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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ekonomi : Journal of Economic Jurnal Manajemen Bisnis Journal of Educational Science and Technology Aptisi Transactions on Management ADI Journal on Recent Innovation (AJRI) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Manajemen Kesatuan Jurnal Aisyah : Jurnal Ilmu Kesehatan JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Jurnal Simki Economic Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi International Journal of Cyber and IT Service Management (IJCITSM) PROGRESIF MES Management Journal Startupreneur Business Digital (SABDA Journal) Jurnal Manajemen dan Pemasaran Jasa Neo Journal of economy and social humanities Jurnal Mahasiswa Manajemen dan Akuntansi Innovative: Journal Of Social Science Research Jurnal Riset dan Inovasi Manajemen International Journal of Economics, Management and Accounting Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Barelang Blockchain Frontier Technology (BFRONT)
Primasatria Edastama, Primasatria
Universitas Esa Unggul
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PENGARUH GRATIS ONGKIR, FLASH SALE, DAN CASHBACK ATAS PEMBELIAN IMPULSIF YANG DIMEDIASI EMOSI POSITIF Andina Wulandari, Dinar; Primasatria Edastama
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 1 No. 2 (2022): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (165.737 KB) | DOI: 10.30640/jumma45.v1i2.320

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan memahami hal yang dapat mendorong melakukan pembelian impulsif dipengaruhi oleh promosi penjualan seperti gratis ongkir, flash sale, dan cashback dengan disertai emosi positif. Populasi dan sampel dalam penelitian ini adalah 125 pengguna aplikasi Shopee yang telah melakukan transaksi pembelian produk fesyen luxury brand di Shopee Mall minimal dua kali dalam tiga bulan terakhir, dengan usia 20-35 tahun, dan bedomisili di DKI Jakarta. Metode analisis yang digunakan yaitu Structural Equation Model (SEM). Dalam penelitian ini ditemukan bahwa gratis ongkir dan flash sale mempengaruhi emosi positif dan pembelian impulsif. Namun cashback tidak memiliki mempengaruhi baik emosi positif maupun pembelian impulsif. Kemudian emosi positif dapat mempengaruhi pembelian impulsif. Berdasarkan hasil penelitian bahwa Shopee Mall mempertahankan promosi penjalan seperti gratis ongkir dan penjualan kilat karena pada penelitian ini mampu membuktikan dapat menimbulkan emosi positif dan pembelian impulsif. Kemudian pembelian impulsif dipengaruhi emosi positif, artinya penjualan kilat dapat mengembangkan promosi penjualan lainnya yang juga akan memberikan emosi positif kepada konsumen. Diharapkan shopee terus mempertahakan program promosi penjualan tersebut sesuai dengan keinginan dan kebutuhan konsumen ketika melakukan transaksi pembelian.
Survei System Quality Aplikasi Transportasi Online Gojek dan Grab Charles Tambunan; Primasatria Edastama
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v5i1.3818

Abstract

The reason of this consider is to assess the framework quality of Gojek and Grab online transportation applications in terms of behavioral purposeful to utilize, quality of data, seen ease of utilize, seen value and client fulfillment to find out whether there's . The approach to this think about is to use quantitative inquire about. Purposive sampling in sampling in research, the sample size is determined using the formula 5x of the number of Likert scale questions 1 - 5 available, so 135 respondents participated in this study. The test populace comprises of clients who have requested the Gojek and Grab online transportation applications for at slightest one year and utilize them at slightest twice a week, and the user come from generation Z. The quantitative overview information collected summed to 196 respondents. The information investigation strategy in this think about employments Basic Condition Modeling - Fractional Slightest Squares (SEM-PLS) utilizing the SmartPLS 4.0 and IBM SPSS 29 data processing and distribution applications. The comes about of this ponder show that quality of data, seen ease of utilize and seen value have a positive impact on behavioral deliberate to utilize in utilizing data. And framework quality includes a positive affect on behavioral deliberate to utilize. The trade suggestion of this inquire about is to make strides the quality of the online transportation application framework of Gojek and Grab, so that ease of utilize can be consolidated into the creation of a higher client interface within the future. 
Meningkatkan Kinerja Karyawan melalui Kompensasi: Model Mediasi Kepuasaan dan Motivasi Kerja Sofyan, Joel Faruk; Handoko, Priyo; Diatmika, Anak Agung Ketut; Edastama, Primasatria
Jurnal Ekonomi : Journal of Economic Vol 16, No 01 (2025): Jurnal Ekonomi : Journal of Economic
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v16i01.9141

Abstract

Karyawan memegang peranan penting dalam mencapai tujuan organisasi dan memastikan kelangsungan bisnis. Kinerja karyawan merupakan salah satu faktor utama yang membedakan perusahaan yang sukses dari yang gagal dalam lingkungan bisnis yang dinamis dan semakin kompetitif saat ini. Penelitian ini menyelidiki pengaruh kompensasi terhadap kinerja karyawan yang dimediasi oleh kepuasan kerja dan motivasi kerja. Sebanyak 100 karyawan dari salah satu waralaba ritel terkemuka di Indonesia yang berdomisili di Tangerang dipilih menggunakan metode purposive sampling dan dianalisis menggunakan PLS-SEM untuk menguji hipotesis yang diajukan. Temuan penelitian ini mengungkapkan bahwa 6 dari 7 hipotesis yang diajukan adalah signifikan. Secara khusus, kami membuktikan bahwa kompensasi memiliki efek langsung terbesar pada motivasi kerja, dan motivasi kerja memiliki efek mediasi terbesar.
The Mediating Effect of Green Motivation between GHRM and Voluntary Green Behavior in Indonesia's Companies and Organizations Sanjaya, Nicolaus Bayu; Edastama, Primasatria
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.23670

Abstract

Research aims: The goal of this study is to investigate the impact of GHRM on VGB, which can be influenced by a variety of factors, including employee green motivation (GM). This study also uses environmental belief (EB) as a mediation that affects GHRM on VGB and green organizational identity (GOI) as a mediation that affects GHRM on TGB.Design/Methodology/Approach: The design implemented is quantitative research that utilizes Structural Equation Modeling (SEM) with Confirmatory Factor Analysis (CFA) as the method of analysis. The sampling method used is purposive sampling, with a minimum of 135 respondents who are employees or members of organizations in Indonesia that implement an environmentally friendly culture and are at least 21 years old. This design is consistent with the characteristics of SEM-CFA research, which tests hypotheses and confirms correlations between observable and latent variables.Research findings: The study found that GHRM improves employees' voluntary and task related green behaviors. Environmental beliefs and the identity of eco-friendly organizations serve as crucial mediators in this relationship. GHRM also influences green motivation, although it does not directly drive green behavior. These findings highlight the importance of environmentally friendly HR policies in supporting employee behavior and improving the company's environmental performance.Theoretical Contribution/Originality: This study provides a theoretical contribution by demonstrating how Green Human Resource Management (GHRM) influences employees' green behavior through factors such as environmental belief (EB) and green organizational identity (GOI). Practically, this research emphasizes the importance of a more comprehensive implementation of Green Human Resource Management to enhance employees' green behavior and the environmental performance of companies in Indonesia.Practitioners/Policy Implications: The implication for building VGB and TGB is that employees need to implement GHRM practices optimally so that their EB and GOI can be effectively carried out, thereby positively impacting VGB and TGB.Research Limitations/Implications: The limitations of this study include its focus on companies in Indonesia, making the results less generalizable to other countries. The incomplete implementation of GHRM limits the findings on the impact of green motivation (GM) on voluntary green behavior (VGB). Additionally, the quantitative approach restricts deeper exploration of qualitative factors that may influence green behavior.
The Effect of Price, Product Quality, and Brand Image on The Originote Skincare Product Purchase Decision Ernawati Ohoitenan; Muhammad Arief; Primasatria Edastama
Neo Journal of economy and social humanities Vol 4 No 1 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i1.293

Abstract

This study examines the effect of price, product quality, and brand image on purchasing decisions for The Originote skincare products in Bekasi City. Using a non-experimental quantitative approach and descriptive design, data were obtained from 105 respondents through an online survey with Google Forms. Data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The results showed that product quality did not have a significant effect on purchasing decisions for The Originote skincare products , but price and brand image had a significant effect. The price of The Originote products is considered affordable and in accordance with consumer desires, while The Originote's brand image is well-known and easy to remember by consumers. Consumer attitudes can also be influenced by external factors such as changes in needs or economic conditions that cannot be fully controlled in this study. These findings provide important insights for marketers in developing effective marketing strategies for skincare products.
Pengaruh Perception of Organizational Politics, Emotional Intelligence, dan Transformational Leadership Terhadap Job Performance Melalui Job Satisfaction Novita, Indah; Edastama, Primasatria
MES Management Journal Vol. 4 No. 3 (2025): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v4i3.832

Abstract

This research aims to analyze the influence of perception of organizational politics, emotional intelligence, and transformational leadership on job performance through the mediating role of job satisfaction. The approach in this research uses quantitative research. Sample collection in this study used a purposive sampling method so that there were 270 respondents in this study. The population of this sample is employees at staff level who work in manufacturing companies, who have become permanent employees, have worked for at least 2 years, and are located in the Tangerang, Jakarta, Bekasi areas. The data analysis technique in this research is using the Structural Equation Model (SEM) with SmartPLS 4.0. The findings in this study show that emotional intelligence, transformational leadership and perception of organizational politics are positively related to job performance. emotional intelligence, transformational leadership, and perception of organizational politics are positively related to job satisfaction. Meanwhile, job satisfaction mediates the relationship between transformational leadership and job performance. And finally, job satisfaction does not mediate the relationship between emotional intelligence, job performance and perception of organizational politics. This research provides useful managerial implications for improving human resources, which good companies can apply in developing training programs to improve employee skills, especially for young employees (20-25 years).
Pengaruh Aktivitas Pemasaran Media Sosial, Pengalaman Pelanggan Dan Kualitas Konten Terhadap Kualitas Hubungan Pada Aplikasi Social Commerce Fransisca, Brenda; Edastama, Primasatria
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.9089

Abstract

Tujuan penelitian ini adalah untuk melihat apakah Aktivitas Pemasaran Media Sosial, Pengalaman Pelanggan, dan Kualitas Konten dapat mempengaruhi Kualitas Hubungan. Kualitas Hubungan mempengaruhi Niat Beli, Niat Loyalitas dan Niat Partisipasi pada Aplikasi Social commerce. Pendekatan riset dalam penelitian ini menggunakan penelitian kuantitatif. Pengumpulan sampel pada penelitian ini menggunakan metode purposive sampling dengan penentuan jumlah sampel menggunakan rumus dari, sehingga terdapat 210 responden dalam penelitian ini. Populasi dari sampel ini adalah sudah pernah melakukan belanja pada TikTok Shop/Whatsapp Bussiness Bussiness/Facebook Marketplace minimal 1 kali dalam 3 bulan terakhir, dan berusia 18-35 tahun dan berada di wilayah Jakarta. Kuesioner yang terkumpul adalah sebesar 278 responden. Teknik analisis data dalam penelitian ini adalah menggunakan Structural Equation Model (SEM) dengan SmartPLS 3.0. Temuan dalam penelitian ini menunjukkan bahwa Aktivitas Pemasaran Media Sosial, Pengalaman Pelanggan, dan Kualitas Konten berpengaruh secara positif terhadap Kualitas Hubungan. Kemudian, Kualitas Hubungan berpengaruh secara positif terhadap Niat Beli, Niat Loyalitas dan Niat Partisipasi. Implikasi Manajerial dari penelitian ini untuk meningkatkan kualitas hubungan yang baik dengan pelanggan di dalam social commerce agar dapat menciptakan niat membeli, loyalitas dan partisipasi untuk membagikan dan merekomendasikan produk/brand di social commerce.
Faktor-Faktor Yang Mempengaruhi Continuance Intention Pada Penggunaan Online Food Delivery Service Kristianingsih, Iis; Edastama, Primasatria
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10868

Abstract

Dengan kecanggihan teknologi saat ini, menyebabkan perubahan perilaku dan kebiasaan masyarakat dalam memesan makanan. Oleh sebab itu, penyedia jasa layanan pengiriman makanan online berkesempatan dan berkompetisi dalam memenuhi kebutuhan dan kepuasan konsumen.  Penelitian ini bertujuan untuk menganalisis pengaruh delivery time, delivery tracking, menu variations, service quality, price, attitude of person, variety and number of restaurants apakah berpengaruh pada continuance intention (niat berkelanjutan). Penelitian ini merupakan penelitian kuantitatif dengan menggunakan pengumpulan data purposive sampling dan menyebarkan kuesioner melalui google form yang menggunakan skala likert dan diperoleh 155 responden yang dianalisis menggunakan Statistical Product and Service Solutions (SPSS). Hasil penelitian ini menghasilkan jika delivery tracking, service quality, price, attitude of person, variety and number of restaurants berpengaruh positif pada continuance intention, sedangkan delivery time dan menu variations tidak mempengaruhi continuance intention.
Pengaruh CSR Terhadap Citra Merek, Ekuitas Merek dan Ewom serta Dampaknya Terhadap Kepuasan Pelanggan Ridwan Ibnu Khawari; Primasatria Edastama
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i4.4523

Abstract

Di era saat ini, pelanggan memiliki harapan tinggi terhadap merek, dan Corporate Social Responsibility (CSR) memainkan peran penting dalam menciptakan diferensiasi dari pesaing serta mempengaruhi keputusan pembelian dan kepuasan pelanggan. Penelitian ini bertujuan untuk menyelidiki pengaruh CSR terhadap citra merek, ekuitas merek, Electronic Word of Mouth (E-WOM), dan kepuasan pelanggan dalam konteks industri retail fashion. Metode penelitian yang digunakan adalah purposive sampling, melibatkan 255 pelanggan dari merek Guess, Charles & Keith, Pedro, Bonia, dan Coach di Jakarta yang telah membeli produk tas atau dompet minimal dua kali dalam enam bulan terakhir. Data dianalisis dengan Structural Equation Modeling (SEM) menggunakan SmartPLS 4.0. Temuan penelitian menunjukkan bahwa CSR memiliki pengaruh langsung dan signifikan terhadap citra merek, ekuitas merek, E-WOM, dan kepuasan pelanggan. Selain itu, citra merek dan E-WOM juga berpengaruh signifikan terhadap kepuasan pelanggan. Penelitian ini juga menemukan bahwa usia memoderasi hubungan antara CSR dan E-WOM, sedangkan ekuitas merek tidak berpengaruh signifikan terhadap kepuasan pelanggan. Implikasi manajerial dari penelitian ini menekankan manajer perlu memperbaiki E-WOM dengan menyediakan informasi produk yang jelas dan transparan. Terapkan CSR melalui program sosial yang terencana dan transparan, khususnya untuk generasi milenial dengan kelompok usia lebih tua, serta ciptakan citra merek yang simpatik untuk mendorong rekomendasi positif.
Factors Affecting Islamic Bank Customer Satisfaction Mariyanti, Tatik; Edastama, Primasatria; Shafiai, Muhammad Hakimi Mohd
APTISI Transactions on Management (ATM) Vol 5 No 2 (2021): ATM (APTISI Transactions on Management: July)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v5i2.1571

Abstract

Customer satisfaction is a basic goal of any form of business or company, because customer satisfaction will provide many benefits for the sustainability of the business. Customer satisfaction will emerge influenced by certain factors. This study aims to analyze several factors that can influence customer impressions, tangible aspects, reliability, employee response, social responsibility, product innovation, competence and communication skills in Islamic banking. The research data was collected from customers of several Islamic banks in Jakarta. The data processed by the regression method with the SPSS software. This study shows that of the seven factors that are used as determinants of satisfaction, there are 4 factors that can affect the level of customer satisfaction at Islamic banks, namely tangibles, employee response, product innovation, and communication skills. Furthermore, this research also found that 3 other factors could not affect the level of customer satisfaction, those are competence, social responsibility, and reliability. The factors that influence the two dominant factors are the communication ability factor and the product innovation factor. The results of this study can help Islamic banks to be able to develop more effective and efficient strategies in terms of establishing high levels of customer satisfaction, so as to generate potential customers and higher profits.
Co-Authors Amitkumar Dudhat Andina Wulandari, Dinar Ankur Singh Bist Aprillia, Fenny Ari Pambudi Ari Prambudi Arief, Muhammad Aropria Ria Saulina Panjaitan Aspita, Dian Nanda Putri Charles Tambunan Deva Rivelino Diatmika, Anak Agung Ketut Elistia, Elistia Ernawati Ohoitenan Fenny Aprillia Fransisca, Brenda Giandari Maulani, Giandari Isabella Yaumil Annisa Kristianingsih, Iis Lea Puspita Wijanto* Lista Meria Maryam Subandriyah Mayang Sari Edastami Muhammad Arief Nabilah, Nabilah Fitri Ninda Lutfiani Novi Rahmawati Novita, Indah Priyo Handoko, Priyo Purnama, Jesicha Aulya Qurotul Aini Ragilia Asri Putri Ragilia Asri Putri Ridwan Ibnu Khawari Rii, Kim Beom Rista, Rista Riya Widayanti Rojuaniah Rojuaniah Rojuaniah Roy William Sanjaya, Nicolaus Bayu Shafiai, Muhammad Hakimi Mohd Sofyan, Joel Faruk Sonie Mahendra Suryari Purnama Suryari Purnama Suryari Purnama Tamawiwy, Shani Reinaldi Tatik Mariyanti, Tatik Tuzzahra, Andini Ginanti