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IDEOLOGY FOUND IN TOBACCO WARNING LABELS IN INDONESIA’S CIGARETTE PACKAGE ARTHA, ALMIRA FIDELA
Jurnal Ilmiah Mahasiswa FIB Vol 1, No 6 (2015)
Publisher : Fakultas Ilmu Budaya Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.149 KB)

Keywords: Critical Discourse Analysis, ideology, tobacco warning label The number of cigarette consumption in Indonesia increases every year (GATS, 2012). To minimize this number, several efforts have been implemented, such as the use of tobacco warning label. Historically, the first warning label in 1999 is “Merokok dapat menyebabkan kanker, serangan jantung, impotensi dan gangguan kehamilan dan janin” and recently in 2014 it changes into “Peringatan: Merokok membunuhmu”. This changes and different emphasized meaning indicated hidden ideology. This research is designed to analyze both tobacco warning labels using Critical Discourse Analysis. There is one problem of the study in this research, namely: What are the ideologies constructed in tobacco warning labels in Indonesia’s cigarette packages? And the objective of this research is to find out the ideologies constructed in tobacco warning labels in Indonesia’s cigarette package.This research uses a qualitative approach by using content or document analysis. There are two steps in the data collection. First, is to find out the text or utterances of tobacco warning labels in Indonesia’s cigarette package based on government regulation number 81, year 1999. Second, is to find out the utterances of tobacco warning label based on government regulation number 109, year 2012. In analyzing the data, the researcher only uses one process that is analyzing both tobacco warning label utterances using textual analysis and discursive practice.The result of this study shows that both tobacco warning labels have variety of features of text which conveyed different meaning and intention. At the level of textual analysis, both tobacco warning labels show negative image of smoking and it is to ask the smoker to stop smoking. At the level of discursive practice, the aim of the warning labels is not to decrease smoking consumption or forbid smoking, but to increase smoking awareness.In conclusion, both tobacco warning labels have the same ideology. The ideology is to give freedom to society to protect themselves from the harm of smoking by giving education and increasing society’s awareness that is shown slightly in both tobacco warning labels. For further research, the researcher is expected to be able to develop and explore further by using different theory and different subject in order to help the readers to understand more about the theory of CDA.

REVOLUSI PEMERINTAHAN, SUDAHKAH BEREVOLUSI? KOLOKASI ADJEKTIVA KATA “INDONESIA” DALAM COCA DAN COHA PADA PERIODE PEMERINTAHAN ORDE LAMA, ORDE BARU DAN ERA REFORMASI Almira Fidela Artha
ETNOLINGUAL Vol. 2 No. 1 (2018): ETNOLINGUAL
Publisher : Department of Master of Linguistic, Universitas Airlangga

Historically, Indonesia's system of government is divided into three periods, namely The old order, The new order and Reformation. Every government order has a different and changing image of the nation. This change can be analyzed by looking at the collocation of adjectives attached to the word "Indonesia" in the corpus of COCA (Corpus of Contemporary American English) and COHA (Corpus of Historical American English). The focus of this study is the collocation differences and similarities of the word "Indonesia" in three dimensions of time, namely The old order, The new order and Reformation. By using discourse analysis from Djik (1997), it is expected that the image of Indonesian nation in the eyes of the world represented by America in three periods of government can be seen. The results of this study indicated that the collocation of adjectival adjectives which follow the word "Indonesia" changed every period of government and the turn of this much backed by the context of the situation or historical record that occurred at each period.

“Senyum Cemerlang, Senyum Pepsodent” A Diachronic Analysis of Language Forms in Pepsodent’s Television Advertisements During Four Decades Almira Fidela Artha; Fina Syahadatina; Okta Enggiana Pradevi
PAROLE: Journal of Linguistics and Education Volume 5 Number 2 October 2015
Publisher : Master Program in Linguistics, Diponegoro University

An advertising always presents messages and invitations either in verbal or non-verbal form which represents a product and also reflects the benefits that is offered to the consumers at the same time. It also happens in atelevision advertisement of toothpaste that is quite popular in Indonesia, named Pepsodent.One of the interesting points in this advertisement is the language changes which occur in every decade (ten years) along with the development of Indonesian society. The data taken are diachronic data started in the 1980s until 2010s by choosing one advertisement for each decade which is considered popular enough in the society.This study analyzes four advertisements that represent four decades to prove that in performing its functions, an advertisement always pays attention to the development of a society as the dominant factor. The results of this study indicate that from sociopragmatics viewpoint, the language used in an advertisement, especially Pepsodent’s television advertisementchanges in the range of tenyears along with the development of the society. Those advertisements show the changes in the meaning and the differences in language selectionin each decade which is influenced by the development of the society. Iklan selalu menghadirkan pesan serta ajakan dalam bentuk verbal maupun non-verbal yangmerupakan representasi sebuah produk dan juga merefleksikan manfaat yang ditawarkan pada saat yang bersamaan. Begitu pula yang terdapat dalam iklan televisi pasta gigi yang cukup populer di masyarakat yaitu Pepsodent.Salah satu hal menarik pada iklan ini adalah perubahan bahasa yang terjadi dalam setiap dekade (sepuluh tahun) seiring dengan berkembangnya masyarakat. Data yang diambil adalah data diakronik mulai tahun 1980an sampai 2010an dengan menggunakan satu iklan yang dianggap cukup populer bagi masyarakat dalam masing-masing dekade. Penelitian ini menggunakan empat iklan yang mewakili empat dekade untuk membuktikan bahwa dalam menjalankan fungsinya, suatu iklan selalu melihat perkembangan masyarakat sebagai kunci dominan. Hasil penelitian ini menunjukkan bahwa dengan kajian sosiopragmatik, bahasa yang digunakan dalam iklan khususnya iklan televisi pasta gigi Pepsodent mengalami perubahan dengan jarak atau rentang waktu persepuluh tahun seiring dengan perkembangan masyarakat. Berdasarkan sudut pandang sosiopragmatik, iklan-iklan tersebut menunjukkan terjadinya perubahan makna serta perbedaan pemilihan bahasa pada tiap dekade yang dipengaruhi oleh perkembangan masyarakat.

The Politeness Levels of Thanking and Apologizing: A Corpus Linguistic Investigation Across Generations in the Movies Ari Muhammad Syifa; Dasril Davidra; Almira Fidela Artha
Diglossia: Jurnal Kajian Ilmiah Kebahasaan dan Kesusastraan Vol. 15 No. 1 (2023): September
Publisher : Unipdu Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26594/diglossia.v15i1.4055

The levels of politeness in expressing thanking and apologizing connect to the concept of language attitude within sociolinguistics. Language attitude in sociolinguistics refers to an individual’s mental disposition or feelings towards a particular language. It implies that a person's language attitude can range from being favorable, and indifferent, to unfavorable influenced by the environment. Based on the corpus linguistics, this study aimed to investigate politeness levels of thanking and apologizing in American movies across generations, from Baby Boom to Alpha Generation using a corpus software, AntConc, as a tool to process the necessary data. The result of this study showed that the levels of politeness thanking, and apologizing had different choices of words in the movies of each generation. In addition, this was due to factors such as environment and knowledge of the rules of expressions such as Thanks or Thank you, and Sorry or Pardon. Thus, speakers of every generation tend or rarely use those expressions because they want or unwanted to use the word, and they choose to use it. For future study, perhaps it is recommended to explore American cartoons as the object, psycholinguistics approach, and language educational concentration.

Penggemar Grup Idola Arashi di Indonesia: Fenomena Budaya Populer Global dan Fan Culture Firtha Ayu Rachmasari; Almira Fidela Artha; Dhaniswari Ananta Ayu
Diglossia: Jurnal Kajian Ilmiah Kebahasaan dan Kesusastraan Vol. 15 No. 2 (2024): April
Publisher : Unipdu Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26594/diglossia.v15i2.4657

Munculnya istilah budaya populer global ditandai dengan fenomena mudahnya budaya populer suatu negara menjadi tren secara global. Salah satunya adalah budaya populer yang berasal dari Jepang, seperti anime, manga hingga musik J-Pop. Kepopuleran musik J-Pop secara tidak langsung ikut mengenalkan grup-grup idola Jepang seperti Arashi. Arashi memiliki cukup banyak penggemar di seluruh dunia, termasuk di Indonesia. Penggemar Arashi di Indonesia layaknya penggemar Arashi di negara asalnya yaitu Jepang, juga melakukan berbagai macam aktivitas yang berhubungan dengan Arashi. Oleh karena itu, penelitian ini meneliti bentuk-bentuk aktivitas yang dilakukan penggemar Arashi di Indonesia, seperti aktivitas konsumsi, produksi hingga membentuk dan bergabung dalam suatu komunitas penggemar seperti Arashindo. Penelitian ini juga mengamati budaya penggemar di Indonesia, serta melihat bagaimana penggemar melakukan proses adaptasi dan negosiasi pada saat melakukan aktivitas tersebut. Informan dalam penelitian ini adalah para anggota komunitas Arashindo yang dipilih menggunakan teknik purposive sampling berdasarkan beberapa kriteria, seperti pernah berpartisipasi dalam kegiatan komunitas Arashindo; pernah menonton konser atau menghadiri event Arashi; pernah berkunjung atau tinggal di Jepang. Metode pengumpulan data menggunakan wawancara mendalam. Dari hasil wawancara tersebut diperoleh hasil: aktivitas konsumsi penggemar Arashi di Indonesia tidak hanya ditandai dengan membeli CD, DVD, goodies konser dan produk iklan yang dibintangi Arashi saja, tetapi juga berupa datang ke konser dan menonton acara televisi; penggemar tidak hanya menjadi konsumer, tetapi juga produser yang menghasilkan sebuah fanwork; penggemar mengalami proses adaptasi dan negosiasi ditunjukkan dengan keinginan belajar bahasa Jepang hingga keinginan mengetahui lebih banyak tentang budaya Jepang. Kata kunci: arashi, budaya penggemar, budaya populer global, komunitas penggemar Abstract The term of global popular culture is marked by the phenomenon in which the popular culture of a country easily becomes a global trend, for example, Japanese popular culture, such as anime, manga and J-Pop music. The popularity of J-Pop music indirectly introduced many Japanese idol groups such as Arashi. Arashi has quite a lot of fans around the world, as well as in Indonesia. Similar to Japanese fans, Indonesian fans carry out various activities related to the idol. Therefore, this study examines the forms of activities carried out by Arashi fans in Indonesia, such as consumption, production as well as forming and joining a community, namely Arashindo. This study also observes fan culture in Indonesia and sees how fans through the adaptation and negotiation process while carrying out these activities. The informants, in this study, were members of the Arashindo who were selected using a purposive sampling technique based on several criteria, that are having participated in Arashindo community activities; been to an Arashi concert/event; have visited or lived in Japan. The data collection method used is in-depth interviews. From these interviews, the results obtained that: the consumption activities of Arashi fans in Indonesia are not only marked by buying CDs, DVDs, concert goodies and advertising products starring Arashi, but also by coming to concerts and watching television programs; fans are not only consumers, but also producers who produce a fanwork; fans go through the process of adaptation and negotiation shown by the desire to learn Japanese, and also the desire to know more about Japanese culture. Keywords: arashi, fan culture, global popular culture, fan community

VOCABULARY TEACHING STRATEGIES APPLIED ON LEARN ENGLISH WITH PAPA TEACH ME YOUTUBE CHANNEL Septian, Paradesa; Artha, Almira Fidela; Ningrum, Sulistya
ETNOLINGUAL Vol. 8 No. 2 (2024): ETNOLINGUAL
Publisher : Department of Master of Linguistic, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/etno.v8i2.66676

Abstract: During COVID-19, some teaching strategies for vocabulary, as with other materials, cannot be re-adopted since the teaching activities have shifted to online. Language teachers started providing students with educational videos taken from YouTube to overcome this situation. Using technology, mainly YouTube, to learn English has persisted since the Covid-19 pandemic. Despite being a trend nowadays, vocabulary teaching strategies on videos for English learning on YouTube are relatively unexplored. Therefore, this study aims to investigate the vocabulary teaching strategies on Learn English with Papa Teach Me YouTube channel. This study adopted a qualitative approach. The data of this study were obtained from a playlist titled “English Vocabulary” on Learn English with Papa Teach Me. The data were analyzed using Harmer‟s (1991) vocabulary teaching strategies. The findings show that Learn English with Papa Teach Me applied five of seven vocabulary teaching strategies proposed by Harmer (1991), which are: (1) mime, action, and gesture; (2) picture; (3) explanation; (4) enumeration; and (5) translation. Three strategies that were most frequently used are mime, action, and gesture (59 times), picture (54 times), and explanation (51 times). Therefore, this study recommends the utilization of (1) mime, action, gesture, (2) picture, and (3) explanation strategies for teachers. Teachers can combine these strategies to catch students‟ attention, help them understand the vocabulary context, and enhance their memorization ability. Keywords: educational videos, online teaching, vocabulary teaching strategies

The Types and Structures of Lexical Bundles in Each Section of the Communications and Linguistics Academic Articles Artha, Almira Fidela; Sadewa, Rahmat; Jurianto; Dewanti, Anna
EJI (English Journal of Indragiri): Studies in Education, Literature, and Linguistics Vol. 9 No. 2 (2025): EJI (English Journal of Indragiri): Studies in Education, Literature, and Lingu
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61672/eji.v9i2.2989

Considering its important role in applied English Linguistics, several authors have studied lexical bundles (LBs). The previous studies mainly compared the LBs between genres and among native and non-native speakers. There has yet to be any study that combines the LBs from each section of the same academic writing and the LBs of two related disciplines. This study investigates the types and structures of LBs in three rhetorical sections—Introduction, Materials and Methods, and Results and Discussion—of academic articles in the fields of Communications and Linguistics. A corpus of 3,753 journal articles (1,563 in Communications and 2,190 in Linguistics) was compiled from PLOS ONE using AntCorGen, and analyzed using AntConc Sowftware. Extended lexical bundles (four- to six-word sequences) were extracted based on frequency and dispersion thresholds. TThis study found that the variation of LBs is not only different by disciplines but also by the sections. The cooccurrence of LBs in Communication Introduction and Method is less compared to Linguistics. LBs in Communication suggest a more straightforward and clear method of conveying information. Meanwhile, Linguistics shows complexity competence and greater engagement with abstract concepts and specialized vocabulary. The trends of dominant LB structure in every section are preposition and noun-based LBs, which have higher writing quality and complexity. The study expected to highlight the importance of LBs in academic writing.

A CORPUS ASSISTED CRITICAL DISCOURSE ANALYSIS: REPRESENTATION OF #METOO MOVEMENT IN THE NEW YORK TIMES 2017-2023 Eliza, Aulia Noor; Mumtaz, Rafida; Artha, Almira Fidela; Al Fajri, Muchamad Sholakhuddin
RETORIKA: Jurnal Bahasa, Sastra, dan Pengajarannya Vol 18, No 2 (2025)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/retorika.v18i2.70918

This research aims to analyze The New York Times’s role in representing the #MeToo movement from 2017 to 2023. The study employs a descriptive qualitative approach with a Corpus-Based Critical Discourse Analysis (CBCDA) framework using Fairclough’s (2013) theory. The data were collected from 108 The New York Times articles containing the keyword “#MeToo” and compiled into a corpus using AntConc 3.4.4w. The analysis involved interpreting verbs and adjectives of collocation and concordance, followed by discourse practice and socio-cultural practice analysis. The findings reveal that the collocation of “#MeToo” is associated with verbs and adjectives that carry both positive and negative connotations. At the discourse practice level, The New York Times tends to portray women in the context of power inequality. Furthermore, the socio-cultural practice analysis indicates that the #MeToo movement reflects broader economic, political, and cultural dimensions. Overall, the results show that The New York Times embeds its ideology in representing the #MeToo movement. In conclusion, the study demonstrates that The New York Times not only reports on the #MeToo movement but actively participates in shaping its public meaning.

Wacana Kritis Perbandingan Tiga Kandidat dalam Debat Pemilihan Gubernur Jawa Timur 2024: Analisis Korpus Asrori, Hadi; Artha, Almira Fidela; Prestiawan, Dika
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 4 No. 3 (2025): Takuana (October-December)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v4i3.200

This study analyzes the use of verbs in the 2024 East Java Gubernatorial Debate from the perspective of Norman Fairclough's discourse analysis, which includes text, discourse practice, and social practice. The main objective of this research is to identify the verbs most frequently used by each pair of candidates (paslon) using the AntConc software. The method employed is qualitative descriptive, where data is collected from debate transcripts converted into .txt format and analyzed to identify the dominant verbs. The results show thirteen commonly used verbs, such as “obtain”, “ensure”, “present”, and “give”. The Luluk-Lukman pair frequently used the verbs “ensure”, “obtain”, and “give” to emphasize welfare; Khofifah-Emil used “present”, “build”, and “give” to highlight achievements; while Tri Rismaharini-Gus Hans used “give”, “obtain”, and “make” to focus on education and social togetherness. This research highlights the importance of critical discourse analysis in understanding political communication strategies and can be further developed to analyze political debates at other local levels.

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