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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) ProBisnis : Jurnal Manajemen Jurnal Minfo Polgan (JMP) SMBJ: Strategic Management Business Journal Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Ilmiah Multidisiplin Indonesia Jurnal Transformasi Digital Dalam Ekonomi, Bisnis dan Manajemen
Aprizal Haris Sinaga
Universitas Putra Abadi Langkat
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Library & Information Science Mathematics Physics Social Sciences

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THE INFLUENCE OF COMPENSATION AND OCCUPATIONAL SAFETY AND HEALTH ON ONLINE OJEK DRIVER PERFORMANCE PRODUCTIVITY IN MEDAN CITY (Study of Go-Jek, Grab, and Maxim Online Ojek Drivers) Zahara, Mutia; Sinaga, Aprizal Haris; Dalimunthe, Ritha F.
Strategic Management Business Journal Vol. 3 No. 02 (2023): December 31, 2023
Publisher : Universitas Pembinaan Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55751/smbj.v3i02.83

Abstract

This study investigates the impact of compensation, occupational safety, and health on the productivity of online motorcycle taxi drivers in Medan City, utilizing a quantitative methodology. The research, encompassing 99 respondents from Go-Jek, Grab, and Maxim, employs multiple regression analysis, revealing a significant positive impact of compentations and Occupational Health and Safety (OHS) on driver productivity across all platforms. The findings underscore that enhancing compensation and prioritizing safety and health are effective strategies for increasing productivity. The study suggests companies offering online motorcycle taxi services should develop policies to enhance the welfare and performance of drivers. Acknowledging the study's limitations, future research should consider additional factors for a comprehensive understanding. .  JEL Classification: L21, L23, L25
Memorable Tourism Experiences in Tourism: A Literature Review Aprizal Haris Sinaga; Syafrizal Helmi Situmorang; Sembiring, Beby Karina Fawzeea
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 4 No 2 (2024): Edisi Mei 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v4i2.1333

Abstract

Memorable tourism experiences have become a major focus in tourism research and service marketing in the modern era. This study presents a comprehensive literature review on the concept of memorable tourism experiences, determining factors, and their impact on tourist satisfaction and brand loyalty. By analyzing over 262 leading journal articles published between 2014 and 2023, this research maps the current research landscape and identifies trends and research gaps. The literature review results reveal key dimensions that shape memorable tourism experiences, including cognitive, affective, sensory, behavioral, and relational aspects. Determining factors such as the uniqueness of the experience, tourist engagement, authenticity, and service quality have been shown to have a significant influence on creating unforgettable experiences. Furthermore, this study explores the impact of memorable tourism experiences on tourist satisfaction, brand loyalty, and the intention to recommend. Theoretical and practical implications of these findings are discussed in depth, providing valuable insights for academics and tourism practitioners in designing, packaging, and marketing attractive and memorable tourism products and services.
The Effect of Celebrity Attraction on Consumer Loyalty through Trust in Skincare Products among Generation Z Women Andriansyah Andriansyah; Aprizal Haris Sinaga; Mutia Zahara; Syafrizal Helmi Situmorang
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10810

Abstract

This study investigates the influence of celebrity attractiveness on the loyalty and trust of Generation Z women in Medan City towards skincare products. A quantitative method involving a poll of 130 participants was used to assess the impact of social media and celebrities on trust and brand loyalty. The results suggest that celebrities’ attractiveness has a notable impact on consumer loyalty and trust. The findings emphasize the significance of celebrities’ physical appeal in influencing favorable consumer opinions on skincare products. Moreover, research has shown that consumer trust plays a crucial role in connecting celebrity attraction with consumer loyalty. This implies that marketing tactics utilizing celebrities have the potential to enhance and maintain long-term connections with consumers. This study offers significant data for marketers who use celebrity attractions to improve consumer loyalty in the skincare business.
Enhancing Revisit Intentions: The Role of Perceived Value, Brand Experience, and Tourist Satisfaction in Bukit Lawang Ecotourism Sinaga, Aprizal Haris; Rini, Endang Sulistya; Harahap, Hamdani
Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i1.12771

Abstract

This study aims to analyze the influence of perceived value and brand experience on revisit intention through tourist satisfaction as an intervening variable at the Bukit Lawang ecotourism destination. This research employs an associative quantitative approach. The study population comprises tourists who have visited Bukit Lawang, with a sample of 180 respondents selected using purposive sampling. Primary data were collected through questionnaires, while secondary data were obtained through documentation studies. Data analysis utilized the Structural Equation Modeling (SEM) method with SmartPLS version 3.0 as the analytical tool. The results show that perceived value has a positive and significant effect on tourist satisfaction and revisit intention. However, brand experience does not influence tourist satisfaction but has a positive and significant effect on revisit intention. Tourist satisfaction mediates the effect of perceived value and brand experience on revisit intention. This research provides practical implications for tourism managers to improve service quality and create unique experiences to enhance tourists' intention to revisit.
Pengembangan Platform E‑Commerce Advertising Sebagai Digital Marketing Penjualan Berbasis Web Rizki Rindi Andika; Edy Firmansyah; Aprizal Haris Sinaga
Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen Vol. 2 No. 3 (2026): JULY: Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen
Publisher : Pusat Riset, Yayasan Cinta Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi informasi mendorong pelaku usaha untuk mengadopsi strategi pemasaran digital guna meningkatkan daya saing. CV. Panglima Karina sebagai perusahaan yang bergerak di bidang penjualan masih menghadapi keterbatasan dalam memanfaatkan media digital sebagai sarana promosi dan transaksi. Penelitian ini bertujuan untuk mengembangkan platform ecommerce advertising berbasis web sebagai solusi digital marketing guna meningkatkan penjualan. Metode pengembangan sistem yang digunakan adalah metode Waterfall yang meliputi analisis kebutuhan, desain, pengujian, penerapan, dan pemeliharaan. Hasil penelitian menunjukkan bahwa platform yang dikembangkan mampu mempermudah proses promosi produk, memperluas jangkauan pasar, serta meningkatkan efisiensi transaksi. Dengan adanya sistem ini, diharapkan penjualan pada CV. Panglima Karina dapat meningkat secara signifikan.
Manajemen Sumber Daya Manusia Digital dan Ketangguhan Organisasi: Peran Mediasi SDM Berkelanjutan pada Ekonomi Berkembang Aprizal Haris Sinaga; Ilhamsyah Siregar
ProBisnis : Jurnal Manajemen Vol. 17 No. 03 (2026): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji pengaruh manajemen sumber daya manusia (SDM) digital terhadap ketangguhan organisasi dengan mengeksplorasi peran mediasi praktik SDM berkelanjutan. Meskipun transformasi digital dan keberlanjutan dalam SDM telah menjadi isu krusial secara terpisah, mekanisme yang menghubungkan keduanya dalam konteks ekonomi berkembang masih kurang dipahami. Penelitian ini menggunakan pendekatan kuantitatif dengan desain survei lintas-seksi (cross-sectional). Data dikumpulkan dari 312 manajer dan profesional SDM di perusahaan manufaktur dan jasa di Indonesia menggunakan kuesioner terstruktur. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) melalui perangkat lunak SmartPLS 4.0. Hasil penelitian menunjukkan bahwa SDM digital berpengaruh positif dan signifikan terhadap ketangguhan organisasi (β = 0,412; p < 0,01). SDM berkelanjutan terbukti memediasi hubungan tersebut secara parsial (β = 0,218; p < 0,05). Konteks ekonomi berkembang memoderasi kekuatan hubungan ini, dengan perusahaan yang memiliki tingkat digitalisasi tinggi menunjukkan ketangguhan yang lebih kuat selama periode ketidakpastian. Temuan ini memberikan panduan strategis bagi para manajer SDM dalam mengintegrasikan teknologi digital dengan praktik SDM yang berkelanjutan untuk membangun ketangguhan organisasi. Perusahaan di negara berkembang perlu berinvestasi secara simultan pada infrastruktur digital dan kapabilitas manusia. Penelitian ini memberikan kontribusi orisinal dengan mengusulkan dan menguji model terintegrasi yang menghubungkan SDM digital, SDM berkelanjutan, dan ketangguhan organisasi sebuah nexus yang belum banyak diteliti dalam literatur, khususnya dalam konteks ekonomi berkembang seperti Indonesia.
The Role of Data-Driven Business Intelligence in Decision-Making and Business Performance: A Systematic Literature Review Dea Okviar Egano Napitupulu; Yuni Wulandari; Aprizal Haris Sinaga
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 5 No. 07 (2026): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), 2026
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/esaprom.v5i07.8855

Abstract

The growth of the digital economy has increased organizations’ need for data-driven decision-making, in which Business Intelligence (BI) serves as a mechanism for processing data into relevant information. Although research on BI continues to evolve, the relationship between BI, decision-making, and business performance still shows varying findings and limitations in conceptual integration. This study aims to synthesize the scientific literature on the role of data-driven BI in decision-making and business performance, as well as to identify patterns of relationships and research gaps. The method used is a Systematic Literature Review, following the guidelines of the Preferred Reporting Items for Systematic Reviews and Meta-Analyses. The data were obtained from reputable scientific databases through a selection process based on inclusion and exclusion criteria, resulting in 48 articles that were analyzed using thematic synthesis and conceptual analysis. The results indicate that BI is consistently associated with improvements in the quality and speed of decision-making. The impact of BI on business performance is generally indirect and mediated by variables such as decision quality and analytical capabilities. In addition, it was found that contextual factors, including a data-driven culture and technology-organizational fit, also influence the effectiveness of BI. The study’s conclusions confirm that the role of BI in an organization is best understood as a capability that supports the decision-making process, rather than as a direct determinant of business performance. This study contributes an integrated conceptual framework and recommendations for the development of more comprehensive empirical research.
Model Relationship Marketing dalam Meningkatkan Loyalitas Kemitraan Agen BSI Smart Agen melalui Kepercayaan Agen Indra Hermawan; Hendro Sutomo Ginting; Aprizal Haris Sinaga; Imran Karo Karo
Jurnal Minfo Polgan Vol. 15 No. 2 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i2.16513

Abstract

Transformasi keuangan digital mendorong Bank Syariah Indonesia (BSI) memperluas layanan melalui skema branchless banking pada program BSI Smart Agen, di mana kualitas hubungan bank–agen menjadi faktor penting bagi keberlanjutan distribusi layanan keuangan syariah. Penelitian ini bertujuan menganalisis pengaruh pemasaran relasional terhadap loyalitas/keberlanjutan kemitraan Agen BSI, baik secara langsung maupun melalui mediasi kepercayaan agen. Sebagai konteks awal, dilakukan sentiment dan content analysis terhadap 200 ulasan pengguna aplikasi BSI Smart Agen di Google Play yang mengungkap dominasi keluhan fungsional namun tetap kuatnya modal relasional afektif. Penelitian utama menggunakan pendekatan kuantitatif dengan desain eksplanatori-kausal dan metode purposive sampling terhadap 100 Agen BSI aktif di Kota Medan dan Kabupaten Deli Serdang, dianalisis menggunakan SEM-PLS (SmartPLS 3). Hasil pengujian model pengukuran menunjukkan seluruh indikator valid dan reliabel. Hasil model struktural menunjukkan bahwa pemasaran relasional berpengaruh positif dan signifikan terhadap kepercayaan agen (β = 0,623) serta loyalitas agen (β = 0,459), kepercayaan agen berpengaruh positif terhadap loyalitas agen (β = 0,477), dan kepercayaan agen berperan sebagai mediator parsial dalam hubungan pemasaran relasional terhadap loyalitas (β = 0,237). Temuan ini mengonfirmasi Commitment-Trust Theory dan perspektif Human-to-Human Marketing, bahwa loyalitas agen ditentukan oleh kualitas hubungan, transparansi komunikasi, serta pengakuan peran strategis agen, tidak semata insentif finansial. Secara praktis, BSI disarankan memperkuat komunikasi transparan, keterlibatan komunitas agen, dan apresiasi kemitraan. Penelitian selanjutnya disarankan memperluas cakupan wilayah, menggunakan desain longitudinal, serta menambahkan variabel seperti community engagement, psychological contract, dan kualitas layanan digital.
Co-Authors Andriansyah Andriansyah Beby Karina Fawzeea Sembiring Dalimunthe, Ritha F. Dea Okviar Egano Napitupulu Edy Firmansyah Endang Sulistya Rini Hendro Sutomo Ginting Ilhamsyah Siregar Imran Karo Karo Indra Hermawan Mutia Zahara Mutia Zahara R. Hamdani Harahap Rizki Rindi Andika Syafrizal Helmi Situmorang Syafrizal Helmi Situmorang Yuni Wulandari