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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Alignment: Journal of Administration and Educational Management Jurnal Administrasi dan Manajemen Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) Jurnal Abdimas Kartika Wijayakusuma Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage Jurnal Fokus Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Yadi Ernawadi
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Kontribusi Fun dalam Memediasi Pengaruh Memorable Tourism Experience terhadap Revisit Intention Wisatawan Sari Ater Hot Spring Kabupaten Subang Jawa Barat Sabila, Azzahra Prilly; Ernawadi, Yadi
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1647

Abstract

The aim of this research is to examine the influence of memorable tourism experiences on revisit intention, mediated by tourists' fun at Sari Ater Hot Springs, Subang Regency. 120 experienced visitors to Sari Ater Hot Springs participated in this study, conducted through a cross-sectional method or a one-time data collection. The instruments have undergone validity and reliability tests by examining convergent validity, discriminant validity, and composite reliability through outer model measurements. Data were analyzed using structural equation modeling (SEM) with SmartPLS version 3.0. Out of thirteen research hypotheses, eleven of them were supported by empirical data. Findings indicate that memorable tourism experiences positively influence fun, while fun, hedonism, and aesthetics positively impact revisit intention. Moreover, fun serves as a mediator between fun, meaningfulness, and aesthetics towards revisit intention. These findings are expected to contribute to future research and stakeholders in the tourism industry in designing relevant strategies to enhance the quality of these attributes.
KONTRIBUSI DESTINATION IMAGE DAN PERCEIVED VALUE DALAM MENINGKATKAN LOYALTY PENGUNJUNG TRANS STUDIO DI KOTA BANDUNG Ilahi, Lia Rizki; Ernawadi, Yadi
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 13, No 1 (2024): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v13i1.1898

Abstract

ABSTRAKMengacu pada sumber data yang diperoleh dari Top Brand Award (2023) diketahui bahwa pertumbuhan Top Brand Index (TBI) Trans Studio pada periode 2021-2022 mengalami penurunan sebesar 1,4%. Salah satu ukuran TBI adalah Commitment Share menunjukkan kekuatan merek dalam mendorong pelanggan untuk membeli kembali di masa mendatang. Fenomena tersebut dapat mengindikasikan terjadinya penurunan Loyalty pengunjung Trans Studio. Tujuan penelitian ini untuk menguji pengaruh destination image dan perceived value terhadap loyalty yang dimediasi oleh memorable tourism experience Trans Studio di Kota Bandung. Sebanyak 120 responden yang berpengalaman mengunjungi Trans Studio Bandung berpartisipasi dalam penelitian ini. Metode cross-sectional atau one shot digunakan untuk mendapatkan data. Instrumen telah lulus uji validitas dan reliabilitas yang meliputi convergent validity, discriminant validity, dan composite reliability. Teknik analisis data yang digunakan adalah structural equation modelling (SEM) dengan bantuan SmartPLS versi 3.0. Dari lima belas hipotesis penelitian yang diusulkan, dua belas diantaranya didukung oleh data empiris. Hasil penelitian menunjukkan bahwa destination image dan perceived value berpengaruh positif terhadap hedonism, refreshment, dan meaningfulness lalu hedonism dan meaningfulness berpengaruh positif terhadap loyalty serta hedonism dan meaningfulness memediasi pengaruh destination image dan perceived value terhadap loyalty. Hasil penelitian ini diharapkan dapat memberikan manfaat bagi penelitian selanjutnya dan pihak pengelola objek yang dinilai dan industri wisata pada umumnya.Kata Kunci: Destination image, perceived value, memorable tourism experience, loyalty.ABSTRACTReferring to the data source obtained from the Top Brand Award (2023), it is known that the growth of Trans Studio's top brand index (TBI) in the 2021-2022 period has decreased by 1.4%. One measure of TBI is commitment share, which shows the strength of the brand in encouraging customers to repurchase in the future. This phenomenon may indicate a decrease in the loyalty of Trans Studio visitors. The aim of this research is to examine the influence of destination image and perceived value on loyalty mediated by Trans Studio's memorable tourism experience in Bandung City. A total of 120 respondents who had experience visiting Trans Studio Bandung participated in this research. The cross-sectional or one shot method is used to obtain data. The instrument has passed validity and reliability tests which include convergent validity, discriminant validity and composite reliability. The data analysis technique used is structural equation modeling (SEM) with the help of SmartPLS version 3.0. Of the fifteen proposed research hypotheses, twelve are supported by empirical data. The results showed that, destination image and perceived value have a positive effect on hedonism, refreshment and meaningfulness, then hedonism and meaningfulness have a positive effect on loyalty and hedonism and meaningfulness mediate the effect of destination image and perceived value on loyalty. It is hoped that the results of this research will provide benefits for further research and the managers of the objects being assessed and the tourism industry in general.Keywords: Destination image, perceived value, memorable tourism experience, loyalty.
PENGARUH DESTINATION IMAGE, TOURIST ENGAGEMENT, DAN TOURIST HAPPINESS TERHADAP REVISIT INTENTION MELALUI MEMORABLE TOURIST EXPERIENCE WISATAWAN ORCHID FOREST CIKOLE LEMBANG Novianti, Dea; Ernawadi, Yadi
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 13, No 1 (2024): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v13i1.1897

Abstract

ABSTRAKBerdasarkan data dari Dinas Pariwisata dan Kebudayaan Kabupaten Bandung Barat menunjukkan tingkat rata-rata pertumbuhan kunjungan wisatawan ke Kabupaten Bandung Barat periode 2021-2022 mengalami kenaikan sebesar 12,1%. Sedangkan rata-rata pertumbuhan kunjungan wisatawan ke Orchid Forest Cikole Lembang hanya mengalami kenaikan sebesar 2%. Fenomena tersebut dapat mengindikasikan adanya kenaikan revisit intention Orchid Forest Cikole Lembang yang jauh lebih rendah dari pada kunjungan wisatawan ke Kabupaten Bandung Barat. Tujuan penelitian ini adalah untuk menguji pengaruh destination image, tourist engagement, dan tourist happiness terhadap revisit intention melalui memorable tourist experience wisatawan Orchid Forest Cikole Lembang. Sebanyak 164 responden yang berpengalaman mengunjungi Orchid Forest Cikole Lembang berpartisipasi dalam penelitian ini. Metode cross-sectional atau one-shot digunakan untuk mendapatkan data. Instrumen telah dinyatakan lulus uji validitas dan reliabilitas. Teknik analisis data yang digunakan adalah structural equation modelling (SEM) dengan menggunakan alat bantu Smart-PLS versi 3.0. Hasil penelitian menunjukkan bahwa destination image dan tourist happiness berpengaruh positif terhadap memorable tourist experience. Selain itu, destination image, tourist engagement dan tourist happiness berpengaruh positif terhadap revisit intention.Kata Kunci: Destination Image; Tourist Engagement; Tourist Happiness, Memorable Tourist Experience, Revisit IntentionABSTRACKBased on data from the West Bandung Regency Tourism and Culture Office, it shows that the average growth rate of tourist visits to West Bandung Regency for the 2021-2022 period has increased by 12.1%. Meanwhile, the average growth in tourist visits to Orchid Forest Cikole Lembang only increased by 2%. This phenomenon could indicate an increase in revisit intention for Orchid Forest Cikole Lembang which is much lower than tourist visits to West Bandung Regency. The aim of this research is to examine the influence of destination image, tourist engagement, and tourist happiness on revisit intention through memorable tourist experiences of Orchid Forest Cikole Lembang tourists. A total of 164 respondents who had experience visiting Orchid Forest Cikole Lembang participated in this research. The cross-sectional or one-shot method is used to obtain data. The instrument has been declared to have passed the validity and reliability tests. The data analysis technique used is structural equation modeling (SEM) using the Smart-PLS version 3.0 tool. The results showed that destination image and tourist happiness have a positive effect on memorable tourist experience. Apart from that, destination image, tourist engagement and tourist happiness have a positive effect on revisit intention.Keywords: Destination Image; Tourist Engagement; Tourist Happiness, Memorable Tourist Experience, Revisit Intention
Pengaruh Perceived Quality Experience, Perceived Value Experience, dan Aesthetic Experience terhadap Revisit Intention melalui Tourist Satisfaction  Wisatawan Carita Alam Suryani Taufik, Dena; Yadi Ernawadi
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 8 No. 5 (2025): Journal Of Administration and Educational Management (ALIGNMENT)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/hyz8y165

Abstract

This study aims to analyze the influence of perceived quality experience, perceived value experience, and aesthetic experience on revisit intention, mediated by tourist satisfaction among tourists visiting Carita Alam. Based on low Google Maps ratings, this study identifies factors that can increase tourist satisfaction and revisit intention. Data were collected through a survey of 125 respondents using a purposive sampling technique and analyzed using SmartPLS 3.0. The results indicate that perceived value experience and aesthetic experience significantly influence tourist satisfaction, while perceived quality experience has no significant effect. Tourist satisfaction proved to have the strongest influence on revisit intention and mediated the influence of value and aesthetic experience. These findings strengthen Expectation Confirmation Theory (ECT) and Experience Economy Theory (EET) in explaining the importance of valuable and aesthetic experiences in shaping satisfaction and loyalty among tourists visiting Carita Alam.   Keywords: Perceived Quality Experience, Perceived Value Experience, Aesthetic Experience
Pengaruh Cognitive Image dan Unique Image terhadap Resivit Intention melalui Visitor Engangement Gunung Tangkuban Parahu Rafi'ul Huda, Muhammad; Yadi Ernawadi
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 8 No. 5 (2025): Journal Of Administration and Educational Management (ALIGNMENT)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/tdghav96

Abstract

This study aims to analyze the influence of cognitive image and unique image on revisit intention through visitor engagement at the Mount Tangkuban Parahu tourist destination. The research method used was a survey with a quantitative approach. Data were collected using a questionnaire distributed to 140 domestic tourists who had visited Mount Tangkuban Parahu at least once in the past year. Data were then analyzed using Partial Least Squares (PLS) using the SmartPLS application. The results showed that cognitive image had a direct and significant effect on revisit intention, while unique image did not have a direct and significant effect on revisit intention but did significantly influence visitor engagement. Furthermore, visitor engagement had a positive and significant effect on revisit intention and acted as a mediating variable in the relationship between unique image and revisit intention. The conclusion of this study is that tourists' positive perceptions of destination attributes, particularly uniqueness and emotional engagement during their visit, are important factors in encouraging tourists' desire to return to Mount Tangkuban Parahu.   Keywords: Cognitive Image, Unique Image, Visitor Engagement, Revisit Intention
Co-Authors Adella Nilam Ayu Anjani Agung Pratama Amelia, Winda Ardiansyah, Mochamad Haikal Ariq Nasharullah Bilqis, Wulan Isma Aulia Cevi Tri Kusumah Wardani Darmatin, Ola Desmiza, Desmiza Destianti Rahayu Putri Suripto Fauzan, Nayandra Adi Bayu Fina Syaidah Fitriyani, Desna Frandita Ahmad Zulfadhli Geraldine, Jeane Ghea Revina Wigantini Gusdinar Dwi Putra Hardiansyah Hardiansyah Hariyadi Triwahyu Putra Hasanah, Fauziyyah Ummul Ilahi, Lia Rizki Ilahi, Mareta Herliana Sari Nur Komala, Dewi Maulani Puji Lestari Mohammad Vahreza Al-Pahlawi Muhamad Syahrul Ramdani Muhamad Zidane Zulfikar Muhammad Hilmy Novianti, Dea Nuraeni, Leni Afni Putri Saniah Nur Fadhillah Rafi'ul Huda, Muhammad Retno Ardilla Pertiwi Rieke Nurul Garini Riksa Dinasti Sundari Sabila, Azzahra Prilly Salsabila, Rasikah Agustin Sandhy Putra Apriliansyah Sarah Ayu Anggita Novita Sari Sihombing, Monica Anija Elizabeth Silvia Yunita Putri Sulawati, Amel Sumiyati, Euis Eti Suryani Taufik, Dena Syafa Tasya Fahira Wulandari Hartana Mukti Wulandari, Bela Amanda Yudianto, Bimo