Article Per Year (5 Year)
p-Index From 2020 - 2025
2.092
P-Index
This Author published in this journals
All Journal Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal Manajemen JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) ProBisnis : Jurnal Manajemen Istifkar: Media Transformasi Pendidikan Jurnal Pengabdian Masyarakat AL-Ikhtiar : Jurnal Studi Islam International Journal of Information Technology and Business Mumtaza: Journal of Community Engagement
Muhammad Bahrul Ulum
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Manajemen

 1 
PENGARUH KUALITAS PRODUK DAN KESESUAIAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK EMINA Yeni Yeni; Siti Komariah Hildayanti; Muhammad Bahrul Ulum
Jurnal Manajemen Vol 11 No 2 (2023): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v11i2.907

Abstract

This study aims to determine the effect of product quality and price suitability on purchasing decisions for Emina products at Guardian in Palembang Square Mall, the sample used was guardian consumers who had the following criteria: consumers of Emina’s products, women who have visited and bought Emina’s products at Guardian Palembang Square, women who are currently still using Emina’s products. Sampling in this study were 85 respondents as a sample. Data collection techniques by distributing questionnaires via Google Form. Based on the results of the t test analysis on the product quality variabel, the probability value (sig) is 0.000 <0.05 and the t count value is 9.045 > t table 1.663, so it can be interpreted that product quality partially affects the decision to purchase Emina products. In the price suitability variabel, it is known that the sig value is 0.000 < 005 and the tcount value is 4.747 > t table 1.663, so it can be concluded that price suitability partially affects the decision to purchase Emina products. The results of the F test analysis obtained an Fcount value of 172,805 > F table 3.96 with a significance of 0.000, it can be concluded that the product quality and price variabels simultaneously have a significant effect on the Purchasing Decision variabel.
Co-Authors Ahmad Hisyam Assibli Ali Manshur Anjani Dzikry Ilahana April Firman Daru Basworo Ardi Pramono Dian Rif’iyati Diyaana Hadad Elsa Elsa Endah Dewi Purnamasari Eriska Aprilia Ersa Dinda Eva Kurnia Setiawan Fauziah Afriyani Fina Zaidatul Istiqomah Hamid Halin Indah Nofita Sari Junata, Reonald Luthfiyatun Nisa M.Mahbubi Moh. Abdul Qohar Mutiara, Mega Primasari Fitria PUTRI WULANDARI Putri, Shinta Nadya Ridwan Gunawan Rosid, Abdur Roswaty Roswaty Roswaty Siti Komariah Hildayanti Syaputri, Ayu Geby Gisela Yeni Yeni Zacky Al-Ghofir El-Muhtadi Rizal