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All Journal RETORIKA: Jurnal Ilmu Bahasa ANDHARUPA JURNAL KOMUNIKATIO Jurnal Sosial Humaniora Karimah Tauhid Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Intelek Insan Cendikia
Nadia Amalia
Universitas Djuanda
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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PROMOSI PERSONAL SELLING SURAT KABAR BOGOR TODAY DALAM MENARIK MINAT PEMASANG IKLAN Sukarelawati, Sukarelawati; Kusumadinata, Ali Alamsyah; Amalia, Nadia
JURNAL KOMUNIKATIO Vol 3, No 1 (2017): JURNAL KOMUNIKATIO
Publisher : FISIP Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (705.731 KB) | DOI: 10.30997/jk.v3i1.846

Abstract

Penelitian ini memusatkan perhatian pada promosi penjualan langsung surat kabar Bogor Todaydalam menarik minat konsumen untuk memasang iklan. Tujuan penelitian adalah untuk mengetahuipromosi personal selling surat kabar Bogor Today dalam menarik minat pemasang iklan. Jenispenelitian yang digunakan adalah kualitatif dengan menggunakan teknik pendekatan wawancaramendalam atau Depth interview. Hasil penelitian menunjukan surat kabar Bogor Today layak dalammelakukan promosi personal selling dilihat hasil uji Analisis SWOT bahwa dengan perhitunganAnalisis matrik space cenderung baik, dengan didukung proses komunikasi pemasaran, promosipersonal selling, Komunikasi persiasif, dengan tujuan untuk menimbulkan minat dari konsumen.Kata Kunci : promosi, penjualan langsung, minat pemasang iklan
PENGARUH KOMUNIKASI KELOMPOK TERHADAP PERSEPSI PELANGGAN DI ASIMETRI COFFE SHOP Sukarelawati; Nadia Amalia; Relin Abrella; Muhammad Lutfie
KARIMAH TAUHID Vol. 2 No. 5 (2023): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v2i5.10169

Abstract

Penelitian dalam penulisan skripsi ini adalah bertujuan untuk mengetahui pengaruh komunikasi kelompok terhadap persepsi pelanggan Asimetri Coffe Shop. Metode yang digunakan dalam penelitian ini adalah Kuantitatif asosiatif melalui penyebaran angket. Dalam pengambilan hasil sampel akan ditentukan yaitu 100 responden yang mengunjungi Asimetri Coffe Shop. Hasil penelitian yang ditemukan dengan menggunakan skala likert bahwa Penyerapan Terhadap Objek, mendapatkan nilai mean 4,27 melalui skala likert menunjukkan 4,27 dalam kategori Sangat Baik. Dapat disimpulkan bahwa komunikasi kelompok memiliki Penyerapan Terhadap Objek yang membangkitkan persepsi dinilai Sangat Baik dimata pelanggan Asimetri Coffe Shop. Dimana Coffe Shop sudah menjadi tempat untuk memfasilitasi masyarakat dalam melakukan aktifitas, minat serta opini seseorang dengan menciptakan gaya hidup masyarakat saat ini.
PENGARUH VISUALISASI PESAN PERSUASIF KAMPANYE #PAKAISAMPAIHABIS TERHADAP PERUBAHAN PERILAKU FOLLOWERS MENGKONSUMSI PRODUK KECANTIKAN Yunita; Agustini; Nadia Amalia
Jurnal Sosial Humaniora Vol. 14 No. 2 (2023): Oktober
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jsh.v14i2.9807

Abstract

The increase in beauty industry waste due to the trend of using beauty products in Indonesia, unfortunately, is not accompanied by public awareness of the environmental impacts caused. The #PakaiSampaiHabis campaign seeks to raise public awareness of the consumption of beauty products through the spread of persuasive messages in the form of visualization on Instagram @lyfewithless. The study aims to determine the effect of visualization of persuasive messages in the #PakaiSampaiHabis campaign on Instagram @lyfewithless on changes in followers' behavior in consuming beauty products. The research uses descriptive quantitative methods. Primary data was obtained from the results of a questionnaire of 100 Instagram followers @lyfewithless and interviews, while secondary data was obtained through literature studies. The data analysis technique uses Simple Linear Regression, Coefficient of Determination, and F Test. The results showed that message visualization in the #PakaiSampaiHabis campaign played a role of 64.6% in influencing changes in followers' behavior in consuming beauty products. Visualization of persuasive messages in the #PakaiSampaiHabis campaign with sound and music indicators is the main factor that attracts followers' attention in receiving and understanding the campaign. Changes in the behavior of followers consuming beauty products are in the contemplation stage in the form of high awareness to be responsible for the use of beauty products.
Peran Komunikasi Interpersonal Teman Sebaya dalam Mereduksi Kecemasan Mahasiswa pada Penyusunan Skripsi: Analisis Berbasis Dukungan Sosial Bayu Sang Aji Pangestu; Muhammad Luthfie; Nadia Amalia
Jurnal Intelek Insan Cendikia Vol. 3 No. 04 (2026): April 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kecemasan akademik pada mahasiswa tingkat akhir merupakan fenomena yang kompleks dan dipengaruhi oleh interaksi antara faktor individual dan sosial. Penelitian ini bertujuan untuk mengkaji secara mendalam bagaimana komunikasi interpersonal antar teman sebaya berperan dalam mereduksi kecemasan mahasiswa selama proses penyusunan skripsi. Fokus utama penelitian terletak pada jenis dukungan sosial yang muncul dalam interaksi tersebut serta dampaknya terhadap kondisi psikologis mahasiswa. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif-analitis. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi terhadap mahasiswa tingkat akhir yang sedang menyusun skripsi. Analisis dilakukan secara tematik dengan mengacu pada kerangka teori dukungan sosial dan komunikasi interpersonal. Hasil penelitian menunjukkan bahwa komunikasi antar teman sebaya berfungsi sebagai mekanisme penyangga (buffering) terhadap kecemasan melalui empat bentuk dukungan utama, yaitu emosional, informasional, instrumental, dan penghargaan. Dukungan emosional muncul sebagai bentuk paling dominan dan berperan dalam menurunkan tekanan psikologis melalui proses katarsis. Sementara itu, dukungan informasional membantu mengurangi ketidakpastian kognitif, dan dukungan instrumental serta penghargaan memperkuat motivasi serta keyakinan diri mahasiswa. Namun demikian, efektivitas komunikasi interpersonal sangat bergantung pada kualitas hubungan dan tidak mampu sepenuhnya mengatasi faktor struktural yang menjadi sumber kecemasan. Penelitian ini menegaskan bahwa komunikasi teman sebaya merupakan faktor penting dalam pengelolaan kecemasan akademik, meskipun bersifat komplementer terhadap faktor lain.
The Semiotic Study of Slametan Ngawandasa Ndinteni: Understanding The Significance of Symbolic Communication in the Modernization Era of East Kasiyan Village Lasino; Mohamad Sudi; Achmad Naufal Irsyadi; Nadia Amalia; Muwafiqus Shobri
RETORIKA: Jurnal Ilmu Bahasa Vol. 9 No. 2 (2023)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.9.2.2023.185-192

Abstract

In the contemporary world, the dynamics of culture and communication are constantly evolving due to the forces of modernization. Traditional rituals and practices often undergo transformations as societies adapt to new realities. The research aims to analyze symbolic communication in the ritual of Slametan Ngawandasa Ndinteni in the village of East Kasiyan, using a semiotic approach. In the context of modernization, the ritual faces challenges in preserving its meaning and relevance amid social and cultural changes. Therefore, this study seeks to understand the symbolic values embedded in the ritual and the role of symbolic communication in strengthening cultural identity and social cohesion in the community. The research adopts a qualitative approach with semiotic analysis method. This research employs a qualitative research design, aiming to deeply explore the semiotic aspects of Slametan Ngawandasa Ndinteni ritual and its significance in the context of modernization. Data is collected through participatory observation during the implementation of Slametan Ngawandasa Ndinteni, as well as in-depth interviews with 20 participants, they were 5 community figures, 5 local leaders, and 10 cultural practitioners related to the communication. Besides, relevant documents and literature are used to support the analysis. The research findings reveal that Slametan Ngawandasa Ndinteni is a ritual rich in signs and symbols, including language, bodily movements, and ritual objects. These signs form a complex system of symbolic communication, containing profound meanings about tradition, religious beliefs, as well as identity and social relationships in the community.
Analisis Komunikasi Persuasif Visual dalam Promosi Event di Instagram @colorrunfestivalid M. Teguh Dwi Rizki; Ali Alamsyah Kusumadinata; Nadia Amalia
MUTIARA: Jurnal Ilmiah Multidisiplin Indonesia Vol. 4 No. 2 (2026): JIMI - APRIL
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v4i2.498

Abstract

This study examines the transformation of digital marketing communication that positions visual elements as the primary component in event promotion on social media, particularly Instagram. This shift is driven by changes in audience behavior, which has become more responsive to visual stimuli than to textual information. The research problem focuses on how visual elements are constructed as an effective persuasive communication strategy to capture attention, evoke emotions, and influence audience perceptions and interests through the peripheral route based on the Elaboration Likelihood Model framework. The study employs a qualitative approach using content analysis of 11 Instagram posts from @colorrunfestivalid selected through purposive sampling, supported by observation and interviews. The findings indicate that visual dominance reaches 82%, characterized by the use of bright colors, expressions of happiness, and interactive activities that effectively generate emotional appeal and rapid audience engagement. Most audiences pay greater attention to visuals than to text and demonstrate a willingness to participate after viewing the experiential representations presented. The psychological effect of fear of missing out further reinforces this response. The persuasion process is found to occur predominantly through the peripheral route, marked by low cognitive elaboration and a high reliance on visual cues. The study concludes that visuals function as the primary determinant of effective digital persuasive communication, as they simultaneously construct meaning, emotion, and experiential expectations. The novelty of this research lies in affirming visuals as the core of digital persuasion strategies through the integration of emotional, social, and psychological dimensions, while also reinforcing the dominance of the peripheral route as a key mechanism in contemporary media consumption.
THE EFFECTIVENESS OF VISUAL COMMUNICATION VIDEOS IN LEARNING THE PRODUCTION OF CARBON USING JENGKOL SKIN IN HIGH SCHOOL STUDENTS Nadia Amalia; Irman Suherman
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 11 No. 1 (2025): Maret 2025
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v11i1.10073

Abstract

The purpose of this research is to determine the difference in the effect of the experimental exposure method using video visual communication in the experimental class and using conventional methods as a control class on the learning outcomes of vocational school students. Understanding the concept of carbon as absorbent which is useful for reducing liquid waste which is harmful to the human environment, especially in facing the SDGs goals. The subjects of this research were 40 class XI vocational school students The students were divided into two classes, namely the control class and the experimental class. That The learning outcomes of both classes are measured from pre-test and post-test scores as well as N-Gain. To test the hypothesis using the Independent Sample T-test. The research results show that it is practical exposure methods are more effective than conventional methods. This is proven by the N-Gain value for the experimental class is greater than the control class. Strengthened by results statistical test with the Independent Sample T-test where the sig value. (2 tails) < 0.05. So that The impressive method of experimentation using video displays results improves understanding, providing more insight real experience and obtain better learning outcomes. Expected Believed experimental experimenthas an influence on student learning success.
Co-Authors Achmad Naufal Irsyadi Agustini Ali Alamsyah Kusumadinata Bayu Sang Aji Pangestu Irman Suherman Lasino J.W. Putro M. Teguh Dwi Rizki Mohamad Sudi Muhammad Lutfie muhammad luthfie Muwafiqus Shobri Relin Abrella Sukarelawati Sukarelawati . YUNITA