Claim Missing Document
Check
Articles

Found 3 Documents
Search

Sales Promotion Memoderasi Nilai yang Dirasakan dan Harga terhadap Revisit dengan Mediasi Kepuasan Konsumen Produk J.CO Donuts & Coffee Dias Harum Suryani; Surya Bintarti; Joni Heruwanto
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.2894

Abstract

The current generation prefers sweet foods, one of which is donuts which are easy to find in malls. Various kinds of donut shops spread across Indonesia, sales of J.CO Donuts & Coffee always occupy the first position based on Top Brand Award data. This study aims to examine the relationship between perceived value and price on repurchase intentions through the mediation of consumer satisfaction moderated by sales promotion. This research uses quantitative methods. Sampling in this study used the Non Probability Sampling Method with a purposive technique. The population used by the community in Bekasi district. The samples obtained were 100 respondents, with data analysis in this study using regression. This study proves that: 1) Perceived value can encourage consumers to repurchase J.CO Donuts & Coffee brand products. 2) The set price does not encourage consumers to repurchase J.CO Donuts & Coffee brand products. 3) The perceived value of J.CO Donuts & Coffee brand products creates a feeling of satisfaction, so that it can encourage consumers to repurchase the product J.CO Donuts & Coffee brand. 4) The price set by the producer for J.CO Donuts & Coffee brand products creates a feeling of satisfaction, so that it can encourage consumers to repurchase. 5) A high level of consumer satisfaction can encourage consumers to repurchase J.CO Donuts & Coffee brand products. 6) Sales Promotion can moderate the perceived value to encourage consumers to repurchase J.CO Donuts & Coffee brand products. 7) Sales promotion can moderate the set price to encourage consumers to repurchase J.CO Donuts & Coffee brand products.
Pengaruh Kompensasi Uang dan Lingkungan Kerja Fisik Terhadap Kinerja Pegawai pada CV. Hastana Body Repair Joni Heruwanto; Siti Eriyani
Jurnal Pengembangan Wiraswasta Vol 24, No 3 (2022): JPW Edisi Desember 2022
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33370/jpw.v24i3.860

Abstract

Kompensasi uang dan lingkungan kerja fisik merupakan faktor yang relatif besar dalam memengaruhi kinerja pegawai. Penelitian ini menguji pengaruh kompensasi uang dan lingkungan kerja fisik dalam mempengaruhi kinerja pegawai pada CV. Hastana Body Repair. Penelitian dilakukan di CV. Hastana Body Repair dengan menyebarkan kuesioner kepada seluruh pegawai yaitu 32 pegawai sebagai responden. Analisis regresi berganda digunakan sebagai alat analisis. Kompensasi uang dan lingkungan kerja fisik positif mempengaruhi kinerja pegawai.Monetary compensation and physical work environment are relatively large factors in influencing employee performance. This study examined the effect of monetary compensation and physical work environment in influencing employee performance on CV. Hastana Body Repair. Research is carried out in CV. Hastana Body Repair by distributing questionnaires to all employees, namely 32 employees as respondents. Multiple regression analysis is used as an analysis tool. Monetary compensation and physical work environment positively affect employee performance.
Quality Experience: Co-Creation and Excellent Service Juragan 99 Trans Bus Land Transportation Services With Currency Moderation Syarifah Munawaroh; Surya Bintarti; Taufiq Rachman; Joni Heruwanto; Muh. Ali Maskuri
Journal Research of Social Science, Economics, and Management Vol. 3 No. 11 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i11.666

Abstract

Transportation can never be separated from one's daily life, such as going to school, office, market or other distant places. Transportation is divided into three namely, land, sea and air transportation. In Indonesia, land transportation is more widely used than air and sea transportation. Land transportation such as buses, private cars and trains. Bus is a means of land transportation that is ranked third most often used. This study aims to test product variations (co-creation) and service quality (service excellent) against the quality of experience (quality experience) with price (currency) as moderation. The number of respondents in this study was 108 respondents who had used Juragan 99 Trans Bus transportation services in the Bekasi Regency area. This population collection is non-probality sampling and the respondent retrieval technique is purposive sampling. This research was processed using regression techniques, where the processing used SmartPLS 3 software. This research proves 1) The variety of products (co-creation) offered by the Juragan 99 Trans Bus has an effect on the high quality of experience. 2) The quality of service (service excellent) offered by the Juragan 99 Trans Bus influences the high quality of experience (quality experience). 3) Product variations (co-creation) which are moderated by price (currency) influence the high quality of experience. 4) Quality of service (service excellent) which is moderated by price (currency) influences the high quality of experience (quality experience).