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All Journal RETORIKA: Jurnal Ilmu Bahasa Journal of Legal and Cultural Analytics (JLCA)
I Wayan Budiarta
Fakultas Sastra, Universitas Warmadewa, Bali
Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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The Meaning of Visual Elements of Hotel Advertisements on New Normal Era Ni Wayan Kasni; I Wayan Budiarta
RETORIKA: Jurnal Ilmu Bahasa Vol. 9 No. 1 (2023)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1181.381 KB) | DOI: 10.55637/jr.9.1.6681.100-113

Abstract

The situation of Covid-19 Pandemic which happened in the world have brought a very big impact to the life of the people. This also brought a big impact of tourism in Bali in which the life of people in Bali depends on the tourism a lot. Therefore, some big hotels try to find to various strategies to fasten the recovery of tourism in Bali. Some of them are promoting their hotels which guarantee that the guests are safe when they are staying in the hotels. Besides, they also create innovative package advertisements to attract the guests. This makes me interested in making the research on The Meaning of Visual Elements of Hotel Advertisements on New Normal Era. This research is focused on two problems, namely (1) what visual elements are used on the hotel advertisements and (2) what are their meanings. The data were taken from some of the hotels around Sanur and analysed by using semiotic theory. The results of the analysis revealed that the visual elements used are pictures of food, drinks, and some other objects related with the application of health protocol such as, mask, wash basin, soap, hand sanitizer, disinfectant, temperature gun, face shield, and the like. All them convey affected meaning in this case to influence the readers to buy the products or to come and stay in the hotels promoted.
The Potential of Subak Uma Lambing in Sibangkaja Abiansemal Village, Badung Based on Organic Farming Culture as Ectourism I Wayan Wesna Astara; I Wayan Budiarta; Kadek Merta Wijaya; I Gusti Agus Maha Putra Sanjaya; Tanjung Subrata; Desak Ketut Tristiana Sukmadewi; Naori Miyazawa
Journal of Legal and Cultural Analytics Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jlca.v2i3.5829

Abstract

Partners in this service are Prajuru Subak Umalambing, which involves organic and non-organic farmers in Subak Umalambing Sibangkaja Ecotourism. The partner's problems are the developed Subak Lambing ecotourism has not been able to implement state law and local law (adat law, awig-awig, and perarem) as part of legal certainty. Objectives: First, to provide legal awareness of ecotourism and organic farming-based culture with the expectation that the law has a cultural meaning in managing ecotourism; second, the potential of Subak Umalambing as ecotourism organic farming requires synergy between Kelian Subak and the Astungkara Way Foundation in managing small tradition-based agriculture (farmers) that can provide added value to farmers. Third, Subak Umalambing Ecotourism in a "redesign" manner and public health needs continuous education and state intervention, especially village government Sibangkaja, to design sustainable ecotourism with the protection of state law
Co-Authors Desak Ketut Tristiana Sukmadewi I Gusti Agus Maha Putra Sanjaya I Wayan Wesna Astara Kadek Merta Wijaya Naori Miyazawa Ni Wayan Kasni Tanjung Subrata