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All Journal Jurnal Mirai Management SEIKO : Journal of Management & Business BJRM (Bongaya Journal of Research in Management) Journal of Career Development Journal of Entrepreneur, Business and Management LITERA ABDI: Jurnal Pengabdian Masyarakat Celebes Journal of Community Services International Conference On Association Of Indonesian Entrepreneurship Study Programs
Mariani Alimuddin, Mariani
Universitas Megarezky
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Business Development Strategy With A Business Model Canvas Approach At Nh Studio In Sinjai Regency Pahrul; Mariani Alimuddin
International Conference On Association Of Indonesian Entrepreneurship Study Programs Vol. 1 No. 1 (2024): Proceeding International Conference On Association Of Indonesian Entrepreneursh
Publisher : Association Of Indonesian Entrepreneurship Study Programs

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Abstract

NH Studio faces significant challenges in achieving stability of its premises due to the inability to purchase a permanent location and the necessity of relying on annual rental contracts. To address this issue, NH Studio utilizes the Business Model Canvas with several transformations to maintain the existing business model and introduce new strategies. For long-term business development and sustainability, it is recommended to diversify services by offering equipment rental and conducting photography workshops. Through this diversification strategy, NH Studio can expand its service offerings, increase revenue, strengthen customer relationships, and establish itself as a comprehensive and reliable photography service provider. An analysis of the internal and external environment and the application of the Business Model Canvas are strategic steps in expanding the network and reaching more customers to face the intense competition in the photography industry.
Implementation of Digital Marketing Ethics at CV. Yhave International Co. Ltd Mariani Alimuddin; Ifah Finatry Latiep; Paramita Poddala
International Conference On Association Of Indonesian Entrepreneurship Study Programs Vol. 1 No. 1 (2024): Proceeding International Conference On Association Of Indonesian Entrepreneursh
Publisher : Association Of Indonesian Entrepreneurship Study Programs

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This research examines the application of ethics in digital marketing at CV. Yhave International Co. Ltd, Makassar. The primary focus is on how ethics are implemented in digital marketing campaigns to address challenges and leverage opportunities. This study uses a qualitative approach with interview techniques, participatory observation, and document analysis. The results show that CV. Yhave is committed to transparency, personal data protection, social responsibility, and compliance with regulations. Steps taken include privacy policies, honest information disclosure, and support for relevant social issues. This research provides practical guidelines for other companies in managing their digital marketing ethics.
Analisis sistem keamanan transaksi Qris sebagai upaya peningkatan kepercayaan dan penjualan bisnis kuliner (Studi Kasus Qris BSI dan UMKM Kota Mamuju) Nurjanna Hayati Husain; Aminah Djunaid; Mariani Alimuddin; Ahmad Farhan
BJRM (Bongaya Journal For Research in Management) Vol. 8 No. 2 (2025): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v8i2.751

Abstract

Kemajuan teknologi digital mendorong penggunaan sistem pembayaran non-tunai, termasuk QRIS, yang menjadi solusi transaksi praktis dan cepat di sektor kuliner. Penelitian ini bermaksud untuk menguji apakah system kemanan QRIS yang sudah di terapkan selama ini oleh Bank BSI mempengaruhi kepercayaan dan berdampak pada peningkatan  penjualan pada pada Usaha Mikro, Kecil, dan Menengah (UMKM) pada sektor kuliner di Kota Mamuju. Metode penelitian ini menggunakan pendekatan deskriptif kualitatif, Pendekatan ini digunakan untuk memahami persepsi pelaku usaha dan pelanggan terhadap keamanan transaksi QRIS serta tantangan yang dihadapi dalam implementasinya, serta kepercayaan pelanggan dan peningkatan penjualan dalam bisnis kuliner. Lokasi penelitian dilakukan di Kota Mamuju Kec. Mamuju dan Kec. Simboro dengan subjek penelitian adalah Pelaku UMKM dan pelanggan yang menggunakan QRIS dari bank BSI. Teknik pengumpulan data menggunakan observasi, wawancara, dan dokumentasi. Berdasarkan hasil penelitian, dapat disimpulkan bahwa QRIS dengan jaminan keamanan terbukti efektif dalam meningkatkan kepercayaan dan pejualan serta efisiensi transaksi di UMKM dalam sektor kuliner di Kota Mamuju. QRIS memberikan kemudahan aksesibilitas pembayaran bagi pelanggan, mempercepat proses transaksi, meningkatkan kepuasan pelanggan, dan memberikan keuntungan bersih bagi usaha. Keuntungan yang diperoleh dari penerapan QRIS jauh lebih besar memberikan peluang untuk pertumbuhan yang berkelanjutan dalam sektor UMKM.
Co-Authors Abdul Razak Munir Achmad, Ho Zhu Ve Yasmin Agus Ismail Ahmad Farhan Aminah Djunaid Angga Wiyanto, Muhammat Bine', Enjelin Gunawan B I Ifah Finatry Latiep Nur Kadrianto Nurjanna Hayati Husain Pahrul, Pahrul Paramita Poddala Paramita Poddala Paramitha Poddala Paramitha Poddala Poddala, Paramita Poddala, Paramitha Wahyu Munandar Wiyanto, Muhammat Angga