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All Journal Jurnal Mirai Management International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Abdidas Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) AMMA : Jurnal Pengabdian Masyarakat
Sinar Dharmayana Putra
Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar
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Pemberdayaan Masyarakat Pulau Lae-Lae Makassar Sejak Dini: Memotivasi Anak-anak untuk Meraih Mimpi Sukses melalui Pembelajaran Berbasis Permainan Elia Ardyan; Carolina Novi Mustikarini; Justin Wijaya; Sinar Dharmayana Putra; Cipta Canggih Perdana
Jurnal Abdidas Vol. 3 No. 3 (2022): June, Pages 355-611
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdidas.v3i3.606

Abstract

Pendidikan menjadi bagian penting untuk mempersiapkan masa depan generasi muda. Pendidikan menjadi efektif apabila memiliki kegiatan pembelajaan yang menyenangkan. Salah satu metode yang digunakan untuk murid tingkat sekolah dasar dan sekolah menengah pertama adalah pembelajaran berbasis permainan. Tujuan dari pengabdian ini adalah memberikan motivasi kepada murid tingkat sekolah dasar dan sekolah menengah pertama untuk tetap semangat belajar agar mampu menggapai cita-cita masa depan mereka. Salah satu strategi pembelajaran yang diterapkan adalah memberikan motivasi dengan melakukan pembelajaran berbasis permainan yang fokus pada pencapaian cita-cita dan mimpi mereka. Metode pelaksananaan pengabdian ini adalah dengan tahapan yang meliputi melakukan survei dan pengajuan izin, persiapan pengabdian masyarakat, pelaksanaan pengabdian masyarakat dan melakukan evaluasi kegiatan. Lokasi kegiatan berada di SD Impres Lae-Lae 1 dan SMPN Negeri 41 SATAP Lae-Lae, Makassar (Kelas 1 sampai dengan kelas VIII).  Fokus pembahasan studi ini adalah kegiatan di kelas I, III, dan IV. Hasil evaluasi berdasarkan dinamika proses pembelajaran melalui pendekatan berbasis permainan menunjukkan bahwa sebagian besar murid dapat aktif berkontribusi dalam setiap permainan, yang pada awalnya masih belum berani namun situasi yang menyenangkan membuat para murid termotivasi untuk berani terlibat. Melihat dinamika yang berjalan, kegiatan pembelajaran dapat dikatakan berhasil dan sukses dilaksanakan sesuai tujuan kegiatan.
Faktor-Faktor Motivasi Intrinsik Karyawan PT. XYZ (Studi pada Penerapan Strategic Holding Pejabat Eselon 3) Carolina Novi Mustikarini; Erlyta Maulidya Rahmah; Justin Wijaya; Sinar Dharmayana Putra; Novika Ayu Triany; Natali Ikawidjaja
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 6 No. 3 (2023): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.808 KB) | DOI: 10.31842/jurnalinobis.v6i3.286

Abstract

Motivasi merupakan energi atau kondisi yang dapat menggerakkan setiap individu untuk mencapai tujuan organisasi perusahaan. Motivasi dibagi menjadi dua, yaitu motivasi ekstrinsik dan motivasi intrinsik. Motivasi ekstrinsik adalah suatu motivasi yang timbul dari kondisi atau lingkungan di luar individu. Motivasi intrinsik adalah motivasi yang timbul karena adanya dorongan dari dalam diri individu. PT. XYZ merupakan perusahaan dibidang industri manufaktur yang memproduksi semen dan telah didistribusikan ke seluruh Indonesia. Setelah PT. XYZ berdiri lebih dari 50 tahun, perusahaan perlu melakukan refreshment untuk mengetahui kebutuhan motivasi para karyawan dalam kepuasan kerjanya. Tujuan dari penelitian ini yaitu untuk mengetahui apa saja faktor yang merefleksikan faktor-faktor motivasi intrinsik pada penerapan strategic holding pejabat eselon 3 PT. XYZ. Penelitian ini menggunakan metode kuantitatif guna mendapatkan hasil penelitian yang diinginkan. Peneliti menggunakan metode analisis faktor konfirmatori atau Confirmatory factor analysis (CFA). Jumlah responden pada penelitian ini berjumlah 55 orang yang merupakan pejabat eselon 3 PT. XYZ. Hasil dari penelitian ini adalah faktor-faktor yang merefleksikan motivasi intrinsik pejabat eselon 3 PT. XYZ yaitu achievement, power, dan job resources.
Effects of Virality: Culinary MSME Brand Orientation in Using Social Media Influencers Sinar Dharmayana Putra; Erwin Erwin
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i2.5517

Abstract

In this study, marketing techniques for MSMEs are examined, including the usage of influencers to support product brands. However, whether or not viral content is contentious, it will undoubtedly have an impact on MSMEs. The goal of this study was to ascertain the influence of virality, band orientation, and influencers on MSME product brands and how they affect these items. The results of this study indicate that the use of influencers as a marketing strategy can provide significant benefits for culinary MSMEs. Influencers can create virality that increases brand awareness, consumer perceptions regarding brand quality, brand preferences, and consumer purchase intentions. Therefore, culinary MSMEs can take advantage of the potential of influencers and virality as an effective way to increase their marketing success and business growth. This study uses a questionnaire as a research instrument with a Likert scale (5 scales). Respondents to this study were 115 culinary MSME actors who used social media in running their business. The findings of this study suggest that culinary MSMEs can profit significantly from using influencers as a marketing approach. Influencers can encourage virality, which raises consumer perceptions of brand quality, preferences for brands, and buy intentions. As a result, culinary MSMEs can effectively boost their marketing success and company growth by using the potential of influencers and virality. Keywords: Virality, MSME, Brand Orientation, Influencer
THE INTEGRATION OF LOCAL FOOD AND TOURISM: A STRATEGIC APPROACH FOR ECONOMIC WELFARE AND SUSTAINABILITY Michael Ricky Sondak; Sinar Dharmayana Putra; Kellen Feivel Wijaya; Khalia Vista Alaskania; Julia
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.3593

Abstract

Indonesia’s long-term development strategies emphasize the crucial role of agriculture in ensuring food security and promoting economic growth. This study examines how a rural area in South Sulawesi can enhance its economy and foster sustainable food production by leveraging its abundant agricultural resources, including strawberries and various vegetables. By integrating local food systems with tourism, the region can reduce food waste and create value-added products, such as strawberry jam, fruit peel flour, and canned vegetables, thereby supporting economic resilience and sustainability. Although local rural businesses often face challenges such as limited access to finance and technology, they can benefit from sustainable, green economy-focused practices. This research highlights the importance of incorporating agricultural by-products and eco-friendly products into agritourism to promote local prosperity while preserving the environment. Using a qualitative approach, the study explores how combining food systems and tourism can generate new income, promote a circular economy, and encourage the use of locally sourced, sustainable products. The findings suggest that this rural area could serve as a model for sustainable tourism, where local food production boosts both economic vitality and environmental stewardship.
Best Practice – Strategi Memulai Bisnis Bagi Mahasiswa Sekolah Tinggi Ilmu Ekonomi YPUP Makassar Cipta C. Perdana; Asriah Syam; Carolina N. Mustikarini; Novika A. Triani; Sinar D. Putra; Justin Wijaya; Winarto Poernomo
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Entrepreneurship education in Indonesian higher education institutions still lacks clear standards. Additionally, educators lack the necessary competence to introduce students to new perspectives on entrepreneurial values. This community engagement aims to implement standardized entrepreneurship education in higher education institutions, focusing on the theme Best Practice – Business Startup Strategies for Students through the introduction of the effectuation concept and the business model canvas. The participants of this activity consist of 63 students and 5 lecturers from STIE YPUP Makassar. The outcome of this activity is the students' ability to apply these concepts to generate new business ideas. Seventeen groups were formed, and from these groups, three unique and feasible business ideas were selected. The implementation of this activity involved presentations, discussions, and mentoring. The significant impact of this community engagement is evident in the high level of enthusiasm and the creation of creative and innovative business ideas during the two-day training, serving as evidence of its success with the involved partners.
Bahasa Inggris Cipta canggih Perdana; Sinar Dharmayana Putra; Yuyun Karystin Meilisa Suade; Monalisa Monalisa
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18539

Abstract

This study examines when and how viral marketing and social proof shape purchase intention in social commerce, and whether Fear of Missing Out (FOMO) mediates these effects. Drawing on Social Influence Theory, we model viral marketing and social proof as antecedents, FOMO as a mediator, and purchase intention as the outcome. Data were collected from 231 active social commerce users in Indonesia and analyzed using variance-based structural equation modeling (PLS-SEM). The measurement model met accepted criteria for reliability and convergent validity. The structural results show that viral marketing exerts a positive and significant direct effect on purchase intention while also increasing FOMO. Social proof significantly elevates FOMO but does not directly influence purchase intention, indicating that endorsement cues operate primarily through affective urgency rather than as stand-alone drivers. FOMO has a positive and significant effect on purchase intention and mediates the paths from both viral marketing and social proof to purchase intention, implying partial mediation for viral marketing and full mediation for social proof. These findings advance theory by integrating normative and informational influence with an affective mechanism central to the attention economy. Managerially, they suggest prioritizing diffusion design and credible validation cues that ethically heighten urgency, while monitoring authenticity and overload to prevent reactance.
Co-Authors Carolina N. Mustikarini Carolina Novi Mustikarini Carolina Novi Mustikarini Cipta C. Perdana Elia Ardyan Erlyta Maulidya Rahmah Erwin Parega Julia Justin Wijaya Kellen Feivel Wijaya Khalia Vista Alaskania Maichal Maichal Michael Ricky Sondak Natali Ikawidjaja Novika A. Triani Novika Ayu Triany S.E., M.M, Dr. Monalisa, Syam, Asriah Winarto Poernomo Yuyun Karystin Meilisa Suade