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Meningkatkan Kinerja Karyawan melalui Kompensasi: Model Mediasi Kepuasaan dan Motivasi Kerja Sofyan, Joel Faruk; Handoko, Priyo; Diatmika, Anak Agung Ketut; Edastama, Primasatria
Jurnal Ekonomi : Journal of Economic Vol 16, No 01 (2025): Jurnal Ekonomi : Journal of Economic
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v16i01.9141

Abstract

Karyawan memegang peranan penting dalam mencapai tujuan organisasi dan memastikan kelangsungan bisnis. Kinerja karyawan merupakan salah satu faktor utama yang membedakan perusahaan yang sukses dari yang gagal dalam lingkungan bisnis yang dinamis dan semakin kompetitif saat ini. Penelitian ini menyelidiki pengaruh kompensasi terhadap kinerja karyawan yang dimediasi oleh kepuasan kerja dan motivasi kerja. Sebanyak 100 karyawan dari salah satu waralaba ritel terkemuka di Indonesia yang berdomisili di Tangerang dipilih menggunakan metode purposive sampling dan dianalisis menggunakan PLS-SEM untuk menguji hipotesis yang diajukan. Temuan penelitian ini mengungkapkan bahwa 6 dari 7 hipotesis yang diajukan adalah signifikan. Secara khusus, kami membuktikan bahwa kompensasi memiliki efek langsung terbesar pada motivasi kerja, dan motivasi kerja memiliki efek mediasi terbesar.
The Mediating Effect of Green Motivation between GHRM and Voluntary Green Behavior in Indonesia's Companies and Organizations Sanjaya, Nicolaus Bayu; Edastama, Primasatria
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.23670

Abstract

Research aims: The goal of this study is to investigate the impact of GHRM on VGB, which can be influenced by a variety of factors, including employee green motivation (GM). This study also uses environmental belief (EB) as a mediation that affects GHRM on VGB and green organizational identity (GOI) as a mediation that affects GHRM on TGB.Design/Methodology/Approach: The design implemented is quantitative research that utilizes Structural Equation Modeling (SEM) with Confirmatory Factor Analysis (CFA) as the method of analysis. The sampling method used is purposive sampling, with a minimum of 135 respondents who are employees or members of organizations in Indonesia that implement an environmentally friendly culture and are at least 21 years old. This design is consistent with the characteristics of SEM-CFA research, which tests hypotheses and confirms correlations between observable and latent variables.Research findings: The study found that GHRM improves employees' voluntary and task related green behaviors. Environmental beliefs and the identity of eco-friendly organizations serve as crucial mediators in this relationship. GHRM also influences green motivation, although it does not directly drive green behavior. These findings highlight the importance of environmentally friendly HR policies in supporting employee behavior and improving the company's environmental performance.Theoretical Contribution/Originality: This study provides a theoretical contribution by demonstrating how Green Human Resource Management (GHRM) influences employees' green behavior through factors such as environmental belief (EB) and green organizational identity (GOI). Practically, this research emphasizes the importance of a more comprehensive implementation of Green Human Resource Management to enhance employees' green behavior and the environmental performance of companies in Indonesia.Practitioners/Policy Implications: The implication for building VGB and TGB is that employees need to implement GHRM practices optimally so that their EB and GOI can be effectively carried out, thereby positively impacting VGB and TGB.Research Limitations/Implications: The limitations of this study include its focus on companies in Indonesia, making the results less generalizable to other countries. The incomplete implementation of GHRM limits the findings on the impact of green motivation (GM) on voluntary green behavior (VGB). Additionally, the quantitative approach restricts deeper exploration of qualitative factors that may influence green behavior.
Pengaruh Perception of Organizational Politics, Emotional Intelligence, dan Transformational Leadership Terhadap Job Performance Melalui Job Satisfaction Novita, Indah; Edastama, Primasatria
MES Management Journal Vol. 4 No. 3 (2025): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v4i3.832

Abstract

This research aims to analyze the influence of perception of organizational politics, emotional intelligence, and transformational leadership on job performance through the mediating role of job satisfaction. The approach in this research uses quantitative research. Sample collection in this study used a purposive sampling method so that there were 270 respondents in this study. The population of this sample is employees at staff level who work in manufacturing companies, who have become permanent employees, have worked for at least 2 years, and are located in the Tangerang, Jakarta, Bekasi areas. The data analysis technique in this research is using the Structural Equation Model (SEM) with SmartPLS 4.0. The findings in this study show that emotional intelligence, transformational leadership and perception of organizational politics are positively related to job performance. emotional intelligence, transformational leadership, and perception of organizational politics are positively related to job satisfaction. Meanwhile, job satisfaction mediates the relationship between transformational leadership and job performance. And finally, job satisfaction does not mediate the relationship between emotional intelligence, job performance and perception of organizational politics. This research provides useful managerial implications for improving human resources, which good companies can apply in developing training programs to improve employee skills, especially for young employees (20-25 years).
Pengaruh Aktivitas Pemasaran Media Sosial, Pengalaman Pelanggan Dan Kualitas Konten Terhadap Kualitas Hubungan Pada Aplikasi Social Commerce Fransisca, Brenda; Edastama, Primasatria
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.9089

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Tujuan penelitian ini adalah untuk melihat apakah Aktivitas Pemasaran Media Sosial, Pengalaman Pelanggan, dan Kualitas Konten dapat mempengaruhi Kualitas Hubungan. Kualitas Hubungan mempengaruhi Niat Beli, Niat Loyalitas dan Niat Partisipasi pada Aplikasi Social commerce. Pendekatan riset dalam penelitian ini menggunakan penelitian kuantitatif. Pengumpulan sampel pada penelitian ini menggunakan metode purposive sampling dengan penentuan jumlah sampel menggunakan rumus dari, sehingga terdapat 210 responden dalam penelitian ini. Populasi dari sampel ini adalah sudah pernah melakukan belanja pada TikTok Shop/Whatsapp Bussiness Bussiness/Facebook Marketplace minimal 1 kali dalam 3 bulan terakhir, dan berusia 18-35 tahun dan berada di wilayah Jakarta. Kuesioner yang terkumpul adalah sebesar 278 responden. Teknik analisis data dalam penelitian ini adalah menggunakan Structural Equation Model (SEM) dengan SmartPLS 3.0. Temuan dalam penelitian ini menunjukkan bahwa Aktivitas Pemasaran Media Sosial, Pengalaman Pelanggan, dan Kualitas Konten berpengaruh secara positif terhadap Kualitas Hubungan. Kemudian, Kualitas Hubungan berpengaruh secara positif terhadap Niat Beli, Niat Loyalitas dan Niat Partisipasi. Implikasi Manajerial dari penelitian ini untuk meningkatkan kualitas hubungan yang baik dengan pelanggan di dalam social commerce agar dapat menciptakan niat membeli, loyalitas dan partisipasi untuk membagikan dan merekomendasikan produk/brand di social commerce.
Faktor-Faktor Yang Mempengaruhi Continuance Intention Pada Penggunaan Online Food Delivery Service Kristianingsih, Iis; Edastama, Primasatria
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10868

Abstract

Dengan kecanggihan teknologi saat ini, menyebabkan perubahan perilaku dan kebiasaan masyarakat dalam memesan makanan. Oleh sebab itu, penyedia jasa layanan pengiriman makanan online berkesempatan dan berkompetisi dalam memenuhi kebutuhan dan kepuasan konsumen.  Penelitian ini bertujuan untuk menganalisis pengaruh delivery time, delivery tracking, menu variations, service quality, price, attitude of person, variety and number of restaurants apakah berpengaruh pada continuance intention (niat berkelanjutan). Penelitian ini merupakan penelitian kuantitatif dengan menggunakan pengumpulan data purposive sampling dan menyebarkan kuesioner melalui google form yang menggunakan skala likert dan diperoleh 155 responden yang dianalisis menggunakan Statistical Product and Service Solutions (SPSS). Hasil penelitian ini menghasilkan jika delivery tracking, service quality, price, attitude of person, variety and number of restaurants berpengaruh positif pada continuance intention, sedangkan delivery time dan menu variations tidak mempengaruhi continuance intention.
Pengaruh CSR Terhadap Citra Merek, Ekuitas Merek dan Ewom serta Dampaknya Terhadap Kepuasan Pelanggan Ridwan Ibnu Khawari; Primasatria Edastama
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i4.4523

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Di era saat ini, pelanggan memiliki harapan tinggi terhadap merek, dan Corporate Social Responsibility (CSR) memainkan peran penting dalam menciptakan diferensiasi dari pesaing serta mempengaruhi keputusan pembelian dan kepuasan pelanggan. Penelitian ini bertujuan untuk menyelidiki pengaruh CSR terhadap citra merek, ekuitas merek, Electronic Word of Mouth (E-WOM), dan kepuasan pelanggan dalam konteks industri retail fashion. Metode penelitian yang digunakan adalah purposive sampling, melibatkan 255 pelanggan dari merek Guess, Charles & Keith, Pedro, Bonia, dan Coach di Jakarta yang telah membeli produk tas atau dompet minimal dua kali dalam enam bulan terakhir. Data dianalisis dengan Structural Equation Modeling (SEM) menggunakan SmartPLS 4.0. Temuan penelitian menunjukkan bahwa CSR memiliki pengaruh langsung dan signifikan terhadap citra merek, ekuitas merek, E-WOM, dan kepuasan pelanggan. Selain itu, citra merek dan E-WOM juga berpengaruh signifikan terhadap kepuasan pelanggan. Penelitian ini juga menemukan bahwa usia memoderasi hubungan antara CSR dan E-WOM, sedangkan ekuitas merek tidak berpengaruh signifikan terhadap kepuasan pelanggan. Implikasi manajerial dari penelitian ini menekankan manajer perlu memperbaiki E-WOM dengan menyediakan informasi produk yang jelas dan transparan. Terapkan CSR melalui program sosial yang terencana dan transparan, khususnya untuk generasi milenial dengan kelompok usia lebih tua, serta ciptakan citra merek yang simpatik untuk mendorong rekomendasi positif.
Factors Affecting Islamic Bank Customer Satisfaction Mariyanti, Tatik; Edastama, Primasatria; Shafiai, Muhammad Hakimi Mohd
APTISI Transactions on Management (ATM) Vol 5 No 2 (2021): ATM (APTISI Transactions on Management: July)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v5i2.1571

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Customer satisfaction is a basic goal of any form of business or company, because customer satisfaction will provide many benefits for the sustainability of the business. Customer satisfaction will emerge influenced by certain factors. This study aims to analyze several factors that can influence customer impressions, tangible aspects, reliability, employee response, social responsibility, product innovation, competence and communication skills in Islamic banking. The research data was collected from customers of several Islamic banks in Jakarta. The data processed by the regression method with the SPSS software. This study shows that of the seven factors that are used as determinants of satisfaction, there are 4 factors that can affect the level of customer satisfaction at Islamic banks, namely tangibles, employee response, product innovation, and communication skills. Furthermore, this research also found that 3 other factors could not affect the level of customer satisfaction, those are competence, social responsibility, and reliability. The factors that influence the two dominant factors are the communication ability factor and the product innovation factor. The results of this study can help Islamic banks to be able to develop more effective and efficient strategies in terms of establishing high levels of customer satisfaction, so as to generate potential customers and higher profits.
The Importance of Maslahah Orientation in Sharia Institutions Edastama, Primasatria
APTISI Transactions on Management (ATM) Vol 5 No 2 (2021): ATM (APTISI Transactions on Management: July)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v5i2.1595

Abstract

This research aims to look at the importance of a Sharia Institution in orienting its institutions on an orientation based on benefit. This research is based on the lack of attention of some Sharia Institutions on the principle of the basic purpose of Sharia that is to be able to achieve benefit. In this study will be seen the influence of benefit on satisfaction and loyalty to the Sharia Institution in. This research will use structural equation model method as data processing technique. Data is collected using quiestionaire distributed to sharia institutions customers. This research found that orientation in maslahah is a very important factor in building loyalty to Sharia Institutions. In addition, the orientation on the maslahah needs to be improved as a means in improving customer satisfaction. The results of this study are expected to be the basis for sharia institutions to focus more on the orientation of maslahah for their institutions in accordance with the basic principles of Sharia itself
WHY DO GAMERS PURCHASE VIRTUAL ITEMS IN MOBA GAMES? Tuzzahra, Andini Ginanti; Edastama, Primasatria
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 12, No 3 (2023): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v12i3.71828

Abstract

This study explores and analyzes multiplayer online battle arena (MOBA) gamers"™ motivation, experience and purchasing behavior in purchasing virtual items. A purposive sampling method was employed and there was a total of 469 respondents participated. The data was analyzed using structural equation modeling-partial least square (SEM-PLS) and partial least square-multigroup analysis (PLS-MGA). The results show that enjoyment, skill, challenge, telepresence, and interactivity have a positive impact on the flow. Further, the flow has a positive impact on both the purchase intention and continuous intention. In addition, both continuous intention and social value have a positive impact on the purchase intention. Lastly, the shopping enjoyment strengthens the positive impact of flow on both the continuous intention and purchase intention; and the positive impact of continuous intention on the purchase intention is strengthened by both shopping enjoyment and age. These findings highlight that there are many factors influencing the purchase intention of MOBA games"™ virtual items, and provide a valuable contribution to practitioners and academics in relation to the factors influencing the MOBA gamers"™ purchase of virtual items.JEL: M31.
Determinan Brand Loyalty Mobil Toyota Elistia, Elistia; Aprillia, Fenny; Rojuaniah; Edastama, Primasatria
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 3 No. 3 (2023): Artikel Riset Volume 3 Issue 3, November 2023
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v3i3.2835

Abstract

Persaingan industri otomotif mengindikasikan perusahaan harus mencapai dan mempertahankan loyalitas pelanggan, oleh karena itu perusahaan penting untuk meningkatkan reputasi merek, keterikatan dan kepuasan terhadap merek, sehingga memperoleh loyalitas merek. Saat ini semakin banyak industri otomotif yang menghadirkan produk mobil yang hampir mirip, untuk itu diperlukan analisis terhadap kepuasan merek, reputasi merek mobil dan keterikatan merek yang baik merupakan faktor yang berkontribusi pada loyalitas merek mobil. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Brand Satisfaction, Corporate Brand Reputation dan Brand Attachment terhadap Brand Loyalty mobil Toyota. Desain penelitian ini deskriptif kausalitas dengan pendekatan metode kuantitatif dan menggunakan teknik purposive sampling yang diolah dan diuji dengan menggunakan Structural Equation Model Partial Least Square (SEM-PLS). Data sampel diperolah sebanyak 237 responden yang sudah menggunakan mobil Toyota di wilayah Jakarta. Temuan penelitian mengungkapkan bahwa Brand Satisfaction dan Corporate Brand Reputation dapat meningkatkan Brand Attachment. Selanjutnya Brand Satisfaction dan Brand Attachment juga dapat meningkatkan Brand Loyalty. Namun, Corporate Brand Reputation tidak signifikan meningkatkan Brand Loyalty. Kontribusi dari penelitian ini dapat memberikan wawasan kepada perusahaan otomotif terutama bagi perusahaan untuk mengembangkan serta merencanakan dan menerapkan strategi pemasaran yang berguna untuk membuat konsumen menjadi loyaltitas terhadap merek mobil Toyota.