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Ratih Candrastuti, Ratih
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TREN ECO-FASHION DENGAN KAIN TENUN GEDOG TUBAN DALAM FASHION FOTOGRAFI CAMPAIGN Firdaus, Nina; Purnama, Pongky Adhi; Candrastuti, Ratih
Acintya Vol. 13 No. 1 (2021)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v13i1.3822

Abstract

Currently eco-friendly trends among Indonesians are in great demand, eco-fashion is one example of the application of eco-friendly trends to maintain the environment by reducing textile waste. However, not many people know about eco-fashion trends. In the making of this Final Task the author will create a fashion campaign photo work, the strength in fashion photography itself is to be able to record images and communicate certain beauty and is expected to be able tokanlkan eco-fashion trends to the public at large. In this fashion campaign photo, the author takes the concept of Ayu Lan Praseja. Ayu Lan Praseja is taken from javanese language which has a beautiful and simple meaning. Ayu Lan Praseja’s concept tells about the nature and behavior of Javanese people inspired by javanese philosophy of “nrima ing pandum” which means to “take for granted whatever happens as God’s will or destiny”. The use of basic photography techniques is used in this Final Task and the result obtained by the author in this Final Task work is Fashion Campaign Photography that can convey the message that the author wants to convey, namely about Ayu Lan Praseja, with a mature concept and also good photo-taking techniques. Keywords: Eco-Fashion, Weaving Gedog Tuban, Fashion Photography.
Foto Fashion Sleepwear Brand BER.CIN.TA Seri ARCANE Dengan Konsep Honeymoon Vacation Sebagai Media Promosi Instagram Putri, Paulina Novida; Purnama, Pongky Adhi; Novianti, Erlina; Candrastuti, Ratih
Retina Jurnal Fotografi Vol 5 No 2 (2025): Retina Jurnal Fotografi
Publisher : Lp2mpp Isi Denpasar - Ps. Fotografi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/rjf.v5i2.5710

Abstract

Penelitian dan penciptaan karya ini dilatarbelakangi terbatasnya brand lokal yang memproduksi lingerie yang digunakan sebagai sleepwear. seperti brand BER.CIN.TA. Brand ini masih belum banyak dikenal oleh masyarakat luas, sehingga dibutuhkan pendekatan promosi yang lebih modern dan relevan. Tujuan dari penelitian ini adalah menciptakan sepuluh karya foto fashion sebagai media promosi Instagram dengan pendekatan fotografi fashion komersial dan mengusung konsep honeymoon vacation agar dapat menarik minat pasar pasangan urban kelas menengah ke atas. Metode yang digunakan adalah practice-based research, dengan melakukan riset mengenai sleepwear dan penerapan pengalaman membuat foto fashion. Dalam proses penciptaan, penulis menciptakan 10 karya foto fashion yang menggambarkan momen-momen intim dan romantis dari pasangan selama melakukan honeymoon di villa modern dengan menggunakan produk sleepwear brand BER.CIN.TA. Manfaat dari penelitian ini yaitu dapat meningkatkan brand awareness pada brand BER.CIN.TA. Hasil karya ini diharapkan mampu memperluas pangsa pasar brand BER.CIN.TA dan menunjukkan bahwa sleepwear lokal dapat tampil modern, intim, dan bernilai estetika tinggi melalui pendekatan visual yang kuat dan relevan.
TREN ECO-FASHION DENGAN KAIN TENUN GEDOG TUBAN DALAM FASHION FOTOGRAFI CAMPAIGN Firdaus, Nina; Purnama, Pongky Adhi; Candrastuti, Ratih
Acintya Vol. 13 No. 1 (2021)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v13i1.3822

Abstract

Currently eco-friendly trends among Indonesians are in great demand, eco-fashion is one example of the application of eco-friendly trends to maintain the environment by reducing textile waste. However, not many people know about eco-fashion trends. In the making of this Final Task the author will create a fashion campaign photo work, the strength in fashion photography itself is to be able to record images and communicate certain beauty and is expected to be able tokanlkan eco-fashion trends to the public at large. In this fashion campaign photo, the author takes the concept of Ayu Lan Praseja. Ayu Lan Praseja is taken from javanese language which has a beautiful and simple meaning. Ayu Lan Praseja’s concept tells about the nature and behavior of Javanese people inspired by javanese philosophy of “nrima ing pandum” which means to “take for granted whatever happens as God’s will or destiny”. The use of basic photography techniques is used in this Final Task and the result obtained by the author in this Final Task work is Fashion Campaign Photography that can convey the message that the author wants to convey, namely about Ayu Lan Praseja, with a mature concept and also good photo-taking techniques. Keywords: Eco-Fashion, Weaving Gedog Tuban, Fashion Photography.
Co-Authors Erlina Novianti, Erlina Firdaus, Nina Pongky Adhi Purnama Putri, Paulina Novida