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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Satyagraha Journal of Tourism and Economic Ilomata International Journal of Management Jurnal Dehasen Untuk Negeri International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Journal of International Conference Proceedings Jurnal REKOMEN (Riset Ekonomi Manajemen)
Hubertina Karolina Ngarbingan
Tourism Study Program, Faculty Of Economics, Universitas Terbuka
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Strategies to Encourage the Acceleration of Circular Economic Practices Among Youth Play as Agent of Change Maya Maria; Anisa Zahwa Akbara; Hubertina Karolina Ngarbingan; Ginta Ginting
International Journal of Applied Business and International Management Vol 8, No 3 (2023): December 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i3.2529

Abstract

The implementation of the Circular Economy (Reduce, Reuse, Recycle, Recovery, and Repair) in Indonesia is having difficulties, various problems still arise, especially related to readiness to change behavior patterns. Gap research from various sources indicates that building awareness from the end user aspect is important for more in-depth investigation, especially related to the motivators and obstacles to implementing a circular economy. As agents of change, the younger generation is one group concerned about implementing circular economy practices. The younger generation is the ideal basis for becoming agents of change who play the role of players as well as consumers of the future. This research is intended to investigate to what extent the role of the younger generation (attitudes, norms, intentions, behavior) can be a trigger factor for strengthening the role as agents of change (willingness to participate). This research involved 253 young people from various regions in Indonesia. Through SEM-LISREL analysis to test the modeling, several interesting things were found, namely: 1) intention and behavior are strong determinants of forming awareness to participate in becoming agents of change that support positive attitudes to implement circular economy practices, 2) there are indications the poor aspect of the norm to encourage agents of change. The findings can complete the research gap that changes the role of the younger generation to be accelerators of Circular Economy practices in the future.
Understanding the Antecedents and Consequences of Residents’ Attitudes Toward Tourism Development and Environmental Responsibility in Community-Based Tourism Villages: A Sustainable Tourism Perspective Sri Ismulyati; Hubertina Karolina Ngarbingan; Ike Janita; Ginta Ginting
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 1 (2026): February 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i1.4316

Abstract

The development of sustainable tourism has become a central focus in the tourism sector. While its economic benefits are well recognized, tourism must also take responsibility for maintaining environmental sustainability. Despite its positive impacts, tourism can also bring negative effects on the environment. To support the development of environmentally responsible tourism strategies, this study proposes a model that integrates two theoretical approaches: Norm Activation Theory (NAT) and the Theory of Planned Behavior (TPB). Conceptually, this research aims to develop and test a model that provides a more comprehensive understanding of the factors shaping community attitudes toward responsible tourism development from the supply-side perspective. This study involved 165 respondents who are residents of three tourism villages in the Special Region of Yogyakarta (DIY): (1) Nglanggeran Tourism Village (Gunungkidul Regency), (2) Krebet Tourism Village (Bantul Regency), and (3) Kelor Tourism Village (Sleman Regency). The sampling technique used was non-random purposive sampling, and data were analyzed using SmartPLS to examine the relationships among variables. The results show that the intention of local communities in tourism villages to behave in an environmentally responsible way is strongly influenced by a combination of personal and social factors. Personal norms, which reflect individuals’ internal values, are found to be the strongest drivers in shaping positive attitudes toward environmental responsibility. These positive attitudes, in turn, become key predictors of the intention to act responsibly toward the environment. Social norms, or the expectations of the surrounding community, also play a role in encouraging pro-environmental attitudes, although their influence is weaker than that of personal norms. Moreover, perceived behavioral control is also important, as individuals’ confidence in their ability to carry out environmentally responsible actions significantly affects their intentions. The study further reveals a significant mediating effect, showing that personal and social norms indirectly influence behavioral intentions through attitudes. This finding highlights that attitude serves as a vital link that translates personal values and social influences into concrete intentions to act responsibly.
Analysis The Motivation Of Makam Pangeran Jayakarta Visitors As A Religious Tourism Site In Jakarta Rizky Rivaldi Afgani; Hubertina Karolina Ngarbingan
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.8011

Abstract

In recent years, religious tourism has experienced significant growth in various regions of Indonesia. Tourists nowadays not only seeking spiritual experiences but also looking to dive into the historical aspects of the locations they visit. This study aims to analyze the potential of religious tourism at the Makam Pangeran Jayakarta, and understand the internal and external motivations as well as the experiences visiting the Makam Pangeran Jayakarta from visitors perspective. This research employs a qualitative approach, using a descriptive design. Data collection methods include observation, interviews, and documentation. Data analysis uses the SWOT model for the tourism sector developed by Yoeti. This research is expected to provide insights and information to public about the existence of religious tourism destination in the future.
Antecedents and Impacts of Digital Customer Experience in Youth E-Commerce Engagement Zulfahmi Zulfahmi; Hubertina Karolina Ngarbingan; Ginta Ginting; Maya Maria
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 9, No 1 (2026): February 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v9i1.4313

Abstract

To analyze the antecedents and implications of digital customer experience. The proposed research model integrates several theories and approaches, namely 1) Information Integration Theory (IIT), 2) Multi Attribute Theory (MAUT), 3) Value Co-Creation Theory, 4) Theory of flow. From the integration of these theories and concepts, the variables used in the modeling are: online flow, value co-creation, digital customer experience, and customer loyalty. This study involved 182 respondents  (young people aged 17 to 45), living in Jakarta and its surrounding cities. Data were processed using Smart-PLS to determine the relationships between variables. The results show that online flow state significantly influences value co-creation, and value co-creation influences digital customer experience. An interesting finding from this research is that digital customer experience and online flow state can be proven to significantly influence customer loyalty. The hypothesis test examines the indirect effect of online flow state on customer loyalty through two consecutive mediators: value co-creation and digital customer experience. The results indicate a significant double mediation effect. To achieve customer loyalty in the context of e-commerce, companies need to strategically create engaging online experiences (trigger flow), encourage active customer participation in value creation, and ultimately, ensure that all of this results in a superior digital customer experience. Based on the research findings, the following recommendations are: a) Prioritize Experience Design that Inspires "Flow": invest more in immersive, intuitive, and seamless user interface/user experience design. Use gamification elements, intelligent personalization, and responsive interactions to minimize distractions and maximize user engagement., b)  Facilitate and Reward Value Co-Creation: create and optimize platforms that enable active customer participation. This could take the form of an active community forum, an easily accessible and rewarded product review system, a publicly accessible "wishlist" or "product idea" feature, or even a limited co-design program for new products or features. Ensure customer contributions are visible and valued., c) 1) Improve the Quality of the Digital Customer Experience Comprehensively: Companies must continuously audit and improve every digital touchpoint. This includes page load speed, design responsiveness across devices, digital customer service efficiency (AI chatbots, live chat), transaction security, and branding consistency across platforms.
ENHANCED THE ROLE OF YOUTH IN PARTICIPATING THE SUCCESS OF GREEN ECONOMIC PRACTICES: BEHAVIORAL PERSPECTIVE BASED MODEL Maya Maria; Ginta Ginting; Anisa Zahwa Akbara; Hubertina Karolina Ngarbingan
Journal of The Community Development in Asia Vol 6, No 3 (2023): September 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2525

Abstract

Indonesia has a population of 270 million people and will face tough challenges in obtaining Sustainable Development Goals, especially related to Responsible Consumption and Production (RCP). The Indonesian government created a National Action Plan to achieve sustainable consumption and production patterns, namely increasing economic welfare, reducing resource use, and improving quality of life. To accelerate the call for RCP, encouraging the role of the younger generation to participate in implementing the best of green economic practices is the right strategy. This research is intended to get an overview of the extent to which the younger generation wants to participate from a behavioral angle (green economy consumers). Respondents involved in the study were 229 young people from various regions in Indonesia. Interesting results were obtained from the research model, indicating that intention strongly influences behavior and impacts willingness to participate using the SEM-Lisrel analysis. However, the awakening of intentions among the younger generation is mostly influenced by positive attitudes, while the norms and perceptions do not show strong indications of their influence. These findings form a strong basis for the development of behavioral research that can answer the research gap involving the younger generation to act as green consumers in a proven way. The younger generation can be environmentally responsible consumers by using eco-friendly products.
Sustainable Practices in Food Service Management: Exploring Eco-Friendly Restaurants in Indonesia Tourism Cities Anisa Zahwa Akbara; Andy Mulyana; Hubertina Karolina Ngarbingan
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 1 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i1.2361

Abstract

 Sustainable practices in the food service industry are gaining prominence in tourism-driven Indonesian cities like Jakarta, Bandung, and Labuan Bajo (East Nusa Tenggara), where restaurants significantly impact the environment. Therefore, this study examines sustainable practices in food service management by exploring eco-friendly restaurants in Indonesia's tourism cities through a quantitative research approach. An online questionnaire was distributed, collecting responses from 257 participants to assess the impact of Sustainable Sourcing Ingredients, Waste Management Practices, and Energy Efficiency Measures on Customer Perception, with Customer Experience acting as a moderate variable. The results show that sustainable sourcing, waste management, and energy efficiency significantly influence customer perception of eco-friendly restaurants. Customer experience further strengthens these relationships. The study emphasizes the need for better communication and transparency, suggesting tools like eco-labeling, storytelling, and digital engagement. It offers valuable insights from a developing tourism context to support sustainable food service management and promote responsible consumer behavior.
Exploring the Customer Journey and Experience in the Digital Banking Era Through the Lens of Online Flow State Sri Ismulyati; Maya Maria; Hubertina Karolina Ngarbingan; Ginta Ginting
International Journal of Applied Business and International Management Vol 10, No 3 (2025): December 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v10i3.4543

Abstract

The rapid digitalization of banking services enhances transaction speed, security, and convenience; however, challenges persist in technology acceptance, regulatory readiness, and the optimization of Digital Customer Experience (DCX), particularly among younger consumers. This study develops and empirically tests a comprehensive model explaining the antecedents and consequences of DCX in digital banking. By integrating Information Integration Theory, Multi-Attribute Utility Theory, Value Co-Creation Theory, Attitude–Behavior Context Theory, and Flow Theory, the study proposes Online Flow State as a central mediating mechanism linking service attributes and behavioral outcomes. A quantitative approach was employed, with data collected from 214 young digital banking users in Jakarta and surrounding areas using purposive non-probability sampling. Structural Equation Modeling with Partial Least Squares (SEM-PLS) was applied for hypothesis testing. The results indicate that Awareness and Knowledge, Technology and Innovation, and User Interface significantly influence Online Flow State, which in turn strongly enhances DCX. Furthermore, DCX significantly increases Customer Loyalty both directly and indirectly through Value Co-Creation and Customer Engagement. However, Security and Ease of Use, as well as Speed, do not significantly affect Online Flow State. These findings underscore the importance of immersive digital experiences in fostering engagement and long-term loyalty
The Potential Development of Karang Tawulan Beach as a Tourism Destination in Tasikmalaya Regency Hubertina Karolina Ngarbingan; Nihan Lanisy; Anisa Zahwa
International Journal of Applied Business and International Management Vol 8, No 1 (2023): April 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i1.2054

Abstract

ABSTRACT As a maritime country, Indonesia has great potential to develop marine tourism. Biodiversity and socio-cultural diversity are unique and attractive to domestic and foreign tourists. Tasikmalaya is one of the regencies in West Java Province, which has several tourist attractions on the south coast, which are very beautiful and unspoiled. Known as one of the marine tourism in Tasikmalaya, Karang Tawulan Beach is one of the tourist destinations that has the potential to develop. However, the potential that exists has not been explored yet by the local government. Based on the condition of Karang Tawulan beach, the attractions, supporting facilities, and infrastructures require innovation by settled development planning, consistent implementation, and measurable and constructive evaluation. Therefore, this research aims to determine the potential that can be developed in Karang Tawulan Beach as a tourist destination in Tasikmalaya. This potential is categorized based on Cooper's theory (2000) including aspects of 4A, namely attractions, accessibility, amenities, and ancillary that are benchmarks for the development of a tourism destination. The research method used is descriptive qualitative. Data collection techniques used were interviews (in-depth interviews), observation, and triangulation. The data analysis method used is SWOT (Strength, Weakness, Opportunities, Thread) and AHP (Analytical Hierarchy Process). Keywords: SWOT, Sustainable TourismAnalytical Hierarchy Process.
Proposing the Model to Accelerate SMEs to Apply Green Economy Practices Through the Utilization of Social Crowdfunding Maya Maria; Hubertina Karolina Ngarbingan; Ginta Ginting; Sri Ismulyati
Ilomata International Journal of Management Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i4.1320

Abstract

Following Indonesia's commitment to promoting the achievement sustainable consumption and production practices (RCP- SDGs Number 12), a plan must be put in place to motivate important players (SMEs) to support the green economy. The limitations of SMEs in terms of funding to be able to implement green economic practices are accommodated through access to financial technology, namely social crowdfunding. To gain insight into how SMEs implement green economic practices by utilizing social crowdfunding, a survey was conducted on 75 SMEs use descriptive research design. The results of the descriptive analysis found that some SMEs have not been able to take advantage of social crowdfunding due to several reasons: not being able to access the right website, having requirements that are difficult to fulfill and their technology skills are not yet good. An interesting insight that was extracted from the results of this survey is the high level of confidence among SMEs that implementing green economic practices using social crowdfunding can improve business performance and are confident that they can overcome all difficulties. The proposed conceptual model can apparently be supported by research results which produce the proposition namely:" willingness to participate in implementing green economic practices using social crowdfunding needs to be driven by creating strong awareness and interest by triggering 3 important determinants, namely stakeholder management, community engagement and entrepreneurship strategy”. In the future, this conceptual modeling can be used to conduct quantitative research so that it can explore the facts in the field in a comprehensive manner.
Co-Authors Andriyansah . Andy Mulyana Anisa Zahwa Anisa Zahwa Akbara Anisa Zahwa Akbara Anisa Zahwa Akbara Chandra Murti Dewi Widowati Hermajiwandi Efraim Bavo Priyana Ginta Ginting Ike Janita Maria, Maya Nasoha, Mohamad Ni Wayan Marsha Satyarini Nihan Anindyaputra Lanisy Nihan Lanisy Raden Abdurrohman Thohir Wijaya Rizky Rivaldi Afgani Sri Ismulyati Ulfah, Indar Fauziah Yudhi Prasetiyo Yulita Suryantari Zulfahmi Zulfahmi