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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ekonomi : Journal of Economic Jurnal Manajemen Bisnis Journal of Educational Science and Technology Aptisi Transactions on Management ADI Journal on Recent Innovation (AJRI) Jurnal Ekonomi Manajemen Sistem Informasi Community Engagement and Emergence Journal (CEEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Aisyah : Jurnal Ilmu Kesehatan JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi International Journal of Cyber and IT Service Management (IJCITSM) PROGRESIF MES Management Journal Startupreneur Business Digital (SABDA Journal) Jurnal Manajemen dan Pemasaran Jasa Neo Journal of economy and social humanities Jurnal Mahasiswa Manajemen dan Akuntansi Innovative: Journal Of Social Science Research Jurnal Riset dan Inovasi Manajemen International Journal of Economics, Management and Accounting Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Barelang Blockchain Frontier Technology (BFRONT) Jurnal Simki Economic
Primasatria Edastama, Primasatria
Universitas Esa Unggul
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WHY DO GAMERS PURCHASE VIRTUAL ITEMS IN MOBA GAMES? Tuzzahra, Andini Ginanti; Edastama, Primasatria
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 12, No 3 (2023): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v12i3.71828

Abstract

This study explores and analyzes multiplayer online battle arena (MOBA) gamers"™ motivation, experience and purchasing behavior in purchasing virtual items. A purposive sampling method was employed and there was a total of 469 respondents participated. The data was analyzed using structural equation modeling-partial least square (SEM-PLS) and partial least square-multigroup analysis (PLS-MGA). The results show that enjoyment, skill, challenge, telepresence, and interactivity have a positive impact on the flow. Further, the flow has a positive impact on both the purchase intention and continuous intention. In addition, both continuous intention and social value have a positive impact on the purchase intention. Lastly, the shopping enjoyment strengthens the positive impact of flow on both the continuous intention and purchase intention; and the positive impact of continuous intention on the purchase intention is strengthened by both shopping enjoyment and age. These findings highlight that there are many factors influencing the purchase intention of MOBA games"™ virtual items, and provide a valuable contribution to practitioners and academics in relation to the factors influencing the MOBA gamers"™ purchase of virtual items.JEL: M31.
Determinan Brand Loyalty Mobil Toyota Elistia, Elistia; Aprillia, Fenny; Rojuaniah; Edastama, Primasatria
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 3 No. 3 (2023): Artikel Riset Volume 3 Issue 3, November 2023
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v3i3.2835

Abstract

Persaingan industri otomotif mengindikasikan perusahaan harus mencapai dan mempertahankan loyalitas pelanggan, oleh karena itu perusahaan penting untuk meningkatkan reputasi merek, keterikatan dan kepuasan terhadap merek, sehingga memperoleh loyalitas merek. Saat ini semakin banyak industri otomotif yang menghadirkan produk mobil yang hampir mirip, untuk itu diperlukan analisis terhadap kepuasan merek, reputasi merek mobil dan keterikatan merek yang baik merupakan faktor yang berkontribusi pada loyalitas merek mobil. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Brand Satisfaction, Corporate Brand Reputation dan Brand Attachment terhadap Brand Loyalty mobil Toyota. Desain penelitian ini deskriptif kausalitas dengan pendekatan metode kuantitatif dan menggunakan teknik purposive sampling yang diolah dan diuji dengan menggunakan Structural Equation Model Partial Least Square (SEM-PLS). Data sampel diperolah sebanyak 237 responden yang sudah menggunakan mobil Toyota di wilayah Jakarta. Temuan penelitian mengungkapkan bahwa Brand Satisfaction dan Corporate Brand Reputation dapat meningkatkan Brand Attachment. Selanjutnya Brand Satisfaction dan Brand Attachment juga dapat meningkatkan Brand Loyalty. Namun, Corporate Brand Reputation tidak signifikan meningkatkan Brand Loyalty. Kontribusi dari penelitian ini dapat memberikan wawasan kepada perusahaan otomotif terutama bagi perusahaan untuk mengembangkan serta merencanakan dan menerapkan strategi pemasaran yang berguna untuk membuat konsumen menjadi loyaltitas terhadap merek mobil Toyota.
The Influence of Perceived Quality and Perceived Value on E-Wom and Purchase Intention Rista, Rista; Edastama, Primasatria
International Journal of Economics, Management and Accounting (IJEMA) Vol. 3 No. 5 (2025): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v3i5.340

Abstract

The rapid growth of the highly competitive information technology industry encourages companies to develop effective marketing strategies to improve their competitiveness. This study aims to analyze the influence of perceived quality, social value, personal value, functional value, and e-WOM on laptop purchase intention. This study was conducted using quantitative methods and a descriptive causality approach. The research sample was taken from consumers interested in purchasing a laptop, using a purposive sampling technique. Data were collected through questionnaires completed by 335 respondents in the DKI Jakarta area. Data analysis was conducted using the Structural Equation Modeling Partial Least Square (SEM-PLS) method. The results show that perceived quality, social value, personal value, functional value, and e-WOM have a positive influence on laptop purchase intention. These findings provide an important contribution to understanding the factors that influence consumer decisions in purchasing laptop products. The implications of this study can help companies in designing more effective marketing strategies to increase consumer purchase intention towards their laptop products. This study identified several limitations that need to be addressed to increase the validity and relevance of the results. These limitations include the study's limited sample size within the DKI Jakarta region, its relatively small sample size, and its lack of specific focus on laptop brands or products. Future research is recommended to expand the sample size, increase the sample size, and focus on specific brands to gain a deeper understanding of consumer behavior related to these products.
Use of Data Warehouse and Data Mining for Academic Data : A Case Study at a National University Primasatria Edastama; Amitkumar Dudhat; Giandari Maulani
International Journal of Cyber ​​and IT Service Management (IJCITSM) Vol. 1 No. 2 (2021): October
Publisher : International Institute for Advanced Science & Technology (IIAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (359.26 KB) | DOI: 10.34306/ijcitsm.v1i2.55

Abstract

If an organisation has full, rapid, exact, and accurate information, it may perform better in terms of evaluation, planning, and decision-making. The essential information can be derived from operational data maintained in an integrated database by a university that already has an information system. This research looks at how to collect operational data into a data warehouse and then apply data mining techniques to analyse the data. This study yielded a comprehensive data warehouse with a web-based information reporting application. Furthermore, data mining techniques are used to analyse the data warehouse that has been created. The result of the application of data mining is the generation of characteristic patterns of students who take certain specialization programs.
Use of Data Warehouse and Data Mining for Academic Data : A Case Study at a National University Primasatria Edastama; Amitkumar Dudhat; Giandari Maulani
International Journal of Cyber ​​and IT Service Management (IJCITSM) Vol. 1 No. 2 (2021): October
Publisher : International Institute for Advanced Science & Technology (IIAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ijcitsm.v1i2.55

Abstract

If an organisation has full, rapid, exact, and accurate information, it may perform better in terms of evaluation, planning, and decision-making. The essential information can be derived from operational data maintained in an integrated database by a university that already has an information system. This research looks at how to collect operational data into a data warehouse and then apply data mining techniques to analyse the data. This study yielded a comprehensive data warehouse with a web-based information reporting application. Furthermore, data mining techniques are used to analyse the data warehouse that has been created. The result of the application of data mining is the generation of characteristic patterns of students who take certain specialization programs.
Digital Marketing Strategy using White Hat SEO Techniques Syarief Nur Husin; Primasatria Edastama; Amirsyah Tambunan
International Journal of Cyber ​​and IT Service Management (IJCITSM) Vol. 2 No. 2 (2022): October
Publisher : International Institute for Advanced Science & Technology (IIAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ijcitsm.v2i2.118

Abstract

A journal service system's forum for a publisher platform, or journal publication, that disseminates data about scientific activity, is known as OJS (Open Journal System). By utilizing SEO, websites that already exist may also have their search engine rankings improved. Making it simpler for consumers to locate addresses for scientific journal websites is one technique to use White Hat SEO. This study tries to boost website traffic on sites that host scholarly journals. The White Hat SEO (Search Engine Optimization) strategy was employed in this study. This study was done on a website that had not yet implemented SEO strategies, then used White Hat SEO techniques such optimizing keywords in title tags, content, meta keywords, meta descriptions, and social media sharing. The outcomes of the examination of SEO implementation might make it easier to find websites for scientific journals.
The Influence of Green Banking Practices on Customer Satisfaction: The Role of Privacy Fauzan, Alfian Kurnia; Safuan, Safuan; Syah, Tantri Yanuar Rahmat; Edastama, Primasatria
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i3.10482

Abstract

Green banking has become a strategic imperative for financial institutions worldwide, but emerging markets face a unique challenge: balancing sustainability commitments with customer trust in data security. This study examines how privacy protection strengthens the relationship between green banking practices and customer satisfaction in Indonesia's digital banking sector. Using structural equation modeling with 313 users of green banking services in state-owned banks, the study found that privacy acts as a critical mediating factor, amplifying customer satisfaction, which in turn drives customer trust, loyalty, and continued adoption of green financial services. The implications go beyond regulatory compliance to reveal how banks can differentiate themselves competitively through integrated sustainability and privacy governance. This "trust-based" model is increasingly essential for emerging markets facing digital transformation alongside environmental commitments. Our findings suggest that customer satisfaction serves as a key driver of long-term behavioural change towards green finance adoption, indicating that business profitability and societal environmental goals are complementary rather than contradictory objectives for banks in emerging markets.
The Effect of Price, Product Quality, and Brand Image on The Originote Skincare Product Purchase Decision Ernawati Ohoitenan; Muhammad Arief; Primasatria Edastama
Neo Journal of economy and social humanities Vol 4 No 1 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i1.293

Abstract

This study examines the effect of price, product quality, and brand image on purchasing decisions for The Originote skincare products in Bekasi City. Using a non-experimental quantitative approach and descriptive design, data were obtained from 105 respondents through an online survey with Google Forms. Data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The results showed that product quality did not have a significant effect on purchasing decisions for The Originote skincare products , but price and brand image had a significant effect. The price of The Originote products is considered affordable and in accordance with consumer desires, while The Originote's brand image is well-known and easy to remember by consumers. Consumer attitudes can also be influenced by external factors such as changes in needs or economic conditions that cannot be fully controlled in this study. These findings provide important insights for marketers in developing effective marketing strategies for skincare products.
The Influence of Work From Home, Workload and Work Environment On Employee Performance Dian Nanda Putri Aspita; Primasatria Edastama
Jurnal Simki Economic Vol 6 No 1 (2023): Volume 6 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i1.347

Abstract

The work from home policy implemented by the company will have an impact on changes in work patterns and performance of its employees. Where in these changes there is a good influence and opposite effect for the company. The purpose of this study is to explore the correlations between work from home, workload and work environment in impacting employee performance. In the sampling process, this research used a non-probability sampling method based on purposive sampling with the determination of the number of samples using the formula from Yamane, so that there were 139 respondents who were sampled in this study. The results of the research explained that working from home give a positive impact on employee performance, workload give a negative impact on employee performance, and employee environment give a positive impact on employee performance. The data analysis method used in this research used multiple linear regression analysis test. Therefore, it hoped that firm management will be able to fully implement work-from-home rules by assigning workloads that are compatible with employee capacity and making sure that the workspaces and tools used by employees when working from home are suitable.
Co-Authors Amirsyah Tambunan Amitkumar Dudhat Andina Wulandari, Dinar Ankur Singh Bist Aprillia, Fenny Ari Pambudi Ari Prambudi Arief, Muhammad Aropria Ria Saulina Panjaitan Aspita, Dian Nanda Putri Charles Tambunan Deva Rivelino Dian Nanda Putri Aspita Diatmika, Anak Agung Ketut Elistia, Elistia Ernawati Ohoitenan Fauzan, Alfian Kurnia Fenny Aprillia Fransisca, Brenda Giandari Maulani, Giandari Isabella Yaumil Annisa Kristianingsih, Iis Lea Puspita Wijanto* Lista Meria Maryam Subandriyah Mayang Sari Edastami Muhammad Arief Nabilah, Nabilah Fitri Ninda Lutfiani Novi Rahmawati Novita, Indah Priyo Handoko, Priyo Purnama, Jesicha Aulya Qurotul Aini Ragilia Asri Putri Ragilia Asri Putri Ridwan Ibnu Khawari Rii, Kim Beom Rista, Rista Riya Widayanti Rojuaniah Rojuaniah Rojuaniah Roy William Safuan Safuan Sanjaya, Nicolaus Bayu Shafiai, Muhammad Hakimi Mohd Sofyan, Joel Faruk Sonie Mahendra Suryari Purnama Suryari Purnama Suryari Purnama Syarief Nur Husin Tamawiwy, Shani Reinaldi Tantri Yanuar Rahmat Syah Tatik Mariyanti, Tatik Tuzzahra, Andini Ginanti