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All Journal Jurnal Pendidikan Karakter Jurnal Pendidikan Indonesia International Journal of Education PREMISE: Journal of English Education and Applied Linguistics English Language and Literature International Conference (ELLiC) Proceedings PROJECT (Professional Journal of English Education) Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE TRAVERSE - Journal of Language and Applied Linguistics Jurnal Ilmu Komunikasi International Journal of Green Tourism Research and Applications Jurnal Ilmiah Pariwisata dan Bisnis
Muhamad Nova, Muhamad
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Three-keys digital media in strengthening brand awareness at The Vibes Night Club, France Surya, Putu Rian Arde; Fournier, Alain; Sutama, I Ketut; Nova, Muhamad
International Journal of Green Tourism Research and Applications Vol. 5 No. 1 (2023): June 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v5i1.16-26

Abstract

In order to reach and influence potential online customers, there was often an overlap among paid media, owned media, and earned media at The Vibes Nightclub, France. Solving this problem required the integration of campaigns, resources, and infrastructure, which could develop online products, services, and brand awareness. The methodology used in this study is qualitative, using the descriptive approach with display and verification technique analyses at The Vibes Nightclub. The results showed that paid media is done through activities such as Search Engine Marketing (SEM). Further, owned media focus on Facebook, Instagram, and Google pages owned by the club, like Search Engine Optimization (SEO). Earned media includes word of mouth on social media, live, and conversations. Their activities had a significant effect on strengthening brand awareness. In this regard, consistency and optimism in digital marketing activities need to be maintained because these things can improve and maintain existence and sustainability. Furthermore, using more digital platforms and analytics digital should be improved for the targeted results and sustainability of the business.
Pura Luhur Tamba Waras: aspects of sustainable tourism and spiritual tourism Putra, I Made Rony Mulia Kusuma; Mudana, I Gede; Oka, I Made Darma; Nova, Muhamad
International Journal of Green Tourism Research and Applications Vol. 4 No. 2 (2022): December 2022
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v4i2.108-114

Abstract

This research aims to analyze the implementation of sustainable tourism in spiritual tourism at Pura Luhur Tamba Waras in Desa Sangketan, Tabanan Regency, Bali, Indonesia. This research uses qualitative analysis techniques. The data source used is secondary data and is accessed through company documents, journals, books, articles, and websites. The results show that sustainable tourism in spiritual tourism at Pura Luhur Tamba Waras are the application of basic concepts in sustainable tourism, namely the social concept of cooperation. The economic concept has also been implemented very well, namely the surrounding community can sell spiritual facilities and infrastructure in the temple area, but the implementation of the environmental concept is not good because the waste that is used for spiritual tourism is not well managed. Pura Luhur Tamba Waras has implemented three basic concepts of sustainable tourism, namely social, economic and environmental but the concept of the environment has not been maximally implemented.
Co-Authors Ahmad Syarif Darmayanti, Putu Sri Dewi, Anak Agung Made Ratna Dewi, Dewa Ayu Nopita Dhafin, Muhammad Felicia, Aqilla Fournier, Alain I Gede Mudana I Ketut Sutama I Made Darma Oka, I Made Darma Indah Utami Chaerunnisah Iwa Lukmana Koerniawaty, Francisca Titing Lastari, Ni Kadek Herna Luh Eka Susanti Negara, Diah Kusuma Pratidina, Sonia Destrie Pratidina, Sonia Destrie Putra, I Made Rony Mulia Kusuma Rusdinata, Izul Lutfia Surya, Putu Rian Arde Utami, Westi Haryanti