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All Journal Sosiohumaniora Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal IMAGE Jurnal Akuntansi dan Ekonomika Almana : Jurnal Manajemen dan Bisnis Journal of Information System, Applied, Management, Accounting and Research Journal Of Management Science (JMAS) eCo-Buss Dinasti International Journal of Education Management and Social Science International Journal of Finance Research International Journal of Community Service & Engagement International Journal of Marketing and Human Resource Research Operations Research: International Conference Series Transformasi Manageria: Journal of Islamic Education Management Jurnal Locus Penelitian dan Pengabdian Jurnal Economica: Media Komunikasi ISEI Riau Journal of Public Representative and Society Provision Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Riyandi Nur Sumawidjaja
Universitas Indonesia Membangun (INABA), Bandung
Religion Aerospace Engineering Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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Pengaruh Engagement Rate, Kepuasan Pengunjung, dan Customer Experience Terhadap Minat Berkunjung di Museum Geologi Bandung: Penelitian Syawaliyah, Shafira Azkia; Sumawidjaja, Riyandi Nur; Mubarok, Dadan Abdul Aziz; Herlianawati, Erna
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4481

Abstract

The purpose of this study is to ascertain how visitors' intentions to visit the Geological Museum of Bandung are influenced by social media engagement rate, visitor satisfaction, and customer experience. The study is predicated on evolving post-pandemic tourist behavior, variable visitor numbers, and disparities in the efficacy of involvement across digital channels. People who have visited the museum were given questionnaires as part of a quantitative approach. Multiple linear regression, validity tests, reliability tests, and hypothesis testing were used to process the data. The findings show that visit intention is positively and significantly impacted by engagement rate, visitor satisfaction, and customer experience, both separately and collectively. In order to boost public interest, our findings highlight the significance of increasing visitor experiences, enhancing digital communication tactics, and improving service quality.
The Effect of Motivation and Competence on Employee Performance with Job Satisfaction as a Mediating Variable (Case Study at The Cidadap District Office of Bandung City) Admaja, Firma Agustin Dwi; Yuningsih, Salsa Billa Putri; Ismail, Gurawan Dayona; Sofiati, Nunung Ayu; Sumawidjaja, Riyandi Nur
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5346

Abstract

This study aims to analyze the influence of motivation and competence on employee performance directly and indirectly through job satisfaction as a mediating variable at the Cidadap Subdistrict Office in Bandung City. The research employs a quantitative approach and utilizes survey data collected from 52 employees through structured questionnaires measured on a Likert scale. Data analysis is conducted using Structural Equation Modeling with Partial Least Squares (SEM-PLS) to evaluate measurement validity, reliability, and the hypothesized relationships. The findings reveal that motivation significantly affects employee performance both directly and through job satisfaction. Competence influences job satisfaction positively and substantially but does not have a direct significant impact on performance. Job satisfaction serves as a critical mediator enhancing the relationship between motivation and competence toward performance. The results highlight that fostering motivation and developing competence with supportive job satisfaction mechanisms are essential strategies for improving employee outcomes in public sector institutions. This research provides practical implications for management in promoting effective human resource development and enhancing service quality in local government offices.
The Influence of Brand Image, Price, and Social Media Marketing on Car Purchase Decisions at Honda Perdana Laelasari, Memey; Fadilah, Hamidah Fauziah; Sumawidjaja, Riyandi Nur; Mubarok, Dadan Abdul Aziz; Herlinawati, Erna
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i3.1114

Abstract

The growing intensity of competition in the automotive industry has encouraged companies to more thoroughly examine marketing elements that shape consumer behaviour and purchasing decisions. At the dealership level, sales performance often experiences fluctuations across different periods, indicating that the marketing strategies implemented have not yet fully succeeded in maximising consumer purchase outcomes. This situation highlights the importance of conducting empirical research that concentrates on fundamental marketing variables. Aiming to analyze the impact of brand image, pricing, and social media marketing on car purchase decisions, this research focuses on consumers of the Honda Perdana Soreang Branch. A quantitative survey method was employed, collecting primary data through questionnaires from past customers. Analysis via multiple linear regression shows that all three variables have a positive and significant influence on purchasing decisions, both partially and simultaneously. These findings indicate that a strong brand reputation, pricing strategies aligned with consumer value perceptions, and effective utilisation of social media platforms can enhance consumer confidence in making car purchase decisions. It is expected that this study will enhance the theoretical foundations of marketing management while delivering practical recommendations to assist automotive companies in developing more effective and consumer-oriented marketing strategies.
Pengaruh Promosi Media Sosial, Rating Aplikasi Gojek dan Kualitas Pelayanan terhadap Keputusan Pembelian Seblak CS Teh Dina di Kota Bandung Trijaya, Teguh; Sumawidjaja, Riyandi Nur; Mubarok, Dadan Abdul Aziz
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5599

Abstract

Perkembangan platform digital telah mendorong perubahan perilaku konsumen dalam mengambil keputusan pembelian, khususnya pada sektor kuliner berbasis layanan pesan antar. Penelitian ini bertujuan untuk menganalisis pengaruh promosi media sosial, rating aplikasi Gojek, dan kualitas pelayanan terhadap keputusan pembelian konsumen pada usaha Seblak CS Teh Dina di Kota Bandung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada 100 responden yang pernah melakukan pembelian, dengan teknik pengambilan sampel accidental sampling. Instrumen penelitian diuji menggunakan uji validitas dan reliabilitas untuk memastikan kelayakan pengukuran, sedangkan analisis data dilakukan menggunakan regresi linear berganda, uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa promosi media sosial, rating aplikasi Gojek, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Nilai koefisien determinasi (R²) sebesar 0,626 menunjukkan bahwa ketiga variabel independen mampu menjelaskan 62,6% variasi keputusan pembelian, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini mengindikasikan bahwa promosi digital yang efektif, pengelolaan reputasi aplikasi melalui rating dan ulasan pelanggan, serta peningkatan kualitas pelayanan yang konsisten memiliki peran penting dalam mendorong keputusan pembelian konsumen. Penelitian ini diharapkan dapat memberikan kontribusi praktis bagi pelaku usaha kuliner dalam merancang strategi pemasaran digital dan peningkatan kualitas pelayanan, serta menjadi referensi bagi penelitian selanjutnya terkait perilaku konsumen pada sektor kuliner berbasis platform digital.
Pengaruh Return On Asset (ROA), Current Ratio (CR), Total Asset Turnover (TATO) Dan Harga Minyak Dunia Terhadap Harga Saham Pada Perusahaan Sub Sektor Minyak dan Gas Di Bursa Efek Indonesia Periode 2017-2024 Ningsih, Inka Yusnia Elya; Suryaningprang, Andre; Sumawidjaja, Riyandi Nur; Herlinawati, Erna
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6174

Abstract

Riset ini bertujuan untuk mengkaji pengaruh Return on Asset (ROA), Current Ratio (CR), Total Asset Turnover (TATO), serta harga minyak dunia terhadap harga saham perusahaan sub sektor minyak dan gas yang tercatat di Bursa Efek Indonesia selama periode 2017–2024. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan asosiatif. Data penelitian berupa data sekunder yang meliputi laporan keuangan tahunan perusahaan, harga saham penutupan akhir tahun, dan harga minyak dunia yang diperoleh dari Bursa Efek Indonesia serta publikasi energi internasional. Penentuan sampel dilakukan menggunakan teknik purposive sampling sehingga diperoleh empat perusahaan dengan jumlah observasi sebanyak 32 data. Analisis data dilakukan dengan menggunakan regresi linier berganda yang didukung oleh uji asumsi klasik, uji parsial (uji t), uji simultan (uji F), serta pengujian koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa Return on Asset (ROA) dan Total Asset Turnover (TATO) berpengaruh positif dan signifikan terhadap harga saham. Sebaliknya, Current Ratio (CR) dan harga minyak dunia tidak menunjukkan pengaruh signifikan secara parsial terhadap harga saham. Namun demikian, secara simultan keempat variabel tersebut terbukti berpengaruh signifikan terhadap harga saham. Temuan ini menunjukkan bahwa faktor internal perusahaan, terutama tingkat profitabilitas dan efisiensi pemanfaatan aset, memiliki pengaruh yang lebih dominan dalam menentukan harga saham dibandingkan faktor eksternal berupa fluktuasi harga minyak dunia.Kata kunci: Return On Asset, Current Ratio, Total Asset Turnover, Harga Minyak Dunia, Harga Saham
Pengaruh Struktur Modal dan Ukuran Perusahaan terhadap Nilai Perusahaan dengan Kinerja Keuangan Sebagai Variabel Intervening : Studi Kasus PT Fajar Farmatama Puspita, Irna; Sumawidjaja, Riyandi Nur; Sofiati, Nunung Ayu; Hamdani, Deni
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 1 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i1.5421

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh struktur modal dan ukuran perusahaan terhadap nilai perusahaan dengan kinerja keuangan sebagai variabel intervening pada PT Fajar Farmatama dengan periode waktu 2015–2024 sebagai sampel penelitian, di mana analisis regresi linear berganda dan uji Sobel dilakukan. Pengolahan data pada penelitian ini menggunakan aplikasi SPSS 26. Hasil penelitian ini menunjukkan bahwa ukuran perusahaan memiliki pengaruh positif terhadap nilai perusahaan, sedangkan struktur modal dan kinerja keuangan tidak berpengaruh signifikan terhadap nilai perusahaan. Kinerja keuangan sebagai variabel intervening tidak berperan signifikan dalam memediasi hubungan antara struktur modal dan ukuran perusahaan terhadap nilai perusahaan. Implikasi dari penelitian ini adalah memberikan wawasan yang berharga bagi manajemen dan pemegang saham untuk memberikan perhatian khusus terhadap peningkatan nilai perusahaan melalui variabel-variabel yang diteliti.
The Influence of Work Discipline, Motivation, Competence, and Work Environment on Work Productivity Triestanto, Johannes; Ismail, Gurawan Dayona; Sofianti (Efi), Nunung Ayu; Sudaryo, Yoyo; Sumawidjaja, Riyandi Nur
Eduvest - Journal of Universal Studies Vol. 6 No. 2 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i2.52436

Abstract

Work productivity is one of the most important aspects of an organization. It refers to the results of employees’ work within a certain period, carried out effectively and efficiently by considering the resources used to perform their tasks. This study aims to empirically test and analyze the influence of work discipline, motivation, competence, and work environment on work productivity, both partially and simultaneously. The method used in this study is a quantitative research method with a descriptive and verification approach. The data sources consist of primary and secondary data. Data collection techniques used include interviews, questionnaires, observations, and library research conducted both online and offline. The population in this study includes all 36 employees; therefore, the sampling technique applied is a census sample or total sampling. The analytical tool used is SPSS version 25. The validity and reliability of the data were assessed through validity and reliability tests, classical assumption tests, and data analysis techniques such as multiple linear regression, correlation, and coefficient of determination analyses. Hypothesis testing was conducted using the t-test (partial) and F-test (simultaneous). The results of this study indicate that work discipline, motivation, competence, and work environment have a positive and significant effect on work productivity, both partially and simultaneously, with a contribution of 93.3%, while the remaining 6.7% is influenced by other variables not examined in this study.
The Influence of Brand Image, Price, and Social Media Marketing on Car Purchase Decisions at Honda Perdana Laelasari, Memey; Fadilah, Hamidah Fauziah; Sumawidjaja, Riyandi Nur; Mubarok, Dadan Abdul Aziz; Herlinawati, Erna
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i3.1114

Abstract

The growing intensity of competition in the automotive industry has encouraged companies to more thoroughly examine marketing elements that shape consumer behaviour and purchasing decisions. At the dealership level, sales performance often experiences fluctuations across different periods, indicating that the marketing strategies implemented have not yet fully succeeded in maximising consumer purchase outcomes. This situation highlights the importance of conducting empirical research that concentrates on fundamental marketing variables. Aiming to analyze the impact of brand image, pricing, and social media marketing on car purchase decisions, this research focuses on consumers of the Honda Perdana Soreang Branch. A quantitative survey method was employed, collecting primary data through questionnaires from past customers. Analysis via multiple linear regression shows that all three variables have a positive and significant influence on purchasing decisions, both partially and simultaneously. These findings indicate that a strong brand reputation, pricing strategies aligned with consumer value perceptions, and effective utilisation of social media platforms can enhance consumer confidence in making car purchase decisions. It is expected that this study will enhance the theoretical foundations of marketing management while delivering practical recommendations to assist automotive companies in developing more effective and consumer-oriented marketing strategies.
Co-Authors Adhitama, Prayoga Tri Admaja, Firma Agustin Dwi Andre Suryaningprang Budiantara, Jaka Perbawa Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Erna Herlinawati Fadilah, Hamidah Fauziah Fajrian, Fajar Febriyanti, Diah Gurawan Dayona Ismail Hamdani, Deni Herlianawati, Erna Hermayani, Regitha Aulia Husni Abdullah Ismail, Gurawan Dayona Jerisna, Jimjim Juliana, Ditha Putri Laelasari, Memey Luska Lusyana Sari Muzaki, Zahra Hasna Ningsih, Inka Yusnia Elya Nugraha, Ivandanny Nunung Ayu Sofiati (Efi) Puspita, Irna Rama Chandra Jaya Rizkiya, A. Yusnika Safitri, Meilina Salsabila, Nabilah Senjaya, Eka Siddiq, Andhika Mochamad Sofianti (Efi), Nunung Ayu Sudarmadji, Harrys Supiyadi, Dedi SUSANTO, Putri Mulawarni Syawaliyah, Shafira Azkia Triestanto, Johannes Trijaya, Teguh Yoyo Sudaryo Yuningsih, Salsa Billa Putri Zulfiqar, Mochammad