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All Journal JDM (Jurnal Dinamika Manajemen) JBTI : Jurnal Bisnis : Teori dan Implementasi MODUS-Jurnal Ekonomi dan Bisnis Jurnal Manajemen dan Bisnis Indonesia Journal of Economic, Bussines and Accounting (COSTING) DIJB (Diponegoro International Journal of Business) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN MANAJEMEN DEWANTARA Telaah Bisnis Jurnal Ekonomi dan Bisnis

Bambang Setia Wibowo

STIE YKPN Yogyakarta

Author-ID : 603948

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Peluang Revolusi Industri 4.0 Bidang Pemasaran: Pemanfaatan Aplikasi E-commerce, Sosial Media Instagram dan Digital Marketing terhadap keputusan Instant Online Buying Konsumen Generasi Millenial Bambang Setia Wibowo; Diaz Haryokusumo
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 3, No 2 (2020)
Publisher : UNIVERSITAS PGRI MADIUN

This study examined the influence of e-commerce application, social media instagram and digital marketing to online purchases of millennial generation consumers. Respondents of this study were 152 university students who have already shopped online at e-commerce applications, have ever seen e-commerce advertisements on electronic media and have used social media instagram for online shopping participated in this reseach. There are several findings in this study. First, e-commerce application has positive influence to online purchases of millennial generation consumers. Second, social media instagram has postive effect to online purchases of millennial generation consumers. Third, digital marketing has positive effect to online purchases of millennial generation consumers.Keywords : industrial revolution 4.0, e-commerce, instagram, digital marketing, instant online buying, millennial generation consumers

Pengaruh Komitmen Organisasional, Perencanaan Karir, dan Motivasi terhadap Kinerja Karyawan Miswanto Miswanto; Eggi Sandy Tesa; Bambang Setia Wibowo
Telaah Bisnis Vol 20, No 2 (2019): Desember 2019
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

This study aims to examine the effect of organizational commitment, career planning, and motivation on employee performance. Data collection was carried out through distributing questionnaires with 101 employee respondents who work in business organizations. The sampling technique used was purposive sampling and the data analysis method used was multiple linear regression. The results of this study indicate the following. Organizational commitment has no significant effect on employee performance. Career planning has a significant positive effect on employee performance. Motivation has a significant positive effect on employee performance. Simultaneously organizational commitment, career planning, and motivation affect employee performance.

Tantangan dan Peluang Bisnis di Masa Pandemi Covid-19: Menarik Minat Beli Pelanggan melalui Aplikasi E-commerce, Endorsement Selebgram dan Instagram Ads. Bambang Setia Wibowo
MANAJEMEN DEWANTARA Vol 6 No 2 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i2.12833

This study aims to determine the business challenges and opportunities during the covid-19 pandemic: attracting customer purchase interest through e-commerce, endorsement celebrities and instagram ads. Some online shops in the marketplace use endorsement celebrities and Instagram ads to attract consumer attention. When celebgrams deliver product advertisements, consumers will follow them because of their reputation, popularity and credibility. This research used survey design with purposive sampling. This research was conducted on 176 students in Yogyakarta who had already done online shopping in the marketplace during the Covid-19 pandemic. Data analysis was performed using Structural Equation Model (SEM) using Analysis Moment Structure (AMOS). This research proves that there is a positive influence on the use of e-commerce, endorsement celebrities and instagram ads on customer buying interest. There are several findings in this study. First, e-commerce has positive influence to the customer buying interest. Second, endorsement celebrities has positive effect to customer buying interest. Third, instagram ads has positive effect to customer buying interest. Keyword: Customer Purchase Interest, E-commerce, Celebrities endorsement, Instagram Ads, Covid-19 Pandemic

Perilaku Panic Buying pada masa Pandemi Covid-19: Penggunaan Media Sosial, Pemberitaan Media Digital dan Covid-19 Anxiety. Bambang Setia Wibowo
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 6, No 1 (2022)
Publisher : UNIVERSITAS PGRI MADIUN

This study aims to examined the effect of use of social media, covid-19 anxiety and digital media news on panic buying behavior. This research used survey design with purposive sampling. This study was conducted on 184 students in Yogyakarta who have social media accounts and have experienced panic buying. Data analysis was performed using Structural Equation Model (SEM) using Analysis Moment Structure (AMOS). This research proves that there is a positive influence on the use of social media, digital media news and covid-19 anxiety on panic buying behavior. There are several findings in this study. First, use of social media has positive influence to the panic buying behavior. Second, digital media news has positive effect to panic buying behavior. third covid-19 anxiety has positive effect to panic buying behavior.

ANALISIS PERILAKU ONLINE IMPULSIVE BUYING: SHOPPING LIFESTYLE, SALES PROMOTION, HEDONIC SHOPPING MOTIVATION DAN PAY LATER Pertiwi, Dian; Wibowo, Bambang Setia
Jurnal Ekonomi Dan Bisnis Vol 16 No 2 (2022): JEB Vol 16 No 2 Juli 2022
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v17i2.25

This study aims to examine the effect of Shopping Lifestyle, Sales Promotion, Hedonic Shopping Motivation and Pay later on online impulsive buying behavior. This research used a survey design with purposive sampling. In this study, it used a quantitative approach with a sample of 144 Shopee consumers and using Shopee pay later when making transactions. The data source used is primary data using questionnaires. The data analysis method used is multiple linear regression analysis. Based on the results of the study: (1) there is a positive influence of shopping lifestyle on impulsive buying (2) there is no positive influence of sales promotion on impulsive buying (3) there is no positive influence of hedonic shopping motivation on impulsive buying (4) there is a positive influence of pay later on impulsive buying.

INNOVATION CULTURE AND AMBIDEXTERITY: STRATEGIES TO DEAL WITH ENVIRONMENTAL UNCERTAINTY Kumalaningrum, Maria Pampa; Wibowo, Bambang Setia
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13475

This study aimed to investigate the role of exploration and exploitation ambidexterity as a mediating factor in the relationship between innovation culture and innovation performance. Additionally, environmental uncertainty was examined as a moderating factor in the interaction between ambidexterity and innovation performance. The research used an explanatory deductive approach, conducting a survey with a purposive sampling method involving 205 SMEs in the creative industries across Malang, Solo, Semarang, and Denpasar. Path analysis with ordinary least squares regression was used to test mediation and moderation effects. The findings revealed that the relationship between innovation culture and innovation performance is mediated by exploration and exploitation ambidexterity. The study also confirmed that the dynamic environment significantly moderates the impact of exploration on innovation performance. However, environmental uncertainty was not found to moderate the effect of exploitation on innovation performance. This research combines perspectives from resource-based theory and dynamic capabilities, offering valuable insights into the role of ambidexterity within SMEs.

Co-Authors Dian Pertiwi Diaz Haryokusumo, Diaz Eggi Sandy Tesa Miswanto Miswanto Miswanto Miswanto Tesa, Eggi Sandy Wardhani, Shita Lusi

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