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All Journal Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA) International Journal of Travel, Hospitality and Events Jurnal Manajemen Retail Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Asih Kurnianingsih
Program Studi Manajemen Ritel, Universitas Banten Jaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Transportation Other

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KUALITAS LAYANAN DAN NILAI PELANGGAN: PENGARUHNYA TERHADAP KEPUASAN DAN LOYALITAS Asih Kurnianingsih
Jurnal Manajemen Retail Vol 1 No 02 (2021): JURNAL MANAJEMEN RETAIL
Publisher : LP3M Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (955.123 KB) | DOI: 10.47080/jumerita.v1i02.1574

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh kualitas pelayanan dan nilaipelanggan terhadap loyalitas pelanggan melalui kepuasan pelanggan sebagai variabelintervening. Penelitian ini menggunakan metode kuantitatif dengan pendekatanexplanatory survey. Objek penelitian adalah nasabah tabungan tanda mata berjangka dibank bjb. Sampel penelitian diambil sebanyak 87 orang dengan teknik accidentalsampling. Analisis data pada penelitian ini menggunakan metode SEM-PLS. Hasil ujihipotesis diketahui kualitas pelayanan berpengaruh positif terhadap loyalitas pelanggan,nilai pelanggan berpengaruh positif terhadap loyalitas pelanggan, kualitas pelayananberpengaruh positif terhadap kepuasan pelanggan, nilai pelanggan berpengaruh positifterhadap kepuasan pelanggan, namun kepuasan pelanggan tidak berpengaruh terhadaployalitas pelanggan
FAKTOR KEAMANAN TRANSAKSI DAN PERSEPSI RESIKO DALAM MEMUTUSKAN PENGGUNAAN LAYANAN PERBANKAN YANG DIMEDIASI OLEH KEPERCAYAAN NASABAH Asih Kurnianingsih; Muhammad Rifqi Hidayat
Jurnal Manajemen Retail Vol 1 No 02 (2021): JURNAL MANAJEMEN RETAIL
Publisher : LP3M Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (792.104 KB) | DOI: 10.47080/jumerita.v1i02.1579

Abstract

Penyediaan layanan digital banking yang berkualitas memiliki tantangan besar salahsatunya yaitu faktor keamanan yang memadai dan persepsi resiko yang tinggi.Penelitian ini bertujuan untuk mengetahui pengaruh keamanan transaksi dan persepsiresiko terhadap keputusan nasabah menggunakan layanan digital banking BNI Directmelalui kepercayaan nasabah sebagai variabel intervening. Penelitian dilakukan pada 78orang responden yang diambil dari 39 nasabah non per orangan pengguna BNI Direct.Analisis data menggunakan aplikasi SmartPLS versi 2.3.0m3. Berdasarkan pengujianhipotesis diperoleh hasil keamanan transaksi berpengaruh positif dan signifikanterhadap kepercayaan nasabah maupun keputusan pembelian. Persepsi resikoberpengaruh signifikan negatif terhadap kepercayaan nasabah namun tidak berpengaruhterhadap keputusan pembelian. Kepercayaan nasabah berpengaruh positif dan signifikanterhadap keputusan pembelian.
The Influence of Transformational Leadership and Intrinsic Motivation on Employee Performance with Discipline as An Intervening Variable Asih Kurnianingsih; Lona Noviani; Rohaelis Nuraisiah; Jeffry Adriansyah
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 1 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/rz1aka47

Abstract

This study is aimed to analyze the influence Transformational Leadership, intrinsic motivation on Job performance of employee, with work discipline as intervening variable. Case study at PT. Indonesia Pos Chemtech Chosun Ref. The population that used in this research is 45 (forty five) employees, from production department and Logistic department. This study used regression analysis to see the contribution from each independent variable Job Performance. Data analysis with multiple regressions and support by SPSS software (Statistical Package for Social Science) version 21.0. The result indicate that Transformational Leadership and Intrinsic Motivation has significant influence to job performance through work discipline as intervening mediator. The suggested variables are: transactional leadership, extrinsic motivation, job satisfaction and work environment. Because with more good performance of employees will also have a good effect on the company.
Public Relations Communication Strategy in Building the Image of an Environmentally Friendly Hotel: an Analysis of Greenotel Cilegon Rina Fitriana; Muhammad Jaiz; Nina Yuliana; Asih Kurnianingsih; Nuryadina Augus Rini
International Journal of Travel, Hospitality and Events Vol. 5 No. 1 (2026): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v5i1.744

Abstract

The increasingly competitive hospitality industry encourages each hotel to build strong differentiation, including through the formation of a brand image relevant to sustainable values. Greenotel Cilegon as a three-star hotel carries an environmentally friendly (go green) concept in the middle of the industrial area of ​​Cilegon City, thus requiring an effective Public Relations communication strategy to strengthen this image. This study aims to analyze the Public Relations communication strategy in shaping the image of an environmentally friendly hotel at Greenotel Cilegon. Using a qualitative approach with a case study method, data was obtained through in-depth interviews, field observations, and documentation, then analyzed through the process of data reduction, data presentation, and drawing conclusions. Information Integration Theory is used as a foundation in understanding the process of forming public perception. The results show that Greenotel Cilegon's Public Relations communication strategy is carried out through consistent social media content management, publication of environmentally oriented activities, utilization of travel e-commerce platforms, and the creation of hotel space experiences that highlight sustainable values ​​through recycled material designs. This strategy is proven to strengthen brand associations related to the uniqueness of the go green concept, natural aesthetic values, and commitment to the environment, thus supporting the formation of a positive image in the public mind. This study confirms that the success of an eco-friendly hotel image is determined by the consistency of communication messages and the alignment between symbolic communication and the real experiences received by visitors
PERAN CUSTOMER ENGAGEMENT DALAM MEMBANGUN LOYALITAS PELANGGAN PADA PEMASARAN JASA PENDIDIKAN Sukarta Atmaja; Lona Noviani; Asih Kurnianingsih; Rizal Zulkarnain
Jurnal Manajemen dan Bisnis Vol. 8 No. 2 (2026): Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA)
Publisher : LPPM Universitas Banten jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/jmb.v8i2.4875

Abstract

Competition in the educational services sector in Indonesia is intensifying along with the growing number of formal and non-formal educational institutions. This situation requires educational institutions to focus not only on service quality but also on building long-term relationships with customers. Customer engagement is a crucial concept in service marketing because it reflects the cognitive, emotional, and behavioral involvement of customers. This study aims to analyze the influence of customer engagement on customer loyalty in the context of educational services marketing. The study used a quantitative approach using a survey method of educational service customers. Data were collected through a structured questionnaire and analyzed using simple linear regression. The results show that customer engagement has a positive and significant effect on customer loyalty in educational services. The higher the level of customer engagement, the higher the loyalty to the educational institution. This finding underscores the importance of relationship-based marketing strategies in supporting the sustainability of educational institutions.
Co-Authors Jeffry Adriansyah Lona Noviani Lona Noviani Muhammad Jaiz Muhammad Rifqi Hidayat Nina Yuliana Nuryadina Augus Rini Rina Fitriana Rizal Zulkarnain Rohaelis Nuraisiah Sukarta Atmaja