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Kampanye Kesadaran Lingkungan: Strategi Mengenalkan dan Menjual Produk Daur Ulang atau Jasa Pengelolaan Sampah di Kelurahan Melong Kecamatan Cimahi Septiarini, Eka; Ernawadi, Yadi; Herawati, Siti; Adialita, Tania; Nurtjahjadi, Edi; Sigarlaki, Faizal Fardhani; Nurmansyah, Abdul Ahmad Hafidh; Dhameria, Vita; Putra, Hariyadi Triwahyu; Ahmad, Lukni Burhanudin; Supriyadi, Cecep
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 4 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i4.1065

Abstract

Kota Cimahi menghasilkan sampah sekitar 230 ton per hari, sementara kuota yang ditetapkan oleh TPA Sarimukti tidak lebih dari 100 ton per hari. Salah satu wilayah di Kota Cimahi yang turut berkontribusi memproduksi sampah adalah Kelurahan Melong Kecamatan Cimahi, tepatnya berada di RT 9, RT 10, dan RT 11. Masyarakat di lingkungan ini belum membiasakan membatasi timbulnya sampah, melakukan daur ulang sampah, dan/atau memanfaatkan kembali sampah sehingga memiliki nilai ekonomi. Oleh karena itu, tim pengabdian kepada masyarakat turut berpartisipasi membantu Pemerintah Kota Cimahi dalam program akselerasi mewujudkan masyarakat sejahtera di wilayah Melong melalui kampanye reduce, reuse, dan recycle (3R). Metode yang digunakan adalah pendekatan diseminasi berbasis edukasi singkat dalam durasi 2–3 jam. Secara keseluruhan, hasil kegiatan menunjukkan bahwa intervensi berupa edukasi dan pelatihan terbukti efektif dalam meningkatkan pengetahuan, kesadaran, dan motivasi masyarakat terkait pengelolaan sampah berbasis reduce, reuse, dan recycle (3R). Temuan ini mempertegas pentingnya strategi edukasi berbasis partisipasi dan motivasi kolektif dalam mewujudkan lingkungan yang bersih dan berkelanjutan.
The Perceived Consequences of Liveability Among Residents of Cimahi City Nurzahra, Aprilianti Dewi; Ernawadi, Yadi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8215

Abstract

This study examines the impact of liveability on continuance resident commitment, with resident satisfaction and place attachment as mediating variables among residents of Cimahi City. Social exchange theory (SET) is employed as the theoretical foundation for developing the study’s conceptual framework. Data were collected from 140 respondents using a cross-sectional technique. The analysis was conducted using Structural Equation Modelling (SEM) with the application of SmartPLS version 3.0. What distinguishes this study from previous research is the proposed inclusion of four dimensions of liveability comprise social relations, physical residential environment, functional facilities and services, and crime and sense of safety, which are hypothesized to positively influence continuance resident commitment through the mediating effects of resident satisfaction and place attachment. The results indicate that both mediators play a critical role in bridging the relationship between liveability and continuance resident commitment to their locality. These findings offer meaningful insights for the local government of Cimahi in identifying key drivers to enhance sustained continuance resident commitment among citizens of Cimahi.
ANTESEDEN BRAND LOYALTY HAND & BODY LOTION CITRA Desna Fitriyani; Yadi Ernawadi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6380

Abstract

Studi ini dilakukan untuk mengevaluasi dampak sensory experience dan functional experience terhadap brand loyalty melalui peran customer attitude serta customer trust sebagai mediator. Penelitian ini berlandaskan cognitive appraisal theory (CAT) yang menjelaskan bahwa persepsi kognitif individu terhadap stimulus yang terbentuk dari brand experience dapat membangun attitude dan trust yang kemudian berimplikasi pada timbulnya brand loyalty. Metode yang digunakan adalah survei dengan teknik pengumpulan data menggunakan kuesioner online. Sampel dalam penelitian ini adalah 100 responden yang memiliki brand experience menggunkan hand & body lotion Citra. Data dianalisis menggunakan pendekatan structural equation modeling-partial least squares (PLS-SEM) dengan bantuan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa sensory experience dan functional experience berpengaruh positif terhadap customer loyalty yang dimediasi oleh consumer attitude dan consumer trust. Secara ilmiah, temuan ini memperkuat validitas cognitive appraisal theory (CAT) dalam menjelaskan mekanisme psikologis pembentukan brand loyalty melalui evaluasi pengalaman konsumen. Secara manajerial, hasil penelitian ini mengimplikasikan bahwa pemasar perlu menekankan konsistensi kualitas functional experience dan sensory experience produk untuk membangun consumer attitude, consumer trust, serta brand loyalty secara berkelanjutan.
Antecedents and Consequences of Hedonic Satisfaction and Eudaimonic Satisfaction of Visitors to the Cianjur Regional Library Nisrina Hanifa Azmi; Yadi Ernawadi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9519

Abstract

This study aims to predict the dimensions of LibQUAL (library personnel, library resources and user services, and facilities and equipment) and self-service behavior as predictors of revisit intention through hedonic satisfaction and eudaimonic satisfaction of visitors to the Cianjur Regional Library. Expectation confirmation theory (ECT) is the basis for developing a conceptual model. This study uses a quantitative approach through a survey method with data collection in the form of questionnaires to 153 library visitors. Data were analyzed using structural equation modeling (SEM) techniques to analyze data with the help of the SmartPLS version 3.0 tool.The results of the study indicate that library personnel, library resources and user services, and facilities and equipment have a positive influence on revisit intention, both directly and indirectly through hedonic satisfaction. Furthermore, self-service behavior has the strongest influence on revisit intention, both directly and indirectly through eudaimonic satisfaction. The findings of this study are expected to contribute to future research and the management of the Cianjur Regional Library in designing strategies that can increase revisit intention. Further research is recommended to consider exploring other predictors of revisit intention.
Escapism as a Predictor of Revisit Intention through Attitude Toward Behavior Fitria Noviyanti; Yadi Ernawadi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9520

Abstract

This study aims to examine the influence of scenery and escapism on the revisit intention of tourists at Pangandaran Beach through attitude toward behavior, subjective norms, and perceived behavioral control. This study used a survey method involving 155 respondents who had experience visiting Pangandaran Beach. The data analysis technique used was structural equation modeling (SEM) using smartPLS software version 3.0. Based on the results of the hypothesis testing, it was found that escapism had a positive effect on revisit intention through attitude toward behavior. The novelty of this study is the addition of the escapism variable, which is hypothesized to have a positive effect on revisit intention. The researchers hope that the findings obtained can contribute to future researchers and Pangandaran Beach managers in designing strategies that can increase tourist revisit intention. Future researchers can consider exploring other factors suspected of being able to predict revisit intention.
The Critical Role of Social Interaction, Social Trust, and Social Aid in Marketing Subang Regency Tania Julianti; Yadi Ernawadi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9522

Abstract

This study aims to examine the influence of social environment quality on resident commitment through place attachment and resident satisfaction of Subang Regency residents. This study used a survey method as a research method by determining a sample of 146 respondents. Data analysis was conducted using structural equation modeling (SEM) techniques with the SmartPLS version 3.0 tool. The results of the study indicate that social interaction and social trust influence resident commitment through place attachment. Then, social interaction, social trust, and social aid influence resident commitment through resident satisfaction. The novelty in this study is the addition of social aid which is hypothesized to influence resident commitment and adding resident satisfaction which is hypothesized to influence resident commitment. The researcher hopes that the results of this study can provide benefits for further researchers and the Subang Regency government regarding the design of strategies relevant to improving the quality of these attributes.
Antecedents and Consequences of Eudaimonic Tourism Happiness and Attitude Toward Behavior of Stone Garden Tourists West Bandung Regency Alda Tiara Putri; Yadi Ernawadi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9523

Abstract

This study aims to analyze the influence of educational, escapist, and aesthetic on revisit intention through eudaimonic tourism happiness and attitude toward behavior of Stone Garden tourists. This study used a quantitative approach with a survey method on 118 Stone Garden tourists. Data were analyzed using structural equation modeling (SEM) with SmartPLS version 3.0. The findings indicate that educational, escapist, and aesthetic have a positive effect on eudaimonic tourism happiness. Eudaimonic tourism happiness influences revisit intention both directly and through attitude toward behavior. In addition, eudaimonic tourism happiness acts as a mediator between escapist and aesthetic on revisit intention. The novelty of this research is the addition of new hypotheses, namely educational and escapist, and attitude toward behavior as additional mediating variables. These findings are expected to contribute to future research and parties involved in the tourism industry to design relevant strategies to improve the quality of these attributes.
The Role of Feel, Act, and Price Fairness in Increasing Revisit Intention through Tourist Satisfaction and Trust Wahoo Waterworld Tourists Abellya Febriyana; Yadi Ernawadi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9529

Abstract

This study aims to analyze the influence of experiential marketing (sense, feel, act) and price fairness on revisit intention of Wahoo Waterworld tourists through tourist satisfaction and trust using the stimulus–organism–response (SOR) framework. This quantitative study used a survey method on 140 tourists who had visited Wahoo Waterworld, West Bandung Regency, who were selected through purposive sampling. Data were collected using an online questionnaire and analyzed with PLS-SEM using SmartPLS 3.0. The results showed that tourist satisfaction and trust had a positive effect on revisit intention. The feel and act dimensions and price fairness had an indirect effect on revisit intention through tourist satisfaction, while price fairness also had an indirect effect through trust. These findings imply the need for managing emotional experiences, active involvement, and price fairness to increase tourist satisfaction and trust as prerequisites for revisit intention. Future research is recommended to add the think and relate dimensions and test the model on more diverse destinations and tourist segments.
Attraction, Environment, Quality of Activities, and Convenience as Predictors of Revisit Intention through Tourist Satisfaction of Visitors to Pakuhaji Destination Nadhia Noor Kamila; Yadi Ernawadi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9571

Abstract

This study aims to analyze the influence of tourist perception which includesattraction, staff service, facilities, information, environment, quality of activities,and cconvenienceagainst revisit intentiontourists to the Pakuhaji tourist destination viatourist satisfactionThis study used a survey method involving tourists who had visited the Pakuhaji tourist destination at least once. The data analysis technique used wasstructural equation modeling(SEM) using SmartPLS software version 3.0. Based on the results of hypothesis testing, it was found that revisit intention is influenced by attraction, environment, quality of activities, and convenience through tourist satisfaction. The novelty in this study lies in the development of a tourist perception model by incorporating quality of activities and convenience which are hypothesized to tourist satisfaction which has not been found in the context of activity-based tourist destinations in Indonesia. The researchers hope that the findings of this study can contribute to the development of tourist behavior studies and become a consideration for Pakuhaji tourist destination managers in designing strategies that can increase tourist revisit intention.
Pengaruh Brand Sensory Experience, Brand Cognitive Experience dan Perceived Behavioral Control melalui Attitude Toward Behavior dan Subjective Norm Rindi Rahmawati; Yadi Ernawadi
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 8 No. 6 (2025): Journal Of Administration and Educational Management (ALIGNMENT)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/mf10x419

Abstract

This study aims to analyze the influence of brand sensory experience and brand cognitive experience on repurchase intention through attitude toward behavior and subjective norms, as well as the influence of perceived behavioral control on repurchase intention, both directly and through attitude toward behavior, among consumers of 600 ml bottled AMDK Club in Cimahi City. The research method used a quantitative survey approach, using a questionnaire as a data collection tool. The study sample consisted of 130 respondents selected using a purposive sampling technique, with the criteria of having consumed AMDK Club at least five times and being at least 17 years old. Data analysis was performed using variance-based Structural Equation Modeling (SEM) with the assistance of SmartPLS 3.0 software. The results showed that brand sensory experience had a positive effect on subjective norms and attitudes toward behavior, and an indirect effect on repurchase intention through these two variables. Brand cognitive experience had a positive effect on subjective norms and an indirect effect on repurchase intention through subjective norms, but not through attitudes toward behavior. Furthermore, perceived behavioral control has a positive influence on attitudes toward the behavior and repurchase intentions, as well as an indirect influence on repurchase intentions through attitudes toward the behavior. The conclusion of this study is that AMDK Club consumers' repurchase intentions are significantly influenced by sensory and cognitive brand experiences through psychological mechanisms within the Theory of Planned Behavior framework. Therefore, brand experience enhancement and ease of consumption are important factors in increasing consumer repurchase intentions.  Keywords: Brand Sensory Experience, Brand Cognitive Experience, Perceived Behavioral Control, Repurchase Intention, Theory of Planned Behavior
Co-Authors Abellya Febriyana Adella Nilam Ayu Anjani Adialita, Tania Agung Pratama Ahmad, Lukni Burhanudin Alda Tiara Putri Amel Sulawati Amelia, Winda Ardiansyah, Mochamad Haikal Ariq Nasharullah Bernadia Cantika Putri Cevi Tri Kusumah Wardani Darmatin, Ola Desmiza, Desmiza Desna Fitriyani Destianti Rahayu Putri Suripto Dewi Komala Dhameria, Vita Echa Reva Ferisca Elsa Revina Gultom Fauzan Kamil Akbar Fauzan, Nayandra Adi Bayu Fegaretha Gamandari Fina Syaidah Fitria Noviyanti Frandita Ahmad Zulfadhli Geraldine, Jeane Ghea Revina Wigantini Gusdinar Dwi Putra Hardiansyah Hardiansyah Haris Fadillah Hariyadi Triwahyu Putra Hasanah, Fauziyyah Ummul Herawati, Siti Ilahi, Lia Rizki Ilahi, Mareta Herliana Sari Nur Maulani Puji Lestari Mohammad Vahreza Al-Pahlawi Muhamad Syahrul Ramdani Muhamad Zidane Zulfikar Muhammad Hilmy Muhammad Zulfi Manhaj Nujumil Ihsan Nadhia Noor Kamila Nisrina Hanifa Azmi Novianti, Dea Nuraeni, Leni Afni Nurmansyah, Abdul Ahmad Hafidh Nurtjahjadi, Edi Nurzahra, Aprilianti Dewi Putri Lana Andhini Putri Saniah Nur Fadhillah Rafi'ul Huda, Muhammad Regina Rahma Purnama Retno Ardilla Pertiwi Rieke Nurul Garini Riksa Dinasti Sundari Rindi Rahmawati Ryska Amelia Sabyla Sabila, Azzahra Prilly Salsabila, Rasikah Agustin Sandhy Putra Apriliansyah Sarah Ayu Anggita Novita Sari Septiarini, Eka Sigarlaki, Faizal Fardhani Sihombing, Monica Anija Elizabeth Silvia Yunita Putri Sumiyati, Euis Eti Supriyadi, Cecep Suryani Taufik, Dena Syafa Tasya Fahira Tania Julianti Wulan Isma Aulia Bilqis Wulandari Hartana Mukti Wulandari, Bela Amanda Yudianto, Bimo