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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Satyagraha Journal of Tourism and Economic Jurnal Dehasen Untuk Negeri International Journal of Applied Business and International Management Journal of International Conference Proceedings
Hubertina Karolina Ngarbingan
Tourism Study Program, Faculty Of Economics, Universitas Terbuka
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Strategies to Encourage the Acceleration of Circular Economic Practices Among Youth Play as Agent of Change Maya Maria; Anisa Zahwa Akbara; Hubertina Karolina Ngarbingan; Ginta Ginting
International Journal of Applied Business and International Management Vol 8, No 3 (2023): December 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i3.2529

Abstract

The implementation of the Circular Economy (Reduce, Reuse, Recycle, Recovery, and Repair) in Indonesia is having difficulties, various problems still arise, especially related to readiness to change behavior patterns. Gap research from various sources indicates that building awareness from the end user aspect is important for more in-depth investigation, especially related to the motivators and obstacles to implementing a circular economy. As agents of change, the younger generation is one group concerned about implementing circular economy practices. The younger generation is the ideal basis for becoming agents of change who play the role of players as well as consumers of the future. This research is intended to investigate to what extent the role of the younger generation (attitudes, norms, intentions, behavior) can be a trigger factor for strengthening the role as agents of change (willingness to participate). This research involved 253 young people from various regions in Indonesia. Through SEM-LISREL analysis to test the modeling, several interesting things were found, namely: 1) intention and behavior are strong determinants of forming awareness to participate in becoming agents of change that support positive attitudes to implement circular economy practices, 2) there are indications the poor aspect of the norm to encourage agents of change. The findings can complete the research gap that changes the role of the younger generation to be accelerators of Circular Economy practices in the future.
Co-Authors Andriyansah . Andy Mulyana Anisa Zahwa Anisa Zahwa Akbara Anisa Zahwa Akbara Anisa Zahwa Akbara Chandra Murti Dewi Widowati Hermajiwandi Efraim Bavo Priyana Ginta Ginting Maria, Maya Nasoha, Mohamad Ni Wayan Marsha Satyarini Nihan Anindyaputra Lanisy Nihan Lanisy Raden Abdurrohman Thohir Wijaya Sri Ismulyati Ulfah, Indar Fauziah Yudhi Prasetiyo Yulita Suryantari