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All Journal Journal of Information System, Applied, Management, Accounting and Research Nusantara Science and Technology Proceedings KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Manajemen (JEKMA) CONSEN: Indonesian Journal of Community Services and Engagement Journal Publicuho Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK)
Fani Khoirotunnisa
Faculty Of Economy And Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Physics Public Health Social Sciences Other

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Analisis Strategi Promosi Digital Melalui Editing Video Capcut Pada CV. Affection Group Anggi Irwanda; Fani Khoirotunnisa
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 6 No 2 (2025): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v6i2.6185

Abstract

Digital technology development encourages businesses to utilize social media as an effective promotional tool, including through video-based content. This research aims to analyze digital promotion strategies through video. editing using the CapCut application at CV. Affection Group, identify supporting and inhibiting factors, and determine the influence of video editing quality on improving digital promotion effectiveness. This study uses a descriptive qualitative method with data collected through in-depth interviews, observation, and documentation. The results show that CapCut plays an important role in producing promotional video content for Instagram and TikTok due to its complete features and ease of use. Documentation insights indicate that one Instagram Reel achieved 370,000 views and 3,200 likes, while a TikTok video received 11.6K views and 1,002 likes, proving that video quality significantly affects audience engagement and promotional reach. Supporting factors include adequate editing features and the growing need for visual content, while the main challenges are teamwork collaboration and limited access to CapCut Pro. Overall, video-based digital promotion strategies are proven effective in increasing visibility and building client trust in CV. Affection Group.
Enhancing MSME Competitiveness Through Halal Certification Assistance: A Case Study of Kampung Genteng Candirejo Fani Khoirotunnisa; Amalya Diva Andriyani; Dini Talita Sari
CONSEN: Indonesian Journal of Community Services and Engagement Vol. 5 No. 2 (2025): Consen: Indonesian Journal of Community Services and Engagement
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/consen.v5i2.2009

Abstract

The halal industry has experienced rapid global growth; however, Micro, Small, and Medium Enterprises (MSMEs) in Indonesia still face challenges in obtaining halal certification. Kampung Genteng Candirejo in Surabaya houses a Herbal Processing Center that has been operating since 2008, yet limited knowledge, technical support, and financial constraints hinder its MSME members from obtaining halal certification. This community service program aims to enhance MSME competitiveness by providing halal certification assistance, including training, technical guidance, and marketing strategies. The methodology involves education, certification registration assistance, and program monitoring and evaluation. The results indicate an increased understanding of halal certification standards among MSMEs and a rise in the number of MSMEs applying for certification. This initiative positively impacts MSME business sustainability and supports Indonesia’s vision of becoming a global halal industry hub.
PEMANFAATAN FITUR INSTAGRAM REELS SEBAGAI STRATEGI PEMASARAN DIGITAL DI AFFECTION ORGANIZER Siti Lindy Sistiana Putri; Fani Khoirotunnisa
Jurnal Ekonomi dan Manajemen Vol. 4 No. 3 (2025): Oktober : Jurnal Ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jekma.v4i3.2441

Abstract

Perkembangan pemasaran digital menuntut pelaku usaha untuk mengadaptasi pemanfaatan konten video pendek pada platform media sosial, salah satunya melalui fitur Instagram Reels. Affection Organizer sebagai perusahaan jasa event organizer memanfaatkan fitur tersebut sebagai upaya meningkatkan kesadaran merek serta interaksi dengan audiens. Penelitian ini bertujuan untuk mengkaji penggunaan Instagram Reels sebagai strategi pemasaran digital di Affection Organizer serta menelaah efektivitasnya dalam menarik minat calon klien. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik purposive sampling terhadap tiga informan utama yang berasal dari divisi pemasaran. Pengumpulan data dilakukan melalui wawancara mendalam yang berfokus pada tahapan produksi konten, konsep visual yang diterapkan, serta tanggapan audiens terhadap konten Reels. Hasil penelitian menunjukkan bahwa Instagram Reels mampu merepresentasikan suasana acara secara lebih autentik dan emosional dibandingkan konten berbasis foto, sehingga mendorong terbentuknya kedekatan psikologis antara brand dan audiens. Selain itu, Reels dinilai efektif karena selaras dengan karakteristik konsumen usia produktif yang cenderung menyukai konten visual yang dinamis, estetik, dan mengandung unsur storytelling. Kendala utama yang dihadapi meliputi tuntutan kreativitas yang berkesinambungan serta durasi produksi konten yang relatif memakan waktu. Dengan demikian, dapat disimpulkan bahwa Instagram Reels merupakan strategi pemasaran digital yang efektif dalam meningkatkan visibilitas serta daya tarik Affection Organizer di mata calon klien.
Co-Authors Amalya Diva Andriyani Anandya Zalva Yunnafisah Anggi Irwanda Ayu Rachmawati Azizah, Nurul Daisy Marthina Rosyanti Devinta Nur Arumsari Dhava Candra Ardiansyah Dini Talita Sari G. Oka Warmana Gracia Aprina Chita Rahayu Ira Wikartika Mentari Clara Dewanti Muhadjir Anwar Rizka Yulia Rahmawati Siti Alya Noviani Siti Lindy Sistiana Putri Virginia Mandasari