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All Journal Indonesian Journal of Geography Jurnal Pariwisata Pesona Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Komunikasi Channel : Jurnal Komunikasi Jurnal Kajian Komunikasi Jurnal Ilmu Sosial dan Ilmu Politik ProTVF ETTISAL Journal of Communication Jurnal Studi Komunikasi Sahafa Journal of Islamic Communication Jurnal Profetik Jurnal Pariwisata Terapan Jurnal Riset Komunikasi Jurnal Manajemen Komunikasi Jurnal Komunikasi Pendidikan Populika International Journal of Social Learning (IJSL) ABDIMAS Jurnal Pengabdian Kepada Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Prosperity: Journal of Society and Empowerment Jurnal Multidisiplin Madani (MUDIMA) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Komunikasi, Sains dan Teknologi (JKST) Cerdika: Jurnal Ilmiah Indonesia KALBISIANA Jurnal Sains, Bisnis dan Teknologi Jurnal Kawistara Komunikatif : Jurnal Ilmiah Komunikasi
Tangguh Okta Wibowo
Faculty Of Communication Science, Universitas Multimedia Nusantara
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Jurnal Komunikasi, Sains dan Teknologi (JKST)

 1 
Persepsi Penggemar BlackPink dalam Mengkonsumsi Konten di YouTube Devanty, Audy; Okta Wibowo, Tangguh; Ramadita, Aura; Butar-Butar, Christina Stefani; Marcha, Kitra Riji
Jurnal Komunikasi, Sains dan Teknologi Vol. 2 No. 1 (2023): Juni 2023
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jkst.v2i1.48

Abstract

This research discusses how BlackPink fans, called BLINK, as an audience of BlackPink YouTube content because this research is motivated by fans who have their own way of idolizing someone. This research uses a descriptive qualitative research approach using the case study method. The research data was obtained from in-depth interview techniques with four informants, where it was found out why fans love BlackPink content on YouTube and idolize them more than other idols. The conclusion of this study shows how fans interpret BlackPink YouTube content as BLINK likes BlackPink YouTube content because of interest in BlackPink itself, which in any content shared can be entertaining and used as a source for fans to learn more about BlackPink as a group and as individuals. Furthermore, the level of fanatical devotion can be observed through their frequent responses to BlackPink's YouTube content, such as commenting, liking, and sharing among fellow fans.
Influencer representation in Tokopedia advertising: Tokopedia squad Benjamin , Johanes; Okta Wibowo, Tangguh
Jurnal Komunikasi, Sains dan Teknologi Vol. 2 No. 2 (2023): Desember 2023
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jkst.v2i2.54

Abstract

The advertisement uploaded by Tokopedia entitled Tokopedia Squad describes several influencers who are the solution for Indonesian people to obtain products and services that are useful for everyday life. There are sebelas influencers used in the advertisement. However, in this study the researcher analyzed 5 influencers in the advertisement. The purpose of this study is to determine the representation of the use of these influencers in Tokopedia Squad advertisements. This research uses a qualitative approach with a descriptive type of research to explain how these influencers have their own meaning and purpose in this advertisement. This study also uses representation theory with semiotic analysis techniques from Charles Sanders Peirce with sign, object, and interpretant. The research results show that the five influencers describe the categories and features owned by Tokopedia with the aim of attracting awareness from each market owned by these influencers. Tokopedia uses them to showcase the features or categories of the Tokopedia application, naturally tailored to each influencer's intended market or audience.
Co-Authors Alicia Marissa Wirajaya Hosky Alvin, Silvanus Amelia Haerunisa Andiani Fitri Febrina Andiani Fitri Febrina Benjamin , Johanes Bruce Dame Laoera Butar-Butar, Christina Stefani Chelsea Roxanne Chelsea Roxanne Ramadhane Daeng Mohammad Danu Wibisono Daniel Susilo Devanty, Audy Dimas M Joseph Elmada, Maria Advenita Gita Frisca Mardinsah Gabriella Christie Kartadibrata Gabriella Christie Kartadibrata Heppy New Year Haloho Janese Odelia Candra Jessica Juan Prince Adeliant Juan Prince Adeliant Khairul Syafuddin Leviana Susanto Magaretha Indriani Marcha, Kitra Riji Mohammad Azis Fadhlul Rahman Muhammad Arga Pramudya Muhammad Rusli Mujiono Mujiono Nadia Fitriana New Year Haloho, Heppy Parlindungan, Davis Roganda Patricia Zarzycka Pricillia Haneyta Arisandi Putranto, Teguh Dwi Putri, Maharani Andjani Ramadita, Aura Rangga Timur Aryaputra Ratna Noviani Rayhani Jastika Rennardo Juan Stefan Ruth Yusiana Satya Candrasari Sean Nalendra Hakim Sekarini, Anggita Galuh Shafira Fitriani Putri Stefanie Liman Susanto, Syafiyah Nabilla Syafiyah Nabilla Susanto Syafuddin, Khairul Wening Udasmoro Wibisono, Daeng Mohammad Danu Yudha Wirawanda Yul Rachmawati Yulianti Dwi Cahyani