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Pendampingan Transformasi Digital Pemasaran Produk UMKM Olahan Ikan Patin melalui Media Sosial dan Marketplace Vitriani, Vitriani; Ismanto, Edi; Willyansah, Willyansah; Novalia, Melly
Jurnal Pengabdian UntukMu NegeRI Vol. 10 No. 2 (2026): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jpumri.v10i2.12120

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam mendukung perekonomian daerah, namun masih menghadapi kendala dalam pemasaran akibat belum optimalnya pemanfaatan teknologi digital. UMKM Blado Snack Indonesia di Kabupaten Kampar yang memproduksi stik patin dan peyek patin masih memiliki jangkauan pemasaran yang terbatas serta belum memanfaatkan media sosial dan marketplace secara optimal. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas mitra dalam menerapkan pemasaran digital melalui media sosial dan marketplace untuk memperluas jangkauan pasar serta meningkatkan daya saing usaha. Metode yang digunakan adalah pendampingan partisipatif dengan pendekatan learning by doing melalui pelatihan, praktik langsung, pendampingan pengelolaan media sosial dan marketplace, serta monitoring dan evaluasi. Hasil kegiatan menunjukkan bahwa mitra mampu mengelola akun media sosial bisnis secara lebih optimal, menyusun konten promosi digital yang lebih menarik, serta mengoperasikan marketplace sebagai kanal penjualan produk. Selain itu, kegiatan ini menghasilkan strategi pemasaran digital yang lebih terstruktur sehingga meningkatkan visibilitas produk dan memperluas peluang pemasaran. Dengan demikian, pendampingan transformasi digital berhasil meningkatkan kapasitas mitra dalam mengimplementasikan pemasaran digital secara mandiri sebagai upaya mendukung keberlanjutan dan daya saing UMKM di era ekonomi digital.
PERBANDINGAN KEMAMPUAN BERPIKIR ALGORITMIK SISWA MENGGUNAKAN MODEL PEMBELAJARAN PROBLEM BASED LEARNING DAN DISCOVERY LEARNING PADA MATERI ALGORITMA DAN PEMROGRAMAN DI KELAS VIII SMP TALENTA JUARA PEKANBARU Suzrha, Ilza; Novalia, Melly; Al Rian, Rahmad
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 No. 03, September 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.58839

Abstract

This study aimed to compare the algorithmic thinking skills of students who learned using the Problem Based Learning (PBL) model and those who learned using the Discovery Learning (DL) model on the topic of algorithms and programming (Advanced Scratch) at SMP Talenta Juara Pekanbaru. The study was motivated by the fact that students' algorithmic thinking skills in problem-solving were not yet optimal and that the most effective learning model for improving these skills had not yet been identified. This study employed a quantitative approach using a quasi-experimental method with a Non-Equivalent Control Group Design. The sample consisted of 50 eighth-grade students selected through a saturated sampling technique. Data were collected through pretests and posttests and analyzed using the normality test, homogeneity test, independent samples t-test, and N-Gain analysis. The results revealed a significant difference in algorithmic thinking skills between students taught using the PBL model and those taught using the DL model. The average improvement in algorithmic thinking skills in the PBL class was 71.37%, which was higher than that of the DL class (63.59%). Therefore, the Problem Based Learning model was more effective than the Discovery Learning model in improving students' algorithmic thinking skills in learning algorithms and programming.
HUBUNGAN KEMAMPUAN BERPIKIR LOGIS DAN KEMAMPUAN MATEMATIKA TERHADAP HASIL BELAJAR INFORMATIKA SISWA KELAS XI SMA AMAL MULIA BOARDING SCHOOL Salsabila, Gina; Novalia, Melly; Benny Herlandy, Pratama
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 No. 03, September 2026 Processed
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.63828

Abstract

This study aims to determine the relationship between logical thinking ability and mathematical ability on Informatics learning outcomes of eleventh-grade students at SMA Amal Mulia Boarding School Pekanbaru. This research was motivated by variations in students' Informatics learning outcomes as well as differences in their logical thinking and mathematical abilities. The study employed a quantitative approach using an ex post facto correlational method. The sample consisted of 66 students selected through a saturated sampling technique. Data were collected through logical thinking tests, mathematics tests, and Informatics learning outcome tests. The data were then analyzed using normality, homogeneity, linearity, heteroscedasticity, and multicollinearity test, Pearson product correlation and multiple linear regression analysis. The results indicated that logical thinking ability had no significant relationship with Informatics learning outcomes (r = -0.049; Sig. = 0.697). Similarly, mathematical ability was not significantly related to Informatics learning outcomes (r = 0.100; Sig. = 0.423). Simultaneously, logical thinking ability and mathematical ability also showed no significant relationship with Informatics learning outcomes (Sig. = 0.677) with a coefficient of determination (R²) of 0.012. These findings indicate that both variables accounted for only 1.2% of the variance in Informatics learning outcomes, while the remaining 98.8% was influenced by other factors outside the scope of this study. Therefore, logical thinking ability and mathematical ability were not significantly associated with the Informatics learning outcomes of eleventh-grade students at SMA Amal Mulia Boarding School Pekanbaru.