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All Journal Neo Journal of economy and social humanities Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Kendali Akuntansi Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Dharma Ekonomi Jurnal Projemen UNIPA Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Andreas Rengga
Universitas Nusa Nipa
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS LAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN DI BENGKEL JPM SPEED MAUMERE Gerardo Fransiskus Aldriano; Andreas Rengga; Yosef Tonce
Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1488

Abstract

This research aimed to examine the influence of service quality and customer satisfaction on customer loyalty at JPM Speed Workshop Maumere. The research was motivated by the decline in the number of customers at JPM Speed Workshop Maumere during the 2023–2025 period, as well as the results of a preliminary survey indicating that the level of customer loyalty remained relatively low. Customer loyalty was an essential factor in sustaining the operations of an automotive repair workshop, as it was closely associated with repeat purchases, customers’ willingness to recommend the workshop to others, and their resistance to competitors’ influence. Therefore, efforts to enhance customer loyalty through improvements in service quality and customer satisfaction were considered necessary. This research used a quantitative method with descriptive and associative approaches. The research variables consisted of service quality as the first independent variable (X₁), customer satisfaction as the second independent variable (X₂), and customer loyalty as the dependent variable (Y). The population comprised all customers of JPM Speed Workshop Maumere. Data were collected using questionnaires distributed to the respondents. The data were analyzed using descriptive analysis, classical assumption tests, multiple linear regression analysis, the t-test (partial), the F-test (simultaneous), and the coefficient of determination to test the research hypotheses. The results of the research indicated that service quality and customer satisfaction had a positive and significant effect on customer loyalty, both partially and simultaneously. The better the service quality provided and the higher the level of customer satisfaction, the greater the customer loyalty toward JPM Speed Workshop Maumere. These findings were expected to serve as valuable input for the workshop management in improving service quality and customer satisfaction to maintain and strengthen customer loyalty amid increasingly intense business competition. Keywords: Service Quality, Customer Satisfaction, Customer Loyalty, JPM Speed Workshop Maumere
Pengaruh Promosi Media Sosial dan Persepsi Harga terhadap Keputusan Pembelian pada UMKM Mebel Kerajinan Jepara Skolastika Cindy Clauwidia; Andreas Rengga; Nunsio Handrian Meylano
Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1495

Abstract

This study aimed to (1) describe social media promotions, price perceptions, and purchasing decisions; (2) analyze the influence of social media promotions and price perceptions on purchasing decisions, both partially and simultaneously, among Jepara Handicraft Furniture SMEs. This study employed a quantitative approach using descriptive and associative methods. The population comprised all consumers who had ever purchased from Jepara Handicraft Furniture SMEs. The sampling technique employed accidental sampling, with a sample size of 96 respondents. Data were collected through the distribution of questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (t-tests), simultaneous tests (F-tests), and the coefficient of determination (R²). The results of the study indicated that, partially, social media promotions had a positive and significant effect on purchase decisions, as indicated by a t-value of 6.443 with a significance level of 0.000 (<0.05). Conversely, price perception did not have a significant effect on purchasing decisions, with a t-value of -0.090 and a significance level of 0.929 (>0.05). Simultaneously, social media promotions and price perception had a positive and significant effect on purchasing decisions, with an F-value of 20.777 and a significance level of 0.000 (<0.05). The coefficient of determination (R²) of 0.309 indicated that social media promotions and price perception accounted for 30.9% of the variation in purchasing decisions, while the remaining 69.1% was influenced by other factors not examined in this study. Thus, social media promotions are the factor with the strongest influence on increasing consumer purchasing decisions at Jepara Handicraft Furniture SMEs. Keywords: Social Media Promotion, Price Perception, Purchase Decision
PENGARUH STRUKTUR MODAL TERHADAP KINERJA KEUANGAN PADA PT ACE HARDWARE INDONESIA TBK Rikhardus Roni Santoso; Andreas Rengga; Elisabet Luju
Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1501

Abstract

This research aimed to analyze the effect of capital structure on financial performance at PT. Ace Hardware Indonesia Tbk during the 2020–2025 period. Capital structure was measured using the Debt to Equity Ratio (DER) and Debt to Assets Ratio (DAR), while financial performance was measured using Return on Assets (ROA). This research used a quantitative approach with an associative research design. The data used were secondary data obtained from the annual financial statements of PT. Ace Hardware Indonesia Tbk. The data analysis techniques included ratio analysis, descriptive statistics, classical assumption tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination. The results showed that, partially, the Debt to Equity Ratio (DER) had no significant effect on Return on Assets (ROA), with a significance value of 0.231, while the Debt to Assets Ratio (DAR) also had no significant effect on Return on Assets (ROA), with a significance value of 0.267. Simultaneously, DER and DAR had no significant effect on ROA, with a significance value of 0.429. The coefficient of determination ($\text{R}^2$) of 0.431 indicated that 43.1% of the variation in ROA was explained by DER and DAR, while the remaining 56.9% was influenced by other factors outside the scope of this research. These results indicated that capital structure was not a primary factor influencing the company’s financial performance during the research period. Keywords: Capital Structure, Debt to Equity Ratio, Debt to Assets Ratio, Return on Assets, Financial Performance
Co-Authors Agnes Evifania Agustina Nona Mathilda Chrisantus Aderay Boruk Cicilia Ayu Wulandari Nuwa Desy Purnamasari Dimas Realino Dionisius Duli Riang Petung Elisabet Luju Erna Sari Fransiskus Jetrison Renaldo Dura Fono Gerardo Fransiskus Aldriano Henrikus Herdi Hermina Sulastri imelda virgula wisang Konstantinus Pati Sanga Kristiana Reinaldis Aek Kristiana Reinildis Aek Kristina Reinildis Aek Kristina Valen Kado Lusia Trivania Pereira Margaretha Dua Rehing Maria Nona Dince Maria Oktaviranti Maria Selviana Runu Maria Stefania Bunga Maria Viviana Nurak Lewar Maria Yuliana Mi Martha Renilda Muhamad Imam Ma’ruf Nunsio Handrian Meylano Oktavia Gundisalvus Dua Raha Richardus Muga Rikhardus Roni Santoso Rizqi Brian Hilmiyadin Skolastika Cindy Clauwidia Wihelmina Maryetha Yulia Jaeng Yosef Tonce Yuliana Avevia Yustina Olivia Da Silva Yuvita Arianti Doing