Claim Missing Document
Check
Articles

Found 14 Documents
Search

MANAJEMEN STRATEGI : Perempuan dan Kewirausahaan Berkelanjutan S.E., M.M, Dr. Monalisa,; S.E., MBA, Dr. Elia Ardyan,; Mustikarini, S.E., M.Sc, Dr. Carolina Novi; Tanesia, S.E., MBA, Cindy Yoel; S.E., M.M, Asriah Syam,
Lajagoe Pustaka
Publisher : Lajagoe Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Selamat datang dalam buku ini yang berjudul "Manajemen Strategi: Perempuan dan Kewirausahaan Berkelanjutan". Buku ini lahir dari keinginan untuk mengintegrasikan teori manajemen strategis dengan tantangan dan peluang yang dihadapi oleh perempuan dalam kewirausahaan, sambil mengedepankan prinsip keberlanjutan. Di tengah perubahan global yang cepat dan kesadaran yang meningkat akan pentingnya tanggung jawab sosial dan lingkungan, buku ini bertujuan untuk menawarkan panduan praktis dan wawasan mendalam bagi para pemimpin, wirausahawan, dan akademisi. Sebagai penulis, saya menyadari bahwa perempuan wirausahawan menghadapi tantangan unik yang memerlukan pendekatan strategis yang holistik. Oleh karena itu, buku ini tidak hanya membahas konsep-konsep manajemen strategis yang sudah mapan, tetapi juga menyoroti bagaimana prinsip Triple Bottom Line (TBL) dapat diterapkan dalam praktek kewirausahaan perempuan untuk mencapai keberlanjutan yang lebih luas. Dengan menggabungkan teori seperti Theory of Planned Behavior (TPB) dan Resource-Based View (RBV), buku ini berusaha menjembatani teori dengan aplikasi praktis di lapangan. Saya berharap bahwa buku ini akan menjadi sumber inspirasi dan panduan yang berguna untuk setiap pembaca yang tertarik dalam menerapkan strategi yang tidak hanya berorientasi pada keuntungan finansial tetapi juga pada dampak sosial dan lingkungan. Dalam bab-bab berikut, Anda akan menemukan berbagai teori yang relevan, studi kasus, dan analisis mendalam yang diharapkan dapat memberikan pemahaman yang lebih baik mengenai bagaimana manajemen strategis dapat mendukung kewirausahaan perempuan dalam mencapai tujuan yang berkelanjutan. Terima kasih kepada semua pihak yang telah memberikan dukungan dan kontribusi dalam proses penulisan buku ini. Semoga buku ini dapat memberikan manfaat yang besar dan menginspirasi para pembaca untuk menerapkan strategi yang efektif dan berkelanjutan dalam dunia kewirausahaan. Selamat membaca dan semoga sukses dalam perjalanan Anda menuju keberhasilan yang berkelanjutan.
UNDERSTAND THE CONCEPT OF BUSINESS COMMUNICATION THROUGH AI-BASED ELECTRONIC MEDIA FOR BUSINESS SUSTAINABILITY Novika Ayu Triany; St Salmah Sharon; Monalisa
Accounting Profession Journal (APAJI) Vol. 6 No. 2 (2024): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35593/apaji.v6i2.238

Abstract

This research aims to explore the application of artificial intelligence (AI) in business communication with a focus on the concepts of responsibility, monitoring, integrity and innovation (TMII). AI has significant potential to improve the efficiency and effectiveness of business communications, but its implementation requires a responsible and ethical approach. This research provides comprehensive guidance on managing AI-based business communications by considering aspects of responsibility, monitoring, integrity and innovation, to support business sustainability.
The Influence of Capital Structure and Dividend Policy on Company Value in the Manufacturing Sector on the Indonesian Stock Exchange Monalisa; Taliding, Arianto; Nur Mega
Jurnal Sinar Manajemen Vol. 11 No. 2: July 2024
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v11i2.5648

Abstract

This research aims to examine the influence of capital structure and dividend policy on company value in the manufacturing sector on the Indonesia Stock Exchange in 2013-2015. This research is quantitative research with a causality approach. The population in this study were all manufacturing companies listed on the Indonesia Stock Exchange in 2013-2015 according to the publication of the Indonesian Capital Market Directory (ICMD) using a purposive sampling technique. The data used in this research is secondary data based on the collection of financial report data from manufacturing companies listed on the Indonesia Stock Exchange for the 2013-2015 period. Data analysis uses multiple linear regression analysis.The research results show that: 1) capital structure and dividend policy have a simultaneous effect on company value, 2) capital structure has a positive and significant effect on company value and 3) dividend policy has a negative and insignificant effect on company value. This means that capital structure and dividend policy influence the value of companies in the manufacturing sector on the Indonesia Stock Exchange in 2013-2015.
Assessing the Role of Financial Self-Efficacy to Enhance Financial Well-Being among University Students in Western Java Land, Indonesia Yuyun Karystin Meilisa Suade; Powell Gian Hartono; Erwin Erwin; Monalisa Monalisa; St Salmah Sharon
Jurnal Proaksi Vol. 11 No. 3 (2024): Juli - September
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jpk.v11i3.6245

Abstract

Keyakinan diri untuk mengelola keuangan pribadi adalah penting untuk membentuk perilaku keuangan guna mencapai kesejahteraan finansial di masa depan. Oleh sebab itu, penelitian ini menguji pengaruh financial self-efficacy terhadap financial well-being. Subjek penelitian adalah mahasiswa yang berdomisili di provinsi Banten, DKI Jakarta dan Jawa Barat. Penelitian ini menggunakan desain kuantitatif dengan sampel 124 responden terpilih. Data dianalisis menggunakan Structural Equation Modelling – Partial Least Square (SEM-PLS) dengan SMARTPLS Versi 3. Lebih lanjut, sub-sampel Robustness Check dilakukan dengan membagi kelompok sampel yang terdiri atas Kelompok Mahasiswa Banten dan DKI Jakarta dan Kelompok Mahasiswa Jawa Barat. Temuan menunjukkan bahwa Financial Self-Efficacy berpengaruh positif terhadap Financial Well-Being. Kemudian, hasil sub-sampel Robustness Check menunjukkan hasil yang konsisten antara sampel utama, dan kedua kelompok uji Robust. Temuan ini menunjukkan perlunya universitas di Banten, DKI Jakarta, dan Jawa Barat mengembangkan program edukasi keuangan untuk meningkatkan financial self-efficacy mahasiswa. Lembaga keuangan dan pembuat kebijakan juga dapat bekerja sama dengan universitas untuk menyediakan sumber daya guna meningkatkan kesejahteraan finansial mahasiswa.
Personal Value Canvas untuk Perencanaan Karier dan Pendidikan Siswa-Siswi Sekolah Menengah Atas Maichal, Maichal; Syam, Asriah; Sanapang, Gracela Marisa; Wijaya, Justin; Tanesia, Cindy Yoel; Syulhasbiullah, Muhammad; Mustikarini, Carolina Novi; Monalisa, Monalisa
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 2 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i2.5140

Abstract

Pengabdian masyarakat ini bertujuan untuk memberdayakan siswa-siswi SMA Negeri 2 Kabupaten Pangkajene dan Kepulauan dalam merencanakan masa depan mereka serta menghindari pernikahan dini, melalui pendekatan Personal Value Canvas (PVC). PVC adalah sebuah modifikasi dari Value Proposition Canvas yang membantu siswa mengenali potensi, kelemahan, dan cita-cita mereka. Kegiatan ini dilaksanakan dengan model lokakarya yang melibatkan permainan interaktif dan presentasi, yang memungkinkan siswa untuk mengisi PVC mereka secara mandiri. Hasil kegiatan menunjukkan bahwa siswa menjadi lebih sadar akan potensi dan kelemahan diri mereka, serta mampu membuat rencana yang lebih baik untuk masa depan. Beberapa siswa menyadari bahwa cita-cita mereka tidak sejalan dengan jurusan yang mereka pilih, namun mereka berkomitmen untuk memperbaiki diri demi mencapai tujuan tersebut. Selain itu, program ini juga menyosialisasikan berbagai bantuan pendidikan dari pemerintah daerah, yang semakin menambah motivasi siswa untuk melanjutkan pendidikan tinggi. Kesimpulannya, pendekatan PVC membantu siswa merencanakan masa depan dengan lebih baik dan menumbuhkan komitmen yang kuat untuk mencapai impian mereka.
Faktor-Faktor Penentu Peluang Inovasi: Studi Empiris untuk UMKM di Jakarta Perdana, Cipta Canggih; Hartono, Powell Gian; Monalisa, Monalisa; Suade, Yuyun Karystin Meilisa
Value : Jurnal Manajemen dan Akuntansi Vol. 19 No. 3 (2024): September - Desember 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v19i3.6506

Abstract

Pemanfaatan media sosial di usaha mikro, kecil, dan menengah (UMKM) semakin marah untuk kegiatan pemasarannya. Oleh sebab itu, penelitian ini menguji dan menganalisis dampak Pemanfaatan Media Sosial dan Orientasi Pelanggan terhadap Peluang Inovasi bagi UMKM di Jakarta. Sampel diambil dengan pendekatan purposive sampling method, sehingga terpilih sebanyak 107 UMKM ditetapkan sebagai sampel. Dengan pendekatan kuantitatif, penelitin menguji variabel-variabel dengan metode statistik partial least square-structural equation modeling (SEM-PLS). Hasil penelitian ini adalah terbukti terdapat pengaruh positif Pemanfaatan Media Sosial dan Orientasi Pelanggan terhadap Peluang Inovasi secara parsial. Sehingga, penelitian ini memberikan kontribusi bagi UMKM untuk penggunaan media sosial untuk meningkatkan peluang inovasi, serta orientasi konsumen untuk meningkatnya.
Pendampingan Penyusunan Laporan Keuangan bagi UMKM Sharon, St Salmah; Syam, Asriah; Sanapang, Gracela Marisa; Monalisa, Monalisa; Suade, Yuyun Karistin Meilisa
Jurnal ABM Mengabdi Vol 11 No 2 (2024): Desember
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jam.v11i2.1486

Abstract

This community service aims to strengthen the empowerment of Micro, Small, and Medium Enterprises (MSMEs) in South Sulawesi through assistance in preparing financial statements. Through a series of workshops, trainings, and individual mentoring sessions, we provide an in-depth understanding of the significance of financial statements and equip MSME owners with practical skills to compile, read, and analyze their financial statements. The mentoring method involves organizing interactive workshops led by experienced financial practitioners and individual mentoring sessions tailored to the needs of each MSME. In addition, we provide online resources as a learning platform that MSMEs can access flexibly, including guides, financial statement templates, and relevant case studies. Outcomes of the service include improved MSMEs' understanding of financial reporting, significant financial empowerment, and increased access to external financial support. MSMEs that participated in the program were able to produce clear financial statements, providing a basis for smarter decision-making and increasing their chances of securing financial support from financial institutions. With a focus on the context of South Sulawesi, this service contributes to the strengthening of the MSME sector in the region, supports local economic growth, and positively impacts the financial sustainability of MSMEs. Through assistance in preparing financial statements, it is hoped that MSMEs in South Sulawesi can develop sustainably and contribute optimally to regional economic development
Pengaruh Interaksi Sosial, Kepercayaan, Terhadap Niat Beli Konsumen Perempuan Dalam E-Commerce Di Kota Makassar Ayesha, Shakira; Kumalasari Yo, Sacca; Monalisa, Monalisa
Jurnal Online Manajemen ELPEI Vol 5 No 1 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i1.374

Abstract

The rapid growth of e-commerce in Indonesia, particularly among female consumers in Makassar, highlights the increasing importance of understanding the factors influencing online purchasing behavior. This study aims to examine the impact of social interaction and trust on female consumers' purchase intentions in Makassar’s e-commerce landscape.A quantitative research approach was applied using a survey method to collect data from active online shoppers in Makassar. The sampling technique employed was purposive sampling, and data was gathered through structured questionnaires utilizing a five-point Likert scale. The data analysis involved validity and reliability tests, R-square analysis, and path coefficient analysis to evaluate the relationships between social interaction, trust, and purchase intention.The results revealed that social interaction significantly influences trust (t-statistic = 6.747, p-value = 0.000) and purchase intention (t-statistic = 3.874, p-value = 0.000). Additionally, trust positively impacts purchase intention (t-statistic = 4.021, p-value = 0.000). These findings underscore the crucial role of social engagement in shaping consumer confidence in e-commerce platforms, where trust acts as a mediator in online purchasing decisions. The study also emphasises the importance of transparency, user-generated reviews, and influencer marketing in fostering consumer trust and encouraging online purchases.These insights have significant implications for e-commerce businesses, highlighting the need to develop interactive marketing strategies, enhance trust-building mechanisms, and improve consumer engagement. Future research could explore additional factors, such as algorithmic recommendations, micro-influencer effects, and interactive features in e-commerce platforms.Keywords: Social interaction, trust, purchase intention, e-commerce, female consumers.
Revitalizing Green Economic Capability to Maintain the Financial Stability of MSMEs in Bira Beach Sharon, ST Salmah; Monalisa, Monalisa; Muchtar, Muchtar; Firman, Afrizal; Basir, Mustika Kusuma; Arif, Muh
Jurnal Ekonomi & Studi Pembangunan Vol. 26 No. 1: April 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

To maintain the financial stability of Micro, Small and Medium Enterprises (MSMEs) is a vital issue which needs a revitalization of green economic capability. This study explores the impact of Green Economy Capability (GEC) on the financial stability of MSMEs in the coastal region of Bira Beach, with a focus on the mediating role of government support. A SmartPLS-SEM used in this study to investigate the survey involving 150 MSMEs. The key variables measured include GEC, financial stability, and government support, with the data analyzed through descriptive and inferential statistical techniques. The findings indicate that GEC significantly influences government support, which in turn has a positive effect on financial stability. However, GEC does not have a direct impact on MSMEs' financial stability. These findings underscore the critical role of government policies in supporting the adoption of sustainable practices among MSMEs, particularly in regions heavily dependent on tourism. This research contributes to the literature by providing empirical evidence of the indirect relationship between GEC and financial stability through government support in the coastal MSME sector. In results, we offered two solutions. First, the policymakers must prioritize initiatives that strengthen MSME’s capacity for sustainable practices. Second, the need for tailored support systems in coastal areas like the adoption of green practices which must be integrated with local economic strategies to yield both environmental and financial benefits.
Conditional Pathways of Support: Sustainability of Coastal Women’s Enterprises through QBL and ToC MonalisaMonalisa; Asriah Syam; Cindy Yoel Tanesa; Gracela Marisa; Carolina Mustikarini; Afrizal Firman
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 2 No. 2 (2025): Proceeding of the International Conference on Management, Entrepreneurship, and
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v2i2.254

Abstract

The blue economy is widely promoted as a pathway to sustainable development, yet women’s enterprises remain marginalized by structural barriers. This study investigates whether support systems directly influence the sustainability of coastal women’s businesses in Bulukumba South Sulawesi, Indonesia, while applying the Quintuple Bottom Line (QBL) and Theory of Change (Toc) frameworks. A quantitative design using survey data from women-led micro, small, and medium enterprises (MSMEs) was analyzed through structural equation modeling (SEM). The model assessed the reliability of constructs and tested the hypothesized effect of support systems including access to finance, social support, and public policy on sustainability outcomes. Findings reveal that although the measurement model demonstrated reliability and validity, support systems showed no significant direct effect on sustainability. This result contrasts with much of the existing literature but aligns with recent studies emphasizing mediation through financial literacy, managerial capacity, and institutional scaffolding. The study thus adds nuance by demonstrating that external interventions, in isolation, are insufficient for sustaining women’s enterprises in coastal contexts. The research contributes theoretically by extending QBL and Toc to gendered coastal entrepreneurship and practically by highlighting the need for integrated, gender-sensitive policies. Future research should examine mediating and moderating mechanisms that translate support into long term sustainability.