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All Journal JURNAL ECONOMIA SEIKO : Journal of Management & Business West Science Interdisciplinary Studies International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) West Science Interdisciplinary Studies Escalate : Economics and Business Journal
Ivonne Ayesha, Ivonne
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Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : JURNAL ECONOMIA

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Do Information Technology and Human Resources Create Business Performance? The Role of Consumer Preferences Almaududi Ausat, Abu Muna; Judijanto, Loso; Ayesha, Ivonne; Rijal, Syamsu; Saranani, Fajar
Jurnal Economia Vol. 20 No. 2 (2024): June 2024
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v20i2.59217

Abstract

AbstractInformation technology is now a key pillar in an organization's business strategy to achieve optimal profits. Consumer changes and preferences play a central role in the development and adjustment of information technology to meet fluctuating market demands. The success of achieving the company's vision and mission is highly dependent on human resources who excel in the IT field. This research aims to review the importance of IT and HR in achieving the ideal vision and mission that has been planned. This research focuses on descriptive qualitative research that explores previous studies on IT, HR, consumer change, preferences, and business performance. Relevant data surrounding these variables were collected, summarized, and analyzed. The results confirmed that IT and HR play a crucial role in improving business performance. These factors must be combined holistically to achieve competitive advantage and sustainable long-term business performance, especially in the face of dynamic consumer changes and preferences. Keywords: IT, HR, business performance, consumer preferences
Co-Authors Abdul Khafid, Abdul Almaududi Ausat, Abu Muna Darmawan Listya Cahya Daud, Ilzar Fajar Saranani Gustami Harahap Judijanto, Loso Ramdhana, Pramadya sabil sabil, sabil SATRIYAS ILYAS Syamsu Rijal