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Journal : Jurnal Scientia

Building Environmental Awareness Through Animation: Transforming Nature from Plastic Waste Yasa, Gede Pasek Putra Adnyana; Wibawa, Arya Pageh; Pramayasa, I Made Hendra Mahajaya
Jurnal Scientia Vol. 13 No. 04 (2024): Education and Sosial science, September-December 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i04.2708

Abstract

This study examines the role of animation as an effective medium in socializing environmental issues, especially regarding plastic waste management. Through a qualitative approach, this study explores how animation can convey important messages related to reducing plastic waste and preserving the environment to various groups in society. In this case study, animation is used as a communication tool that emphasizes the importance of pro-environmental behavior through an attractive and easy-to-understand visual narrative. The results of the study indicate that animation has great potential to raise awareness and change people's behavior in dealing with plastic waste. With a combination of strong visuals and deep moral messages, animation has proven effective in healing nature from the negative impacts of plastic waste. These findings indicate the need for further development in the use of creative media, such as animation, as an innovative socialization strategy in environmental conservation efforts.
Semiotic Analysis of Visual Illustration In The Animation “Legend of Garuda Wisnu Kencana” Putra, Gede Lingga Ananta Kusuma; Yasa, Gede Pasek Putra Adnyana; Pramayasa, I Made Hendra Mahajaya
Jurnal Scientia Vol. 13 No. 04 (2024): Education and Sosial science, September-December 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i04.2709

Abstract

The animation "Legend of Garuda Wisnu Kencana" is a visual work that combines art and culture to convey profound messages through dynamic graphic representations. This research aims to explore the use of visual elements in the animation, focusing on semiotic aspects involving symbols, colors, and settings. The animation serves not only as entertainment, but also as a medium for education and cultural preservation, by depicting the mythological story of Garuda, a mythical bird in Balinese culture. This research method uses a semiotic approach to analyze how visual elements, including colors, symbols, and settings, play a role in conveying cultural and mythological messages. The results of the analysis show that the characters in the animation, such as Garuda, Winata, Kadru, and the nine dragons, play an important role in building the narrative and conveying moral values such as persistence and loyalty. The use of white and gold colors and symbols such as Garuda and dragons reinforce these messages, while the Balinese cultural setting and Kahyangan Dewa provide an authentic and immersive context. The main message of the animation is the importance of striving to achieve goals and not giving up on obstacles, inspiring viewers to face challenges with determination and compassion. This research underscores how animation can serve as a bridge between art, culture and education, and provides insight into the way visual elements contribute to meaning and narrative experience in animated media.