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Journal : Jurnal Profetik

TWITTER: Expressing Hate Speech Behind Tweeting Yudha Wirawanda; Tangguh Okta Wibowo
Profetik: Jurnal Komunikasi Vol 11, No 1 (2018)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v11i1.1378

Abstract

This study explores on how Indonesian people use Twitter. Only one hundred and forty (in one tweet) characters are able to create unlimited tweets expressing an agenda, Twitter has a role as canalization of desire that their users cannot devote in offline world. This study will focus on the prosumption practice toward the use of Twitter behind tweeting to spread a variety of opinions, including hate speech, because the characters of cyberspace allow the formation of habitus toward virtual users that they can devote freely a certain emotion in cyberspace. This study critically analyzes the prosumption practices of creating hate speech behind tweeting. This study also discusses on how Twitter's characters are able to express hate speech by the users. The interaction of users to use Twitter in expressing hate speech has played a role on how the users construct the world.
GREEN MARKETING AND REPRESENTATION OF THE OTHER (An Analysis of Green Image Ad Represented by Teh Kotak Ad, ‘Persembahan dari Alam’ Version) Tangguh Okta Wibowo
Profetik: Jurnal Komunikasi Vol 10, No 2 (2017)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v10i2.1332

Abstract

This paper presents a theoretical link among green marketing of Teh Kotak ad, “Persembahan dari Alam” version. This is an ad telling as if the product of Teh Kotak is truly from nature. In addition, this research explored the portrayal of how this ad contains metaphorical element to juxtapose nature and technology as the same level. In the analysis, this study attempts to use Green marketing theory as a tool for analysis to explore what is the message behind the ad. Moreover, exploring the representation of the portion of the position of gender where the ad uses a woman as the main actor picking tea leaf, as if this ad looks natural. The result of the study revealed that Green marketing showed it competences to cover with political agenda. It is reflected in green image which told that The Kotak is a gift from nature. Overall, this study concludes that green image of this ad relays the hidden meaning, where the main aim is inviting people to buy its product as political agendas.