Article Per Year (5 Year)
p-Index From 2021 - 2026
1.886
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Manajemen Bisnis Era Digital Jurnal Bisnis Kreatif dan Inovatif Jurnal Bisnis Inovatif dan Digital Jurnal Strategi Bisnis Teknologi Jurnal Pemimpin Bisnis Inovatif Jurnal Transformasi Bisnis Digital
Maria Magdalena Minarsih
Universitas Pandanaran
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Public Health

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Pengaruh Kualitas Layanan dan Kualitas Produk terhadap Keputusan Pembelian Melalui Kepercayaan Merek Putri Anisa; Leonardo Budi Hasiholan; Maria Magdalena Minarsih
Jurnal Pemimpin Bisnis Inovatif Vol. 4 No. 3 (2026): Juli : Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v4i3.1691

Abstract

The fast-food industry, particularly the fried chicken business, faces increasingly intense competition, requiring companies to pay attention to service quality, product quality, and brand trust in influencing consumers’ purchasing decisions. This study aims to analyze the effect of service quality and product quality on purchasing decisions with brand trust as an intervening variable at D’Kriuk Fried Chicken Banyumanik. This research employed a quantitative approach with a population of 48,736 consumers during the 2023–2025 period. The sample consisted of 100 respondents selected using purposive sampling and the Slovin formula. Data were collected through questionnaires using a Likert scale and analyzed using SPSS through instrument testing, classical assumption testing, multiple linear regression analysis, coefficient of determination, t-test, and Sobel test. The results indicate that service quality and product quality have positive and significant effects on brand trust. Service quality, product quality, and brand trust also have positive and significant effects on purchasing decisions. Furthermore, brand trust significantly mediates the effects of service quality and product quality on purchasing decisions. These findings imply that D’Kriuk Fried Chicken Banyumanik needs to maintain consistent product quality, improve service accuracy and responsiveness, and strengthen consumer trust in order to increase purchasing decisions. 
Pendampingan dan Pelatihan Pembuatan Banner Promosi Digital Menggunakan Canva untuk Memperkuat Branding dan Meningkatkan Kapasitas Pemasaran UMKM Sektor Kuliner di Desa Kalikayen, Ungaran Timur Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih; Heru Sri Wulan; Dewi Fatmasari; Leonardo Budi Hasiholan; Sauca Ananda Pranidana; Azis Fathoni
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 4 No. 6 (2026): November : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v4i6.3062

Abstract

The advancement of digital technology has transformed marketing patterns for products and services, including within the Micro, Small, and Medium Enterprise (MSME) sector. However, many culinary MSME operators still face limitations in utilizing digital promotional media due to a lack of graphic design skills. Consequently, their promotional efforts often lack visual appeal and fail to optimally enhance business competitiveness. This community service initiative aims to improve the knowledge and skills of culinary MSME operators in creating digital promotional banners using the Canva application. The implementation method encompasses identifying partner needs, delivering instructional material, demonstrating Canva usage, hands-on banner creation, providing guidance, and evaluating training outcomes. The participants consisted of 20 operators of small food stalls (*warung*) located in the target area. The training and guidance on creating banners with Canva proved effective in helping MSMEs develop promotional materials that are more attractive, informative, and professional. This activity is expected to have a positive impact on enhancing the marketing capabilities and competitiveness of MSMEs in the digital era.
Penerapan Standar Operasional Prosedur (SOP) terhadap Kinerja Karyawan Klinik Pratama Istimedika Ungaran Adheva Ayu Saraswati; Heru Sri Wulan; Maria Magdalena Minarsih
Jurnal Manajemen Bisnis Era Digital Vol. 3 No. 3 (2026): Agustus: Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v3i3.1654

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan standard operating procedures (SOP) serta dampaknya terhadap kinerja karyawan di Klinik Pratama Istimedika pada tahun 2026. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Responden penelitian terdiri atas pihak manajemen dan karyawan Klinik Pratama Istimedika yang dipilih melalui teknik purposive sampling. Pengumpulan data dilakukan melalui wawancara untuk memperoleh informasi secara mendalam mengenai penerapan SOP dan kaitannya dengan kinerja karyawan. Hasil penelitian menunjukkan bahwa penerapan SOP di Klinik Pratama Istimedika telah dilaksanakan secara efektif dan menjadi pedoman utama dalam pelaksanaan tugas karyawan. Penerapan SOP berperan dalam meningkatkan kedisiplinan, ketelitian, tanggung jawab, serta konsistensi karyawan dalam melaksanakan pekerjaan sesuai dengan ketentuan yang telah ditetapkan. Meskipun demikian, diperlukan upaya berkelanjutan dalam sosialisasi, evaluasi, dan pengawasan terhadap penerapan SOP agar pelaksanaannya tetap optimal. Dengan penerapan SOP yang konsisten dan disertai pengawasan yang memadai, kinerja karyawan dapat terus ditingkatkan sehingga mampu mendukung efektivitas operasional dan peningkatan kualitas pelayanan di Klinik Pratama Istimedika.
Co-Authors Adheva Ayu Saraswati Azis Fathoni Cicik Harini Dewi Fatmasari, Dini Widyaningsih Dewi Febriani Dyah Ika Kirana Jalantina E. Setia Budi Adi Wibawa Fransisca Citradewi Georgina Firnanda Natalie Heru Sri Wulan Irayani Irayani Leonardo Budi Hasiholan Maya Maulidiya Mia Cahyaningtyas Nanda Hapsari Noptaviana Dewi Putri Anisa Reza Darmawan Rini Fadilah Sauca Ananda Pranidana Theresia Rieke Christina Elen