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Pengaruh Store Atmosphere Dan Harga Terhadap Keputusan Pembelian Minyak Goreng Fortune Di Supermarket Sinar Terang Kota Probolinggo Diantoro, Ainul Yaqin; Tyas, Yayuk Indah Wahyuning; Haidiputri, Trivosa Aprilia Novadiani
JUMAD : Journal Management, Accounting, & Digital Business Vol 2 No 6 (2024): JUMAD: December 2024
Publisher : Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/jumad.v2i6.2115

Abstract

There are many aspects that a customer considers when choosing a product, for example the existing store atmosphere and price. Every time you build a company, generally all companies want to be successful in running their business. The type of research used is descriptive quantitative with a causal associative approach, with the independent (free) variables Store Atmosphere (X1) and Price (X2) and the dependent (bound) variable Purchase Decision (Y). The population used in this research is consumers. Determining the number of respondents (sample) used was nonprobability sampling. Data sources include: (1) primary data, (2) secondary data. The data analysis methods used include: validity and reliability tests, classical assumption tests, multiple linear regression analysis, coefficient of determination (R square), and hypothesis testing consisting of the t test and F test. Research results from the simultaneous store atmosphere test (X1 ) and Price (X2) have a significant effect on purchasing decisions (Y) from the F test calculation, obtained Fcount = 272.241. Apart from that, the partial test shows that store atmosphere (X1) has a significant influence on purchasing decisions (Y) with a tcount = 3.849 and price (X2) has a significant influence on purchasing decisions (Y) with a tcount = 17.151.
Pengaruh Pelatihan, Motivasi Kerja Dan Disiplin Kerja Terhadap Kinerja Pegawai Pada Dinas Sosial, PPPA Kota Probolinggo Rhosida, Lailatur; Elmas, Muhammad Syarif Hidayatullah; Tyas, Yayuk Indah Wahyuning
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 5: Juli 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i5.9034

Abstract

Penelitian ini ditujukan untuk memahami bagaimanakah pengaruhnya pelatihan, motivasi kerja dan disiplin kerja terhadap kinerja pegawai Dinsos PPPA Kota Probolinggo. Metode yang diterapkan yaitu kuantitatif melalui penggunaan asosiatif kausal untuk pendekatannya. Populasi yang diterapkan yaitu keseluruhan pegawai dari Dinsos PPPA Kota Probolinggo, dengan sampel yang dipergunakan berjumlah 51 pegawai. Sumber dari data yang dibutukan yaitu dari data jenis primer serta sekunder, melalui dukungan aplikasi SPSS. Hasil yang didapat mengungkapkan Pelatihan (X1), Motivasi kerja (X2), dan Disiplin kerja (X3) terhadap kinerja pegawai (Y) mempunyai pengaruh positif signifikan.
Empowering Pondok Pesantren Al Barokah Dalam Agribisnis Jamur Untuk Meningkatkan Pendapatan Dan Kesejahteraan Para Santri Lidyana, Novita; Bahri, Moh. Saiful; Yatiningrum, Agung; Tyas, Yayuk Indah Wahyuning; Dhany, Umi Rahma
Abdi Panca Marga Vol 3 No 1 (2022): Jurnal Abdi Panca Marga Edisi Mei 2022
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Panca Marga Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.863 KB) | DOI: 10.51747/abdipancamarga.v3i1.949

Abstract

Empowering aims to increase people's income through agribusiness, mushroom cultivation and improve skills for the community, especially students at the Pondok Pesantran Al Barokah Mojolegi Wangkal Kraksaan Probolinggo which brings many benefits in the form of: (1) Mastery of free time with useful business. (2) Utilization of residual land for useful business activities, (3) Expansion of diversification in the field of farming, (4) Increased knowledge, skills, and insights in the field of cultivation, especially oyster mushroom agribusiness, (5) Improved management skills, especially in marketing field. This community service activity for oyster mushroom cultivation was carried out at the Pondok Pesantren Al Barokah Mojolegi, Wangkal, Probolinggo Regency. The results obtained are that the students have high enthusiasm to take part in counseling activities and foster oyster mushroom cultivation, as an effort to get a source of income outside of their parents' gifts. And also for the management of the Pondok Pesantran Al Barolah Mojolegi Wangkal, Probolinggo Regency, providing opportunities for resource persons to socialize community service programs to their students to start quite a lot of activities, so the students need support from both the cottage manager and intensive guidance from resource persons. for this activity to be successful.
PELATIHAN PEMBUATAN MIE DENGAN CAMPURAN SERBUK DAUN KELOR (MORINGA OLEIFERA) Tyas, Yayuk Indah Wahyuning; Yatiningrum, Agung; Lidyana, Novita
Abdi Panca Marga Vol 4 No 2 (2023): Jurnal Abdi Panca Marga Edisi November 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Panca Marga Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/abdipancamarga.v4i2.1572

Abstract

Kelor is a plant that can grow quickly, live long, flower all year round, withstand extreme heat conditionsThis plant comes from the tropics and subtropics of South Asia. This plant is commonly used as food and medicine in Indonesia Community Service Activities carried out from January 7, 2022 to January 9, 2022 at 08.00 to 11.00 WIB at Siti Fatimah's mother's house, Ketapang Village, Kademangan District, Probolinggo City concerning Making Noodles with Moringa Oleifera Mixture of Leaf Powder (Moringa Oleifera) participants in this activity are housewives who want to be entrepreneurial. The results obtained from this activity are to increase the creativity of Moringa leaf processing so that it can be used as a mixture of noodles that can be consumed alone and can also be processed into other meanings whose basic ingredients are noodles, so that it can increase family income and have high nutritional value. The result obtained from this service activity is that the participants' skills in this activity increase their knowledge and skills. The knowledge and skills of trainees increased by more than 75% of the total participants. The more difficult the manufacturing process, the lower the percentage of trainee skills. Keywords: training ; Kelor Leaf Noodles
Optimalisasi Produksi dan Pemasaran UKM Keripik Pisang melalui Penerapan Teknologi Pengolahan dan Digital Marketing Tyas, Yayuk Indah Wahyuning; Lidyana, Novita; Oktaviani, Dewi Anggun; Hidayati, Novi Itsna; Perwitasari, Dyah Ayu
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 8 No. 3 (2026): Agustus
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v6i3.6239

Abstract

UKM Keripik Pisang RAMS MART di Desa Mentor, Kecamatan Sumberasih, Kabupaten Probolinggo menghadapi kendala berupa proses pengirisan yang masih dilakukan secara manual, penirisan minyak yang belum optimal, keterbatasan kapasitas produksi, serta pemasaran yang masih konvensional. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan efisiensi proses produksi, mendukung konsistensi produk, dan memperkuat kemampuan mitra dalam pemasaran digital melalui penerapan teknologi pengolahan dan pendampingan usaha. Metode pelaksanaan menggunakan pendekatan partisipatif yang meliputi observasi dan identifikasi kebutuhan, sosialisasi, pelatihan dan praktik penggunaan teknologi tepat guna, pendampingan produksi dan pemasaran digital, serta monitoring dan evaluasi. Intervensi teknologi meliputi penerapan mesin pengiris pisang, mesin spinner peniris minyak, timbangan digital, dan kompor api seribu, yang dilengkapi dengan penguatan kemasan dan merek, fotografi produk, pembuatan konten promosi, serta pemanfaatan media sosial. Hasil pelaksanaan menunjukkan bahwa mitra mampu mengikuti dan terlibat aktif dalam seluruh rangkaian kegiatan. Berdasarkan hasil observasi, skor total kehadiran, partisipasi, dan keterlibatan langsung mitra mencapai 10,00 dan berada pada kategori sangat baik. Secara operasional, penggunaan mesin pengiris menghasilkan irisan yang lebih seragam dan proses kerja yang lebih efisien, sedangkan mesin spinner membantu menghasilkan produk yang lebih kering dan tidak terlalu berminyak. Timbangan digital membantu mitra melakukan standardisasi berat kemasan, sementara pendampingan digital meningkatkan pemahaman mitra dalam pembuatan konten dan pemanfaatan media sosial untuk promosi. Keberlanjutan program diarahkan melalui penggunaan dan perawatan peralatan secara mandiri, penerapan alur produksi yang lebih tertata, pencatatan usaha, serta konsistensi pemasaran digital. Peningkatan kapasitas produksi hingga 50–60 kg/hari ditempatkan sebagai target pengembangan usaha setelah program, bukan sebagai hasil aktual kegiatan. Optimization of Banana Chip UKM Production and Marketing Through Processing Technology and Digital Marketing RAMS MART Banana Chips UKM in Mentor Village, Sumberasih District, Probolinggo Regency, faced several challenges, including a manual slicing process, suboptimal oil draining, limited production capacity, and conventional marketing practices. This community service program aimed to improve production process efficiency, support product consistency, and strengthen the partner’s digital marketing capabilities through the application of processing technology and business assistance. The program employed a participatory approach consisting of observation and needs identification, socialization, training and hands-on practice in the use of appropriate technology, production and digital marketing assistance, as well as monitoring and evaluation. The technological interventions included the application of a banana slicing machine, oil-draining spinner, digital scale, and high-pressure stove, complemented by improvements in packaging and branding, product photography, promotional content creation, and the use of social media. The results showed that the partner was able to participate and engage actively throughout the entire program. Based on the observation results, the total score for attendance, participation, and direct involvement reached 10.00, which was categorized as very good. Operationally, the use of the banana slicing machine produced more uniform slices and improved work efficiency, while the spinner helped produce drier and less oily products. The digital scale assisted the partner in standardizing package weights, while digital marketing assistance improved the partner’s understanding of content creation and the use of social media for promotion. Program sustainability is supported through independent equipment operation and maintenance, implementation of a more organized production process, business record-keeping, and consistent digital marketing activities. An increase in production capacity to 50–60 kg/day is positioned as a business development target following the program, rather than as an actual outcome of the activity.
Penguatan Kapasitas UMKM melalui Teknologi Tepat Guna dan Pemasaran Digital pada Lila Bolen dan Cake Sulianti, Ani; Lidyana, Novita; Tyas, Yayuk Indah Wahyuning; Rustianawati, Mutimmah
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 3 (2026): September
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/linov.v11i3.6478

Abstract

UMKM Lila Bolen dan Cake di Kecamatan Maron, Kabupaten Probolinggo, merupakan usaha pengolahan pangan yang memiliki potensi pengembangan, namun masih menghadapi keterbatasan kapasitas produksi, penggunaan peralatan sederhana, pengelolaan usaha yang belum optimal, serta pemasaran yang masih terbatas. Program Kemitraan Masyarakat (PKM) ini bertujuan meningkatkan kapasitas produksi dan keberdayaan mitra melalui penerapan teknologi tepat guna, standardisasi proses produksi, penguatan manajemen usaha, dan pemasaran digital. Metode pelaksanaan meliputi sosialisasi, pelatihan, penerapan teknologi, pendampingan, monitoring dan evaluasi, serta penguatan keberlanjutan program. Teknologi yang diterapkan meliputi mesin mixer adonan, mesin pencetak bolen, dan oven pemanggang, yang didukung dengan penerapan SOP produksi dan sanitasi, pencatatan keuangan, perhitungan Harga Pokok Produksi (HPP), serta pemanfaatan media sosial untuk pemasaran. Hasil kegiatan menunjukkan bahwa kapasitas produksi meningkat dari 300–400 pcs/hari menjadi 500–600 pcs/hari. Tingkat keberdayaan bidang produksi meningkat dari rata-rata 1,4 menjadi 2,8, sedangkan bidang manajemen meningkat dari 1,25 menjadi 3,0. Mitra juga mulai menerapkan pencatatan usaha, perhitungan HPP, SOP produksi dan sanitasi, serta pemanfaatan media sosial untuk promosi dan komunikasi dengan konsumen. Hasil tersebut menunjukkan indikasi awal bahwa integrasi teknologi produksi, penguatan manajemen, dan pemasaran digital dapat meningkatkan kapasitas produksi serta kesiapan mitra dalam mengelola usaha secara lebih terstruktur. Namun, diperlukan pendampingan dan monitoring lanjutan untuk memastikan konsistensi penerapan teknologi, sistem manajemen, dan pemasaran digital. Strengthening MSME Capacity through Appropriate Technology and Digital Marketing: A Community Partnership Program for Lila Bolen and Cake Abstract Lila Bolen and Cake is a food-processing micro, small, and medium-sized enterprise (MSME) located in Maron District, Probolinggo Regency, which has development potential but still faces limitations in production capacity, the use of simple equipment, suboptimal business management, and limited marketing. This Community Partnership Program (PKM) aimed to improve the partner’s production capacity and empowerment through the application of appropriate technology, production process standardization, business management strengthening, and digital marketing. The implementation methods consisted of socialization, training, technology application, mentoring, monitoring and evaluation, and sustainability strengthening. The technologies introduced included a dough mixer, bolen dough molding machine, and baking oven, supported by the implementation of production and sanitation SOPs, financial record-keeping, Cost of Goods Manufactured (COGM) calculation, and the use of social media for promotion. The results showed that production capacity increased from 300–400 pieces/day to 500–600 pieces/day. The empowerment level in the production aspect increased from an average score of 1.4 to 2.8, while the management aspect increased from 1.25 to 3.0. The partner also began implementing business record-keeping, COGM calculation, production and sanitation SOPs, and social media utilization for promotion and customer communication. These results provide an initial indication that the integration of production technology, business management strengthening, and digital marketing can improve production capacity and the partner’s readiness to manage the business in a more structured manner. However, further mentoring and monitoring are required to ensure the consistent implementation of the technology, management system, and digital marketing practices.