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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ekonomi : Journal of Economic Jurnal Manajemen Bisnis Journal of Educational Science and Technology Aptisi Transactions on Management JURNAL LENTERA BISNIS ADI Journal on Recent Innovation (AJRI) Jurnal Ekonomi Manajemen Sistem Informasi Community Engagement and Emergence Journal (CEEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Aisyah : Jurnal Ilmu Kesehatan JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi International Journal of Cyber and IT Service Management (IJCITSM) PROGRESIF Economic Reviews Journal MES Management Journal Startupreneur Business Digital (SABDA Journal) Jurnal Manajemen dan Pemasaran Jasa Neo Journal of economy and social humanities Jurnal Mahasiswa Manajemen dan Akuntansi Innovative: Journal Of Social Science Research International Journal of Economics, Management and Accounting Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Barelang Blockchain Frontier Technology (BFRONT) Jurnal Simki Economic Jurnal Riset dan Inovasi Manajemen
Primasatria Edastama, Primasatria
Universitas Esa Unggul
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The Influence of Perceived Quality and Perceived Value on E-Wom and Purchase Intention Rista, Rista; Edastama, Primasatria
International Journal of Economics, Management and Accounting (IJEMA) Vol. 3 No. 5 (2025): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v3i5.340

Abstract

The rapid growth of the highly competitive information technology industry encourages companies to develop effective marketing strategies to improve their competitiveness. This study aims to analyze the influence of perceived quality, social value, personal value, functional value, and e-WOM on laptop purchase intention. This study was conducted using quantitative methods and a descriptive causality approach. The research sample was taken from consumers interested in purchasing a laptop, using a purposive sampling technique. Data were collected through questionnaires completed by 335 respondents in the DKI Jakarta area. Data analysis was conducted using the Structural Equation Modeling Partial Least Square (SEM-PLS) method. The results show that perceived quality, social value, personal value, functional value, and e-WOM have a positive influence on laptop purchase intention. These findings provide an important contribution to understanding the factors that influence consumer decisions in purchasing laptop products. The implications of this study can help companies in designing more effective marketing strategies to increase consumer purchase intention towards their laptop products. This study identified several limitations that need to be addressed to increase the validity and relevance of the results. These limitations include the study's limited sample size within the DKI Jakarta region, its relatively small sample size, and its lack of specific focus on laptop brands or products. Future research is recommended to expand the sample size, increase the sample size, and focus on specific brands to gain a deeper understanding of consumer behavior related to these products.
Use of Data Warehouse and Data Mining for Academic Data : A Case Study at a National University Primasatria Edastama; Amitkumar Dudhat; Giandari Maulani
International Journal of Cyber ​​and IT Service Management (IJCITSM) Vol. 1 No. 2 (2021): October
Publisher : International Institute for Advanced Science & Technology (IIAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (359.26 KB) | DOI: 10.34306/ijcitsm.v1i2.55

Abstract

If an organisation has full, rapid, exact, and accurate information, it may perform better in terms of evaluation, planning, and decision-making. The essential information can be derived from operational data maintained in an integrated database by a university that already has an information system. This research looks at how to collect operational data into a data warehouse and then apply data mining techniques to analyse the data. This study yielded a comprehensive data warehouse with a web-based information reporting application. Furthermore, data mining techniques are used to analyse the data warehouse that has been created. The result of the application of data mining is the generation of characteristic patterns of students who take certain specialization programs.
Use of Data Warehouse and Data Mining for Academic Data : A Case Study at a National University Primasatria Edastama; Amitkumar Dudhat; Giandari Maulani
International Journal of Cyber ​​and IT Service Management (IJCITSM) Vol. 1 No. 2 (2021): October
Publisher : International Institute for Advanced Science & Technology (IIAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ijcitsm.v1i2.55

Abstract

If an organisation has full, rapid, exact, and accurate information, it may perform better in terms of evaluation, planning, and decision-making. The essential information can be derived from operational data maintained in an integrated database by a university that already has an information system. This research looks at how to collect operational data into a data warehouse and then apply data mining techniques to analyse the data. This study yielded a comprehensive data warehouse with a web-based information reporting application. Furthermore, data mining techniques are used to analyse the data warehouse that has been created. The result of the application of data mining is the generation of characteristic patterns of students who take certain specialization programs.
Digital Marketing Strategy using White Hat SEO Techniques Syarief Nur Husin; Primasatria Edastama; Amirsyah Tambunan
International Journal of Cyber ​​and IT Service Management (IJCITSM) Vol. 2 No. 2 (2022): October
Publisher : International Institute for Advanced Science & Technology (IIAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ijcitsm.v2i2.118

Abstract

A journal service system's forum for a publisher platform, or journal publication, that disseminates data about scientific activity, is known as OJS (Open Journal System). By utilizing SEO, websites that already exist may also have their search engine rankings improved. Making it simpler for consumers to locate addresses for scientific journal websites is one technique to use White Hat SEO. This study tries to boost website traffic on sites that host scholarly journals. The White Hat SEO (Search Engine Optimization) strategy was employed in this study. This study was done on a website that had not yet implemented SEO strategies, then used White Hat SEO techniques such optimizing keywords in title tags, content, meta keywords, meta descriptions, and social media sharing. The outcomes of the examination of SEO implementation might make it easier to find websites for scientific journals.
The Influence of Green Banking Practices on Customer Satisfaction: The Role of Privacy Fauzan, Alfian Kurnia; Safuan, Safuan; Syah, Tantri Yanuar Rahmat; Edastama, Primasatria
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i3.10482

Abstract

Green banking has become a strategic imperative for financial institutions worldwide, but emerging markets face a unique challenge: balancing sustainability commitments with customer trust in data security. This study examines how privacy protection strengthens the relationship between green banking practices and customer satisfaction in Indonesia's digital banking sector. Using structural equation modeling with 313 users of green banking services in state-owned banks, the study found that privacy acts as a critical mediating factor, amplifying customer satisfaction, which in turn drives customer trust, loyalty, and continued adoption of green financial services. The implications go beyond regulatory compliance to reveal how banks can differentiate themselves competitively through integrated sustainability and privacy governance. This "trust-based" model is increasingly essential for emerging markets facing digital transformation alongside environmental commitments. Our findings suggest that customer satisfaction serves as a key driver of long-term behavioural change towards green finance adoption, indicating that business profitability and societal environmental goals are complementary rather than contradictory objectives for banks in emerging markets.
The Influence of Work From Home, Workload and Work Environment On Employee Performance Dian Nanda Putri Aspita; Primasatria Edastama
Jurnal Simki Economic Vol 6 No 1 (2023): Volume 6 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i1.347

Abstract

The work from home policy implemented by the company will have an impact on changes in work patterns and performance of its employees. Where in these changes there is a good influence and opposite effect for the company. The purpose of this study is to explore the correlations between work from home, workload and work environment in impacting employee performance. In the sampling process, this research used a non-probability sampling method based on purposive sampling with the determination of the number of samples using the formula from Yamane, so that there were 139 respondents who were sampled in this study. The results of the research explained that working from home give a positive impact on employee performance, workload give a negative impact on employee performance, and employee environment give a positive impact on employee performance. The data analysis method used in this research used multiple linear regression analysis test. Therefore, it hoped that firm management will be able to fully implement work-from-home rules by assigning workloads that are compatible with employee capacity and making sure that the workspaces and tools used by employees when working from home are suitable.
Pengaruh E-HRM Terhadap Employee Performance: Peran Mediasi Job Satisfaction dan Organizational Trust Muallifah, Siti; Safuan, Safuan; Tannady, Hendy; Edastama, Primasatria
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10582

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Human Resource Management (E-HRM) terhadap kinerja karyawan (employee performance) dengan melibatkan job satisfaction dan organizational trust sebagai variabel mediasi. Pendekatan penelitian menggunakan metode kuantitatif dengan teknik analisis Partial Least Squares Structural Equation Modeling (PLS-SEM). Data dikumpulkan melalui kuesioner yang disebarkan kepada karyawan dan dianalisis melalui pengujian validitas dan reliabilitas konstruk, uji statistik deskriptif, serta pengujian hipotesis menggunakan model struktural. Hasil penelitian menunjukkan bahwa seluruh konstruk memenuhi kriteria validitas dan reliabilitas dengan nilai outer loading, AVE, dan Composite Reliability berada di atas batas minimum. E-HRM terbukti berpengaruh positif dan signifikan terhadap job satisfaction dan organizational trust. Kedua variabel tersebut juga memiliki pengaruh signifikan terhadap kinerja karyawan. Selain itu, job satisfaction dan organizational trust terbukti memediasi hubungan antara E-HRM dan kinerja karyawan. Temuan ini mengindikasikan bahwa implementasi E-HRM tidak hanya memberikan dampak langsung pada peningkatan kinerja, tetapi juga meningkatkan kepuasan serta kepercayaan karyawan yang pada akhirnya memperkuat performa mereka. Penelitian ini memberikan kontribusi teoretis dalam pengembangan model E-HRM serta implikasi praktis bagi organisasi dalam meningkatkan kualitas layanan SDM berbasis digital.
The Effect of Price, Product Quality, and Brand Image on The Originote Skincare Product Purchase Decision Ernawati Ohoitenan; Muhammad Arief; Primasatria Edastama
Neo Journal of economy and social humanities Vol 4 No 1 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i1.293

Abstract

This study examines the effect of price, product quality, and brand image on purchasing decisions for The Originote skincare products in Bekasi City. Using a non-experimental quantitative approach and descriptive design, data were obtained from 105 respondents through an online survey with Google Forms. Data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The results showed that product quality did not have a significant effect on purchasing decisions for The Originote skincare products , but price and brand image had a significant effect. The price of The Originote products is considered affordable and in accordance with consumer desires, while The Originote's brand image is well-known and easy to remember by consumers. Consumer attitudes can also be influenced by external factors such as changes in needs or economic conditions that cannot be fully controlled in this study. These findings provide important insights for marketers in developing effective marketing strategies for skincare products.
Pengaruh Kualitas Layanan, Kualitas Produk dan Harga Melalui Brand Image Terhadap Keputusan Pembelian di Outlet Coffee Shop Pada Generasi Z Ragilia Asri Putri; Primasatria Edastama
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 4 (2023): November: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i4.1457

Abstract

The purpose of this research is to find out and understand the things that can encourage purchasing decisions for a product in a coffee shop, namely service quality, product quality, and price accompanied by a brand image. The population and sample in this study were 125 respondents who made purchases at coffee shop outlets at least twice in the last 1 month, aged 18-25 years, and domiciled in DKI Jakarta. The analytical method used is the Structural Equation Model (SEM). In this study it was found that service quality, product quality, price and brand image influence purchasing decisions. And for service quality, product quality and price affect brand image. Based on the results of this study, the coffee shop must maintain and improve the quality of service which is considered good in providing satisfaction for its customers. After that, the product strategy implemented by the coffee shop is to prioritize the quality of taste and characteristics that are not found in other products so that consumers are attracted. Then, in terms of price, it is expected that the coffee shop will set a more affordable price, compared to the prices of other products.
The Influence of Green Banking Practices on Customer Satisfaction: The Role of Privacy Alfian Kurnia Fauzan; Safuan Safuan; Tantri Yanuar Rahmat Syah; Primasatria Edastama
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i3.10482

Abstract

Green banking has become a strategic imperative for financial institutions worldwide, but emerging markets face a unique challenge: balancing sustainability commitments with customer trust in data security. This study examines how privacy protection strengthens the relationship between green banking practices and customer satisfaction in Indonesia's digital banking sector. Using structural equation modeling with 313 users of green banking services in state-owned banks, the study found that privacy acts as a critical mediating factor, amplifying customer satisfaction, which in turn drives customer trust, loyalty, and continued adoption of green financial services. The implications go beyond regulatory compliance to reveal how banks can differentiate themselves competitively through integrated sustainability and privacy governance. This "trust-based" model is increasingly essential for emerging markets facing digital transformation alongside environmental commitments. Our findings suggest that customer satisfaction serves as a key driver of long-term behavioural change towards green finance adoption, indicating that business profitability and societal environmental goals are complementary rather than contradictory objectives for banks in emerging markets.
Co-Authors Alfian Kurnia Fauzan Amirsyah Tambunan Amitkumar Dudhat Anak Agung Ketut Diatmika Andina Wulandari, Dinar Ankur Singh Bist Aprillia, Fenny Ari Pambudi Ari Prambudi Arief, Muhammad Aropria Ria Saulina Panjaitan Aspita, Dian Nanda Putri Charles Tambunan Deva Rivelino Dian Nanda Putri Aspita Elistia, Elistia Ernawati Ohoitenan Ernawati Ohoitenan Fauzan, Alfian Kurnia Fenny Aprillia Fransisca, Brenda Giandari Maulani, Giandari Hendy Tannady Isabella Yaumil Annisa Kristianingsih, Iis Lea Puspita Wijanto* Maryam Subandriyah Mayang Sari Edastami Meria, Lista Muallifah, Siti Muhammad Arief Muhammad Arief Muhammad Naim Nabilah, Nabilah Fitri Ninda Lutfiani Novi Rahmawati Novita, Indah Priyo Handoko, Priyo Purnama, Jesicha Aulya Qurotul Aini Ragilia Asri Putri Ragilia Asri Putri Raina Asa Ivadah Ridwan Ibnu Khawari Rii, Kim Beom Rista, Rista Riya Widayanti Rojuaniah Rojuaniah Roy William Safuan Safuan Sanjaya, Nicolaus Bayu Shafiai, Muhammad Hakimi Mohd Siti Muallifah Sofyan, Joel Faruk Sonie Mahendra Suryari Purnama Syarief Nur Husin Tamawiwy, Shani Reinaldi Tantri Yanuar Rahmat Syah Tatik Mariyanti, Tatik Tuzzahra, Andini Ginanti