140,62% dan Internal Rate of Return (IRR) sebesar 34%.
Virtual Try-On and Purchase Intention: The Role of User Experience Rofi, Abdur Rahman; Kurniawati, Masmira
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1327

Abstract

This study aims to analyze the effect of Maybelline's VTO on consumer purchase intention mediated by immersion, perceived enjoyment, and perceived ease of use. This study uses a quantitative approach with an online survey method to 185 respondents, namely women aged 18 years and over who have used the Maybelline VTO feature. The results of the study indicate that the interactivity and virtuality of the VTO feature have a significant effect on immersion and perceived ease of use, but not on perceived enjoyment. The mediating variables of perceived enjoyment and perceived ease of use significantly increase consumer purchase intention. This finding confirms that VTO features that are interactive, easy to use, and provide a pleasant experience can encourage purchasing decisions.
Anticipated Regret in the Purchase of Secondhand and Counterfeit Product Kurniawati, Masmira
JDM (Jurnal Dinamika Manajemen) Vol 10, No 2 (2019): September 2019
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v10i2.18537

Abstract

The purpose of this study is how consumers can minimizing negative emotion they will probably experience. One of negative emotion that consumers could experience is regret. When consumers develop a mechanism to anticipate future regret after buying decision, it is called anticipated regret. This research identifies how anticipated regret affects consumer choice between two risky buying decisions, which are counterfeit product and secondhand product. This research also investigates whether perceived risk mediates the effect of anticipated regret on consumers’ choice. Experimental design is used with 120 participants. The result of the analysis shows that anticipated regret significantly affects perceived risk, anticipated regret has negative significant effect toward purchase intention, and perceived risk also negatively affect purchase intention. The bootstrap results indicate that perceived risk mediates the effect of anticipated regret on consumers’ choice. Managerial implications and suggestions for future research then will be delivered.
Analisis Penerimaan XBOX Cloud Gaming di Indonesia Menggunakan UTAUT Dewangga, Danang Ary; Kurniawati, Masmira
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i4.15680

Abstract

Teknologi cloud gaming merupakan sebuah inovasi yang cukup baru dalam industri game di dunia. Implementasinya secara bertahap meluas dan mencapai Indonesia pada saat ini. Namun pertumbuhan penggunanya cenderung lambat, padahal pemain game di Indonesia mencapai 105 juta orang. Jika pengguna cloud gaming dapat menjadi lebih besar tentu akan menguntungkan bagi perusahaan penyedia dan negara Indoenesia. Oleh sebab itu penelitian ini dilakukan untuk memahami faktor-faktor yang memengaruhi penerimaan teknologi cloud gaming dengan studi kasus Xbox cloud gaming. Pada penelitian ini menggunakan model utama Unified Theory of Acceptance and Use of Technology (UTAUT) ditambahkan variabel perceived security dan perceived value. Metode pengumpulan data yang digunakan adalah survei online menggunakan google form. Jumlah sampel yang dikumpulkan mencapai 120 orang pemain game. Analisis regresi berganda dan sub-grup analisis digunakan menguji hipotesis-hipotesis yang diajukan pada penelitian. Berdasarkan hasil analisis ditemukan bahwa semua hipotesis terdukung. performance expectancy, effort expectancy, social influence, facilitating condition, perceived security dan perceived value berpengaruh pada behavioral intention pengguna untuk tetap menggunakan Xbox cloud gaming. Hasil dari penelitian ini diharapkan mampu membuat penyedia layanan cloud gaming terutama Xbox, untuk dapat meningkatkan kualitas pelayanan berdasarkan saran yang diajukan oleh penulis.
Co-Authors Carolin, Fela Dewangga, Danang Ary Fresha Kharisma Hudawidayanti, Iis Mei Kharisma, Annas Kristi, Chikita Y. Kristi, Chikita Y. Lilik Rudianto, Lilik Oktarina, Chentia Aisya Ramadhani, Sintesa Aulia Rizaldi, Iqbal Rizky Rofi, Abdur Rahman Saiful Ghozi, Saiful Sri Hartini