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Journal : Jurnal Simki Economic

Pengaruh Kompetensi dan Prestasi SDM terhadap Promosi Jabatan Aparatur Sipil Negara pada Kantor Kementerian Agama Kabupaten Gresik Kurniawan, Mohammad Lutfi; Fadhillah, Is
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.361

Abstract

Penelitian ini bertujuan mengetahui seberapa pengaruh antara variabel kompetensi dan Variabel Prestasi terhadap variabel Promosi Jabatan Aparatur Sipil Negara (ASN) Kantor Kementerian Agama Kabupaten Gresik. Penarikan data yang dilakukan dalam penelitan ini menggunakan total sampling dimana semua populasi digunakakan sebagai sampel yang berjumlah 45 orang. Dari hasil penelitan dapat disimpulkan bahwa dimana variabel kompetensi (X1) nilai signifikasi (Sig) 0, 349 > 0,05 maka dapat di jelaskan H1 atau hipotesa pertama di tolak, sehingga di artikan bahwa tidak ada pengaruh kompetensi (X1) terhadap promosi jabatan (Y). Sedangkan pada variabel prestasi (X2) nilai signifikasi (Sig) 0, 011 < 0,05 maka dapat di jelaskan H1 atau hipotesa yang ke dua di terima, sehingga di artikan bahwa ada pengaruh prestasi (X2) terhadap promosi jabatan (Y).
Pengaruh Motivasi Kerja dan Kinerja Karyawan terhadap Produktivitas Perusahaan PT. BSA Gresik Yatimah, Kusnul; Fadhillah, Is
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.511

Abstract

Human resources have an important role in a company so that the company can increase its productivity. Human resource management is influenced by many factors that will affect employee performance. One of the factors that affects employee performance is work motivation. The purpose of this study is to examine the effect of work motivation and employee performance on company productivity at PT. BSA Gresik. This research method uses a quantitative method. Data collection was carried out by distributing questionnaires to 67 respondents obtained based on the number of samples using the slovin formula. Data analysis was carried out using a partial hypothesis test (t-test). The results of this study indicate that work motivation has a significant effect on company productivity at PT. BSA Gresik. Where the work motivation variable (X1) obtained a calculated t value (7.102)> t table (1.667) and a significant value of 0.00 <probability value of 0.05. Employee performance has a significant effect on company productivity at PT. BSA Gresik. Where the performance variable (X2) obtained a calculated t value of (3.391) > t table (1.667) and a significant value of 0.01 < probability value of 0.05.
Pengaruh Word of Mouth dan Kualitas Produk terhadap Keputusan Pembelian Produk Kopi: Studi Kasus pada Usaha Gisting Coffee Roastery di Kecamatan Gisting, Lampung Yunita, Ari; Fadhillah, Is
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.750

Abstract

The existence of a positive Word of Mouth marketing strategy and product quality can increase the tendency of consumers to make purchasing decisions on products. This study aims to examine the effect of Word of Mouth and product quality on purchasing decisions for coffee products at the Gisting Coffee Roastery business in Gisting District, Lampung. This research method uses a quantitative approach with data collection through questionnaires distributed to 67 respondents. Data analysis was carried out using partial hypothesis testing (t-test) and simultaneous hypothesis testing (F-test). The results of this study indicate that Word of Mouth and product quality simultaneously have a significant effect on purchasing decisions for coffee products at the Gisting Coffee Roastery business in Gisting District, Lampung.
Pengaruh Kredibilitas dan Kualitas Pelayanan Host Live terhadap Minat Beli Konsumen di Aplikasi TikTok pada Masyarakat Kecamatan Wringinanom Gresik Putro, Dimas Warsito; Fadhillah, Is; Fitriyasari, Anis
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.785

Abstract

Ditemukannya perbedaan persepsi masyarakat di kecamatan Wringinanom Gresik mengenai kredibilitas serta kualitas pelayanan host live terhadap minat beli mereka sebagai konsumen di aplikasi TikTok. Tujuan dari penelitian ini adalah untuk mengetahui: apakah kredibilitas host live berpengaruh terhadap minat beli konsumen, apakah kualitas pelayanan host live berpengaruh terhadap minat beli konsumen, serta apakah kredibilitas dan kualitas pelayanan host live berpengaruh secara simultan terhadap minat beli konsumen. Metode yang digunakan adalah metode kuantitatif, dengan teknik pengumpulan data berupa kuesioner yang disebarkan kepada 96 responden. Analisis data menggunakan analisis kuantitatif, uji asumsi klasik, analisis linear berganda, serta uji hipotesa (koefisien determinasi, uji t, uji F). Hasil analisis menggunakan uji t menunjukkan kedua variabel menghasilkan nilai t tabel > t hitung (1,98580), dimana kredibilitas sebesar 5,572 dan kualitas pelayanan sebesar 4,315. Temuan ini menunjukkan baik kredibilitas maupun kualitas pelayanan berpengaruh positif terhadap minat beli konsumen. Selain itu, hasil uji F menunjukkan nilai F hitung (99,298) > F tabel (3,09) yang menunjukkan bahwa kredibilitas dan kualitas pelayanan berpengaruh secara simultan terhadap minat beli konsumen.
Pengaruh Kualitas Pelayanan dan Fasilitas Terhadap Kepuasan Pasien Rawat Jalan Poli Jantung di RSU Al-Islam H. M. Mawardi Krian Sidoarjo Fadhillah, Is; Lestari, Dwi Ayu
Jurnal Simki Economic Vol 6 No 2 (2023): Volume 6 Nomor 2 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i2.313

Abstract

Given the intense competition in the health industry, especially hospitals, affecting the potential for hospitals to become quiet due to non-optimal service, it is necessary to conduct research related to the elements that exist in hospital services including service quality facilities, and hospital patient satisfaction. So that researchers are interested in conducting research on the effect of service quality and facilities on satisfaction of outpatients at the cardiac polyclinic at Al-Islam Hospital H. M. Mawardi Krian Sidoarjo. This study aims to determine the effect of Service Quality and Facilities on Patient Satisfaction at H. M. Mawardi Krian Sidoarjo Al-Islam Public Hospital. The design in this study uses quantitative methods. Testing the research hypothesis was carried out using the Structural Equation Modeling (SEM) approach using AMOS version 21. After analyzing the data on the suitability of the model using the Regression Weight, Confirmatory Factor Analysis (CFA) and SEM criteria approaches, the following results were obtained: Quality of Service and facilities have a simultaneous effect on satisfaction at Al-Islam Hospital H. M. Mawardi Krian Sidoarjo which obtained a P value below 0.05. This proves that the best service must be supported by the provision of adequate facilities and infrastructure. The latest technology and updates to hospital facilities also affect the quality of services available at the hospital.
Peran Komunikasi Pemasaran dalam Membangun Brand Image guna Mempengaruhi Keputusan Pembelian Konsumen di Brighton Real Estate Indonesia Cabang Surabaya Sunni, Efrizar; Putranto, Dicky Darma; Fadhillah, Is
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1202

Abstract

This study examines the strategies implemented by Brighton Real Estate Indonesia in forming the company's brand image. This study applies a qualitative descriptive method to describe facts and data related to marketing communication strategies, which are analyzed based on the theory of marketing mix, persuasive communication, and integrated marketing communication. Data were obtained from interviews, direct observation, and document collection. The main informants were agents, property owners and buyers. Meanwhile, the data validity test was carried out through triangulation. Based on the results of the study, the marketing strategy implemented by Brighton Real Estate Indonesia has integrated most of the elements in the marketing mix. The company's focus is seen in providing quality products, competitive price offers, aggressive promotions, strategic location selection, and communication approaches in the form of advertising and direct education to potential consumers. This study also found that the marketing communication approach used by Brighton also had an impact on increasing the company's brand image, so it can be concluded that Brighton Real Estate Indonesia has implemented an effective marketing communication strategy that has an impact on the company's brand image so that this influences consumer decisions to make buying and selling transactions at Brighton Real Estate Indonesia.