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All Journal Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Administrasi Perkantoran dan Kesekretariatan JIMIA
Erick Ivan Gian
Universitas Pertamina
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Immunology & microbiology Languange, Linguistic, Communication & Media

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PENGARUH CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA CV PANYILEUKAN BANDUNG Erick Ivan Gian; Ida Bagus Alit Ksama Putra; Ridha Rahim Allibani; Hendriady de Keizer H; Risna Haryati; Putri Dwi Novrina; Fitriani Fajar
Jurnal Ilmiah Magister Ilmu Administrasi Vol. 17 No. 1 (2023): Jurnal Ilmiah Magister Ilmu Administrasi - JIMIA
Publisher : Universitas Nurtanio Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56244/jimia.v17i1.681

Abstract

This study aims to examine the effect of: (1) brand image and promotion on purchasing decisions, (2) brand image on purchasing decisions, (3) promotion on purchasing decisions. The research design used in this research is causal quantitative research. In this study, the research subjects were customers who shopped at CV Panyileukan and the objects of research were brand image, promotions and purchase decisions. The population taken in this study is all consumers who shop at CV Panyileukan which amounts to 60 customers. Data were collected by interviews, document recording and questionnaire methods, then analyzed by multiple regression analysis. The results showed that: (1) brand image and promotion had a significant effect on purchasing decisions, (2) brand image had a significant effect on purchasing decisions, (3) promotion had a significant effect on purchasing decisions.
PENGARUH KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA HOTEL ILOS BANDUNG Erick Ivan Gian; Ida Bagus Alit Ksama Putra; R Maman R Maman Nurochman; Priatna Kesumah; Risna Haryati; Putri Dwi Novrina; Hanny Arifin
Jurnal Ilmiah Magister Ilmu Administrasi Vol. 17 No. 1 (2023): Jurnal Ilmiah Magister Ilmu Administrasi - JIMIA
Publisher : Universitas Nurtanio Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56244/jimia.v17i1.682

Abstract

This study aims to examine the effect of: (1) service quality, price and location on consumer satisfaction, (2) service quality on consumer satisfaction, (3) price on consumer satisfaction, (4) location on consumer satisfaction. The research design used in this research is causal quantitative research. In this study, the research subjects were consumer who visited Hotel Ilos Bandung and the objects of research were service quality, price, location and consumer satisfaction. The population taken in this study were all consumer who visited the Ilos Bandung Hotel which amounts to 35 people. Data were collected by interviews, document recording and questionnaire methods, then analyzed by multiple regression analysis. The results showed that: (1) service quality, price and location had a significant effect on consumer satisfaction, (2) service quality had a significant effect on consumer satisfaction, (3) price had a significant effect on consumer satisfaction, (4) location had a significant effect on consumer satisfaction.
ANALISIS FAKTOR-FAKTOR KEPUASAN PELANGGAN PADA CV ELZAYN COMMUNICATION Erick Ivan Gian; Ida Bagus Alit Ksama Putra; Yunyun Ratna H; Siti Nuraeni; Risna Haryati; Putri Dwi Novrina; I Putu Ajie Windu Kertayoga
Jurnal Ilmiah Magister Ilmu Administrasi Vol. 17 No. 1 (2023): Jurnal Ilmiah Magister Ilmu Administrasi - JIMIA
Publisher : Universitas Nurtanio Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56244/jimia.v17i1.684

Abstract

This study aims to examine the effect of: (1) product quality on customer satisfaction, (2) service quality on customer satisfaction, (3) price on customer satisfaction. The research design used in this study is a causal quantitative research. In this study, the research subjects were customers at CV Elzayn Communication and the objects of research were service quality, price and customer satisfaction. The sample in this study amounted to 105 customers. Data were collected by interviews, document recording and questionnaire methods, then analyzed by multiple regression analysis. The results showed that: (1) product quality had a significant effect on customer satisfaction, (2) service quality had a significant effect on customer satisfaction, (3) price had a significant effect on customer satisfaction.
Co-Authors Achmad Ridwan Deskana Fitriani Fajar Gunardi Hanny Arifin Hendriady de Keizer H I Putu Ajie Windu Kertayoga Ida Bagus Alit Ksama Putra Kasih, Ni Luh Sri Luh Sri Kasih Parapaga, Florentina Blandina priatna kesumah Putri Dwi Novrina R Maman R Maman Nurochman Ridha Rahim Allibani Risna Haryati Satria, Hendy Siti Nuraeni Sugiyanto Ikhsan Yunyun Ratna H