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All Journal Sosiohumaniora Jurnal Akuntansi Aktual ABDIMAS SILIWANGI Dinasti International Journal of Management Science eCo-Buss Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Transformasi Manageria: Journal of Islamic Education Management JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Rama Chandra Jaya
Universitas Indonesia Membangun
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Intensi adopsi e-commerce dan aplikasi sistem akuntansi Ferry Kosadi; Rama Chandra Jaya; Deni Hamdani
Jurnal Akuntansi Aktual VOLUME 8, NOMOR 2, JULI 2021
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um004v8i22021p115

Abstract

AbstractThe purpose of this research is to analyze behavioral intention to conduct online selling and adopt accounting applications, and its effect on the actual use. The research was conducted from the planning and online selling processes through e-commerce platform to the preparation of financial reports by application to measure the intention to adopt and the actual usage of information technology. The study indicates that actual usage of accounting technology is influenced by intention to adopt, with the main factors consisting of the compatibility and observability of the technology. Complexity, relative advantage, and triability are not the obstacles to adopt the accounting technology as long as the technology is userfriendly and easy to observe. Awareness of the importance of accounting information system application and the difficulty of manual accounting processes is the driver of the intention to adopt accounting technology. There are good opportunities to increase digital literacy skills through technology diffusion, which is focused on transforming business technology along with material adjustments and eliminating inhibiting factors such as difficulties in accessing digital devices and their usage.AbstrakPenelitian ini bertujuan untuk menganalisis minat melakukan online selling dan mengadopsi aplikasi akuntansi serta pengaruhnya terhadap penggunaan sebenarnya. Penelitian dilakukan dari proses perencanaan dan online selling pada platform e-commerce hingga penyusunan laporan keuangan yang menggunakan aplikasi untuk mengukur minat adopsi dan actual usage dari teknologi informasi. Hasil penelitian menunjukkan bahwa actual usage teknologi akuntansi dipengaruhi oleh adanya minat untuk mengadopsi dengan faktor utama berupa kompatibilitas dan observabilitas dari teknologi akuntansinya. Faktor kompleksitas, keunggulan relatif, dan triability tidak menjadi halangan untuk mengadopsi penggunaan teknologi akuntansi selama sesuai dengan kondisi penggunanya dan mudah untuk diobservasi. Kesadaran terkait pentingnya adopsi teknologi akuntansi dan kesulitan proses akuntansi secara manual menjadi bagian dalam minat mengadopsi aplikasi sistem informasi akuntansi. Terdapat peluang yang baik untuk peningkatan kemampuan literasi digital melalui difusi teknologi yang berfokus pada transformasi teknologi bisnis disertai penyesuaian materi serta menghilangkan faktor penghambat seperti kesulitan akses pada perangkat digital dan pemanfaatannya.
Analysis the Effect of Green Brand Knowledge and Consumer Perceptions Toward Purchase Intention on Green Products in the Pandemic Era Dadan Abdul Aziz Mubarok; Rama Chandra Jaya; Palupi Permata Rahmi
Transformasi Manageria:   Journal of Islamic Education Management Vol 3 No 2 (2023): Transformasi Manageria: Journal of Islamic Education Management
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1397.799 KB) | DOI: 10.47467/manageria.v3i2.2506

Abstract

The back to nature trend is in great demand by various groups in Indonesia, especially in choosing products, especially tumblers. The purpose of this study is to determine and analyze purchase intention on green products, especially tumbler products in the pandemic era. This research was conducted in the city of Bandung. The research method uses quantitative methods with descriptive and verification analysis. The research population is the population of the city of Bandung. The number of research samples is 100 respondents, with the sampling method using simple random sampling. Data analysis using path analysis. The results of the study explain that green brand knowledge affects consumer perceptions. Consumer perceptions has effect on purchase intention on green products in the pandemic era. However, based on research shows that Green Brand Knowledge has direct and indirect effect on Purchase Intention. the direct influence value is 0.104 and the indirect effect is 0.439. This explains that indirectly Green Brand Knowledge through Consumer Perception has a significant influence on Purchase Intention
INCREASED CUSTOMER SATISFACTION USING DIGITAL MARKETING IMPLEMENTATION IN THE BANKING INDUSTRY IMAGE Nunung Ayu Sofiati (Efi); Yoyo Sudaryo; Dayan Hakim Natigor; Rama Chandra Jaya
Sosiohumaniora Vol 25, No 1 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, MARCH 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i1.45604

Abstract

Digital technology has spread throughout the planet. The banking industry is one that is intimately tied to this technology. The National Private Business Bank (BUSN) employs a variety of digital marketing strategies. One method is to use websites and social media. This study employs a management science method to assess the importance of digital marketing in enhancing customer satisfaction and its influence on banking image. This study use descriptive research methodologies using sample of 140 respondents, with this analysis employing Chou and Bentler’s theory. Finally, the research findings indicate that Digital Marketing Implementation at BUSN has been carried out quite well; in this study, customers at BUSN are satisfied, and the Banking Image at National Private Business Banks (BUSN) has been well obtained. In this study, it is also discovered that Digital Marketing has an impact on Customer Satisfaction at National Private Business Banks (BUSN), with a magnitude of 72.7%. Furthermore, there is a 21.8% effect of Digital Marketing in this study on Banking Image at National Private Business Banks (BUSN), and it is known that there is an effect of Customer Satisfaction on Banking Image at National Private Business Banks (BUSN), with a magnitude of influence of 22.9%, there is an effect of Digital Marketing on Customer Satisfaction, and its Impact on Banking Image at National Private Business Banks (BUSN), with a simultaneous influence of 83.1%, and the remaining 16.9% is influenced by factors other than the research variables.
THE MODEL FOR IMPROVING BUSINESS PERFORMANCE USING MICROFINANCIAL INSTITUTIONS AND ENTREPRENEURSHIP COMPETENCIES Erna Herlinawati; Riyandi Nur Sumawidjaja; Yoyo Sudaryo; Rama Chandra Jaya; Gurawan Dayona Ismail
Sosiohumaniora Vol 25, No 1 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, MARCH 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i1.44707

Abstract

This paper will assess & present empirical evidence on the issue in order to better understand how Microfinance Institutions (MFIs) mediate entrepreneurial talents. The role of MFIs is evaluated based on their functions as a source of finance, facilitators for financial management, managerial management, and marketing management. Sales growth, profit growth, asset growth, employee growth, and market share growth are all ways to gauge a company’s performance. While entrepreneurial ability is assessed using technical, marketing, financial, and interpersonal abilities. The research approach is explanatory, with data collected through questionnaires and interviews. A sample of 150 SMEs sampled the population of 34,816 SMEs in West Java’s Greater Bandung region, Indonesia, using a proportionate random sampling approach. Structural Equation Modeling and a 5-point Likert scale were used to analyze the data collected (SEM). According to the findings, microfinance institutions can help businesses succeed by a small but significant amount. Business performance is positively and significantly impacted by entrepreneurial talents. The MFIS’s significance in influencing entrepreneurial skills expands in relation to corporate performance.
The Influence of Job Description, Job Training and Work Experience on Employee Productivity PT XYZ Yanda Ihza Rizky; Rama Chandra Jaya; Dadan Abdul Aziz Mubarok; Erna Herlinawati; Mochammad Mukti Ali
Dinasti International Journal of Management Science Vol. 5 No. 2 (2023): Dinasti International Journal of Management Science (November - December 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i2.2117

Abstract

This study aims to test and analyze the effect of job description, job training and work experience on the work productivity of employees of PT XYZ partially or simultaneously. The data collection method used is interview techniques and distributing questionnaires to respondents. The sample in this study was Non Probability Sampling. The data analysis technique used is multiple linear regression with the SPSS program. Based on the partial test results, job description has a negative and significant effect while job training and work experience have a positive and significant effect on the work productivity of employees of PT XYZ. In simultaneous testing, job description, job training and work experience together have a positive and significant effect on the work productivity of employees of PT XYZ. The coefficient of determination shows that job description, job training and work experience are able to explain the contribution of the influence of job description, job training and work experience on the work productivity of employees of PT XYZ, which is 70.8%, while the remaining 29.2% is influenced by other variables not examined.
The Influence of Work Performance Assessment and Leadership Style on Employee Loyalty with Job Satisfaction as an Intervening Variable at PT. XYZ West Java Regional Head Office Bandung Fadhilah Dwiputri Ramadhani; Rama Chandra Jaya; Dayan Hakim Natigor; Ezra Karamang; Ridlwan Muttaqin
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2154

Abstract

This study aims to determine and explain the effect of work performance assessment and leadership style on employee loyalty with job satisfaction as an intervening variable (Case study at PT. XYZ West Java Regional Head Office Bandung). This research is a quantitative study with 53 employees as a population and uses non-probability sampling techniques, so the sample size uses the entire population. The data sources used are primary data and secondary data, then processed with the help of SPSS 26.0 for windows. The results showed that there was a significant influence of 78,4% of the work performance assessment variable and leadership style on job satisfaction. And also this study shows a significant influence of 93,4% of the job satisfaction variable in mediating work performance assessment and leadership style on employee loyalty.
Pengaruh Digital Marketing dan Kualitas Pelayanan Terhadap Kepuasan Konsumen dan Dampaknya Terhadap Loyalitas Tais Market Dili Flavio Do Rosario Mesquita; Rama Chandra Jaya
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Vol. 4 No. 2 (2024): Artikel Periode Juli 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i2.4186

Abstract

Digital Marketing diharapkan dapat mendorong perusahaan atau Marketplace dalam mempromosikan usahanya baik dalam segi jasa yang memberikan wadah kepada seller untuk membuat toko secara online dan juga kemudahan yang akan diperoleh konsumen ketika berbelanja di Marketplace tersebut. Tujuan penelitian ini untuk menganalisis dan mengetahui pengaruh digital marketing dan kualitas pelayanan terhadap Kepuasan Konsumen dan dampaknya Terhadap Loyalitas Tais Market Dili Timor Leste. Metode yang digunakan dalam pendekatan penelitian ini adalah penelitian kuantitatif dengan menggunakan metode survey dengan metode analisis kasual statistik menggunakan Structural Equation Modeling berbasis Partial Least Square. Peneliti melakukan survei dan pengambilan data menggunakan metode penentuan sampel non-probability sampling dengan teknik sampling insidental. Sampel untuk penelitian ini adalah 100 Pelanggan Tais Market Dili Timor Leste. Hasil penelitian ini menunjukan bahwa Digital Marketing berpengaruh positif dan signifikan terhadap Kepuasaan Konsumen. Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Kepuasaan Konsumen. Digital Marketing berpengaruh positif dan signifikan terhadap Loyalitas. Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Loyalitas. Kepuasaan Konsumen berpengaruh positif dan signifikan terhadap Loyalitas. Digital Marketing berpengaruh positif dan signifikan terhadap Loyalitas melalui Kepuasaan Konsumen. Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Loyalitas melalui Kepuasaan Konsumen. Berdasarkan hasil tersebut, diharapkan dapat menjadi acuan bagi perusahaan dalam menentukan kebijakan yang berkaitan dengan Digital Marketing, Kualitas Pelayanan, Kepuasan Konsumen dan Loyalitas.
Pendampingan e-commerce untuk UMKM Cililin: Upaya peningkatan penjualan dan keberlanjutan Ridma Meltareza; Rama Chandra Jaya; Ahmad Taufiq Maulana Ramdan
Abdimas Siliwangi Vol. 7 No. 1 (2024): Februari 2024
Publisher : IKIP SILIWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/as.v7i1.21622

Abstract

Pemanfaatan e-commerce memberikan peluang besar bagi Usaha Mikro, Kecil, dan Menengah (UMKM) untuk bersaing secara global. Namun, temuan dari penelitian menunjukkan bahwa sebagian besar UMKM menghadapi kendala dalam mengadopsi teknologi ini, mengakibatkan keterbatasan dalam memanfaatkan potensi e-commerce. Untuk mengatasi masalah ini, Tim Inkubator Bisnis Universitas INABA mengambil langkah proaktif dengan melakukan pendampingan terhadap 50 UMKM asal Cililin selama 5 hari. Pendampingan dilakukan melalui serangkaian kegiatan, termasuk pembekalan keterampilan fotografi produk, pengenalan alat-alat digital, penulisan deskripsi produk yang menarik, pendaftaran pada platform e-commerce, dan simulasi transaksi online. Meskipun terdapat kendala dalam penguasaan teknologi dan akses keuangan, kegiatan ini bertujuan untuk meningkatkan kemampuan UMKM dalam menjalankan bisnis online. Temuan dari pelaksanaan pendampingan mencakup berbagai kendala seperti keterbatasan kecakapan digital, masalah logistik, dan keprihatinan terkait keamanan data. Dengan pemahaman mendalam tentang hambatan ini, diharapkan upaya pendampingan semacam ini dapat memberikan kontribusi signifikan dalam memperkuat daya saing UMKM di dunia e-commerce, membuka peluang baru, dan mendukung pertumbuhan ekonomi lokal.
Pengaruh Work Life Balance dan Kompetensi Kerja Terhadap Komitmen Organisasi Pada PT XYZ Divisi RND Bandung Septiani, Rima; Rama Chandra Jaya
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 4 (2024): Agustus 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i4.2959

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Work Life Balance dan Kompetensi Kerja Terhadap Komitmen Organisasi Pada PT XYZ Divisi RND Bandung. Metode penelitian yang digunakan adalah metode penelitian kuantitatif . Sampel dalam penelitian ini adalah sampel total dengan jumlah responden Karyawan PT XYZ Divisi RND Bandung sebanyak 40 orang. Analisis data dilakukan meggunakan aplikasi SPSS versi 21.0. Dalam penelitian menghasilkan output Work Life balance mempunyai pengaruh positif terhadap Komitmen Organisasi Pada PT XYZ Divisi RND Bandung. Kompetensi Kerja mempunyai pengaruh positif terhadap Komitmen Organisasi Pada PT XYZ Divisi RND Bandung. Work Life Balance dan Kompetensi Kerja mempunyai pengaruh positif Terhadap Komitmen Organisasi Pada PT XYZ Divisi RND Bandung
Pengaruh Kompensasi Dan Disiplin Kerja Terhadap Kinerja Karyawan Cv Alpha Project Bandung Bagian Marketing Hadiansyah, Abdul Ghani; Rama Chandra Jaya
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 4 (2024): Agustus 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i4.2960

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Kompensasi dan Disiplin Kerja Terhadap Kinerja Karyawan CV Alpha Project Bandung Bagian Marketing. Metode penelitian yang digunakan adalah metode penelitian kuantitatif . Sampel dalam penelitian ini adalah sampel total dengan jumlah responden Karyawan CV Alpha Project Bandung Bagian Marketing sebanyak 30 orang. Analisis data dilakukan meggunakan aplikasi SPSS versi 21.0. Dalam penelitian menghasilkan output Kompensasi mempunyai pengaruh positif terhadap Kinerja Karyawan CV Alpha Project Bandung Bagian Marketing. Disiplin Kerja mempunyai pengaruh positif terhadap Kinerja Karyawan CV Alpha Project Bandung Bagian Marketing. Kompensasi dan Disiplin Kerja mempunyai pengaruh positif terhadap Kinerja karyawan CV Alpha Project Bandung Bagian Marketing.
Co-Authors Adilah Nur Fadilah Ahmad Taufiq Maulana Ramdan Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dayan Hakim Natigor Deni Hamdani Erna Herlinawati Fadhilah Dwiputri Ramadhani Ferry Kosadi Flavio Do Rosario Mesquita Gurawan Dayona Ismail Hadiansyah, Abdul Ghani Karamang, Ezra Mukti Ali, Mochammad Muttaqin, Ridlwan Nunung Ayu Sofiati (Efi) Palupi Permata Rahmi Ridma Meltareza Riyandi Nur Sumawidjaja Septiani, Rima Yanda Ihza Rizky Yoyo Sudaryo