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All Journal MANAJEMEN DEWANTARA Jurnal Ekonomi, Bisnis, dan Akuntansi Jurnal Pengabdian Masyarakat Nian Tana Jurnal Bisnis dan Kewirausahaan Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Wilson Candra Teguh Pratama
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat Nian Tana

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Peningkatan Pemahaman dan Implementasi Customer Relationship Management (CRM) di Industri UMKM Kebumen Galih Mahardika Munandar; Muhammad Nur Wahyu Hidayah; Alifta Dicasani; Wilson Candra Teguh Pratama; Krisna Adhi Pamungkas; Yusuf Khamid Meilano
JPMNT JURNAL PENGABDIAN MASYARAKAT NIAN TANA Vol. 2 No. 3 (2024): Juli: Jurnal Pengabdian Masyarakat Nian Tana
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/jpmnt.v2i3.501

Abstract

Public service is a real contribution to strengthening the local economic foundation, the conventional industry sector. "Besides, it's still unclear how consumer behaviour varies. CRM can minimize abstract behaviour based on the data obtained. CRMs can provide consumer behaviour information based on data obtained such as purchasing behaviour. Such data can be enabled in UMKM bank data and build decisions such as discounts, product innovations and product sales. Increasing CRM in the context of society is crucial to strengthening the bond between the convenience industry and its consumers. The proposed community enhancement involves a series of holistic activities that are not aimed at improving employee understanding and integrating such methods into everyday practice
Co-Authors Alifta Dicasani Aris Kusdiyanto Evelyna, Novia Galih Mahardika Munandar Krisna Adhi Pamungkas Muhammad Nur Wahyu Hidayah Pangestu, Retno Pangestu Ramlah, Sri Sevia Krisdianti Nurhalizah SITI BAROKAH Siti Barokah, Siti Sri Ramlah Syifa Nafiah Tiyan Fatkhurrokhman Widodo, Muhammad Rafi Sigit Wisanggeni Bagus Anggoro Yusuf Khamid Meilano