Article Per Year (5 Year)
p-Index From 2021 - 2026
5.418
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Alignment: Journal of Administration and Educational Management Jurnal Administrasi dan Manajemen Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) Jurnal Abdimas Kartika Wijayakusuma Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage Jurnal Fokus Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Yadi Ernawadi
Unknown Affiliation
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Transportation Other

Published : 45 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 45 Documents
Search

 1   2   3   4   5 
Sensory And Affective As Antecedents Repurchase Intention Of Pucuk Harum Tea Customers In Cimahi Ariq Nasharullah; Yadi Ernawadi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11490

Abstract

This research examines the factors that influence the repurchase intention of Pucuk Harum Tea consumers in Cimahi. One hundred twenty respondents who had experience consuming Pucuk Harum Tea were involved as primary data sources in this research. A cross-sectional method was used to collect data. Meanwhile, the research instrument in the form of a questionnaire has been declared to have passed the convergent validity, discriminant validity, and composite reliability tests. The data analysis technique used is structural equation modelling (SEM) using the Smart-PLS version 3.0 tool. For the seven proposed research hypotheses, five are supported by empirical data. The findings of this study show that sensory has a direct effect on repurchase intention. Meanwhile, affective influence both directly and indirectly on repurchase intention. It is hoped that the results of this research will provide benefits for further study and the objects being assessed regarding designing strategies relevant to improving the quality of sensory and affective attributes. Future researchers are advised to explore other factors that can influence repurchase intention.
Pengaruh Perceived Value Terhadap Behavioral Intention Melalui Customer Engagement Dan Customer Satisfaction Dreamland Waterpark Ajibarang Silvia Yunita Putri; Yadi Ernawadi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11982

Abstract

Tujuan penelitian ini adalah menguji pengaruh perceived value terhadap behavioral intention melalui customer engagement dan customer satisfaction Dreamland Waterpark Ajibarang. Sebanyak 140 responden yang berpengalaman mengunjungi Dreamland Waterpark Ajibarang berpartisipasi dalam penelitian ini. Metode cross-sectional digunakan dalam pengumpulan data. Instrumen penelitian telah dinyatakan lulus uji validitas dan reliabilitas. Teknik analisis data yang digunakan adalah structural equation modelling (SEM) dengan menggunakan bantuan Smart-PLS versi 3.0. Seluruh hipotesis penelitian yang diusulkan didukung oleh data empiris. Hasil penelitian menunjukkan bahwa perceived value berpengaruh positif terhadap behavioral intention melalui customer engagement dan customer satisfaction. Penambahan variabel customer engagement sebagai anteseden dari behavioral intention merupakan pengembangan dari model konseptual pada penelitian sebelumnya.
Pengaruh Tourism Destination Image Terhadap Behavioral Intention Melalui Environmental Attitude, Subjective Norm Dan Perceived Behavioral Control Wisatawan Pantai Pandansari Wulandari Hartana Mukti; Yadi Ernawadi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11983

Abstract

Tujuan penelitian ini adalah menguji pengaruh tourism destination image terhadap behavioral intention melalui environmental attitude, subjective norm dan perceived behavioral control wisatawan Pantai Pandansari. Sebanyak 100 responden yang berpengalaman mengunjungi Pantai Pandansari berpartisipasi dalam penelitian ini. Metode cross-sectional digunakan untuk mengumpulkan data. Instrumen penelitian telah dinyatakan lulus uji validitas dan reliabilitas. Teknik analisis data yang digunakan adalah structural equation modelling (SEM) dengan menggunakan bantuan Smart-PLS versi 3.0. Seluruh hipotesis penelitian yang diusulkan didukung oleh data empiris. Hasil penelitian menunjukkan bahwa tourism destination image berpengaruh positif terhadap behavioral intention melalui environmental attitude, subjective norm dan perceived behavioral control. Penambahan variabel environmental attitude sebagai pengganti variabel attitude merupakan pengembangan yang membedakan dari model konseptual pada penelitian sebelumnya.
Pengaruh Residents’ Perception Terhadap Civic Virtue Melalui Affective Commitment Warga Jakarta Sarah Ayu Anggita Novita Sari; Yadi Ernawadi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12027

Abstract

Tujuan penelitian ini adalah menguji pengaruh resident perception terhadap civic virtue melalui ecoeconomic perception, cultural perception, environmental perception melalui affective commitment warga Jakarta. Sebanyak 103 responden warga Jakarta berpartisipasi dalam penelitian ini. Metode cross-sectional digunakan untuk mengumpulkan data. Instrumen penelitian telah dinyatakan lulus uji validitas dan reliabilitas. Teknik analisis data yang digunakan adalah structural equation modelling (SEM) dengan menggunakan bantuan Smart-PLS versi 3.0. Seluruh hipotesis penelitian yang diusulkan didukung oleh data empiris. Hasil penelitian menunjukkan bahwa resident perception berpengaruh positif terhadap civic virtue melalui affective commitment. Penambahan variabel environmental attitude sebagai pengganti variabel civic virtue merupakan pengembangan yang membedakan dari model konseptual pada penelitian sebelumnya.
Memprediksi Niat Pelanggan dalam Mengunjungi Kembali Angkringan Joglo 21 di Kota Cimahi Ernawadi, Yadi; Fauzan, Nayandra Adi Bayu; Ardiansyah, Mochamad Haikal; Sihombing, Monica Anija Elizabeth
Jurnal Abdimas Kartika Wijayakusuma Vol 5 No 3 (2024): Jurnal Abdimas Kartika Wijaya Kusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v5i3.546

Abstract

Ukuran keberhasilan pengabdian kepada masyarakat melalui program KKN ini adalah terciptanya pengetahuan manajemen Angkringan Joglo 21 tentang urgensi penelitian pemasaran sebagai langkah ilmiah dalam memprediksi minat beli pelanggan. Supervisi manajerial berdasarkan hasil penelitian pemasaran dipilih sebagai metode KKN ini. Oleh karena itu, kegiatan ini dibagi ke dalam tiga tahap subkegiatan yang terdiri atas prapenelitian, penelitian, dan pascapenelitian. Supervisi yang diberikan kepada manajemen angkringan tersebut menekankan pada pentingnya peran café atmosphere, food quality, service quality, dan location sebagai faktor-faktor yang berpengaruh positif pada timbulnya niat pelanggan untuk kembali baik secara langsung maupun tidak langsung melalui kepuasan pelanggan. Kegiatan KKN di masa depan dapat difokuskan pada penyelenggaraan penyuluhan atau workshop tentang perancangan strategi pemasaran angkringan tersebut sebagai tindak lanjut dari kegiatan KKN ini.
The Effect of Product Completeness, Store Attributes, and Store Atmosphere on Repurchase Intention Mediated by Customer Satisfaction Alfamart in West Bandung Regency Nuraeni, Leni Afni; Ernawadi, Yadi
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.1952

Abstract

This study aims to examine the effect of Product Completeness, Store Attributes, and Store Atmosphere on Repurchase Intention Mediated by Customer Satisfaction at Alfamart in West Bandung Regency. 117 consumers who experienced shopping at Alfamart in West Bandung Regency were involved as respondents. The method used to collect data is cross-sectional. The instruments that were used have undergone extensive reliability and validity testing. The strategy for data analysis is structural equation modeling (SEM) with SmartPLS version 3.0. Six of the 10 hypotheses that were proposed have been supported by actual data. The result of this study indicates that product completeness, and store attributes have a direct effect on repurchase intention. Meanwhile, store atmosphere has no effect either directly or indirectly on repurchase intention. It is believed that the study's findings would be beneficial for managers and future researchers in the industry being evaluated or similar retail sectors when it comes to developing relevant methods to improve the caliber of these attributes.
Antecedents and Consequence of Information Adoption of Sariayu Skincare Prospects Hasanah, Fauziyyah Ummul; Ernawadi, Yadi
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 14 No. 2 (2024): September 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study's goal is to investigate the potential antecedent and consequential effects of Sariayu face mask information adoption by creating a conceptual model of hypotheses that takes into account a wide range of potential contributing variables. The study explores the variables that influence the credibility and utility of EWOM as well as the reasons why buyers could use it. This survey had 140 participants who are potential customers of Sariayu face masks. The data were obtained using a one-shot or cross-sectional approach. Testing for convergent validity, discriminant validity, and composite reliability have all been successfully completed by the instrument. The data analysis method employed in this study was SmartPLS version 3.0 for structural equation modeling, or SEM. Fifteen out of the eight conjectures put up had actual evidence to back them up. Based on the research findings, perceived persuasiveness, eWOM usefulness, and eWOM credibility are all positively impacted by perceived informativeness, and eWOM usefulness positively impacts information adoption. Purchase intention benefits from the uptake of information. In order to establish strategies relevant to enhancing the quality of these features, the study's results are anticipated to be beneficial for future research and assessment management in the beauty industry.
Penyuluhan untuk Meningkatkan Karakteristik Intrinsik Pelaku Usaha RW 01 Desa Cihanjuang Kecamatan Parongpong Kabupaten Bandung Barat Ernawadi, Yadi; Sumiyati, Euis Eti; Desmiza, Desmiza; Putra, Hariyadi Triwahyu; Wigantini, Ghea Revina
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 1 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i1.549

Abstract

Pengabdian kepada masyarakat ini ditujukan untuk membangun sikap positif pelaku usaha di RW 01 Desa Cihanjuang, Kecamatan Parongpong, Kabupaten Bandung Barat terhadap keputusan dan pilihannya sebagai wirausaha. Dalam kegiatan pengabdian kepada masyarakat ini, metode yang digunakan untuk mencapai tujuan tersebut adalah penyuluhan yang terbagi ke dalam tiga segmen. Pertama, paparan dan diskusi mengenai peran etika dalam bisnis yang diperlukan pelaku usaha. Kedua, paparan dan diskusi tentang kontribusi karakteristik intrinsik terhadap kemajuan usaha. Segmen ketiga yaitu pentingnya pengelolaan keuangan untuk usaha mikro dan kecil agar memiliki pencatatan keuangan yang rapi. Pada umumnya, peserta menunjukkan perhatian dan responsif sepanjang penyuluhan berlangsung. Bentuk perhatian dan tanggapan positif peserta dapat dijadikan ukuran bahwa materi dan metode penyuluhan yang dipilih mempunyai daya tarik bagi mereka. Berdasarkan hasil post-test diketahui bahwa terdapat perubahan persepsi dan sikap pelaku usaha dalam memandang bisnis mereka. Penyuluhan ini telah berhasil mengubah pandangan bahwa menjalankan suatu bisnis tidak hanya ditujukan untuk memenuhi kebahagiaan lahiriah tetapi yang lebih penting dari itu yaitu kebahagiaan batiniah melalui praktik bisnis beretika.
Antecedents and Consequences of Visitor Attitude Toward Raja Ali Haji Batam Museum Sulawati, Amel; Ernawadi, Yadi
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 1 (2025): June 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i1.1514

Abstract

Despite the growing need for museums to attract and retain visitors, there's a gap in understanding what truly drives visitor recommendations. This research aimed to investigate the influence of educational, esthetic, tour guide performance, and authenticity on recommendation intention, mediated by visitor attitude, within the context of the Raja Ali Haji Museum in Batam. This study uses cognitive appraisal theory as the underpinning theory. Data were collected from 120 visitors using a cross-sectional research design. Data analysis was conducted using Smart-PLS 3.0, encompassing assessments of outer model measurements, including convergent validity, discriminant validity, and composite reliability. The hypothesis test results indicate that educational, tour guide performance, and authenticity indirectly influence recommendation intention through visitor attitude, while esthetic appeal directly influences recommendation intention. These findings highlight the critical role of visitor attitude as a mediator for several key museum attributes, underscoring the nuanced pathways to fostering visitor recommendations. This research contributes to marketing science by introducing authenticity as an exogenous variable to the existing conceptual model and by adding novel hypotheses regarding visitor attitude influenced by tour guide performance, and recommendation intention influenced by educational, esthetic, tour guide performance, and authenticity.
Perceived Value as a Predictor of Behavioral Intention Mediated by Customer Engagement and Customer Satisfaction Sanding Waterboom Bandung Regency Komala, Dewi; Ernawadi, Yadi
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 1 (2025): June 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i1.1516

Abstract

This study aims to examine the influence of perceived value comprising functional value, epistemic value, social value, economic value on behavioural intention with customer engagement and customer satisfaction serving as mediating variables in the context of Sanding Waterboom a tourist destination in Bandung Regency. Expectation Confirmation Theory (ECT) is employed as the underpinning theory within the scope of artificial tourism. The study involved 140 respondents who had previously visited Sanding Waterboom. Data were collected using a cross-sectional approach and the research instruments underwent rigorous validity and reliability testing. The data were analysed using Structural Equation Modeling with SmartPLS software version 3.0. All proposed hypotheses were empirically supported. The findings indicate that perceived value exerts a positive influence on behavioral intention through customer engagement and customer satisfaction. This study makes a significant contribution to marketing literature by introducing epistemic value as a key antecedent of customer engagement. The novelty of this study lies in the addition of a hypothesis establishing a relationship between epistemic value and customer engagement. Future research is encouraged to explore other variables such as conditional value as potential drivers of behavioral intention particularly by aligning these variables with the unique attributes of the objects under investigation.
Co-Authors Adella Nilam Ayu Anjani Agung Pratama Amelia, Winda Ardiansyah, Mochamad Haikal Ariq Nasharullah Bilqis, Wulan Isma Aulia Cevi Tri Kusumah Wardani Darmatin, Ola Desmiza, Desmiza Destianti Rahayu Putri Suripto Fauzan, Nayandra Adi Bayu Fina Syaidah Fitriyani, Desna Frandita Ahmad Zulfadhli Geraldine, Jeane Ghea Revina Wigantini Gusdinar Dwi Putra Hardiansyah Hardiansyah Hariyadi Triwahyu Putra Hasanah, Fauziyyah Ummul Ilahi, Lia Rizki Ilahi, Mareta Herliana Sari Nur Komala, Dewi Maulani Puji Lestari Mohammad Vahreza Al-Pahlawi Muhamad Syahrul Ramdani Muhamad Zidane Zulfikar Muhammad Hilmy Novianti, Dea Nuraeni, Leni Afni Putri Saniah Nur Fadhillah Rafi'ul Huda, Muhammad Retno Ardilla Pertiwi Rieke Nurul Garini Riksa Dinasti Sundari Sabila, Azzahra Prilly Salsabila, Rasikah Agustin Sandhy Putra Apriliansyah Sarah Ayu Anggita Novita Sari Sihombing, Monica Anija Elizabeth Silvia Yunita Putri Sulawati, Amel Sumiyati, Euis Eti Suryani Taufik, Dena Syafa Tasya Fahira Wulandari Hartana Mukti Wulandari, Bela Amanda Yudianto, Bimo