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All Journal Jurnal Terapan Abdimas SENTRALISASI Jurnal Manajerial Community Engagement and Emergence Journal (CEEJ) ASSET: Jurnal Manajemen dan Bisnis Journal of Entrepreneurship & Business Jurnal Terapan Ekonomi dan Bisnis (JTEB) Proceeding of International Conference on Social Science and Humanity
Wahna Widhianingrum, Wahna
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Pengaruh Social Media Marketing Activities, Customer Trust, dan Customer Experience Terhadap Loyalitas Customer pada Ponorogo Olshop Murah Ferdiana, Luluk Rizki; Rapini, Titi; Widhianingrum, Wahna
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 3 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i3.8746

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing Activities, Customer Trust, dan Customer Experience terhadap loyalitas pelanggan pada Ponorogo Olshop Murah. Metode yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Hasil penelitian menunjukkan bahwa secara parsial, ketiga variabel tersebut berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Aktivitas pemasaran melalui media sosial yang aktif dan efektif terbukti mampu meningkatkan loyalitas pelanggan. Kepercayaan pelanggan terhadap integritas bisnis, transparansi informasi produk, dan keamanan transaksi juga menjadi faktor penting dalam membangun loyalitas. Selain itu, pengalaman pelanggan menjadi variabel paling dominan yang memengaruhi loyalitas pelanggan. Secara simultan, ketiga variabel tersebut memberikan kontribusi signifikan dalam membentuk loyalitas pelanggan Ponorogo Olshop Murah. Temuan ini menekankan pentingnya strategi pemasaran media sosial, pembangunan kepercayaan, dan peningkatan pengalaman pelanggan untuk mempertahankan loyalitas pelanggan dalam lingkungan bisnis.
THE INFLUENCE OF COMMUNICATION, TEAMWORK, AND LEADERSHIP ON EMPLOYEE PERFORMANCE AT PT SYNCORE INDONESIA Albisri , Muhammad Abdurrauf; Widhianingrum, Wahna; Purwaningrum, Titis
Proceeding of International Conference on Social Science and Humanity Vol. 1 No. 1 (2024): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v1i1.2

Abstract

General Background: Effective communication, teamwork, and leadership are pivotal elements influencing employee performance in contemporary organizations. Specific Background: However, there is limited empirical evidence on the distinct and combined impacts of these factors in specific organizational contexts. Knowledge Gap: The literature lacks focused studies on how these variables interact to affect employee performance, particularly in Indonesian companies. Aims: This study aims to examine the effect of communication, teamwork, and leadership on employee performance at PT Syncore Indonesia using a quantitative approach. Results: Utilizing SPSS for data analysis, the study found that communication, teamwork, and leadership are positively and significantly correlated with employee performance. Specifically, effective communication enhances task clarity and reduces misunderstandings, improving performance. Good teamwork fosters efficiency and innovation, while supportive leadership boosts motivation and commitment. Novelty: The research contributes novel insights by demonstrating the individual and interactive effects of these variables in a specific organizational setting, thereby filling a gap in the existing literature. Implications: The findings underscore the importance for PT Syncore Indonesia to continuously develop communication strategies, foster teamwork, and implement supportive leadership practices to enhance overall employee performance. This study provides practical implications for management to formulate strategies and policies aimed at improving productivity and organizational effectiveness.
INFLUENCE OF COUNTRY OF ORIGIN, BRAND IMAGE, AND PERCEIVED QUALITY ON INTEREST IN BUYING NMAX BRAND MOTORS IN PONOROGO (CASE STUDY OF PONOROGO DISTRICT COMMUNITY) Ndini, Nofita Krisna; Setyawan, Fery; Widhianingrum, Wahna
Proceeding of International Conference on Social Science and Humanity Vol. 1 No. 1 (2024): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v1i1.6

Abstract

General Background: In the competitive motorcycle industry, factors such as Country of Origin (COO), Brand Image, and Perceived Quality significantly influence consumer purchasing decisions. Specific Background: Understanding the influence of these factors on consumer interest, particularly for popular models like the Yamaha NMAX, is crucial for effective marketing strategies in specific regions such as Ponorogo. Knowledge Gap: However, limited research has been conducted to explore the simultaneous effects of these variables on consumer purchasing interest, especially in less urbanized areas like Ponorogo, where consumer preferences may differ from urban centers. Aims: This study aims to analyze the influence of COO, Brand Image, and Perceived Quality on the interest in purchasing Yamaha NMAX motorcycles in Ponorogo, both individually and collectively. Results: The findings indicate that while COO has a statistically significant influence, the relationship is negative, suggesting that other factors outweigh the impact of COO in shaping purchase interest. Conversely, Brand Image and Perceived Quality both exhibit positive and significant effects on consumer interest, highlighting their roles as critical determinants in the purchasing decision process. Novelty: The study's novelty lies in its exploration of these variables in a less-studied, regional context, providing new insights into consumer behavior outside major urban centers. Implications: The results suggest that marketing strategies for Yamaha NMAX in Ponorogo should prioritize enhancing Brand Image and Perceived Quality rather than emphasizing COO, as these factors are more influential in driving purchase interest. These findings contribute to a nuanced understanding of regional consumer behavior, which can inform targeted marketing efforts and product positioning in similar contexts.
Co-Authors Adhi Pradana, Bagas Meiwan Adi Santoso Albisri , Muhammad Abdurrauf Cendriono, Nanang Dewi, Alvianita Kusuma Faradiba, Elsera Ferdiana, Luluk Rizki Fery Setiawan Fery Setyawan Indriani, Ella Kumala, Masria Kurniasih, Ranti Lestari, Rizka Dwi Lutviansyah, Alfredo Maryunitasari, Siska Ndini, Nofita Krisna Purwaningrum, Titis Subarkah, Windu Praditiyo Titi Rapini, Titi Titin Eka Ardiana, Titin Eka Zakaria, Wahid Febryan Zulfian, Zola