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All Journal Jurnal Manajemen Informasi dan Administrasi Kesehatan Jurnal Ekonomi Bisnis Manajemen Prima Jurnal Penkomi : Kajian Pendidikan dan Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) FRIMA: Festival Riset Ilmiah Manajemen & Akuntansi Portofolio: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Journal Online Manajemen ELPEI (JOMEL) Multifinance Currency Journal of Multidisciplinary Economics Harmony
Ida Jalilah Fitria
Digitech University, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Mathematics Medicine & Pharmacology Public Health Social Sciences

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PENGARUH NCT DREAM SEBAGAI BRAND AMBASSADOR DAN BRAND IMAGE TERHADAP PERILAKU IMPULSIVE BUYING PADA PRODUK TOS TOS TORTILLA CHIPS Suci Rosulliya; Ida Jalilah Fitria
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.241

Abstract

The Korean Wave phenomenon spreads through various channels, such as music, dramas, and culinary experiences, influencing daily activities and primarily targeting teenagers and adults who are fans of Korean Pop. One interesting behavior that entrepreneurs can learn from this phenomenon is impulsive buying behavior. Korean Pop fans, also known as Kpopers, often go to great lengths to collect items related to their idols, such as merchandise, music albums, photocards, and more, despite these items often being relatively expensive. Therefore, selecting the right brand ambassador and brand image can attract significant interest, especially if the target audience consists of Korean Pop fans. This decision has the potential to provide substantial benefits for companies. One product targeting Kpopers is Tos Tos, a brand under PT. Dua Kelinci, which adopted a marketing strategy by partnering with a brand ambassador for its product launched in 2014, initially named Krip Krip Tortilla and later rebranded as Tos Tos Tortilla Chips in 2022. This study aims to determine the simultaneous influence of NCT Dream as Brand Ambassador and Brand Image on the impulsive buying behavior of Tos Tos Tortilla Chips snack products. Additionally, it seeks to identify the partial influence of NCT Dream as Brand Ambassador and Brand Image on the impulsive buying behavior of Tos Tos Tortilla Chips snack products.The research employs a quantitative method, with the population consisting of consumers of Tos Tos Tortilla Chips x NCT Dream. The sample includes 100 respondents selected using purposive sampling. The data analysis in this study uses "Multiple Linear Regression" with SPSS 25 as the analytical tool. The results of the analysis show that, simultaneously, the brand ambassador and brand image significantly influence impulsive buying behavior. Partially, the brand ambassador significantly influences impulsive buying behavior, and brand image also has a significant partial influence on impulsive buying behavior. Keywords : Brand Ambassador, Brand Image, Impulsive Buying Behaviour.
PENGARUH EFISIENSI OPERASIONAL DAN KREDIT BERMASALAH TERHADAP KINERJA KEUANGAN: BUKTI EMPIRIS DARI INDUSTRI PERBANKAN Enang Suherman; Ida Jalilah Fitria
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 7 No. 1 (2026): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine and analyze the effect of operational efficiency, proxied by the Operating Expenses to Operating Income ratio (BOPO), and credit risk, proxied by the Non-Performing Loan (NPL) ratio, on banking financial performance measured by Return on Assets (ROA). The population in this study covers all conventional banking institutions listed on the Indonesia Stock Exchange (IDX). Using a purposive sampling method, samples were selected based on consistent financial reporting and consecutive publications during the observation period. The data analysis method employed is multiple linear regression analysis to test the variables both partially and simultaneously. The theoretical framework of this research is rooted in Stewardship Theory to explain the BOPO efficiency ratio, as well as Information Asymmetry Theory and Risk-Return Trade-Off Theory to explain the NPL credit risk variable. The partial results indicate that BOPO has a negative and significant effect on ROA, suggesting that high operational inefficiency decreases bank profitability. Similarly, NPL exhibits a negative and significant effect on ROA, signifying that an accumulation of non-performing loans forces banks to increase provision costs, which erodes net profit. Simultaneously, BOPO and NPL exert a significant effect on banking financial performance. These findings provide practical contributions for bank management in formulating integrated risk mitigation strategies in the era of financial digitalization to maintain profitability stability. Keywords: BOPO, Financial Performance, Non-Performing Loan (NPL), Return on Assets (ROA), Banking.
DETERMINAN KEPUASAN PASIEN PADA PELAYANAN ADMINISTRASI RUMAH SAKIT: PERAN RESPONSIVENESS DAN EMPATHY DI RSUD CILILIN Ida Jalilah Fitria; Yashinta Ratu
Currency (Jurnal Ekonomi dan Perbankan Syariah) Vol. 5 No. 1 (2026): Currency
Publisher : LP2M AL-KHAIRAT PAMEKASAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/currency.v5i1.2301

Abstract

Penelitian ini bertujuan untuk menganalisis gambaran responsiveness, empathy, dan kepuasan pasien serta menguji pengaruh responsiveness dan empathy terhadap kepuasan pasien di Rumah Sakit Umum Daerah (RSUD) Cililin, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif. Data diperoleh melalui penyebaran kuesioner kepada pasien RSUD Cililin yang dipilih sebagai responden penelitian. Analisis data dilakukan menggunakan analisis regresi linier berganda untuk mengetahui besarnya pengaruh masing-masing variabel independen terhadap kepuasan pasien. Hasil penelitian menunjukkan bahwa responsiveness, empathy, dan kepuasan pasien berada pada kategori baik. Selain itu, responsiveness dan empathy terbukti berpengaruh positif dan signifikan terhadap kepuasan pasien, baik secara parsial maupun simultan. Temuan ini mengindikasikan bahwa semakin cepat, tanggap, dan peduli petugas dalam memberikan pelayanan kepada pasien, maka semakin tinggi tingkat kepuasan pasien terhadap pelayanan yang diterima. Oleh karena itu, peningkatan kualitas pelayanan melalui penguatan aspek responsiveness dan empathy perlu menjadi prioritas dalam upaya meningkatkan kepuasan pasien serta mutu pelayanan di RSUD Cililin
STRATEGI SELF PROMOTION DAN INGRATIATION DI TIKTOK PADA AKUN @CORPORIO TERHADAP MINAT BELI salma salma; ida jalilah Fitria
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 7 No. 2 (2026): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v7i2.7236

Abstract

This study aims to explore the implementation of self promotion and ingratiation strategies, as well as consumer purchase intention, on the TikTok account @corporio. It also seeks to analyze the influence of these two strategies on purchase intention, both directly and indirectly. A quantitative approach was used through a survey method. Data were collected via a questionnaire distributed to 100 followers of the @corporio TikTok account and analyzed using path analysis with the help of SPSS software. The results show that the self promotion strategy does not have a significant direct influence on purchase intention. In contrast, the ingratiation strategy has a dominant direct effect. Furthermore, self promotion has an indirect effect through ingratiation, indicating greater effectiveness when combined. These findings suggest that combining self promotion and ingratiation can be an effective strategy to build trust and drive purchase decisions on social media, especially TikTok
Co-Authors Agus Maolana Hidayat Agustina, Putri Maharani Akbar, Rifal Nuari AYU LESTARI Budi Djatmiko Cahya Eka Febriyani Eka Purwanda Enang Suherman Gugun Sodik Indri Srikandi Sutisna Juliatin, Arin Laelah Majidah Meliya Sonia Meliya Meliya, Meliya Sonia Permana, Adrian Ridwan Hidayat, Adris Rifan, Mochamad Rustiani, Fina salma salma Salsa Nadila Rahmah, Denisa Suci Rosulliya Supriyadi Supriyadi Taufik Qurohman Waginingsih . Widianti, Siti Yashinta Ratu