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All Journal Jurnal Mirai Management SEIKO : Journal of Management & Business Education, Language, and Culture Journal Journal of Career Development Journal of Entrepreneur, Business and Management LITERA ABDI: Jurnal Pengabdian Masyarakat Celebes Journal of Community Services International Conference On Association Of Indonesian Entrepreneurship Study Programs
Mariani Alimuddin, Mariani
Universitas Megarezky
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Strategi Peningkatan Pemasaran Melalui Digital Marketing Pada The Clean Solution Makassar Alimuddin, Mariani
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4145

Abstract

Usaha Mikro Kecil Menengah menurut Undang-undang No.20 Tahun 2008 merupakan kegiatan usaha yang mampu memperluas lapangan kerja dan memberikan pelayanan ekonomi secara luas kepada masyarakat, dan dapat berperan dalam proses pemerataan dan peningkatan pendapatan masyarakat, mendorong pertumbuhan ekonomi, dan berperan dalam mewujudkan stabilitas nasional. Dalam pengembangan suatu bisnis, hal yang paling penting wajib dipahami, dan dirancang adalah strategi pemasaran. Suatu produk maupun jasa yang memiliki kualitas yang baik akan menjadi sia-sia jika tidak dibarengi dengan strategi pemasaran yang tepat. Dengan perencanaan strategi pemasaran, pelaku usaha bisa mengetahui Langkah-langkah yang akan dilakukan dalam mengembangkan usahanya. Kemajuan teknologi saat ini memberikan peran penting bagi dunia usaha, hadirnya digital marketing mengambil peran pentig dalam aktivitas suatu bisnis, khususnya usaha mikro kecil dan menengah. Menekan biaya pemasaran menjadi lebih terjangkau tetapi tetap bisa menjangkau target pasar yang lebih luas. Dengan digital marketing pelaku usaha dapat menarik calon pelanggan dengan cepat dengan pemanfaatan media online, menarik perhatian calon konsumen melalui konten menarik yang diposting di media social, website dll. Tujuan penelitian ini dilakukan adalah untuk melihat strategi peningkatan pemasaran melalui digital marketing pada The Clean Solution. Bagaimana peran digital marketing yang dilakukan terhadap peningkatan pemasaran pada The Clean Solutian sehingga menghasilkan nilai keuntungan, peningkatan laba terhadap usaha tersebut. penelitian ini adalah penelitian kualitatif, analisis data dilakukan dengan mengorganisir data hasil observasi, wawancara dan materi-materi yang telah didapatkan untuk penarikan kesimpulan dengan cara reduksi yaitu memilih dan memilah data yang telah ada menjadi paragraph-paragraf yang kuat, solid dan matang. Kata_kunci: Strategi Pemasaran; Digital Marketing
Business Development Strategy With A Business Model Canvas Approach At Nh Studio In Sinjai Regency Pahrul; Mariani Alimuddin
International Conference On Association Of Indonesian Entrepreneurship Study Programs Vol. 1 No. 1 (2024): Proceeding International Conference On Association Of Indonesian Entrepreneursh
Publisher : Association Of Indonesian Entrepreneurship Study Programs

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Abstract

NH Studio faces significant challenges in achieving stability of its premises due to the inability to purchase a permanent location and the necessity of relying on annual rental contracts. To address this issue, NH Studio utilizes the Business Model Canvas with several transformations to maintain the existing business model and introduce new strategies. For long-term business development and sustainability, it is recommended to diversify services by offering equipment rental and conducting photography workshops. Through this diversification strategy, NH Studio can expand its service offerings, increase revenue, strengthen customer relationships, and establish itself as a comprehensive and reliable photography service provider. An analysis of the internal and external environment and the application of the Business Model Canvas are strategic steps in expanding the network and reaching more customers to face the intense competition in the photography industry.
Implementation of Digital Marketing Ethics at CV. Yhave International Co. Ltd Mariani Alimuddin; Ifah Finatry Latiep; Paramita Poddala
International Conference On Association Of Indonesian Entrepreneurship Study Programs Vol. 1 No. 1 (2024): Proceeding International Conference On Association Of Indonesian Entrepreneursh
Publisher : Association Of Indonesian Entrepreneurship Study Programs

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Abstract

This research examines the application of ethics in digital marketing at CV. Yhave International Co. Ltd, Makassar. The primary focus is on how ethics are implemented in digital marketing campaigns to address challenges and leverage opportunities. This study uses a qualitative approach with interview techniques, participatory observation, and document analysis. The results show that CV. Yhave is committed to transparency, personal data protection, social responsibility, and compliance with regulations. Steps taken include privacy policies, honest information disclosure, and support for relevant social issues. This research provides practical guidelines for other companies in managing their digital marketing ethics.
Co-Authors Abdul Razak Munir Achmad, Ho Zhu Ve Yasmin Agus Ismail Angga Wiyanto, Muhammat Bine', Enjelin Gunawan B I Ifah Finatry Latiep Nur Kadrianto Pahrul, Pahrul Paramita Poddala Paramita Poddala Paramitha Poddala Paramitha Poddala Poddala, Paramita Poddala, Paramitha Wahyu Munandar Wiyanto, Muhammat Angga