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<![CDATA[Pemahaman Peranan Pemasaran Islam Dalam Menghadapi Masa Pandemi Covid 19 Pada Pengusaha Muslim di Indonesia ]]>
<![CDATA[Primasatria Edastama]]>
<![CDATA[ Jurnal Pengabdian Barelang Vol 3 No 01 (2021): Jurnal Pengabdian Barelang ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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DOI: 10.33884/jpb.v3i01.2721
<![CDATA[Penelitian pada kegiatan pengabdian kepada masyarakat (PKM) ini bertujuan untuk mensosialisasikan dan memberikan penyuluhan atas hasil penelitian dan pemahaman peranan pemasaran Islam dalam menghadapi masa pandemi Covid-19 pada pengusaha muslim di Indonesia. Metode yang digunakan adalah studi kepustakaan untuk menganalisis peranan pemasaran Islam dalam menghadapi masa pandemi Covid-19, dengan mengumpulkan literatur dan teori mengenai pemasaran Islam dan dianalisis keterkaitannya dengan masa pandemi Covid-19. Hasil dari studi ini adalah pemasaran Islam sangat dibutuhkan pada masa pandemi Covid-19 karena maraknya penawaran produk kesehatan dan produk lainnya yang sangat masive dan agresif, dengan menaikan harga yang tidak wajar disaat banyak permintaan akan produk kesehatan. Selanjutnya adalah mensosialisasikan hasil penelitian tersebut kepada pengusaha muslim di Indonesia dan dilihat pemahamannya melalui kegiatan pengabdian kepada masyarakat (PKM) menggunakan media daring. Pemahaman pengusaha muslim mengenai pemasaran Islam menjadi bertambah dan mendapat masukan serta wawasan dalam mengaplikasikan pemasaran Islam untuk berpromosi atau beriklan menawarkan produknya agar dapat bertahan pada masa pandemi Covid-19 ini.]]>
<![CDATA[The Potential Blockchain Technology in Higher Education Learning Innovations in Era 4.0 ]]>
<![CDATA[Primasatria Edastama]]>;
<![CDATA[Suryari Purnama]]>;
<![CDATA[Riya Widayanti]]>;
<![CDATA[Lista Meria]]>;
<![CDATA[Deva Rivelino]]>
<![CDATA[ Blockchain Frontier Technology Vol. 1 No. 01 (2021): B-Front(Blockchain Frontier Technology) ]]>
Publisher : <![CDATA[IAIC Bangun Bangsa ]]>
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DOI: 10.34306/bfront.v1i01.18
<![CDATA[In the world of education, the development of technology systems is increasingly rapid. The implementation of Blockchain continues to be used in various sectors. This study analyzed the use of Blockchain in higher education. The research discussion results lead to the use of blockchain technology, which is a new trend in higher education. Blockchain implementation in higher education creates problems in the use of blockchain technology. Based on the use of Blockchain in research, we are exploring the application of related technologies in higher education. The problem with technology that functions to record small transactions and data used for many sectors such as recording transactions, documentation, and even voting, which is also used in Higher Education, is unfortunately not well implemented. This supports research on the use of blockchain technology that can record transactions in many sectors. Documenting the process of transactions, documentation, and voting can even be used in Higher Education. To improve the blockchain technology system's performance in higher education, it is becoming more effective, efficient, and more accessible in recording transaction processes. It can become a new innovation for Higher Education.]]>
<![CDATA[The Influence of Transformational Leadership Style on Job Satisfaction and Employee Performance ]]>
<![CDATA[Tamawiwy, Shani Reinaldi]]>;
<![CDATA[Edastama, Primasatria]]>
<![CDATA[ Journal of Business and Economics Research (JBE) Vol 5 No 2 (2024): June 2024 ]]>
Publisher : <![CDATA[Forum Kerjasama Pendidikan Tinggi ]]>
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DOI: 10.47065/jbe.v5i2.5220
<![CDATA[With the changes that occur in the leadership style applied to an organization that impacts and affects the entire organization, such as changes in job satisfaction to employee performance. Where, these changes have a good or opposite effect on the organization, such as an increase or decrease in the performance of employees in the organization. The purpose of this study is to determine whether the Transformational Leadership Style of a leader applied to the organization will have an impact that affects Job Satisfaction and Employee Performance at the Sulawesi River Basin 1 government agency. This research was conducted on employees with status as Civil Servants at the Sulawesi River Basin 1 in Manado, North Sulawesi with a total of 149 employees. The Structural Equation Model-Partial Last Square (SEM-PLS) is a quantitative methodology used in this research that employs the causality association method. The study's findings indicate that, first, a transformational leadership style significantly and favorably affects job satisfaction with p-values below 0.05 (P = 0.000 <0.05. Second, employee performance is positively and significantly impacted by transformational leadership style with the p-values below 0.05 (P = 0.004 < 0.05). Lastly, there is a significant positive correlation between employee performance and job satisfaction is also accepted since the value of this relationship is below 0.05 (P = 0.000 < 0.05). Thus, it is envisaged that the organization's management will be able to use and enhance the transformational leadership style to an even greater degree and will also be able to pay closer attention to the performance and working conditions of workers.]]>
<![CDATA[The Mediating Role of Brand Image on Product Quality, Positioning and Price on Purchase Decision ]]>
<![CDATA[Rahmawati, Novi]]>;
<![CDATA[Edastama, Primasatria]]>
<![CDATA[ Journal of Business and Economics Research (JBE) Vol 5 No 2 (2024): June 2024 ]]>
Publisher : <![CDATA[Forum Kerjasama Pendidikan Tinggi ]]>
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DOI: 10.47065/jbe.v5i2.5423
<![CDATA[This research aims to find out why the development of camille products is very rapid as anomalous products are able to improve brand image well. The rapid development of camille products can be based on the existence of product quality, brand positioning, price perception and brand image in having an impact on purchase decisions. The approach taken in this study is a quantitative method with purposive sampling technique. The number of samples collected was 190 respondents. The data analysis technique in this study uses the Structural Equation Modeling- Partial Least Squares (SEM-PLS) method with the results of product quality, brand positioning, price perception which has an influence on brand image. Brand image has an influence on purchase decision. Purchase decisions can also be influenced either directly or indirectly by product quality, brand positioning, price perception, and brand image. So, camille products can meet consumer needs with their advantages, and make packaging that is easily recognizable by consumers.]]>
<![CDATA[Pengaruh Kualitas Layanan, Kualitas Produk dan Harga Melalui Brand Image Terhadap Keputusan Pembelian di Outlet Coffee Shop Pada Generasi Z ]]>
<![CDATA[Ragilia Asri Putri]]>;
<![CDATA[Primasatria Edastama]]>
<![CDATA[ Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 4 (2023): November : Jurnal Riset dan Inovasi Manajemen ]]>
Publisher : <![CDATA[Universitas Katolik Widya Karya Malang ]]>
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DOI: 10.59581/jrim-widyakarya.v1i4.1457
<![CDATA[The purpose of this research is to find out and understand the things that can encourage purchasing decisions for a product in a coffee shop, namely service quality, product quality, and price accompanied by a brand image. The population and sample in this study were 125 respondents who made purchases at coffee shop outlets at least twice in the last 1 month, aged 18-25 years, and domiciled in DKI Jakarta. The analytical method used is the Structural Equation Model (SEM). In this study it was found that service quality, product quality, price and brand image influence purchasing decisions. And for service quality, product quality and price affect brand image. Based on the results of this study, the coffee shop must maintain and improve the quality of service which is considered good in providing satisfaction for its customers. After that, the product strategy implemented by the coffee shop is to prioritize the quality of taste and characteristics that are not found in other products so that consumers are attracted. Then, in terms of price, it is expected that the coffee shop will set a more affordable price, compared to the prices of other products.]]>
<![CDATA[Study on Innovation Capability of College Students Based on Extenics and Theory of Creativity ]]>
<![CDATA[Rii, Kim Beom]]>;
<![CDATA[Edastama, Primasatria]]>;
<![CDATA[Nabilah, Nabilah Fitri]]>
<![CDATA[ Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 2 (2022): Startupreneur Business Digital (SABDA) ]]>
Publisher : <![CDATA[Pandawan Sejahtera Indonesia ]]>
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DOI: 10.33050/sabda.v1i2.118
<![CDATA[Individual innovation ability is an essential element for enterprise-independent innovation and building a new nation. College students are the main force behind future innovation. But there is no practical means or method for promotion Student ability to innovate. This post discusses the features and benefits of creativity theory and extensions We analyzed and compared the major existing innovation methods from the perspective of capacity building. next, Presenting a combined training model to promote innovative abilities of students, taking advantage of creativity Research and Extenics are integrated and mutually supportive. The effectiveness of our model is proven by our educational practices Case. This dissertation also provides reference material as a guide to improving the innovative abilities of graduate students]]>
<![CDATA[The Influence Of Media And Group Influence On Generation Y Attitudes In The Use Of Beauty Products Mediated By Subjective Norms ]]>
<![CDATA[Purnama, Jesicha Aulya]]>;
<![CDATA[Arief, Muhammad]]>;
<![CDATA[Diatmika, Anak Agung Ketut]]>;
<![CDATA[Edastama, Primasatria]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v12i6.1701
<![CDATA[Media influence important For spread information about product beauty , while group influence influence consumer in follow standard group before buying . Subjective norms mediate influence second variable the to behavior consumers , depending on the reaction friends , family and loved ones to trends from media and group influence . The goal from study This is For analyze connection media influence , group influence , and subjective norms to attitudes Generation Y female consumers in use skincare product , in Bekasi City area. Research This done with descriptive quality with method quantitative . Data in study This done from 168 respondents user Scintifi . Conceptual model study analyzed use Structural Equation Model Partial Least Square (SEM-PLS). Research result show that media influence and group influence influential positive to subjective norms consumer woman generation Y on beauty products . Suggestions for study next in the future come can covers consideration various product skin care others . Besides that , researchers can also use or add other relevant variables . Then , future research​ should do research on different regional scopes . Keywords :​ Media Influence, Group Influence, Subjective Norms, Attitudes]]>
<![CDATA[What Factors Aaffect Continuous Usage Intention In Health Applications? ]]>
<![CDATA[Roy William]]>;
<![CDATA[Edastama, Primasatria]]>
<![CDATA[ Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024 ]]>
Publisher : <![CDATA[SEAN Institute ]]>
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<![CDATA[The Covid-19 pandemic is proven to cause an acceleration of digitization in the health sector, as shown by the surge in the use of health applications. The transition to post-pandemic will certainly affect one's intention regarding the continuous use of these health applications. This study aims to determine the relationship between perceived usefulness and perceived ease of use on customer satisfaction as well as variables of health consciousness, EWOM, and Self efficacy in influencing continuous usage intention of health applications in Jabodetabek. This research was conducted using a survey method with an online questionnaire to 200 respondents. Data analysis using Structural Equation Modeling (SEM) method with SPSS and SmartPLS software. The results showed that perceived usefulness, perceived ease of use and customer satisfaction have a positive effect on customer satisfaction. In addition, the variables of health consciousness, E-WOM and Self efficacy were also found to have a positive effect on continuous usage intention of health applications. From a managerial perspective, it is hoped that a manager can design content and features in a health application that are tailored to user needs so as to increase the user's desire to continue using the application.]]>
<![CDATA[The Mediating Effect of Green Motivation Between GHRM and Voluntary Green Behavior in Indonesia's Companies and Organizations ]]>
<![CDATA[Sanjaya, Nicolaus Bayu]]>;
<![CDATA[Edastama, Primasatria]]>
<![CDATA[ Jurnal Manajemen Bisnis Vol. 16 No. 1 (2025): March 2025 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Yogyakarta ]]>
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<![CDATA[Research aims: The goal of this study is to investigate the impact of GHRM on VGB, which can be influenced by a variety of factors, including employee green motivation (GM). This study also uses environmental belief (EB) as a mediation that affects GHRM on VGB and green organizational identity (GOI) as a mediation that affects GHRM on TGB.Design/Methodology/Approach: The design implemented is quantitative research that utilizes Structural Equation Modeling (SEM) with Confirmatory Factor Analysis (CFA) as the method of analysis. The sampling method used is purposive sampling, with a minimum of 135 respondents who are employees or members of organizations in Indonesia that implement an environmentally friendly culture and are at least 21 years old. This design is consistent with the characteristics of SEM-CFA research, which tests hypotheses and confirms correlations between observable and latent variables.Research findings: The study found that GHRM improves employees' voluntary and task related green behaviors. Environmental beliefs and the identity of eco-friendly organizations serve as crucial mediators in this relationship. GHRM also influences green motivation, although it does not directly drive green behavior. These findings highlight the importance of environmentally friendly HR policies in supporting employee behavior and improving the company's environmental performance.Theoretical Contribution/Originality: This study provides a theoretical contribution by demonstrating how Green Human Resource Management (GHRM) influences employees' green behavior through factors such as environmental belief (EB) and green organizational identity (GOI). Practically, this research emphasizes the importance of a more comprehensive implementation of Green Human Resource Management to enhance employees' green behavior and the environmental performance of companies in Indonesia.Practitioners/Policy Implications: The implication for building VGB and TGB is that employees need to implement GHRM practices optimally so that their EB and GOI can be effectively carried out, thereby positively impacting VGB and TGB.Research Limitations/Implications: The limitations of this study include its focus on companies in Indonesia, making the results less generalizable to other countries. The incomplete implementation of GHRM limits the findings on the impact of green motivation (GM) on voluntary green behavior (VGB). Additionally, the quantitative approach restricts deeper exploration of qualitative factors that may influence green behavior.]]>
<![CDATA[PENGARUH ONLINE CUSTOMER REVIEW, RATING DAN INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN CASUAL PADA MARKETPLACE ]]>
<![CDATA[Sonie Mahendra]]>;
<![CDATA[Primasatria Edastama]]>
<![CDATA[ Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 1 No. 2 (2022): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
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DOI: 10.30640/jumma45.v1i2.317
<![CDATA[Tujuan dari penelitian ini adalah untuk menganalisa dan mengeksplorasi bagaimana keputusan pembelian pakaian casual yang dipengaruhi oleh online customer review, rating dan influencer pada marketplace. Penelitian ini menggunakan pendekatan kausalitas yaitu untuk menjelaskan pengaruh antar variabel. Penelitian ini menggunakan metode survey sebagai teknik pengumpulan data, dengan kuesioner sebagai alat instrumen dan disebarkan secara online. Sampel dalam penelitian ini berjumlah 120 pengguna aplikasi yang sudah pernah melakukan pembelian di marketplace. Metode analisis yang digunakan adalah Structual Equation Model (SEM). Dalam penelitian ini ditemukan bahwa online customer review dan rating merupakan faktor yang dapat berpengaruh secara positif dan signifikan terhadap keputusan pembelian pada marketplace. Sedangkan influencer tidak menjadi faktor yang signifikan terhadap keputusan pembelian pada marketplace. Berdasarkan pada hasil penelitian ini marketplace perlu meningkatkan penggunaan online customer review dan rating agar mempermudah konsumen dalam mencari informasi-informasi mengenai produk. Dan sebaiknya marketplace harus lebih mempertimbangkan dalam hal menggunakan review dan rating untuk tidak hanya pada produk yang dijual saja tetapi juga dalam segi layanan. Lalu apabila marketplace ingin meningkatkan keputusan pembelian konsumennya, maka harus mempertimbangkan kredibilitas dan daya tarik (attractiveness) dalam menentukan influencer yang dipilih sehingga konsumen memiliki kepercayaan kuat terhadap informasi yang disampaikan sehingga dapat membangun keputusan pembelian.]]>
