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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ekonomi : Journal of Economic Jurnal Manajemen Bisnis Aptisi Transactions on Management Jurnal Ilmiah Manajemen Kesatuan JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ekonomi International Journal of Cyber and IT Service Management (IJCITSM) MES Management Journal Startupreneur Business Digital (SABDA Journal) Innovative: Journal Of Social Science Research International Journal of Economics, Management and Accounting
Primasatria Edastama, Primasatria
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Aktivitas Pemasaran Media Sosial, Pengalaman Pelanggan Dan Kualitas Konten Terhadap Kualitas Hubungan Pada Aplikasi Social Commerce Fransisca, Brenda; Edastama, Primasatria
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.9089

Abstract

Tujuan penelitian ini adalah untuk melihat apakah Aktivitas Pemasaran Media Sosial, Pengalaman Pelanggan, dan Kualitas Konten dapat mempengaruhi Kualitas Hubungan. Kualitas Hubungan mempengaruhi Niat Beli, Niat Loyalitas dan Niat Partisipasi pada Aplikasi Social commerce. Pendekatan riset dalam penelitian ini menggunakan penelitian kuantitatif. Pengumpulan sampel pada penelitian ini menggunakan metode purposive sampling dengan penentuan jumlah sampel menggunakan rumus dari, sehingga terdapat 210 responden dalam penelitian ini. Populasi dari sampel ini adalah sudah pernah melakukan belanja pada TikTok Shop/Whatsapp Bussiness Bussiness/Facebook Marketplace minimal 1 kali dalam 3 bulan terakhir, dan berusia 18-35 tahun dan berada di wilayah Jakarta. Kuesioner yang terkumpul adalah sebesar 278 responden. Teknik analisis data dalam penelitian ini adalah menggunakan Structural Equation Model (SEM) dengan SmartPLS 3.0. Temuan dalam penelitian ini menunjukkan bahwa Aktivitas Pemasaran Media Sosial, Pengalaman Pelanggan, dan Kualitas Konten berpengaruh secara positif terhadap Kualitas Hubungan. Kemudian, Kualitas Hubungan berpengaruh secara positif terhadap Niat Beli, Niat Loyalitas dan Niat Partisipasi. Implikasi Manajerial dari penelitian ini untuk meningkatkan kualitas hubungan yang baik dengan pelanggan di dalam social commerce agar dapat menciptakan niat membeli, loyalitas dan partisipasi untuk membagikan dan merekomendasikan produk/brand di social commerce.
Faktor-Faktor Yang Mempengaruhi Continuance Intention Pada Penggunaan Online Food Delivery Service Kristianingsih, Iis; Edastama, Primasatria
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10868

Abstract

Dengan kecanggihan teknologi saat ini, menyebabkan perubahan perilaku dan kebiasaan masyarakat dalam memesan makanan. Oleh sebab itu, penyedia jasa layanan pengiriman makanan online berkesempatan dan berkompetisi dalam memenuhi kebutuhan dan kepuasan konsumen.  Penelitian ini bertujuan untuk menganalisis pengaruh delivery time, delivery tracking, menu variations, service quality, price, attitude of person, variety and number of restaurants apakah berpengaruh pada continuance intention (niat berkelanjutan). Penelitian ini merupakan penelitian kuantitatif dengan menggunakan pengumpulan data purposive sampling dan menyebarkan kuesioner melalui google form yang menggunakan skala likert dan diperoleh 155 responden yang dianalisis menggunakan Statistical Product and Service Solutions (SPSS). Hasil penelitian ini menghasilkan jika delivery tracking, service quality, price, attitude of person, variety and number of restaurants berpengaruh positif pada continuance intention, sedangkan delivery time dan menu variations tidak mempengaruhi continuance intention.
Factors Affecting Islamic Bank Customer Satisfaction Mariyanti, Tatik; Edastama, Primasatria; Shafiai, Muhammad Hakimi Mohd
APTISI Transactions on Management (ATM) Vol 5 No 2 (2021): ATM (APTISI Transactions on Management: July)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v5i2.1571

Abstract

Customer satisfaction is a basic goal of any form of business or company, because customer satisfaction will provide many benefits for the sustainability of the business. Customer satisfaction will emerge influenced by certain factors. This study aims to analyze several factors that can influence customer impressions, tangible aspects, reliability, employee response, social responsibility, product innovation, competence and communication skills in Islamic banking. The research data was collected from customers of several Islamic banks in Jakarta. The data processed by the regression method with the SPSS software. This study shows that of the seven factors that are used as determinants of satisfaction, there are 4 factors that can affect the level of customer satisfaction at Islamic banks, namely tangibles, employee response, product innovation, and communication skills. Furthermore, this research also found that 3 other factors could not affect the level of customer satisfaction, those are competence, social responsibility, and reliability. The factors that influence the two dominant factors are the communication ability factor and the product innovation factor. The results of this study can help Islamic banks to be able to develop more effective and efficient strategies in terms of establishing high levels of customer satisfaction, so as to generate potential customers and higher profits.
The Importance of Maslahah Orientation in Sharia Institutions Edastama, Primasatria
APTISI Transactions on Management (ATM) Vol 5 No 2 (2021): ATM (APTISI Transactions on Management: July)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v5i2.1595

Abstract

This research aims to look at the importance of a Sharia Institution in orienting its institutions on an orientation based on benefit. This research is based on the lack of attention of some Sharia Institutions on the principle of the basic purpose of Sharia that is to be able to achieve benefit. In this study will be seen the influence of benefit on satisfaction and loyalty to the Sharia Institution in. This research will use structural equation model method as data processing technique. Data is collected using quiestionaire distributed to sharia institutions customers. This research found that orientation in maslahah is a very important factor in building loyalty to Sharia Institutions. In addition, the orientation on the maslahah needs to be improved as a means in improving customer satisfaction. The results of this study are expected to be the basis for sharia institutions to focus more on the orientation of maslahah for their institutions in accordance with the basic principles of Sharia itself
WHY DO GAMERS PURCHASE VIRTUAL ITEMS IN MOBA GAMES? Tuzzahra, Andini Ginanti; Edastama, Primasatria
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 12, No 3 (2023): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v12i3.71828

Abstract

This study explores and analyzes multiplayer online battle arena (MOBA) gamers"™ motivation, experience and purchasing behavior in purchasing virtual items. A purposive sampling method was employed and there was a total of 469 respondents participated. The data was analyzed using structural equation modeling-partial least square (SEM-PLS) and partial least square-multigroup analysis (PLS-MGA). The results show that enjoyment, skill, challenge, telepresence, and interactivity have a positive impact on the flow. Further, the flow has a positive impact on both the purchase intention and continuous intention. In addition, both continuous intention and social value have a positive impact on the purchase intention. Lastly, the shopping enjoyment strengthens the positive impact of flow on both the continuous intention and purchase intention; and the positive impact of continuous intention on the purchase intention is strengthened by both shopping enjoyment and age. These findings highlight that there are many factors influencing the purchase intention of MOBA games"™ virtual items, and provide a valuable contribution to practitioners and academics in relation to the factors influencing the MOBA gamers"™ purchase of virtual items.JEL: M31.
Determinan Brand Loyalty Mobil Toyota Elistia, Elistia; Aprillia, Fenny; Rojuaniah; Edastama, Primasatria
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 3 No. 3 (2023): Artikel Riset Volume 3 Issue 3, November 2023
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v3i3.2835

Abstract

Persaingan industri otomotif mengindikasikan perusahaan harus mencapai dan mempertahankan loyalitas pelanggan, oleh karena itu perusahaan penting untuk meningkatkan reputasi merek, keterikatan dan kepuasan terhadap merek, sehingga memperoleh loyalitas merek. Saat ini semakin banyak industri otomotif yang menghadirkan produk mobil yang hampir mirip, untuk itu diperlukan analisis terhadap kepuasan merek, reputasi merek mobil dan keterikatan merek yang baik merupakan faktor yang berkontribusi pada loyalitas merek mobil. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Brand Satisfaction, Corporate Brand Reputation dan Brand Attachment terhadap Brand Loyalty mobil Toyota. Desain penelitian ini deskriptif kausalitas dengan pendekatan metode kuantitatif dan menggunakan teknik purposive sampling yang diolah dan diuji dengan menggunakan Structural Equation Model Partial Least Square (SEM-PLS). Data sampel diperolah sebanyak 237 responden yang sudah menggunakan mobil Toyota di wilayah Jakarta. Temuan penelitian mengungkapkan bahwa Brand Satisfaction dan Corporate Brand Reputation dapat meningkatkan Brand Attachment. Selanjutnya Brand Satisfaction dan Brand Attachment juga dapat meningkatkan Brand Loyalty. Namun, Corporate Brand Reputation tidak signifikan meningkatkan Brand Loyalty. Kontribusi dari penelitian ini dapat memberikan wawasan kepada perusahaan otomotif terutama bagi perusahaan untuk mengembangkan serta merencanakan dan menerapkan strategi pemasaran yang berguna untuk membuat konsumen menjadi loyaltitas terhadap merek mobil Toyota.
The Influence of Perceived Quality and Perceived Value on E-Wom and Purchase Intention Rista, Rista; Edastama, Primasatria
International Journal of Economics, Management and Accounting (IJEMA) Vol. 3 No. 5 (2025): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v3i5.340

Abstract

The rapid growth of the highly competitive information technology industry encourages companies to develop effective marketing strategies to improve their competitiveness. This study aims to analyze the influence of perceived quality, social value, personal value, functional value, and e-WOM on laptop purchase intention. This study was conducted using quantitative methods and a descriptive causality approach. The research sample was taken from consumers interested in purchasing a laptop, using a purposive sampling technique. Data were collected through questionnaires completed by 335 respondents in the DKI Jakarta area. Data analysis was conducted using the Structural Equation Modeling Partial Least Square (SEM-PLS) method. The results show that perceived quality, social value, personal value, functional value, and e-WOM have a positive influence on laptop purchase intention. These findings provide an important contribution to understanding the factors that influence consumer decisions in purchasing laptop products. The implications of this study can help companies in designing more effective marketing strategies to increase consumer purchase intention towards their laptop products. This study identified several limitations that need to be addressed to increase the validity and relevance of the results. These limitations include the study's limited sample size within the DKI Jakarta region, its relatively small sample size, and its lack of specific focus on laptop brands or products. Future research is recommended to expand the sample size, increase the sample size, and focus on specific brands to gain a deeper understanding of consumer behavior related to these products.
Co-Authors Aprillia, Fenny Arief, Muhammad Diatmika, Anak Agung Ketut Dudhat, Amitkumar Elistia, Elistia Fransisca, Brenda Giandari Maulani, Giandari Kristianingsih, Iis Nabilah, Nabilah Fitri Novi Rahmawati Novita, Indah Priyo Handoko, Priyo Purnama, Jesicha Aulya Rii, Kim Beom Rista, Rista Rojuaniah Rojuaniah Roy William Sanjaya, Nicolaus Bayu Shafiai, Muhammad Hakimi Mohd Sofyan, Joel Faruk Tamawiwy, Shani Reinaldi Tatik Mariyanti, Tatik Tuzzahra, Andini Ginanti