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All Journal Suar Betang Soeropati: Journal of Community Service Jurnal Abdi Panca Marga Society: Jurnal Pengabdian Masyarakat Indonesian Journal of Community Diversity and Engagement Indonesian Journal of Contemporary Multidisciplinary Research Innovative: Journal Of Social Science Research MAJAPAHIT POLICY Philosophiamundi : Journal of Global Humanistic Studies Pawitra Komunika: Jurnal Komunikasi dan Sosial Humaniora
Ningsih, Masnia
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Journal : Society: Jurnal Pengabdian Masyarakat

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Empowerment of Women-Led MSMEs in Mojokerto through Artificial Intelligence Training to Improve Product Marketing Communication Skills Dewi, Ratnainingrum Zusyana; Ningsih, Masnia; Utama, Jenny Yudha
Society : Jurnal Pengabdian Masyarakat Vol 4, No 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.613

Abstract

This community service initiative aims to empower women-managed Micro, Small, and Medium Enterprises (MSMEs) in Mojokerto, Indonesia, by improving their digital marketing communication skills through the practical application of Artificial Intelligence (AI) tools. Despite their crucial contribution to the economy, many women entrepreneurs face barriers in adopting digital technologies, which limits their market reach and business growth. Through a collaboration with the Mojokerto Cooperative Office and the Gerakan Majapahit Muda, supported by Microsoft and the Ministry of Digital Communications, the program trained 45 women entrepreneurs using a community-based participatory approach. A tailored three-day AI training module introduced tools such as ChatGPT, Canva, and WhatsApp Bots, followed by a two-month online mentorship. Results showed significant improvements in AI literacy, marketing content quality, customer engagement, and business performance. Notably, social media interactions and online product orders increased, with several entrepreneurs reporting up to 30% sales growth. The program also fostered peer learning and collective support among participants. While challenges such as limited internet access and resistance to technology were encountered, they were mitigated through inclusive teaching strategies. The project demonstrates the transformative potential of AI training in enabling inclusive, sustainable development for women entrepreneurs in semi-urban areas.
Empowerment of Women-Led MSMEs in Mojokerto through Artificial Intelligence Training to Improve Product Marketing Communication Skills Dewi, Ratnainingrum Zusyana; Ningsih, Masnia; Utama, Jenny Yudha
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.613

Abstract

This community service initiative aims to empower women-managed Micro, Small, and Medium Enterprises (MSMEs) in Mojokerto, Indonesia, by improving their digital marketing communication skills through the practical application of Artificial Intelligence (AI) tools. Despite their crucial contribution to the economy, many women entrepreneurs face barriers in adopting digital technologies, which limits their market reach and business growth. Through a collaboration with the Mojokerto Cooperative Office and the Gerakan Majapahit Muda, supported by Microsoft and the Ministry of Digital Communications, the program trained 45 women entrepreneurs using a community-based participatory approach. A tailored three-day AI training module introduced tools such as ChatGPT, Canva, and WhatsApp Bots, followed by a two-month online mentorship. Results showed significant improvements in AI literacy, marketing content quality, customer engagement, and business performance. Notably, social media interactions and online product orders increased, with several entrepreneurs reporting up to 30% sales growth. The program also fostered peer learning and collective support among participants. While challenges such as limited internet access and resistance to technology were encountered, they were mitigated through inclusive teaching strategies. The project demonstrates the transformative potential of AI training in enabling inclusive, sustainable development for women entrepreneurs in semi-urban areas.
Co-Authors A.H.Lailin, Moch. Ichdah Ahmad Syaifuddin Aisyul Jannah, Istishfa Astutik, Dewi Maharani Azizah, Nabila Rizki Dewi, Ratnainingrum Zusyana Dewi, Ratnaningrum Zusyana Dwi Magfiroh, Rizky Dyah, Atika Isnaining Estina, Hajar Haqiqi, Tsabbith Ikhmaddi Hasan Fadli, Hasan Hayau Lailin, Moch. Ichdah Asyarin Intan Nurindar Wardani Isnaini, Nurdiana Fitri Lailin, Moch. Ichdah Asyarin Hayau Lailiyah, Fatihatul M.I.A.H. Lailin Mas Muhammad Idris, Mas Muhammad Melliana, Windika Anugra Pangestika, Oktavia Prastyowati, Andriyani Putra, Ricky Suryan Ramadhani , Rakhmad Saiful Ramadhani, Rakhmad Saiful Tiyas Dervi Anggraini Utama, Jenny Yudha Wangi, Gayatri Mawar Yusvia, Dini Eka Zusyana Dewi, Ratnaningrum