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All Journal Journal of Economic, Bussines and Accounting (COSTING) Ilomata International Journal of Management International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Business Law, Business Ethic, Business Communication & Green Economics (IJBGE)
Syafrizal Helmi Situmorang
Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Sustainable Ecology: Problems and the Perspective of Ecosystems in Tangkahan Yayuk Yuliana; Endang Sulistya Rini; Sirojuzilam; Syafrizal Helmi Situmorang
Ilomata International Journal of Management Vol 4 No 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i4.781

Abstract

Tourism is a priority sector. Ecotourism involves the community as one of the main actors and prioritizes resource sustainability. Ecological tourism is a sub-category of sustainable tourism or one of the market segments of natural environment-based tourism. The issue of sustainable development has become an important issue that needs to be disseminated in the midst of society and our country can compete and develop following the era of globalization. Ecotourism provides environmental, cultural and economic benefits to local communities. This article describes the management of sustainable ecotourism destinations for a region in Indonesia. Qualitative method is a descriptive method used in this study to provide an overview of the object under study. The results of the study show that the development of ecotourism in Tangkahan is through ecotourism stakeholders who are involved in ecotourism development which in turn has an impact on ecotourism development. Pandemic- era tourism must be able to be developed properly so that health protocols are still carried out but can still attract visitors. Prepare plans that are in accordance with human needs for tourism but are still aligned with protocols for the health of visitors, managers and the community.
The Effect of Celebrity Attraction on Consumer Loyalty through Trust in Skincare Products among Generation Z Women Andriansyah Andriansyah; Aprizal Haris Sinaga; Mutia Zahara; Syafrizal Helmi Situmorang
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10810

Abstract

This study investigates the influence of celebrity attractiveness on the loyalty and trust of Generation Z women in Medan City towards skincare products. A quantitative method involving a poll of 130 participants was used to assess the impact of social media and celebrities on trust and brand loyalty. The results suggest that celebrities’ attractiveness has a notable impact on consumer loyalty and trust. The findings emphasize the significance of celebrities’ physical appeal in influencing favorable consumer opinions on skincare products. Moreover, research has shown that consumer trust plays a crucial role in connecting celebrity attraction with consumer loyalty. This implies that marketing tactics utilizing celebrities have the potential to enhance and maintain long-term connections with consumers. This study offers significant data for marketers who use celebrity attractions to improve consumer loyalty in the skincare business.
Building Men's Grooming Customer Loyalty: The Influence Of Customer Experience And Customer Value On Beauty Clinics In The City Of Medan Irmayanti Nasution; Dian Natari; Rade Juliman Lumbantoruan; Syafrizal Helmi Situmorang
International Journal of Business Law, Business Ethic, Business Comunication & Green Economics Vol. 1 No. 4 (2024): Desember: International Journal of Business Law, Business Ethic, Business Commu
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbge.v1i4.254

Abstract

Lifestylei changesi havei madei bodyi carei ai basici necessityi fori bothi womeni andi men.i Ati thisi timei thei needi fori beautyi carei fori meni calledi mens'groomingi isi noti inferiori toi women.i Researchi objectivesi regardingi buildingi customeri experiencei andi customeri valuei fori malei consumeri loyaltyi ati beautyi clinicsi ini Medani City.i Thisi researchi methodi isi associativei research.i Thei samplei ini thisi studyi wasi takeni usingi ani accidentali samplingi technique.i Ini thisi study,i thei samplei sizei wasi 90i malei customersi ati 3i beautyi clinics,i namelyi Wbeautyi Skincare,i Natashai Skincare,i andi Dr.i Geetai Aestheticsi usingi ai questionnaire.i Thei datai wasi analyzedi withi SPSSi 25.i Thei resultsi showedi thati customeri experiencei hasi ai significanti positivei effecti oni customeri loyalty,i whichi meansi thati ifi thei goodi experiencei thati consumersi havei increases,i customeri loyaltyi willi alsoi increase.i Iti cani bei concludedi thati H0i isi rejectedi andi Hai isi accepted.i Customeri Valuei hasi ai significanti positivei effecti oni customeri loyalty,i whichi meansi thati ifi consumeri assessmenti ofi thei brandi increases,i consumeri loyaltyi willi alsoi increase.i Iti cani bei concludedi thati H0i isi rejectedi andi Hai isi accepted.i Together,i customeri experiencei andi customeri valuei havei ai significanti positivei effecti oni customeri loyalty,i whichi meansi thati ifi consumersi havei ai goodi experiencei andi highi assessment,i consumeri loyaltyi willi increase.i Iti cani bei concludedi thati H0i isi rejectedi andi Hai isi accepted.
THE IMPACT OF ONLINE REVIEWS AND VOLUME REVIEWS ON CONSUMER PURCHASE DECISIONS IN SHOPEE: A QUANTITATIVE ANALYSIS Samuel Morales Simanjuntak; Siti Putri Luthfiyyah; Astrea Wulanda; Syafrizal Helmi Situmorang
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.2190

Abstract

This study discusses the effect of Online Reviews and Volume Reviews on Purchasing Decisions. Quantitative research approach by examining 91 respondents of Shopee E-commerce users. The sample was selected using a total sampling approach. Data collection was carried out with an online questionnaire and data analysis using SPSS version 27. Research findings show that Online Reviews and Volume Reviews have a significant effect on Purchasing Decisions. The impact of online reviews and volume reviews underscores the relationship between reviews made by consumers and the number of reviews on a product or service in influencing consumer behavior in purchasing decisions.
DRIVING TOURIST INTENTIONS THROUGH USER-GENERATED CONTENT: EVIDENCE FROM STRUCTURAL EQUATION MODELING Sarah Madaniah; Eunike Al Grea; Atika Arfa Matondang; Syafrizal Helmi Situmorang
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 6 (2024)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i6.2177

Abstract

This study investigates the impact of User-Generated Content (UGC) on tourists' visit intentions and decision-making. Data were collected through online surveys with purposive sampling, involving 133 participants in Medan, North Sumatra, focusing on visit intentions to the Tjong A Fie Mansion. The proposed model was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that trust in UGC (TUGC) substantially affects visit intention (VI). Emotional UGC (EUGC) has a small effect on visit intention and strongly affects trust in UGC. In contrast, factual UGC (FUGC) has no significant impact on either trust in UGC or visit intention. EUGC demonstrates a strong mediation effect on visit intention through trust in UGC, while FUGC shows a low mediation effect.
THE EFFECT OF SERVICE QUALITY AND INSTITUTIONAL IMAGE ON STUDENT LOYALTY THROUGH SATISFACTION AS AN INTERVENING VARIABLE AT BATTUTA UNIVERSITY Andrio Bukit; Endang Sulistya Rini; Syafrizal Helmi Situmorang
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 1 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i1.2310

Abstract

Universities play an important role as the main pillar in driving national transformation, both in terms of economy, social, and culture. In the era of globalization and revolution 4.0, the role of universities is becoming increasingly crucial in preparing the next generation to be competitive and innovative. The current phenomenon is that universities, especially private universities whose main source of funding comes from students, are experiencing problems with low levels of student loyalty. Several experts argue that student loyalty is greatly influenced by the level of student satisfaction which is factored by the quality of service and the image of the university itself. The purpose of this study is to determine and analyze the effect of service quality and institutional image on student loyalty at Battuta University through satisfaction. This type of research is associative research and the data used is quantitative data. The population of this study was all students of Battuta University, totaling 701 students. The technique for determining the number of samples used the Slovin formula so that a sample size of 258 students was obtained. The data analysis used is Partial Least Square Structural Equation Modeling. The results of the study directly show that service quality has a positive and significant effect on satisfaction, institutional image has a positive and significant effect on satisfaction, service quality has a positive and significant effect on student loyalty, institutional image has a positive and significant effect on student loyalty, and satisfaction has a positive and significant effect on student loyalty. Indirectly, service quality has a positive and significant effect on student loyalty through satisfaction, as well as institutional image has a positive and significant effect on student loyalty through satisfaction.
Co-Authors Andriansyah Andriansyah Andrio Bukit Aprizal Haris Sinaga Astrea Wulanda Atika Arfa Matondang Dian Natari Endang Sulistya Rini Eunike Al Grea Irmayanti Nasution Mutia Zahara Rade Juliman Lumbantoruan Samuel Morales Simanjuntak Sarah Madaniah Sirojuzilam Siti Putri Luthfiyyah Yayuk Yuliana