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All Journal Jurnal Pengembangan Wiraswasta Journal on Education Community Development Journal: Jurnal Pengabdian Masyarakat Journal Research of Social Science, Economics, and Management SEMANIS
Joni Heruwanto
Universitas IPWIJA
Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Public Health Social Sciences

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Sales Promotion Memoderasi Nilai yang Dirasakan dan Harga terhadap Revisit dengan Mediasi Kepuasan Konsumen Produk J.CO Donuts & Coffee Dias Harum Suryani; Surya Bintarti; Joni Heruwanto
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.2894

Abstract

The current generation prefers sweet foods, one of which is donuts which are easy to find in malls. Various kinds of donut shops spread across Indonesia, sales of J.CO Donuts & Coffee always occupy the first position based on Top Brand Award data. This study aims to examine the relationship between perceived value and price on repurchase intentions through the mediation of consumer satisfaction moderated by sales promotion. This research uses quantitative methods. Sampling in this study used the Non Probability Sampling Method with a purposive technique. The population used by the community in Bekasi district. The samples obtained were 100 respondents, with data analysis in this study using regression. This study proves that: 1) Perceived value can encourage consumers to repurchase J.CO Donuts & Coffee brand products. 2) The set price does not encourage consumers to repurchase J.CO Donuts & Coffee brand products. 3) The perceived value of J.CO Donuts & Coffee brand products creates a feeling of satisfaction, so that it can encourage consumers to repurchase the product J.CO Donuts & Coffee brand. 4) The price set by the producer for J.CO Donuts & Coffee brand products creates a feeling of satisfaction, so that it can encourage consumers to repurchase. 5) A high level of consumer satisfaction can encourage consumers to repurchase J.CO Donuts & Coffee brand products. 6) Sales Promotion can moderate the perceived value to encourage consumers to repurchase J.CO Donuts & Coffee brand products. 7) Sales promotion can moderate the set price to encourage consumers to repurchase J.CO Donuts & Coffee brand products.
Pengaruh Kompensasi Uang dan Lingkungan Kerja Fisik Terhadap Kinerja Pegawai pada CV. Hastana Body Repair Joni Heruwanto; Siti Eriyani
Jurnal Pengembangan Wiraswasta Vol 24, No 3 (2022): JPW Edisi Desember 2022
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33370/jpw.v24i3.860

Abstract

Kompensasi uang dan lingkungan kerja fisik merupakan faktor yang relatif besar dalam memengaruhi kinerja pegawai. Penelitian ini menguji pengaruh kompensasi uang dan lingkungan kerja fisik dalam mempengaruhi kinerja pegawai pada CV. Hastana Body Repair. Penelitian dilakukan di CV. Hastana Body Repair dengan menyebarkan kuesioner kepada seluruh pegawai yaitu 32 pegawai sebagai responden. Analisis regresi berganda digunakan sebagai alat analisis. Kompensasi uang dan lingkungan kerja fisik positif mempengaruhi kinerja pegawai.Monetary compensation and physical work environment are relatively large factors in influencing employee performance. This study examined the effect of monetary compensation and physical work environment in influencing employee performance on CV. Hastana Body Repair. Research is carried out in CV. Hastana Body Repair by distributing questionnaires to all employees, namely 32 employees as respondents. Multiple regression analysis is used as an analysis tool. Monetary compensation and physical work environment positively affect employee performance.
Quality Experience: Co-Creation and Excellent Service Juragan 99 Trans Bus Land Transportation Services With Currency Moderation Syarifah Munawaroh; Surya Bintarti; Taufiq Rachman; Joni Heruwanto; Muh. Ali Maskuri
Journal Research of Social Science, Economics, and Management Vol. 3 No. 11 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i11.666

Abstract

Transportation can never be separated from one's daily life, such as going to school, office, market or other distant places. Transportation is divided into three namely, land, sea and air transportation. In Indonesia, land transportation is more widely used than air and sea transportation. Land transportation such as buses, private cars and trains. Bus is a means of land transportation that is ranked third most often used. This study aims to test product variations (co-creation) and service quality (service excellent) against the quality of experience (quality experience) with price (currency) as moderation. The number of respondents in this study was 108 respondents who had used Juragan 99 Trans Bus transportation services in the Bekasi Regency area. This population collection is non-probality sampling and the respondent retrieval technique is purposive sampling. This research was processed using regression techniques, where the processing used SmartPLS 3 software. This research proves 1) The variety of products (co-creation) offered by the Juragan 99 Trans Bus has an effect on the high quality of experience. 2) The quality of service (service excellent) offered by the Juragan 99 Trans Bus influences the high quality of experience (quality experience). 3) Product variations (co-creation) which are moderated by price (currency) influence the high quality of experience. 4) Quality of service (service excellent) which is moderated by price (currency) influences the high quality of experience (quality experience).
PENGARUH LOKASI TERHADAP REVISIT DENGAN MEDIASI KEPUASAN DAN MODERATOR CITRA RASA DAN HARGA (STUDI KASUS PADA KONSUMEN TEH GELAS DI KAB. BEKASI) Joni Heruwanto; Mahda Widi Handayani; Ni Made Bunga Kinanti Mara Yasa; Shinta Kezia Sulla; Sinta Siahaan; Surya Bintarti
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 1 No. 1 (2023): Februari 2023
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The high consumer interest in packaged beverages influences the lifestyle and culture in Indonesia. This can be seen from the existence of a company that continues to compete with other packaged beverage companies to prioritize a ready-to-drink tea product, such as the Teh Gelas, Tehbotol Sosro, and Teh Pucuk Harum. The purpose of this study was to examine the effect of the location where packaged drinks were obtained on repurchase or revisit which was mediated by consumer satisfaction and moderated by taste and price image of the Teh Gelas drink managed by Cap Orang Tua (OT). This research uses quantitative methods. The population used by the community in Bekasi Regency, the number of samples obtained was 84 respondents. Data collection is done with secondary and primary data. Data analysis in this study was fully carried out with the help of the SmartPLS 3.0 program. Research proves that price-moderated location has no effect on satisfaction, price-moderated location has no effect on satisfaction, but taste image and price have a partial effect on satisfaction and satisfaction-mediated location has an effect on revisit
CONVERSATION MEMODERASI MARKETING 4.0 TERHADAP REVISIT DENGAN MEDIASI CONSUMER JOURNEY KONSUMEN TOKOPEDIA Surya Bintarti; Yuki Niken A. K; Ergo Nurpatria Kurniawan; Joni Heruwanto; Muh Ali Maskuri
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 3 No. 1 (2025): Februari 2025
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Konsep penelitian membahas tentang peranan pengalaman konsumen yang dikenal dengan consumer journey terhadap pembelian ulang kembali konsumen yang dikenal dengan revisit intion, dengan mediator promosi atau conversation. Consumer journey posisinya akan juga dipengaruhi oleh adanya produk, harga dan pelayanan. Maraknya pasar perantara saat ini seperti tokopedia, shope, lazada dan lain sebagainya menjadi sesuatu yang menarik untuk diteliti. Tokopedia yang hadir lebih dahulu pada tahun 2009 dikalahkan oleh kompetitor yang hadir setelahnya. Hal ini menunjukkan adanya persaingan yang cukup ketat pada pasar perantara. Ketahanan Tokopedia menujukkan adanya para pengunjung yang dapat merasakan kualitas pengalaman dari beragam faktor baik secara interaksi maupun kualitas lingkungan. Penelitian ini memiliki 111 responden, dan hasilnya menujukkan bahwa communal activation (lokasi) , co-creation (produk) dan currency (harga) yang tepat secara bersama – sama akan mampu mebuat terciptanya consumer journey yang baik bagi para konsumen Tokopedia, dengan peran mediasi consumer journey dan mediator conversation juga mampu menunjang peningkatan revisit pada konsumen Tokopedia.
PENDAMPINGAN STRATEGI BISNIS: PENGEMBANGAN PRODUK HANDYCRAFT MAYGIFT Taufik Hidayat; Adibah Yahya; Joni Heruwanto; Siti Maya Ningrum; Sifa Amalia Afifah; Sulistyani Sulistyani
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.40939

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku usaha mikro, kecil, dan menengah (UMKM) di Kabupaten Bekasi, khususnya dalam pengembangan produk handycraft melalui strategi bisnis yang efektif. Melalui metode analisis situasi, pelatihan, dan pendampingan, kami mengidentifikasi permasalahan utama yang dihadapi mitra, seperti keterbatasan akses ke teknologi modern, kurangnya pengetahuan manajerial, dan tantangan dalam pemasaran digital. Pelatihan yang diberikan mencakup penggunaan teknologi dalam pemasaran, pengembangan produk, dan manajemen usaha. Hasil dari kegiatan ini menunjukkan peningkatan pengetahuan dan keterampilan mitra dalam mengelola bisnis mereka, serta kemampuan untuk memanfaatkan teknologi dalam pemasaran produk. Dengan demikian, kegiatan ini diharapkan dapat berkontribusi pada pertumbuhan dan keberlanjutan UMKM di Kabupaten Bekasi.
PEMAHAMAN LITERASI KEUANGAN UNTUK SISWA MADRASAH ALIYAH (MA) NIHAYATUL AMAL SERANG Oom Tikaromah; Adibah Yahya; Rina Nurjanah; Joni Heruwanto; Ridwan Muhsoni
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Volume 6 No. 2 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i2.43655

Abstract

Kegiatan pengabdian kepada masyarakat yang berfokus pada edukasi pengelolaan keuangan untuk siswa Madrasah Aliyah (MA) Nihayatul Amal Serang bertujuan untuk meningkatkan literasi keuangan di kalangan remaja. Metode pelaksanaan meliputi tahap persiapan, tahap pelaksanaan dan tahap akhir dimana siswa diperkenalkan pada konsep dasar pengelolaan uang, produk keuangan, investasi, serta manajemen hutang dan kredit. Hasil kegiatan menunjukkan bahwa tingkat pemahaman siswa atas literasi keuangan cukup tinggi yaitu sebesar 80% dibandingkan sebelum kegiatan dilaksanakan. Dengan menggunakan metode interaktif seperti simulasi dan permainan edukatif, siswa diharapkan dapat memahami dan menerapkan prinsip-prinsip pengelolaan keuangan dalam kehidupan sehari-hari
Co-Authors Adibah Yahya Dias Harum Suryani Ergo Nurpatria Kurniawan Mahda Widi Handayani Muh. Maskuri Ni Made Bunga Kinanti Mara Yasa Ridwan Muhsoni Rina Nurjanah Shinta Kezia Sulla Sifa Amalia Afifah Sinta Siahaan Siti Eriyani Siti Maya Ningrum Sulistyani Sulistyani Surya Bintarti Syarifah Munawaroh Taufik Hidayat Taufiq Rachman Tikaromah, Oom Yahya, Adibah Yuki Niken A. K