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All Journal Jurnal Informatika Jurnal Ilmiah Akuntansi dan Bisnis Jurnal Keuangan dan Perbankan Business Accounting Review Jurnal Akuntansi Multiparadigma Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Share : Journal of Service Learning Petra International journal of Business Studies (IJBS) Jurnal Akuntansi dan Bisnis Asian Journal of Community Services (AJCS) Media Riset Akuntansi Auditing & Informasi Jurnal Manajemen dan Pemasaran Jasa
Oviliani Yenty Yuliana
Petra Christian University
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Journal : Jurnal Manajemen dan Pemasaran Jasa

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Shoppers’ loyalty in online marketplace: The impact of interface quality, application incentives, and security/privacy through flow experience Felicia Angela Adrianto; Oviliani Yenty Yuliana; Ferry Jaolis
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.15530

Abstract

This study investigated the effects of Interface Quality, Application Incentives, and Security/Privacy on marketplace E-Loyalty through Flow experience. By prioritizing and improving these factors, marketplaces can foster a relational perspective that encourages users to develop a long-term relationship with the application, leading to sustained growth and success. Central to marketplace E-Loyalty is the relational perspective, which emphasizes consumers’ intention to establish a relationship with a marketplace application without shifting to competitors. Respondents were selected purposively to participate in an online survey, resulting in 305 usable responses. A partial least square-structural equation modeling (PLS-SEM) was employed to establish the measurement and structural fit of the data. The results confirmed that Interface Quality and Flow directly influenced E-Loyalty, while Interface Quality and Security/Privacy indirectly influenced Flow. Application Incentives were not found to bolster E-Loyalty directly and indirectly through Flow experience. This study provides a broader view of the importance of Interface Quality and Security/Privacy in promoting E-Loyalty with Flow while also offering a new perspective on the effect of Application Incentives on marketplace E-Loyalty from a relational standpoint.
Shoppers’ loyalty in online marketplace: The impact of interface quality, application incentives, and security/privacy through flow experience Adrianto, Felicia Angela; Yuliana, Oviliani Yenty; Jaolis, Ferry
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.15530

Abstract

This study investigated the effects of Interface Quality, Application Incentives, and Security/Privacy on marketplace E-Loyalty through Flow experience. By prioritizing and improving these factors, marketplaces can foster a relational perspective that encourages users to develop a long-term relationship with the application, leading to sustained growth and success. Central to marketplace E-Loyalty is the relational perspective, which emphasizes consumers’ intention to establish a relationship with a marketplace application without shifting to competitors. Respondents were selected purposively to participate in an online survey, resulting in 305 usable responses. A partial least square-structural equation modeling (PLS-SEM) was employed to establish the measurement and structural fit of the data. The results confirmed that Interface Quality and Flow directly influenced E-Loyalty, while Interface Quality and Security/Privacy indirectly influenced Flow. Application Incentives were not found to bolster E-Loyalty directly and indirectly through Flow experience. This study provides a broader view of the importance of Interface Quality and Security/Privacy in promoting E-Loyalty with Flow while also offering a new perspective on the effect of Application Incentives on marketplace E-Loyalty from a relational standpoint.
Co-Authors Adrianto, Felicia Angela Andreas Handojo Aristofer Austin Aulastine Setiawan Bernardo Nugroho Yahya Celine Mercianne Susila Christella Jeaneva Eugenia Claresta Puguh Mettasari Utomo David Kristianto, David Debby Fransisca Muntu Devie Devie Dwi Kristanto Dwi Kristanto Elisa Tjondro Ellen Valencia Eugenia Vanessa Rimba Felicia Angela Adrianto Felincia Puguh Mitthasari Utomo Ferry Jaolis James Korompis Jaolis, Ferry Jesslyn Effendy Josua Tarigan Kennard Robby Yulianto Lovena Hariono Meivina, Meivina Prihadi, Johanes Yudi Remuz MB Kmurawak Rolly Intan Rolly Intan Saarce Elsye Hatane Serli Wijaya Siana Halim Stefanie Hartanto Stefanie Hartanto Tanti Octavia Viennie Melinda Lians Yenni Mangoting Yenni Mangoting Yohan Wahyudi Yohan Wahyudi Yulianto, Angelina Zeplin Jiwa Husada Tarigan