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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Alignment: Journal of Administration and Educational Management Jurnal Administrasi dan Manajemen Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Al-Kharaj: Journal of Islamic Economic and Business Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) Jurnal Abdimas Kartika Wijayakusuma Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage Jurnal Fokus Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) IIJSE
Yadi Ernawadi
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ANTESEDEN BRAND LOYALTY HAND & BODY LOTION CITRA Fitriyani, Desna; Ernawadi, Yadi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6380

Abstract

Studi ini dilakukan untuk mengevaluasi dampak sensory experience dan functional experience terhadap brand loyalty melalui peran customer attitude serta customer trust sebagai mediator. Penelitian ini berlandaskan cognitive appraisal theory (CAT) yang menjelaskan bahwa persepsi kognitif individu terhadap stimulus yang terbentuk dari brand experience dapat membangun attitude dan trust yang kemudian berimplikasi pada timbulnya brand loyalty. Metode yang digunakan adalah survei dengan teknik pengumpulan data menggunakan kuesioner online. Sampel dalam penelitian ini adalah 100 responden yang memiliki brand experience menggunkan hand & body lotion Citra. Data dianalisis menggunakan pendekatan structural equation modeling-partial least squares (PLS-SEM) dengan bantuan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa sensory experience dan functional experience berpengaruh positif terhadap customer loyalty yang dimediasi oleh consumer attitude dan consumer trust. Secara ilmiah, temuan ini memperkuat validitas cognitive appraisal theory (CAT) dalam menjelaskan mekanisme psikologis pembentukan brand loyalty melalui evaluasi pengalaman konsumen. Secara manajerial, hasil penelitian ini mengimplikasikan bahwa pemasar perlu menekankan konsistensi kualitas functional experience dan sensory experience produk untuk membangun consumer attitude, consumer trust, serta brand loyalty secara berkelanjutan.
ANTESEDEN DAN KONSEKUENSI PLACE ATTACHMENT TERHADAP REVISIT INTENTION WISATAWAN LEMBANG PARK & ZOO KABUPATEN BANDUNG BARAT Darmatin, Ola; Ernawadi, Yadi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3749

Abstract

Tujuan penelitian ini adalah menguji pengaruh memorable tourism experiences terhadap revisit intention yang dimediasi oleh place attachment wisatawan Lembang Park & Zoo Kabupaten Bandung Barat. Sebanyak 160 responden yang berpengalaman mengunjungi Lembang Park & Zoo berpartisipasi dalam penelitian ini. Metode cross-sectional atau one shot digunakan untuk mendapatkan data. Instrumen penelitian ini telah dinyatakan lulus uji validitas dan reliabilitas. Teknik analisis data yang digunakan adalah structural equation modelling (SEM) dengan bantuan SmartPLS versi 3.0. Dari sembilan belas hipotesis penelitian yang diusulkan, sembilan diantaranya memiliki pengaruh yang positif. Hedonism, refreshment, meaningfulness, dan involvement, berpengaruh secara langsung dan tidak langsung terhadap revisit intention. Penambahan place attachment sebagai anteseden dari revisit intention merupakan pengembangan dari model konseptual pada penelitian sebelumnya.
DESTINATION IMAGE DAN PLACE ATTACHMENT SEBAGAI ANTESEDEN DESTINATION LOYALTY WISATAWAN PANTAI PANGANDARAN JAWA BARAT Hardiansyah, Hardiansyah; Ernawadi, Yadi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3750

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh destination image terhadap destination loyalty yang dimediasi oleh place attachment wisatawan Pantai Pangandaran Kabupaten Pangandaran. Sebanyak 120 responden yang berpengalaman mengunjungi Pantai Pangandaran berpartisipasi dalam penelitian ini. Metode cross-sectional atau one shot digunakan untuk mendapatkan data. Instrumen penelitian ini dinyatakan lolos uji validitas dan reliabilitas. Teknik analisis data yang digunakan adalah structural equation modelling (SEM) dengan menggunakan tool SmartPLS versi 3.0. Dari tujuh hipotesis penelitian yang diusulkan, semua hipotesis didukung oleh data empiris. Hasil peneltian ini menunjukan bahwa destination image berpengaruh positif terhadap destination loyalty yang dimediasi oleh place attachment. Penambahan variabel place attachment sebagai anteseden dari destination loyalty merupakan pengembangan dari model kenseptual pada penelitian sebelumnya.
ANTECEDENT CONTINUANCE RESIDENT COMMITMENT KOTA CIMAHI Wulandari, Bela Amanda; Ernawadi, Yadi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4171

Abstract

This research aims to examine the influence of place image on the continuance resident commitment, which is mediated by resident satisfaction and place attachment among residents of Cimahi City. The cross-sectional or one-shot method was used to obtain data. The research instrument has been tested for validity and reliability through measurements of convergent validity, discriminant validity, and composite reliability. A total of 180 city residents living in Cimahi participated in this study. The data analysis technique used in this study was structural equation modeling (SEM) with the assistance of SmartPLS version 3.0. Out of nineteen proposed research hypotheses, twelve were supported by empirical data. The results of this study indicate that leisure and shopping facilities, social environment, and community services positively affect resident satisfaction. In contrast, physical appearance and ambient and community services positively impact place attachment. Resident satisfaction positively affects place attachment and continuance of resident commitment. In contrast, resident satisfaction mediates the effect of leisure and shopping facilities and community services on the continuance of resident commitment. Place attachment mediates the impact of physical appearance and ambient and community services on the continuance of resident commitment. In this study, the previous conceptual model was developed by testing the fourth dimension of place image, adding resident satisfaction as an intervening variable, and using continuance resident commitment as a dependent variable.
Brand Personality dan Brand Trust Sebagai Anteseden Brand Loyalty Studi Konsumen Sepatu Sport Puma di Bandung Yudianto, Bimo; Ernawadi, Yadi
JURNAL ADMINISTRASI & MANAJEMEN Vol 14, No 2 (2024): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v14i2.3837

Abstract

Penelitian ini untuk menguji pengaruh brand personality terhadap brand loyalty melalui brand trust konsumen sepatu Puma di Kota Bandung. Instrumen penelitian ini telah dinyatakan lulus uji validitas dan reliabilitas. Instrumen tersebut digunakan sebagai alat pengumpulan data dari 97 responden. Pendekatan pengumpulan data yang digunakan yaitu cross-sectional atau one shot study. Analisis data dilakukan melalui structural equation modelling (SEM) dengan bantuan SmartPLS versi 3.0. Ke 4 hipotesis penelitian yang diusulkan berhasil didukung data empiris. Temuan penelitian ini menunjukkan bahwa brand personality berpengaruh secara langsung dan tidak langsung terhadap brand loyalty melalui brand trust. penelitian ini untuk memberikan solusi atas rendahnya brand loyalty konsumen sepatu Puma di Kota Bandung maka penting bagi manajer perusahan untuk memahami faktor-faktor apa saja yang dapat meningkatkan brand loyalty.
Peran Kritis Tourist Engagement dalam Meningkatkan Revisit Intention Wisatawan Taman Mini Indonesia Indah Amelia, Winda; Ernawadi, Yadi
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1663

Abstract

The aim of this research is to examine the influence of destination image, tourist engagement, and destination attributes on revisit intention through the memorable tourist experience of Taman Mini Indonesia Indah tourists. A total of 150 respondents who had experience visiting Taman Mini Indonesia Indah participated in this research. The cross-sectional or one shot method is used to obtain data. The research instrument has been declared to have passed the validity and reliability tests. The data analysis technique used is structural equation modeling (SEM) using Smart-PLS version 3.0. Of the ten proposed research hypotheses, nine of them have a positive influence. Destination image, tourist engagement, and destination attributes have a direct and indirect influence on revisit intention. The addition of destination attribute variables as a consequence of revisit intention is a development of the conceptual model in previous research.
Emotional Experience, Destination Image, Tourist Satisfaction Sebagai Antaseden Revisit Intention Wisatawan Curug Cileat Subang Salsabila, Rasikah Agustin; Ernawadi, Yadi
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1691

Abstract

This study aims to examine the effect of emotional experience and destination image on revisit intention mediated by tourist satisfaction of Curug Cileat Subang tourists. 120 tourists who experienced visiting Curug Cileat Subang were involved as respondents. The cross sectional or one shot method was used to obtain data. This instrument has passed validity and reliability tests which include convergent validity, discriminant validity and composite reliability.The data analysis technique used is structural equation modeling (SEM) using SmartPLS version 3.0. From the thirteen hypotheses proposed, eight were supported by empirical data. With the results of this study emotional experience, cognitive image, affective image and unique image have a direct effect on revisit intention and affective image has an indirect effect on revisit intention through tourist satisfaction. Based on the results of this study, it is hoped that it can provide benefits for further researchers and the management of the object being assessed or a similar tourist industry related to designing strategies relevant to improving the quality of these attributes.
Antaseden dan Konsekuensi Dari Tourist Satisfaction Wisatawan Curug Tilu Leuwi Opat di Ciwangun Indah Camp Ilahi, Mareta Herliana Sari Nur; Ernawadi, Yadi
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1693

Abstract

The purpose of this study was to examine the effect of destination image on revisit intention mediated by tourist satisfaction Three Waterfalls of Leuwi Opat at Ciwangun Indah Camp. To achieve this goal, a survey method was used involving 120 respondents who were experienced in visiting tourist destinations that were the object of research. The data collection technique used is cross-sectional studies or one shot study. The instrument has passed the validity and reliability test which includes convergent validity, discriminant validity, and composite reliability. The data analysis technique used is structural equation modeling (SEM) using smartPLS tool version 3.0. From the ten proposed research hypotheses, there are four research hypotheses that are not supported by empirical data. The findings of this study show that unique image affects revisit intention, then affective image affects revisit intention through tourist satisfaction. The results of this study are expected to provide benefits for further research and for managers of objects assessed in the tourism industry that are similar to designing strategies relevant to improving the quality of these attributes.
Kontribusi Fun dalam Memediasi Pengaruh Memorable Tourism Experience terhadap Revisit Intention Wisatawan Sari Ater Hot Spring Kabupaten Subang Jawa Barat Sabila, Azzahra Prilly; Ernawadi, Yadi
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1647

Abstract

The aim of this research is to examine the influence of memorable tourism experiences on revisit intention, mediated by tourists' fun at Sari Ater Hot Springs, Subang Regency. 120 experienced visitors to Sari Ater Hot Springs participated in this study, conducted through a cross-sectional method or a one-time data collection. The instruments have undergone validity and reliability tests by examining convergent validity, discriminant validity, and composite reliability through outer model measurements. Data were analyzed using structural equation modeling (SEM) with SmartPLS version 3.0. Out of thirteen research hypotheses, eleven of them were supported by empirical data. Findings indicate that memorable tourism experiences positively influence fun, while fun, hedonism, and aesthetics positively impact revisit intention. Moreover, fun serves as a mediator between fun, meaningfulness, and aesthetics towards revisit intention. These findings are expected to contribute to future research and stakeholders in the tourism industry in designing relevant strategies to enhance the quality of these attributes.
KONTRIBUSI DESTINATION IMAGE DAN PERCEIVED VALUE DALAM MENINGKATKAN LOYALTY PENGUNJUNG TRANS STUDIO DI KOTA BANDUNG Ilahi, Lia Rizki; Ernawadi, Yadi
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 13, No 1 (2024): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v13i1.1898

Abstract

ABSTRAKMengacu pada sumber data yang diperoleh dari Top Brand Award (2023) diketahui bahwa pertumbuhan Top Brand Index (TBI) Trans Studio pada periode 2021-2022 mengalami penurunan sebesar 1,4%. Salah satu ukuran TBI adalah Commitment Share menunjukkan kekuatan merek dalam mendorong pelanggan untuk membeli kembali di masa mendatang. Fenomena tersebut dapat mengindikasikan terjadinya penurunan Loyalty pengunjung Trans Studio. Tujuan penelitian ini untuk menguji pengaruh destination image dan perceived value terhadap loyalty yang dimediasi oleh memorable tourism experience Trans Studio di Kota Bandung. Sebanyak 120 responden yang berpengalaman mengunjungi Trans Studio Bandung berpartisipasi dalam penelitian ini. Metode cross-sectional atau one shot digunakan untuk mendapatkan data. Instrumen telah lulus uji validitas dan reliabilitas yang meliputi convergent validity, discriminant validity, dan composite reliability. Teknik analisis data yang digunakan adalah structural equation modelling (SEM) dengan bantuan SmartPLS versi 3.0. Dari lima belas hipotesis penelitian yang diusulkan, dua belas diantaranya didukung oleh data empiris. Hasil penelitian menunjukkan bahwa destination image dan perceived value berpengaruh positif terhadap hedonism, refreshment, dan meaningfulness lalu hedonism dan meaningfulness berpengaruh positif terhadap loyalty serta hedonism dan meaningfulness memediasi pengaruh destination image dan perceived value terhadap loyalty. Hasil penelitian ini diharapkan dapat memberikan manfaat bagi penelitian selanjutnya dan pihak pengelola objek yang dinilai dan industri wisata pada umumnya.Kata Kunci: Destination image, perceived value, memorable tourism experience, loyalty.ABSTRACTReferring to the data source obtained from the Top Brand Award (2023), it is known that the growth of Trans Studio's top brand index (TBI) in the 2021-2022 period has decreased by 1.4%. One measure of TBI is commitment share, which shows the strength of the brand in encouraging customers to repurchase in the future. This phenomenon may indicate a decrease in the loyalty of Trans Studio visitors. The aim of this research is to examine the influence of destination image and perceived value on loyalty mediated by Trans Studio's memorable tourism experience in Bandung City. A total of 120 respondents who had experience visiting Trans Studio Bandung participated in this research. The cross-sectional or one shot method is used to obtain data. The instrument has passed validity and reliability tests which include convergent validity, discriminant validity and composite reliability. The data analysis technique used is structural equation modeling (SEM) with the help of SmartPLS version 3.0. Of the fifteen proposed research hypotheses, twelve are supported by empirical data. The results showed that, destination image and perceived value have a positive effect on hedonism, refreshment and meaningfulness, then hedonism and meaningfulness have a positive effect on loyalty and hedonism and meaningfulness mediate the effect of destination image and perceived value on loyalty. It is hoped that the results of this research will provide benefits for further research and the managers of the objects being assessed and the tourism industry in general.Keywords: Destination image, perceived value, memorable tourism experience, loyalty.
Co-Authors Abellya Febriyana Adella Nilam Ayu Anjani Adialita, Tania Agung Pratama Ahmad, Lukni Burhanudin Alda Tiara Putri Amelia, Winda Andhini, Putri Lana Ardiansyah, Mochamad Haikal Ariq Nasharullah Bilqis, Wulan Isma Aulia Cevi Tri Kusumah Wardani Darmatin, Ola Desmiza, Desmiza Destianti Rahayu Putri Suripto Dhameria, Vita Fauzan, Nayandra Adi Bayu Ferisca, Echa Reva Fina Syaidah Fitria Noviyanti Fitriyani, Desna Frandita Ahmad Zulfadhli Geraldine, Jeane Ghea Revina Wigantini Gusdinar Dwi Putra Hardiansyah Hardiansyah Hariyadi Triwahyu Putra Hasanah, Fauziyyah Ummul Herawati, Siti Ilahi, Lia Rizki Ilahi, Mareta Herliana Sari Nur Komala, Dewi Maulani Puji Lestari Mohammad Vahreza Al-Pahlawi Muhamad Syahrul Ramdani Muhamad Zidane Zulfikar Muhammad Hilmy Muhammad Zulfi Manhaj Nujumil Ihsan Nadhia Noor Kamila Nisrina Hanifa Azmi Novianti, Dea Nuraeni, Leni Afni Nurmansyah, Abdul Ahmad Hafidh Nurtjahjadi, Edi Nurzahra, Aprilianti Dewi Purnama, Regina Rahma Putri Saniah Nur Fadhillah Putri, Bernadia Cantika Rafi'ul Huda, Muhammad Retno Ardilla Pertiwi Rieke Nurul Garini Riksa Dinasti Sundari Sabila, Azzahra Prilly Salsabila, Rasikah Agustin Sandhy Putra Apriliansyah Sarah Ayu Anggita Novita Sari Septiarini, Eka Sigarlaki, Faizal Fardhani Sihombing, Monica Anija Elizabeth Silvia Yunita Putri Sulawati, Amel Sumiyati, Euis Eti Supriyadi, Cecep Suryani Taufik, Dena Syafa Tasya Fahira Tania Julianti Wulandari Hartana Mukti Wulandari, Bela Amanda Yudianto, Bimo