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All Journal Jurnal Komunikasi Profesional
Abdu Rahman
Politeknik Pariwisata Makassar
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Digital Marketing Communication Strategy of Tourism Destination of Mandalika: A Semiotic Analysis Farid Said; Achmad Daeng GS; Abdu Rahman; Muhammad Iqbal Djohan; Murdiani Sukarana
Jurnal Komunikasi Profesional Vol. 7 No. 1 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1742.798 KB) | DOI: 10.25139/jkp.v7i1.5985

Abstract

The MotoGP event will be held in Indonesia located in Mandalika, Lombok. As Indonesia is hosting world-class event, it is an honor to be able to handle big event and earn achievement from that. With the aid of Instagram as social media, Mandalika Circuit actively promotes their campaign and information around MotoGP; thus, it is one of the key to further understand Indonesia diplomacy dynamics. Through @themandalikagp Instagram account using Saussure’s Semiotic Analysis, we can identify their sign and signifier then examine the relationship of it. The importance of Saussure’s Semiotic Analysis will expand new diplomatic perspective for Mandalika Circuit event and its potential.
Co-Authors Achmad Daeng GS Farid Said Muhammad Iqbal Djohan Murdiani Sukarana