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Journal : JURNAL MANAJEMEN BISNIS

Pengaruh Profitabilitas, Leverage, dan Likuiditas Terhadap Kebijakan Dividen: Studi Kasus Perusahaan Manufaktur di Indonesia Akal, Andi Tenri Uleng; Nurlaela, Nurlaela; Nur, Sri Wahyuni
JURNAL MANAJEMEN BISNIS Vol 8 No 2 (2021): September - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i2.883

Abstract

Profitability (ROA) and leverage (DER) have a favorable and material impact on the dividend policies of food and beverage manufacturing companies listed on the IDX. That is, if profitability and leverage continue to improve, so will the dividend policy. In comparison to liquidity (current ratio), which has a positive but negligible effect on the dividend policy of food and beverage manufacturing companies that are listed on the IDX. It may be concluded that while liquidity owned by the company can help enhance dividends, it cannot have a major impact on dividend policy reform. Increased dividend policy will entice investors. Thus, dividend policy can be improved by this research by optimizing asset utilization (ROA) and lowering the danger of debt relief (DER).
Effect of Profitability, Leverage, and Liquidity on Dividend Poli-cy: Evidence from Manufacturing Companies in Indonesia Andi Tenri Uleng Akal; Nurlaela; Sri Wahyuni Nur
Jurnal Manajemen Bisnis Vol. 8 No. 2 (2021): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.955 KB)

Abstract

Profitabilitas (ROA) dan leverage (DER) memiliki pengaruh yang menguntungkan dan material terhadap kebijakan dividen perusahaan manufaktur makanan dan minuman yang terdaftar di BEI. Artinya, jika profitabilitas dan leverage terus meningkat, maka kebijakan dividen juga akan meningkat. Dibandingkan dengan likuiditas (rasio lancar), yang berpengaruh positif tetapi dapat diabaikan terhadap kebijakan dividen perusahaan manufaktur makanan dan minuman yang terdaftar di BEI. Dapat disimpulkan bahwa sementara likuiditas yang dimiliki oleh perusahaan dapat membantu meningkatkan dividen, namun tidak dapat berdampak besar pada reformasi kebijakan dividen. Kebijakan dividen yang meningkat akan menarik investor. Dengan demikian, kebijakan dividen dapat ditingkatkan melalui penelitian ini dengan mengoptimalkan pemanfaatan aset (ROA) dan menurunkan bahaya pembebasan utang (DER).
Culture, Pricing Strategy, and Color on Consumer Preferences in Purchasing Nur, Kherayani; Sarnawiah, Sarnawiah; Akal, Andi Tenri Uleng; Gaffar, Samsu; Amraeni, Amraeni
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/3jyks202

Abstract

This study examines the influence of culture, pricing strategies, and color on consumer preferences for fast food among Hisana Fried Chicken consumers in Makassar. The research design is quantitative, with a causal-associative approach. Data were collected by distributing questionnaires to consumers, using a Likert scale, and were processed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS version 4.0. The results showed that culture had a positive but insignificant effect on consumer preferences. Conversely, pricing strategies and the role of color partially have a positive, significant impact on consumer preferences in fast-food purchases. These findings confirm that pricing strategies and visual elements, such as color, play an essential role in shaping consumer purchasing decisions. This study provides a theoretical contribution to consumer behavior research by applying the Stimulus-Organism-Response (S-O-R) theory, and a practical contribution to fast-food restaurant management by formulating more effective marketing strategies based on price and visual design to increase customer preference and loyalty.