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Pemberdayaan Perempuan melalui Program Usaha Peningkatan Pendapatan Keluarga (UP2K) di Desa Turis Jetis Ponorogo Astuti, Rahma Yudi; Damayanti, Amilia Yuni; Abidin, Mohammad Zaenal; Kurniawan, Dhika Amalia
Cendekia : Jurnal Pengabdian Masyarakat Vol 6 No 1 (2024): Juni
Publisher : LPPM UNIVERSITAS ISLAM KADIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/cendekia.v6i1.5070

Abstract

Rendahnya tingkat pendidikan masyarakat di desa Turi kecamatan Jetis Ponorogo, membuat mayoritas warganya bekerja sebagai buruh tani, yang mana pekerjaan buruh tani hanya dapat dilakukan temporer saja dan tidak dapat menghasilan pendapatan rutin. Hal ini mengakibatkan banyak masalah yang terjadi di setiap rumah tangga di desa tersebut seperti banyaknya Wanita yang menjadi TKW untuk mencukupi kebutuhan rumah tangga dan mencapai kesejahteraan keluarga. Di sisi lain kurangnya memanfaatkan potensi diri masyarakat desa Turi Jetis sehingga belum mampu menghasilkan pendapatan yang rutin. Kondisi ini dibutuhkan solusi dari berbagai pihak baik pemerintah maupun swasta dan juga dari pihak akademisi, sehingga pentingnya memberikan pemberdayaan bagi masyarakat khususnya ibu-ibu rumah tangga. Metode pengabdian adalah berbentuk pendampingan dalam pembuatan aneka kue dan jajanan tradisional. Kegiatan PKM ini dilaksanakan selama 6 bulan sejak bulan September 2023 hingga Februari 2024 dengan melibatkan Dosen. Tim PKM yaitu Dosen Unida Gontor, Mahasiswa dan Mitra PKM. Saat ini, Mitra telah meningkat ketrampilannya dalam pembuatan aneka kue dan jajanan tradisonal dan mampu memahami kandungan gizi setiap produk yang diproduksinya serta meningkat kemampuannya dalam melakukan pembukuan sederhana juga mampu melakukan pemasaran online maupun offline, sehingga saat ini telah meningkat pendapatan keluarganya dan mulai meningkat kesejahteraannya.
The Influence Of Celebrity Endorsers And Electronic Word Of Mouth On Purchasing Decisions For Scarlett Products For Female Students Of Gontor Darussalam University Nadila, Nur Putri; Abidin, Mohammad Zaenal
Islamic Business and Management Journal Vol. 7 No. 1 (2024): IBMJ | June
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v7i1.11560

Abstract

This study aims to determine the effect of Celebrity Endorser and Electronic Word Of Mouth on Purchasing Decisions for Scarlett consumers, namely students of Darussam Gontor University. This research method is descriptive quantitative, using data analysis collected and tested using multiple linear regression analysis. The sample used was 314 respondents. The results showed that Celebrity Endorser had a positive and significant effect on purchasing decisions of 0.696. E-WOM has a positive and significant effect on purchasing decisions of 0.636. Through the coefficient of determination test, it is proven that Celebrity Endorser and E-WOM on Purchasing Decisions for Scarlett consumers at Darussalam Gontor University students are 52.2%, while the remaining 47.8& is explained by other variables outside this research model. In summary, the two variables, namely Celebrity Endorser and E-WOM, have a positive and significant effect on purchasing decisions for Scarlett female consumers at Darussalam Gontor University.
Implementation of Marketing Strategic Base On Artificial Intelligence (Ai) In The Islamic Paradigm On Alfi Huraiyah Hijab Rahmi Suaida, Nur Aisyah; Abidin, Mohammad Zaenal
Islamic Business and Management Journal Vol. 7 No. 2 (2024): IBMJ | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v7i2.12917

Abstract

Artificial Intelligence (AI) based marketing has become an important innovation in modern business strategies. This study aims to examine the implementation of AIbased marketing strategies within the Islamic paradigm at Alfi Huraiyah Hijab. The methodology used is qualitative research with data collection techniques through observation, interviews, and documentation. The research findings indicate that Alfi Huraiyah Hijab has applied AI-based marketing strategies in several aspects, such as the use of chatbots to interact with customers, data analysis to understand consumer preferences, and optimization of promotions through digital platforms. This AI implementation helps improve operational efficiency, speed up responses to customer demands, and strengthen consumer engagement. However, the application of this technology is still limited to certain functions and has not yet been fully integrated into the entire business process. From an Islamic perspective, the marketing strategies applied at Alfi Huraiyah Hijab also consider sharia principles such as honesty, responsibility, and fairness, while avoiding elements of gharar and tadlis that could harm any party. In conclusion, the application of AI in marketing strategies not only benefits the company in enhancing competitiveness and performance but can also be aligned with Islamic ethical values to create more sustainable business practices. Keywords: Marketing strategy, Artificial Intelligence, Chatbot, Islamic paradigm, Alfi Huraiyah Hijab.
Pendampingan Diversifikasi Produk Inovatif Kulit Kopi menjadi Kombucha pada Kelompok Tani Mugi Lestari Desa Kare, Madiun Kholis, Muhammad Nur; Nurfadila, Agustin Rani; Cahyo, Agung Dwi; Abidin, Mohammad Zaenal; Wahyudi, Ilham
Jurnal Pengabdian Pada Masyarakat Vol 9 No 4 (2024): Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/jppm.v9i4.947

Abstract

Kopi merupakan komoditas unggulan Indonesia yang memberikan kontribusi signifikan terhadap perekonomian, namun pengolahan kopi di beberapa daerah, termasuk Desa Kare, Kabupaten Madiun, masih terbatas pada produk kopi tradisional. Salah satu masalah utama adalah kurangnya pengetahuan dan keterampilan petani dalam mengolah kopi menjadi produk bernilai tambah, serta pemanfaatan limbah kopi seperti kulit kopi (cascara) yang belum optimal. Program pengabdian ini bertujuan untuk meningkatkan pengetahuan dan keterampilan petani kopi di Desa Kare melalui pelatihan pengolahan kopi inovatif, termasuk pembuatan kombucha berbasis cascara. Metode pelaksanaan terdiri dari tiga tahapan, yaitu persiapan, pelatihan produksi, dan pelatihan manajemen serta pemasaran. Hasil pengabdian menunjukkan adanya peningkatan signifikan dalam pengetahuan petani setelah pelatihan, dengan nilai pre-test meningkat dari 56,9% menjadi 79,3%. Pelatihan ini juga berdampak positif pada pemahaman petani tentang pengelolaan usaha dan pemasaran produk kopi inovatif. Kesimpulannya, program pengabdian ini berhasil meningkatkan kapasitas petani dalam mengolah kopi dan mengoptimalkan pemanfaatan limbah kopi, serta berpotensi meningkatkan pendapatan petani melalui produk inovatif yang lebih bernilai ekonomi tinggi. Coffee is Indonesia's leading commodity that contributes significantly to the economy, but coffee processing in some areas, including Kare Village, Madiun Regency, is still limited to traditional coffee products. One of the main problems is the lack of knowledge and skills of farmers in processing coffee into value-added products, as well as the unoptimal utilization of coffee waste, such as coffee skin (cascara). This community service program aims to improve the knowledge and skills of coffee farmers in Kare Village through training on innovative coffee processing, including cascara-based kombucha making. The implementation method consists of three stages: preparation, production training, and management and marketing training. The results showed a significant increase in farmers' knowledge after the training, with the pre-test score increasing from 56.9% to 79.3%. The training also had a positive impact on farmers' understanding of business management and marketing of innovative coffee products. In conclusion, this service program succeeded in increasing the capacity of farmers in processing coffee and optimizing the utilization of coffee waste, and has the potential to increase farmers' income through innovative products that are more economically valuable.
Pemberdayaan Buruh Tani melalui Digital Marketing dan Halal Food untuk Peningkatan Kesejahteraan Keluarga di Ponorogo Astuti, Rahma Yudi; Damayanti, Amilia Yuni; Abidin, Mohammad Zaenal
Indonesian Journal of Community Services Vol 6, No 2 (2024): November 2024
Publisher : LPPM Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ijocs.6.2.226-233

Abstract

Mata pencaharian sebagian besar penduduk desa Turi kecamatan Jetis Kabupaten Ponorogo Jawa Timur adalah sebagai buruh tani, terutama para perempuan/ ibu-ibu buruh tani di desa tersebut. Hal ini disebabkan karena rendahnya tingkat pendidikan masyarakat, rendahnya ketrampilan masyarakat serta sedikitnya lapangan pekerjaan yang layak sehingga ladang pekerjaan buruh tani dengan hasil pendapatan yang sedikit dan tidak menentu  menjadi alternatif masyarakat desa Turi kecamatan Jetis untuk dapat memenuhi kebutuhan hidupnya. Kondisi ini dibutuhkan Solusi dari berbagai pihak baik pemerintah maupun swasta dan juga dari pihak akademisi, sehingga pentingnya memberikan pemberdayaan bagi masyarakat khususnya ibu-ibu rumah tangga di desa Turi Jetis Ponorogo perlu dilakukan oleh tim PKM dari Universitas Darussalam Gontor.  Program pengabdian ini mempunyai tujuan untuk meningkatkan keterampilan dan pendapatan ibu-ibu buruh tani yang merupakan bentuk Kerjasama antara RISTEKDIKTI dengan Universitas Darussalam Gontor melalui Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) UNIDA dengan MITRA PERDASA (Perempuan Berdaya Saing) yaitu para ibu-ibu rumah tangga di desa Turi kecamatan Jetis Ponorogo sebanyak 20 orang peserta. Metode Pengabdian adalah berbentuk pendampingan dalam pembuatan aneka kue dan jajanan tradisional.  Kegiatan PKM ini dilaksanakan selama 6 bulan sejak bulan Juni 2024 hingga Desember 2024 dengan melibatkan Dosen. Tim PKM yaitu Dosen Unida Gontor, Mahasiswa dan Mitra PKM. Saat ini, Mitra telah meningkat ketrampilannya dalam pembuatan aneka kue basah dan kue, meningkat kemampuannya dalam melakukan pembukuan sederhana meningkat kemampuannya dalam melakukan digital marketing, meningkat kemampuannya dalam membuat laporan keuangan (HPP), serta meningkat kemampuannya dalam memahami Halal Food.The livelihood of the majority of the residents of Turi village, Jetis subdistrict, Ponorogo Regency, East Java, is as agricultural laborers, especially women/mother agricultural laborers in the village. This is due to the low level of community education, low community skills and the lack of decent employment opportunities so that agricultural labor fields with low and uncertain income have become an alternative for the people of Turi village, Jetis subdistrict, to be able to fulfill their daily needs. This condition requires solutions from various parties, both government and private and also from academics, so the importance of providing empowerment for the community, especially housewives in Turi Jetis village, Ponorogo, needs to be carried out by the PKM team from Darussalam Gontor University.  This service program aims to increase the skills and income of female agricultural workers which is a form of collaboration between RISTEKDIKTI and Darussalam Gontor University through the UNIDA Research and Community Service Institute (LPPM) with PERDASA PARTNERS (Competitive Women), namely housewives. in Turi village, Jetis Ponorogo subdistrict, there were 20 participants. The Service Method is in the form of assistance in making various cakes and traditional snacks.  This PKM activity was carried out for 6 months from June 2024 to December 2024 involving lecturers. The PKM team is Unida Gontor Lecturers, Students and PKM Partners. Currently, Mitra has improved his skills in making various wet cakes and cakes, increased his ability to do simple bookkeeping, increased his ability to do digital marketing, increased his ability to make financial reports (HPP), and increased his ability to understand Halal Food.