Articles
<![CDATA[The Effect of Customer Experience, Word of Mouth, and Price Perception on Repurchase Intention of Special Fare Train Tickets ]]>
<![CDATA[Salma Dea Nabilla]]>;
<![CDATA[Rizky Dermawan]]>;
<![CDATA[Reiga Ritomiea Ariescy]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijba.v3i5.5390
<![CDATA[PT. KAI (Persero) is a State-Owned Enterprise (BUMN) engaged in transportation services for transporting passengers, goods, and containers. In 2019 PT. KAI (Persero) seeks to increase the number of passengers by applying for special-fare train tickets. This study aims to determine the effect of customer experience, word of mouth, and price perception on the intention to repurchase special-fare train tickets. The population in the study were customers of special fare train tickets. The sampling technique uses a non-probability sampling method with convenience sampling techniques for as many as 112 respondents. The analysis technique used in this study is (PLS) with a validity, reality, and hypothesis test. The results of this study state that customer experience and word of mouth contribute to customer repurchase intention, while price perception does not contribute to customer repurchase intention.]]>
<![CDATA[Influence of Content Marketing and Influencer Marketing on the Purchase Intention of Somethinc Products on TikTok Gen Z Users in Surabaya ]]>
<![CDATA[Mila Kusuma Putri]]>;
<![CDATA[Rizky Dermawan]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijba.v3i5.5437
<![CDATA[This study investigates the impact of content marketing and influencer marketing on the purchase intention of Somethinc products among TikTok Gen Z users in Surabaya. The research employs quantitative methodology and smart PLS software, with 105 respondents from TikTok Indonesia users, aged 17–26, who saw product content featuring Sisca Kohl as an influencer on TikTok. The results show that content marketing has a positive influence and is significant against purchase intention, while influencer marketing has a positive influence and is significant against purchase intention.]]>
<![CDATA[The Influence of Hedonic Shopping Value and Fashion Involvement on Impulse Buying at Tunjungan Plaza Mall, Surabaya City ]]>
<![CDATA[Muhammad Nashir Hasan]]>;
<![CDATA[Rizky Dermawan]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijba.v3i5.5646
<![CDATA[The purpose of this research is to find out how hedonic shopping value and fashion involvement influence impulse buying at the Tunjungan Plaza mall, Surabaya City. This research method is quantitative by taking a sample of 100 respondents which is determined based on the sampling technique based on guidelines according to Ghozali. The population in this study were visitors to the Tunjungan Plaza Surabaya mall. While the sample in this study was taken using convenience sampling. The sample consists of respondents who have made impulse purchases at the Tunjungan Plaza mall, Surabaya City. The data used in this study are primary data and secondary data. The analysis technique used in this research is (PLS) with validity test, reliability test and hypothesis test. The results of this study prove that: (1) Hedonic Shopping Value has a positive and significant effect on Impulse Buying. (2) Fashion Involvement has a positive and significant effect on Impulse Buying.]]>
<![CDATA[The Influence of Celebrity Endorsers and Electronic Word of Mouth (E-Wom) on Shopee Brand Trust ]]>
<![CDATA[Dean Farrell Rayhan]]>;
<![CDATA[Rizky Dermawan]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijba.v3i5.5653
<![CDATA[This research aims to explore the impact of celebrity endorser and electronic word of mouth (e-WOM) on consumer trust levels towards the Shopee brand in Surabaya city. The research method used is quantitative, involving 80 respondents selected through nonprobability sampling technique using purposive sampling method. The respondents consist of active users of Shopee marketplace aged between 15 and 40 years old. Data collection in this research involves both primary and secondary data. The analysis technique used is Partial Least Squares (PLS) with validity, reliability, and hypothesis testing. The results of the research indicate that: (1) the use of celebrity endorser has a positive and significant impact on brand trust, and (2) electronic word of mouth (e-WOM) has a positive and significant impact on brand trust.]]>
<![CDATA[The Effect of Customer Engagement and Social Media Marketing on Brand Loyalty on Shopee Application User ]]>
<![CDATA[Setyo Febri Laksmana Putra]]>;
<![CDATA[Rizky Dermawan]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijba.v3i5.5719
<![CDATA[Competition between marketplaces is competing to provide the best platform for online shopping. Therefore, companies need to pay attention to variable such as consumer engagement and social media marketing which attract users and influence customer loyalty so that they continue to be loyal to use their platform. his study aims to investigate the influence of consumer engagement and social media marketing on brand loyalty among Shopee app users in Surabaya. This research was conducted using a quantitative approach and involved 96 respondents as the sample. The sample was selected using purposive sampling method with snowball sampling approach. The data used consisted of primary data and secondary data. The analysis method applied is component-based structural equation modeling (SEM), using the partial least square (PLS) analysis tool with validity test, reliability test and hypothesis testing.The results of this study prove that: (1) Customer Engagement has a positive and significant effect on Brand Loyalty. (2) Social Media Marketing has a positive and significant effect on Brand Loyalty.]]>
<![CDATA[The Influence of Social Media Marketing and Perceived Quality on KFC Brand Equity (Consumer Study KFC Mulyosari Surabaya) ]]>
<![CDATA[Aida Kurnia Sari]]>;
<![CDATA[Rizky Dermawan]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijba.v3i5.5731
<![CDATA[This study aimed to determine the influence of social media marketing and perceived quality on KFC brand equity. This study makes use of quantitative research techniques and the KFC Mulyosari Surabaya customer population. Using a purposive sampling technique and non-probability sampling, a sample of 130 respondents was chosen. The sample consists of respondents who often visit and buy KFC at KFC Mulyosari Surabaya outlets at least once a month, actively follow KFC Instagram social media, and are over 17 years old. Primary as well as secondary data were used in this study. Partial least square (PLS) analysis was employed in this study along with validity, reliability, and hypothesis testing tests. The conclusions of this study prove that social media marketing and perceived quality have a positive and significant influence on brand equity.]]>
<![CDATA[The Influence of Price Perceptions and Product Quality on Netflix Customer Satisfaction in Surabaya City ]]>
<![CDATA[Dimas Khadafi]]>;
<![CDATA[Rizky Dermawan]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ministal.v2i3.4687
<![CDATA[Entertainment in the present has become an unavoidable need for society. One of the things that must be considered in creating an entertainment platform is, of course, paying attention to several factors so that it can run smoothly. This research itself analyzes the Netflix platform, which is a well-known Video-on-demand platform and one of the market leaders in the streaming platform industry. This study aims to examine the effect of Perceived Price and Product Quality on Netflix Consumer Satisfaction in the City of Surabaya. In collecting the data, the researcher distributed questionnaires via Google Form with 100 respondents, namely consumers who had bought Viva Cosmetics Lipstick in Blitar City. A purposeful sampling method was used in this study. The analysis was carried out using Partial Least squares (PLS). The results of this study showed that Perceived Price and Product Quality had a significant positive effect on Netflix Consumer Satisfaction in the City of Surabaya.]]>
<![CDATA[The Effect of E-Service Quality and E-Wom on Purchase Decisions Through the Tiktok Shop Application among College Students in Surabaya ]]>
<![CDATA[Cholishah Anas Irhamna]]>;
<![CDATA[Rizky Dermawan]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ministal.v2i3.4742
<![CDATA[The purpose of this script is to explore how E-Service Quality and Electronic Word of Mouth (E-WOM) influence purchasing decisions through the TikTok Shop app. TikTok Shop experienced a decline of 12.4% in the first quarter of 2022, demonstrating that this does not guarantee that TikTok Shop will always be at the top. Kotler & Armstrong (2016:177) found that buying decisions focus on how individuals and groups choose, acquire, and use experiences, services, ideas, and products to meet desires and needs that are part of consumer behavior. Quantitative analysis is the method used in this study. Non-probability sampling and Purposive Sampling techniques are used for sample collection. The survey used a Likert scale questionnaire with a sample of 100 respondents and the population of students in the city of Surabaya. Partial Least squares (PLS) are used to check research findings. It has been found that E-Service Quality and E-WOM have been shown to influence purchasing decisions through TikTok Shop positively.]]>
<![CDATA[The Influence of Perceptions of Convenience and Perception of Benefits on Interest in Use of Gopay E-Wallet in Surabaya ]]>
<![CDATA[Tegar Tri Aji Wibowo]]>;
<![CDATA[Rizky Dermawan]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ministal.v2i3.4769
<![CDATA[The study was aims to explain This study is intended to explain the effects of perception of ease and the perception of benefits to the interest of use. The population used in this study was used by e-wallet in surabaya. The method of collecting samples used is non probability sampling with tecmic purposive sampling the number of respondents as many as 72. All tests on smartpls applications indicate that the entire test scores above the required value for it to be declared reli. Studies have shown that perception of ease and perception of benefits has a positive effect on interest in use]]>
<![CDATA[Creating National Resilience through State Defence and Student Character at Gerakan Sekolah Belajar ]]>
<![CDATA[Wiwik Handayani]]>;
<![CDATA[Hariyo Sulistyantoro]]>;
<![CDATA[Rizky Dermawan]]>;
<![CDATA[Erna Tri Rusmala Ratnawati]]>
<![CDATA[ Jurnal Pendidikan Indonesia Vol 12 No 4 (2023): December ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat ]]>
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DOI: 10.23887/jpiundiksha.v12i4.58359
<![CDATA[The crisis of national resilience in the younger generation has been widely discussed, marked by the formation of KOMCAD (Reserve Commander) for students. This action was formed to increase the value of state defence as the nation's next generation. Forming individual character takes a long time, so primary and secondary schools should immediately create a curriculum that includes state defence subjects. The problem is that there are still limited schools implementing the state defence subject curriculum, so this study aims to analyze the effect of state defence on national security and student character, as well as the effect of student character on national security in "Gerakan Sekolah Belajar". This study uses a quantitative approach to the type of causality research. This study's population was school students in the "Gerakan Sekolah Belajar", which 194 junior high school students then took as a sample. It can be concluded from the study's results that state defence has a positive and significant effect on national security and student character, and student character has a positive and significant effect on national security in "Gerakan Sekolah Belajar". The implications of this research provide an initial basis for making policies regarding the learning curriculum to build the character of students who love the country by building national resilience.]]>
