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This Author published in this journals
All Journal International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Engagement and Empowerment (IJE2) Branding: Jurnal Manajemen & Bisnis
Evi Mafriningsianti
Universitas Islam 45 Bekasi
Humanities Economics, Econometrics & Finance Education Other

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FACTORS AFFECTING WORK QUALITY AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE Sumarsid Sumarsid; Syech Idrus; Evi Mafriningsianti; Ahmad Rifa’i
International Journal of Economy, Education and Entrepreneurship Vol. 3 No. 1 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i1.146

Abstract

Human resources play a very important role in the sustainability of a company or institution. Human resources are responsible for managing and managing all company or institution activities, from planning, organizing, implementing, and supervising. HR is responsible for creating and maintaining a healthy corporate or institutional culture, as well as creating a conducive work environment for all employees. As a research method used the method of observation and observation of PT. XYZ, but the data studied is data that comes from observations and observations are sampled to find relative occurrence, distribution and relationships between variables. In this study the sample consisted of 96 employees who used saturated sample data collection techniques. Research shows that work quality and work motivation have a significant effect on employee performance at the PT. Both work quality and individual work motivation also have a significant influence on employee performance. However, 64.90% other factors outside the research also affect employee performance. Factors that affect the quality of work at the PT include growth and development, participation, reward system innovation, work environment, and welfare. While the factors that influence work motivation on employee performance include salary, working conditions, job opportunities, job performance, management recognition, and the job itself.
TRAINING ON ENTREPRENEURSHIP SKILLS IN MARKETING PRODUCTS FOR STUDENTS AND ONLINE-BASED MSMEs Siti Mariam; Evi Mafriningsianti; Syech Idrus; Yuliana Yuliana; Ahmad Rifa’i; Irwan Sukmawan
International Journal of Engagement and Empowerment Vol. 3 No. 1 (2023): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v3i1.98

Abstract

Along with the development of technology and business trends that are constantly changing, an entrepreneur must keep moving and be able to adapt quickly to remain competitive and survive in an increasingly competitive market. Creativity and innovation are important keys to making the most of information technology in business. Utilization of information technology and social media can help entrepreneurs improve business efficiency and effectiveness, expand market reach, increase consumer involvement, and speed up the transaction process. Therefore, entrepreneurs need to learn and understand how to use information technology and social media properly and effectively in their business. Community service activities that focus on product marketing training through social media are very important activities to help entrepreneurs increase sales of their products. In today's digital era, marketing through social media is becoming increasingly important because many consumers actively use social media as a means to find and buy products. Through this training activity, participants are expected to be able to understand the concept of entrepreneurship and digital marketing in depth, and be able to optimize the use of social media to increase sales of their products. By understanding the characteristics of a good entrepreneur, participants will be able to increase creativity and innovation in developing their products
TRANSFORMATION OF SMES IN WEST JAVA: BUILDING NATIONAL ECONOMIC RESILIENCE THROUGH DIGITAL INNOVATION Evi Mafriningsianti; Sandi Setiadi
Branding: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2025): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v4i2.51590

Abstract

This study aims to analyze the effect of digital transformation, MSME innovation, and government policies on the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in West Java, with Human Resource (HR) capacity as a moderating variable. Using a quantitative approach with a causal design, this study tests hypotheses through Structural Equation Modeling (SEM) with the help of SmartPLS software. The research population consists of active MSMEs in West Java Province, with a minimum sample of 99 respondents selected using stratified purposive sampling. The results show that digital transformation has a positive and significant effect on MSME sustainability. MSME innovation also shows a very strong and dominant positive effect on business sustainability. In addition, government policies also contribute positively and significantly to the sustainability of MSMEs, although the impact is relatively weaker. However, an important finding is that human resource capacity does not significantly moderate the relationship between digital transformation, innovation, and government policies on the sustainability of MSMEs. This is likely due to the low digital literacy of MSME human resources or because the innovations carried out are still simple and do not require high human resource skills.
Co-Authors Ahmad Rifa'i Irwan Sukmawan Sandi Setiadi Siti Mariam Sumarsid Sumarsid Syech Idrus Yuliana Yuliana