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All Journal Bulletin of Electrical Engineering and Informatics Register: Jurnal Ilmiah Teknologi Sistem Informasi Informatika Mulawarman: Jurnal Ilmiah Ilmu Komputer International Journal of Artificial Intelligence Research JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING Knowledge Engineering and Data Science JURNAL MEDIA INFORMATIKA BUDIDARMA Jurnal Sisfokom (Sistem Informasi dan Komputer) ILKOM Jurnal Ilmiah Digital Zone: Jurnal Teknologi Informasi dan Komunikasi Infotekmesin Journal of Innovation Information Technology and Application (JINITA) Madani : Indonesian Journal of Civil Society Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Informatics, Information System, Software Engineering and Applications (INISTA) Jurnal Nasional Teknik Elektro dan Teknologi Informasi Jurnal Sistem Informasi Galuh Journal of Mechatronics and Artificial Intelligence
Arif Wirawan Muhammad
Fakultas Informatika, Universitas Telkom Purwokerto
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Mechanical Engineering Social Sciences

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Color Analysis on Indonesia Top e-Commerce Pinandita, Arsita; Nofrizaldi, Nofrizaldi; Muhammad, Arif Wirawan
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2679

Abstract

The e-commerce usage is a must in the business industry; think more complex problems that require to always keeping up with the global developments which requires to taking a creative action. Statista reported (data.tempo.co) regarding data on the top 10 most visited Indonesia e-commerce sites, Shopee ranks first with 71.53 million clicks per month in the first quarter of 2020. Tokopedia is in the second place with 69 million clicks per month during the first quarter of 2020. The color identity usage in e-commerce has a strong perception in the brand image forming. In e-commerce, the color psychology usage is the one of supports to attract attention, selling products early, raise offer, build messages and product images, and showing identity. Color is universal languages that cross the cultural boundaries in technology which is currently called the global village. This study aims to provide an understanding of the color benefits in the brand identity form which is applied through e-commerce displays.
Co-Authors Abdul Fadlil Abdul Rohman Supriyono Achmad Zaki Yamani Ahmad Azhari Alameka, Faza Ali Diko Putra, Muhammad Alika, Shintia Dwi Amalia, Hasna Shafa Arsita Pinandita Atika Ratna Dewi Azhari, Ahmad Bita Parga Zen Busthomi, Iqbal Cik Feresa Mohd Foozy Davito Rasendriya Rizqullah Putra Dwi Januarita Ardianing Kusuma Feresa Mohd Foozy, Cik Firda Millennianita Foozy, Cik Feresa Mohd Imam Riadi Kamaruddin Malik bin Mohammed Laura Sari Maharrani, Ratih Hafsarah Malik, Kamaruddin Muhammad Afrizal Amrustian Muhammad Nur Faiz Muhammad Nur Faiz, Muhammad Nur Muhammad Quthb Habiburrahman Nofrizaldi Oktavia Jazilatus Sa’adah Oman Somantri Pangestu, Happy Gery Ratri Ayunita Kinasih Risa Eri Susanti Rusydi Umar Santi Purwaningrum Sarah Astiti S.Kom., M.MT Sari, Laura Sinaga, Rifaldo Yohannes Sukma Aji Sunardi Sunardi Supriyono, Abdul Rohman Tuti Rohayati Ulya, Fadilla Zundina Ummi Athiyah Wahyu Adi Prabowo Widi Widayat Yudha Saintika Yunita Kisworini, Rianti