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All Journal Economic Education Analysis Journal Lingua Rima: Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Ilmiah Wahana Pendidikan Indo-MathEdu Intellectuals Journal Journal of Training and Community Service Adpertisi Journal of Biological Science and Education Nanggroe: Journal of Scholarly Service
Khaeriyah Khaeriyah, Khaeriyah
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Journal of Training and Community Service Adpertisi

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Pemberdayaan UMKM Melalui Digitalisasi: Meningkatkan Daya Saing Produk Lokal di Desa Bowong Cindea Kabupaten Pangkep Fatmawaty, A. St. Fatmawaty; Bijaksana, A. Muh. Arif Bijaksana; Buarlele, Luciana Buarlele; Khaeriyah, Khaeriyah
JOURNAL OF TRAINING AND COMMUNITY SERVICE ADPERTISI (JTCSA) Vol. 4 No. 3 (2024): Oktober 2024
Publisher : ADPERTISI

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Abstract

Empowering Micro, Small and Medium Enterprises (MSMEs) through digitalization is astrategic step to improve the competitiveness of local products in Indonesia, especially in rural areas. This research aims to explore the application of digitalization in improving thecompetitiveness of local products in Bowong Cindea Village, Pangkep Regency. The method used in this research is a combination of qualitative and quantitative approaches, with data collection through in-depth interviews, participatory observation, surveys, and documentation studies. The research respondents consisted of MSME players in Bowong Cindea Village as well as other related parties, such as training institutions and village government. The results show that the use of ecommerce platforms and social media significantly increases market reach and sales of local products. However, challenges such as limited internet access, lack of digital understanding, and limited capital for technology investment are still obstacles. Nonetheless, digitalization is proven to have a positive impact in improving the competitiveness and productivity of MSMEs in these villages. This study provides recommendations for policy makers and related parties to strengthen digital infrastructure, provide ongoing training, and encourage MSME participation in digitalplatforms to expand the market for local products.
Co-Authors Altifianuri, Fazrilhiani Amir Mahmud Bijaksana, A. Muh. Arif Bijaksana Dewi, Mayang Santika Fatmawaty, A. St. Fatmawaty Fitri Amalia Hatidja, St. Hatidja Ilham Fahmi, Ilham Insani, Galang Habib Luciana Buarlele Mislia, Mislia Muli Umiaty Noer Nugraha, Rizki Nurul Nur, Rizki Amalia Nurmi Nonci Palangkey, Budi Setiawati Ulya, Neng Wulan, Wulan