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All Journal JURNAL ADMINISTRASI BISNIS Prosiding Penelitian dan Pengabdian kepada Masyarakat AdBispreneur Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri IJBE (Integrated Journal of Business and Economics) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen SEIKO : Journal of Management & Business JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Ilmu Politik dan Komunikasi Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Organum: Jurnal Saintifik Manajemen dan Akuntansi Journal of Management - Small and Medium Enterprises (SME's) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Ilmiah Wahana Pendidikan Jurnal Administrasi Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Mas Rasmini
Departemen Administrasi Bisnis, Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Desain Proses Untuk Pengiriman Barang Menggunakan Bagan Proses Aliran Pada Departemen Supply Chain Management PT Abhimata Citra Abadi Dinda Tiara Sani; Ria Arifianti; Mas Rasmini
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 14 No. 2 (2024)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Departemen supply chain management pada PT Abhimata Citra Abadi berperan dalam proses pengiriman dalam memenuhi pesanan kepada pelanggan. Namun, ketepatan waktu pengiriman barang tidak selalu dapat tercapai karena masih terjadi keterlambatan pengiriman. Selain itu, desain proses pada pengiriman berbentuk gambar diagram alir tanpa deskripsi setiap aktivitas pada proses pengiriman. Oleh karena itu, diperlukan adanya aliran proses yang dapat meminimalisir keterlambatan pengiriman barang. Penelitian ini bertujuan untuk menganalisis bagan proses aliran pada pengiriman barang dengan cara menghilangkan pemborosan, menggabungkan, menyederhanakan guna pengiriman dapat tepat waktu sesuai dengan target perusahaan pada proses pengiriman barang. Metode yang digunakan adalah metode kualitatif pendekatan deskriptif serta bagan proses aliran. Hasil penelitian ini menemukan penyederhanaan waktu proses pada aktivitas menunggu persetujuan tanda tangan dokumen purchase order PO delivery dan menghilangkan proses pembuatan dokumen delivery order yang dibuat oleh bagian finance menjadi bagian supply chain management dapat menghemat waktu pengiriman barang. Rekomendasi desain proses pengiriman barang menggunakan bagan proses aliran diharapkan dapat mengurangi waktu perpindahan barang yang berhubungan dengan frekuensi perpindahan material dan waktu proses untuk alur pengiriman barang.
The Effect of Employer Branding on Interest in Applying for Jobs with Company Reputation as a Mediation Variable Hamid, Muhammad Nawal; Rasmini, Mas
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 1 (2024): April
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i1.4850

Abstract

Penelitian ini bertujuan untuk: 1) mengetahui pengaruh Employer Branding terhadap Minat Melamar 2) mengetahui pengaruh Employer Branding terhadap Reputasi Perusahaan. 3) mengetahui pengaruh Reputasi Perusahaan terhadap Minat Melamar. 4) mengetahui pengaruh Employer branding terhadap minat melamar kerja yang di mediasi reputasi perusahaan. Jenis penelitian yang digunakan pendekatan kuantitatif. Populasi penelitian ini adalah seluruh mahasiswa universitas di Jakarta. Sampel dalam penelitian ini ditentukan dengan menjumlahkan indikator sebanyak 28 dikalikan 5 didapatkan sampel sebanyak 140. Teknik pengambilan sampel ditentukan secara teknik sampel probabilitas. Teknik pemilihan ini menggunakan prinsip proporsional dari jumlah karyawan per bagian. Sumber data penelitian adalah data primer. Metode pengambilan cluster sampling digunakan dalam penelitian ini untuk mengidentifikasi universitas di berbagai wilayah di Jakarta. Hasil penelitian menunjukkan bahwa: 1) Employer branding berpengaruh terhadap minat melamar. 2) Employer Branding berpengaruh terhadap Reputasi Perusahaan. 3) Reputasi Perusahaan berpengaruh terhadap Minat Melamar. 4) Employer branding berpengaruh terhadap minat melamar kerja yang di mediasi reputasi perusahaan.
Analisis Implementasi Layanan Pelanggan Digital Pada Care & Responder Vidio Surya, Egar; Rasmini, Mas; Rakhmawati, Niken
SEIKO : Journal of Management & Business Vol 7, No 1.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.6561

Abstract

Di era digital saat ini, layanan pelanggan telah berevolusi menjadi salah satu aspek terpenting yang mempengaruhi loyalitas dan kepuasan pengguna. Vidio, sebagai salah satu platform streaming dan video on demand terbesar dan populer di Indonesia, menempatkan layanan pelanggan sebagai prioritas utamanya. Artikel ini mengeksplorasi pendekatan holistik yang diterapkan oleh tim Care & Responder Vidio dalam memahami dan memenuhi kebutuhan pengguna. Melalui wawancara mendalam dengan perwakilan tim Care & Responder Vidio dan observasi analisis konten respons yang diberikan pengguna, penelitian ini mencari tahu strategi apa yang diterapkan oleh Vidio dan bagaimana implementasi dari pendekatan ini dalam mewujudkan kepuasan pengguna. Kata Kunci: layanan pelanggan, over-the-top, digital
PENGARUH PENDIDIKAN DAN PENDAPATAN TERHADAP LITERASI KEUANGAN SYARIAH PADA MASYARAKAT JATINANGOR Rasmini, Mas; Alexandri, Mohammad Benny; Tuzahro, Fatimah
Adbispreneur Vol 9, No 1 (2024): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v9i1.39190

Abstract

This research aims to determine the effect of education and income on the level of financial literacy of Islamic banking in the Jatinangor community. The method used in this study is a quantitative approach. Data collection techniques include literature study, distribution of questionnaires, and interviews. A sample of 100 individuals was obtained using simple random sampling techniques. The analytical techniques employed are descriptive statistical analysis and multiple linear regression. The analysis results indicate a significant effect of education and income on Islamic financial literacy. The conclusion of this study is that both education and income, both simultaneously and partially, influence Islamic financial literacy in the Jatinangor community. Education and income both have a positive effect on financial literacy.Penelitian ini bertujuan untuk mengetahui pengaruh pendidikan dan pendapatan terhadap tingkat literasi keuangan perbankan syariah pada masyarakat Jatinangor. Metode yang digunakan pada penelitian ini adalah pendekatan kuantitatif. Teknik pengumpulan data dengan studi literatur, penyebaran kuesioner, dan wawancara. Sampel diperoleh sebanyak 100 orang dengan menggunakan teknik simple random sampling. Teknik analisis digunakan adalah analisis statistik deskriptif dan regresi linear berganda. Hasil analisis menunjukkan adanya pengaruh signifikan dari pendidikan dan pendapatan terhadap literasi keuangan syariah. Kesimpulan dari penelitian ini adalah pendidikan dan pendapatan baik secara simultan maupun parsial berpengaruh terhadap literasi keuangan syariah pada masyarakat Jatinangor. Pendidikan dan pendapatan sama-sama memiliki pengaruh positif terhadap literasi keuangan.
Pengaruh Word of Mouth Terhadap Brand Awareness pada Konsumen Coffee Shop Titik Awal Jatinangor Ayummi, Puti; Raharja, Sam’un Jaja; Rasmini, Mas
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 3 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (April - Mei 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i3.4572

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari word of mouth terhadap brand awareness pada konsumen Titik Awal Jatinangor. Metode yang digunakan dalam penelitian ini yaitu kuantitatif dengan jenis penelitian deskriptif verifikatif. Data yang diperoleh terdiri dari data primer yang dikumpulkan melalui penyebaran kuesioner, wawancara, dan observasi non-partisipatif. Selain itu, peneliti juga memanfaatkan data sekunder yang diperoleh dari berbagai sumber seperti jurnal, artikel, dan buku yang relevan. Sampel penelitian terdiri dari 100 responden yang dipilih menggunakan teknik accidental sampling dan data dianalisis menggunakan regresi linear sederhana. Hasil penelitian menunjukkan bahwa word of mouth berpengaruh positif dan signifikan terhadap brand awareness pada konsumen coffee shop Titik Awal. Dimensi tracking pada word of mouth memiliki skor tertinggi, yang artinya praktik tracking yang dilakukan oleh Titik Awal sudah menampilkan kinerja yang baik. Sementara itu, rekapitulasi skor variabel brand awareness memiliki persentase hampir sama sehingga dapat dikatakan merek ini sudah dikenal dan diingat dengan baik oleh konsumen. Penelitian ini menyimpulkan bahwa strategi promosi word of mouth berdampak untuk menciptakan pelanggan baru dan dapat meningkatkan awareness dikalangan konsumen.
Research The Implementation of Basel III on The Financial Performance of The Banking Industry in Indonesia Suryanto, Suryanto; Rasmini, Mas
Jurnal Ilmu Keuangan dan Perbankan (JIKA) Vol. 14 No. 2: Juni 2025
Publisher : Program Studi Keuangan & Perbankan, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jika.v14i2.15912

Abstract

The 2008 global financial crisis prompted the Basel Committee to design the Basel III regulatory framework to strengthen capital and financial system resilience. Indonesia, as part of the global financial system, has also adopted Basel III since 2018, which directly impacts the structure and financial performance of national banking. This study aims to analyze the effect of Basel III implementation on the financial performance of banks in Indonesia, focusing on the indicators of Return on Assets (ROA), Capital Adequacy Ratio (CAR), Non-Performing Loan (NPL), and Loan to Deposit Ratio (LDR). The research method used is a quantitative approach with panel data regression and validation using the Generalized Method of Moments (GMM) based on data from the 10 largest commercial banks from 2015 to 2024. The study results show that CAR has a positive and significant effect on ROA, while NPL has a negative effect, which is increasingly significant after being tested using GMM. The mean difference test also shows a significant increase in CAR after Basel III. While LDR has a positive effect, it is not significant. This study provides empirical evidence that the Basel III policy effectively improves the financial structure and increases the resilience of the national banking industry.  Keywords: Basel III; ROA; CAR; CAR; NPL; LDR
THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY Fakhirah, Aliya Naura; Rizal, Muhamad; Rasmini, Mas
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.18000

Abstract

This study aims to examine the influence of Customer Relationship Management (CRM) on customer loyalty. The research is conducted quantitatively, with a descriptive explanatory design and a survey research type. The study uses the entire population, consisting of 150 resellers, as respondents. Data was collected through interviews, questionnaires, and literature studies. The data analysis conducted includes multiple linear regression, t-tests, F-tests, and coefficient of determination tests. The results of the study show that the people aspect of CRM, the process aspect of CRM, and the technology aspect of CRM have a positive and significant influence on customer loyalty. The people, process and technology aspects of CRM simultaneously have a positive and significant influence on customer loyalty. This research is still limited to CRM variables and customer loyalty, so further research is recommended to add other variables as independent variables so that it can determine what other factors influence customer loyalty. Keywords: Customer Relationship Management (CRM); People; Process; Technology; Customer Loyalty
Analisis Preferensi Konsumen Terhadap Promo Potongan Harga Sebagai Dasar Pengembangan Strategi Supermarket X dan Y di Indonesia Arifin, Andrea Syahzehan; Rasmini, Mas
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 2 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10472684

Abstract

Sales promotion is an instrument of communication for retail companies to provide benefits in an attractive form to customers, and sales promotion is often referred to as a type of communication that plays an essential role in growing consumer interest. Price discounts are a form of sales promotion that is most in demand by consumers, so retail management also requires various information related to consumer preferences so that strategies can also be produced that suit the needs and characteristics of these consumers, which in this study is discussed is promo Z. The method used in This research is in the form of a quantitative descriptive method, and the data were obtained using primary sources derived from consumer survei results in the form of questionnaires with answer choices which, of course, are tailored to the needs of the company and secondary sources originating from discussions with various related parties. Based on the consumer survei results divided into levels of awareness and consumer preferences for the Z promo, the results are exciting and beneficial and form the basis for the company's future strategy.
Analisis Anggaran Belanja Daerah pada Dinas Bina Marga dan Sumber Daya Air Kota Bekasi Tahun 2019-2022 Saffanah Rizki P; Mas Rasmini
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.2045

Abstract

This research aims to analyze the regional expenditure budget at the Department of Highways and Water Resources of Bekasi City in 2019-2022. The research object used is regional expenditure The research method used is descriptive with a quantitative approach. Data collection techniques used include observation, interviews, and literature studies. The Budget Realization Report (LRA) at the Department of Highways and Water Resources of Bekasi City in 2019-2022 is used as the population, and budget items and expenditure realization are used as samples. Descriptive statistics are used as the data analysis technique with the theory of regional expenditure analysis (Mahmudi, 2019). The results obtained regarding the analysis of regional spending at the Department of Highways and Water Resources of Bekasi City in 2019-2022 are spending variance has an average of 12.57% or categorized as preferred difference ((favourable variance), spending growth has an average of 22.61%, the harmony of operational spending to total spending has an average of 29.88% or categorized as less harmonious, the harmony of capital spending to total spending has an average of 70.11% or categorized as harmonious, and spending efficiency has an average of 87.43% or categorized as fairly efficient. From the description above, it can be concluded that the Department of Highways and Water Resources of Bekasi City for the years 2019-2022 was able to absorb budget expenditures according to its needs each year. This can be seen from its prudent use of the budget without exceeding the set budget, wise spending despite fluctuations in spending growth, prioritizing capital spending over operational spending, and efficiently managing the budget to achieve its goals.
Co-Authors Alexandri, M. Benny Arifin, Andrea Syahzehan Ayummi, Puti Bambang Hermanto Bambang Hermanto Chairunnisa, Zidea Dinda Tiara Sani Fakhirah, Aliya Naura Hamid, Muhammad Nawal Hanna Nihayah Fahira Iwan Sukoco Labiba, Azkafiras M. Rizal Margo Purnomo Mohammad Benny Alexandri Nenden Kostini Nur Azura Sanusi Rafa Dwisono Rahim, Muhammad Rakhmawati, Niken Rani Sukmadewi Ria Arifianti Riri Fariroh Firdau Rosiana Alia Ahsan Saffanah Rizki P Sam'un Jaja Raharja Surya, Egar Suryanto Suryanto Suryanto Suryanto Syah, Rossanhaz Thealice Lidwina Tuzahro, Fatimah