Article Per Year (5 Year)
p-Index From 2020 - 2025
0.702
P-Index
This Author published in this journals
All Journal J-MAS (Jurnal Manajemen dan Sains) Ultima Management : Jurnal Ilmu Manajemen
Arihta Tarigan
Universitas Bunda Mulia
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH PERSONAL BRANDING OWNER DAN STRATEGI PEMASARAN MELALUI INSTAGRAM MANGKOKKU TERHADAP MINAT BELI Tarigan, Arihta; Kembau, Agung Stefanus; Setiawan, Sean Nicholas; Wijaya, Hubert; Chandra, Steven
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i1.3553

Abstract

Abstract - The purpose of this research is to see the influence of owner branding and marketing strategies via Instagram social media on buying interest in Mangkokku, where one of the founders of Mangkokku is Kaesang Pangarep who is the son of the president of the Republic of Indonesia. The number of respondents in this study was 100 and lived in Tangerang. The variables of this research include the personal branding of Mangkokku owner Kaesang Pangarep and also the marketing strategy via Mangkokku's Instagram account. This research uses a quantitative approach method by distributing questionnaires and processing the data using the SPSS application. This research concludes that the personal branding of the owner of Mangkokku does not influence people's buying interest in Tangerang City, but marketing strategies using social media Instagram influence people's buying interest in Tangerang City. Thus, to influence purchasing interest, Mangkokku must focus more on marketing strategies through social media, rather than just displaying the personal branding image of Kaesang Pangarep. Keyword : Instagram; Personal Branding; Retail Marketing; Social Media
Pengaruh Content terhadap Minat Beli dan Loyalitas Konsumen pada Produk Fashion dengan Influencer Sebagai Mediasi pada Shopee Tarigan, Arihta; Lumika, Caroline Ketty
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.1921

Abstract

This research was conducted to see the influence of content marketing in attracting customers in attracting customers in purchasing intention and consumer loyalty to fashion products. Looking at the phenomenon of influencer that have penetrated in digital media as well as its role in delivering content, this research will look at whether creative content, innovative content and interactive content have an influence on purchasing intention and consumer loyalty mediated by Influencer. This research uses quantitative methods with descriptive approaches and data collection using questionnaires with Google Forms. The results of this research show that creative content has a significant effect on influencers, innovative content has a significant effect on influencer, interactive content has no significant effect on influencer, influencer have a significant effect on purchase intention, and purchase intention has a significant effect on consumer loyalty. Indirectly, creative, innovative and interactive content has a significant effect on purchasing intention through influencer as mediation. Creative and interactive content has no significant effect on consumer purchase intention and consumer loyalty through influencer as mediation, and innovative content has a significant effect on consumer purchase intention and consumer loyalty through influencer as mediation.
Co-Authors Chandra, Steven Devina Tasya Noverin Kembau, Agung Stefanus Keythline Priscilla Putri Maharani Laili Savitri Noor Lumika, Caroline Ketty Setiawan, Sean Nicholas Wijaya, Hubert